Glen Dimplex Group is pleased to announce it has acquired a majority shareholding in Thermofilm Pty Ltd. Based in Dandenong South, Victoria, Thermofilm produce and distribute a premium range of “Heatstrip” outdoor radiant heating products – both electric and gas. Products within the Thermofilm range include the award winning HEATSTRIP heaters, BLISS heaters and CROSSRAY bbq’s
Haier Leads Euromonitor’s Major Appliances Global Brand Rankings for 11th Consecutive Year
Haier, the world’s leading home appliance producer, has emerged as the top major appliances brand worldwide for the 11th year running, according to Euromonitor International’s 2020 Global Major Appliances Brand Rankings. The accolade follows Haier’s ongoing efforts to gain a global foothold by consolidating world-leading brands into its portfolio while accelerating its revolutionary IoT ecosystem.
Compiled annually by Euromonitor International, a leading global provider of business intelligence, the report ranks the world’s appliance brands by retail sales value. In addition to listing first for major global appliances, Haier ranked first for Refrigerators for 12 consecutive years, first in Washing Machines for nine years, first in Freezers for ten years and first in Electric Wine Coolers for 11 years.
“We are honored to again be the world’s top major appliances brand for the 11th year in a row. Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market,” said Wang Ye, Vice President and General Manager of Smart Home of Haier Home Appliance Industry Group.
Haier’s dominance in home appliances is a result of an ongoing commitment to R&D, and its ability to adapt its business model to the latest technology and consumer trends. Over the past decade, the home appliance industry has radically transformed with the rise of the internet, IoT, AI and 5G. Rather than ride the trends, Haier has defined them with revolutionary products, from the Clean-Free washing machines to refrigerators with fresh storage boxes.
This is set to continue in the future: during its 35th anniversary, Haier revealed its next stage of development, which puts customization, globalization and its IoT ecosystem brand at the core of its strategy.
Always in pursuit of new ways to engage with consumers, Haier has also implemented its “RenDanHeYi” 10+N R&D model in the past decade — an open entrepreneurship platform that integrates quality global resources to meet the diverse needs of users.
In recent years, Haier’s desire to reimagine the future has only strengthened its position as the world’s leading significant appliances company. In the Industry 4.0 era, a new Haier has emerged to meet the increasingly sophisticated experiences demanded by consumers in the age of connected smart homes. Instead of manufacturing smart appliances, Haier engineered a smart home ecosystem that harnesses IoT and smart appliances to enhance the quality of life. In a company first, Haier launched its official Haier Smart Home app in 2019, which allows users to infinitely customize their smart home experience based on user scenarios, rather than products. A live stream video accompanied the app launch — within one day, Haier received over 31,337 orders for over 2,440 different home designs.
British appliances producer Morphy Richards opens Romanian subsidiary
Morphy Richards, the British home and kitchen appliances brand, part of Glen Dimplex group, will enter the Eastern European market in early 2021 through a Bucharest branch.
The group has a partnership with Altex in the online area and is developing partnerships with other retailers, announced Laurentiu Codescu, Head of Eastern Europe Market at Glen Dimplex.
New Franke Home Solution division is operative
Franke Group decided to merge the Faber Hoods & Cooking Systems and Franke Kitchen Systems divisions. The new unit is now operative under the name of Franke Home Solutions. The operation follows the Group’s strategy of pooling its expertise in the areas of food preparation and cooking for the residential kitchen with the vision to be present in each and every household with a Franke anchor product. The new Franke Home Solutions division will produce and commercialize products in the food preparation segment, (bowls, sinks and taps etc.) and in the cooking area (hoods and hobs). It also reflects the perspective to leverage the division’s expertise in order to grow its presence in the kitchen.
Groupe SEB has announced a new partnership agreement with Chefclub,
Groupe SEB has announced a new partnership agreement with Chefclub, as well as the acquisition of a minority stake via its investment company, SEB Alliance.
Simplifying cooking and making it accessible to all: that’s what Chefclub, the start-up created in 2016 by three brothers, Thomas, Jonathan and Axel Lang, has set as its corporate mission. Chefclub has rapidly become a leading brand in the production and dissemination of cooking content. It has already sold 700,000 books and launched a series of innovative products for kids, which more than 150,000 families have enjoyed so far, all created in collaboration with its online community. Groupe SEB, always at the forefront of innovation, decided to partner with Chefclub, in its new round of financing, for its appeal of experiential content and direct access to online communities which represents the future of e-commerce.
100 million followers: direct access to a powerful global online community
Free dissemination of quality content has enabled the brand to attract a community of tens of millions of followers. A true Digital Native Vertical Brand (DNVB), Chefclub has built a relationship of trust with its users, who they can consult and involve in the development of their products. Each product is designed based on the tastes of and requests and comments from the online community, expressed at different stages of the creation process.
More than one billion views per month: unrivaled visibility
Unlike traditional DNVBs, however, Chefclub stands out thanks to one key strength. As viewers switch from television to social media, Chefclub promotes its brand and its products via inspirational and amusing video recipes viewed all over the world: in December 2020, more than 50 million Americans and close to 15 million French viewers watched Chefclub’s recipe videos.
And a strategic brand license: “Chefclub by Tefal”
This acquisition is also part of joint efforts which will be stepped up in H1 2021 with the launch of a range of products under the brand license “Chefclub by Tefal”, including skillets, saucepans, kitchen tools and small domestic appliances. Created in collaboration with the Chefclub community, this range combines Chefclub’s expertise in the development of creative recipes with Tefal’s sustainable design for simple products to make cooking easier. It will be launched shortly in France and internationally (Germany, Brazil, Italy, South Korea, Canada, Spain, the UK and Mexico), and will be sold via all offline and online channels as well as directly to customers (DtoC) on the Tefal and Chefclub websites.
The new brand “Chefclub by Tefal” benefits from unprecedented visibility on social networks and will broaden Groupe SEB’s reach, particularly with Millennials, who are discovering or rediscovering the joys of cooking thanks to the start-up’s content. By joining forces with Groupe SEB, world reference for small domestic appliances, Chefclub has access to recognized industrial expertise, the renown of the Tefal brand and a broader retail network which will enable its community to discover its products via the Group’s retail channels.
Podback, a new recycling programme for coffee pods in UK
Podback is the coffee pod recycling service.
Created by the two biggest names in the UK coffee industry, Nestlé and JDE, who, together, own Nespresso, NESCAFÉ Dolce Gusto and Tassimo.
Podback, a not-for-profit organisation, is the UK’s first cross-industry collaboration of its kind within the coffee sector, providing several easy ways for UK consumers to recycle their coffee pods. Launching in early 2021
Gaggenau will make a debut at AWE2021
Gaggenau will offer an exclusive show for VIPs only at AWE2021.
AWE is Asia’s largest and one of the top three international appliance and consumer electronics shows worldwide
March 11-14 2021
Shanghai International New Expo Center, Shanghai, China
Bauknecht is streamlining its brand portfolio in Germany
Bauknecht is streamlining its brand portfolio in Germany
The premium brand of the Whirlpool Group was unable to complete against Gaggenau, Miele or V-Zug in the highly competitive German market.
Spectrum Brands Holdings Strong sales
Spectrum Brands was propelled to strong sales and earnings in its fiscal first quarter with help from steep holiday season gains from small kitchen appliances and personal care appliances.
Spectrum’s Home & Personal Care group posted net sales of $378.5 million during the quarter ended January 3, 2021, a 17.5% increase over the $322.1 million in sales from the group in the year-earlier period.
Operating income during the quarter from the group, which markets small appliances under such brands as George Foreman, Black & Decker and Remington, registered $36.7 million, compared to $23.7 million for the year-earlier period.
Spectrum reported holiday sales growth from the small appliance group was particularly strong in the Americas, adding high growth from e-commerce was a driving factor.
Haier confirms plans to open its first European refrigerators plant in Romania
Haier Tech Romania, a subsidiary of the China-based global appliance manufacturer Haier Group, announced that works on the first Haier refrigerator production facility in Europe advance according to schedule, and the factory will begin operations at the end of spring 2021.
The new plant will produce both built-in and standard refrigerators for Haier Europe’s three European brands – Candy, Hoover, and Haier.
“This large-scale investment project exceeds EUR 70 million. The 63,000 sqm plant sits on a 130,000-sqm plot in the Allianso Industrial Park in Aricestii Rahtivani, near Ploiesti,” the company said in a statement
According to the source, the new facility will hire almost 800 people at maximum capacity for an estimated output of 600,000 units after 2022.
