Hoover presents its new HF9 broom vacuum cleaner

Hoover presents its new HF9 broom vacuum cleanerWith a 30-minute battery, expandable up to 60 minutes With the second built-in battery in the Home and Pet models, it is the perfect vacuum for your home Hoover HF9 Broom, a cordless model with ANTI-TWIST technology so that the hair of your pets is not a problem thanks to a small special comb located behind the roller.

Haier Candy Hoover @IFA2022

After a two-year wait, from 2 to 6 September Haier Europe takes again the spotlight at the IFA in Berlin, the most important exhibition dedicated to the world of technology, innovation, and the best of consumer electronics.

It is a major stage to present to the world new solutions where IoT plays a key role in environments designed especially for Candy, Hoover, and Haier. Consumers are invited to have this new home experience, starting from these products which not only feature a functional aspect, but also a captivating and renewed designWith the concept “Connect to Extraordinary”, Haier Europe will welcome guests in Pavilion 3.1, which includes a 3700 sq. metre-area and conveys a new vision of smart home. A journey through connectivity where the main stages are product innovations designed with technological solutions that come alive interacting with visitors, through their involvement in unique moments.Candy, Hoover, and Haier are shown in three distinct macro-areas, dynamic and connected places, with three immersive pathways articulated also through dedicated stations to discover the range innovations and essentials. Events, entertainment, international show cooking will contribute to offer an engaging user experience.

“IFA in Berlin is a unique occasion for us to present our innovations and leadership. An international event that (not only) the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience” stated Giampiero Morbello, Head of Brand & IOT Haier Europe.

On September 1st at 3 PM CEST, a press conference will be hosted by Haier Europe CEO, Yannick Fierling, during which stakeholders will be taken through the company’s growth strategy and leadership in IoT and connectivity as well as the new and outstanding products and solutions that have led Haier Europe to be the fastest growing company in Europe, according to GFK.

Haier showing off at IFA

Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.

A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.

The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.

Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.

Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.

All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.

Hoover SDA awarded

Hoover brand has been recognized among the best brands in the SDA category for quality-price ratio, according to the German Institute of Quality and Finance (ITQF).

The ranking was carried out by one of the leading European institutes specialized in quality surveys, which carried out a market research on 685,000 consumer reviews in partnership with La Repubblica – Affari & Finanza.

Commenting on the achievement, Sabrina Zara, Italy Marketing Director at Haier Europe, said: “𝘞𝘦 𝘢𝘳𝘦 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘸𝘩𝘪𝘤𝘩 𝘤𝘰𝘯𝘧𝘪𝘳𝘮𝘴 𝘵𝘩𝘢𝘵 𝘏𝘰𝘰𝘷𝘦𝘳 𝘪𝘴 𝘢 𝘴𝘺𝘯𝘰𝘯𝘺𝘮 𝘧𝘰𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺, 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘭𝘪𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘧𝘰𝘳 𝘮𝘢𝘯𝘺 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴.”

Hoover partnership RKW

Hoover has announced a new joint partnership with RKW to launch an exclusive range of floorcare products.

This new range, only available through RKW from March, will consist of seven models covering the three main dominant categories – Uprights, Cylinders and Cordless the distributor will work closely with Hoover’s team to highlight the benefits of the high-performance product range.

Haier production start in Romania

Haier announce that their cooling factory in Ploiești, Romania 🇷🇴 started production! The Romanian plant is our first-ever cooling production facility in the EuropeanUnion, which will allow us to shorten our logistics and time to market, in line with our vision to be the first consumer choice for smart home solutions.

Best-in-class refrigerators for the 3 pan-European brands #Candy, #Hoover and #Haier

The biggest cooling export hub for Haier in Europe

Hoover new dishwasher

AXI dishwasher by Hoover understands the user voice and habits and provides bespoke solutions that guarantee high washing performance and results. Fully wi-ii connected, all functions of the machine can be controlled and managed via the Wizard App, or using Amazon Alexa or Google Assistant.

The Hoover Talks function allows to control AXI dishwasher by voice. In this way, user can choose and launch programmes, ask for feedback about the machine’s status and even ask for suggestions for the best programme to use. AXI’s Guided Washing feature suggests the most appropriate solution for any specific needs and gives quick access to all the user favourite and most popular programmes.

The Total Care programme is ideal for the most delicate items, such as pottery and crystal – giving good results in a single, A-class efficient load. The Total Care basket is made from a soft material and has special hooks to handle valuable crockery and glassware. Moreover, the AXI dishwasher features an intensive 75°C program to sterilize dishes, pans and baby bottles and guarantee protection for the whole family from germs, bacteria.

Haier’s award winning

Haier/Hoover are delighted to announce that we have been awarded three Red Dot Design Awards in 2021!

I-Touch Series 6 Oven and Gas On Metal Series 6 Hob from our #Haier brand and H-PURIFIER 700 from our #Hoover brand were recognized for their outstanding design quality and innovation at one of the most important and prestigious awards in the world of design.

Haier’s 70 million Euro Refrigeration plant in Romania to start production in late Spring 2021

Haier Europe announces that construction of the first Haier refrigeration production facility in the EU is proceeding according to schedule, with production expected to start in late Spring 2021.

This production facility will manufacture best-in-class refrigerators, both built-in and freestanding for Haier Europe’s 3 brands – Candy, Hoover and Haier – with a focus on connectivity and preservation.

This large investment project exceeds EUR 70 million. The factory will have 63,000 square meters floor space on a total land of 130.000 square meters, located in the Allianso Industrial Park at Aricestii Rahtivani, near Ploiesti, 70km away from Bucharest.

The new factory will employ nearly 800 people – at full capacity – for an expected production of 600,000 units after 2022. The factory design, which is based on modular approach, will allow an expansion up to 1 million units at full capacity.

“We are happy to have chosen Ploiesti for our first cooling production facility in the European Union. This project will make Romania a strategic hub for Haier Europe and will play a key role in its strategy to become one of the top 3 leaders in the industry by 2023. With its large production capacity, technology transfer and logistic features, we are confident this facility will be a first class project that effectively shows our ‘zero distance to consumers’ philosophy”, says Alessia Ianni, Cooling Technical Operation Director at Haier Europe and Managing Director at Haier Tech Romania.

The Romanian plant will be a world-class facility featuring premium production processes brought by Haier’s advanced R&D, manufacturing capabilities and know-how. Its strategic central location, technology and efficiency will enhance Haier’s ability to serve customers in the region. This key project represents a strategic pillar in the leadership’s consolidation path of the Company in the refrigeration segment worldwide and in the execution of Haier Europe’s vision to become the first choice for consumers for smart home.

Haier Tech factory in numbers:

70+ million euros investment
63,000 square meters Floor Space
130000 square meters of land
800 new jobs
Up to 1 million fridges/year produced