Vestel signs licensing agreement with South Korea’s Daewoo Brand!

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Vestel signs licensing agreement with South Korea’s Daewoo Brand!

Bringing to 157 countries worldwide the leading-edge technologies it manufactures in Turkey, and having been Turkey’s exports champion in consumer electronics for 23 years, Vestel has initiated yet another strategic collaboration in exports by signing a 10-year licensing agreement with with POSCO INTERNATIONAL Corporation, holders of the Daewoo brand, to allow Vestel manufacture and sell major appliances and TV sets with the Daewoo brand.

Vestel is set to export these products to nearly 50 countries particularly in Europe as well as Russia and the Turkic Republics, further cementing its strong position in both European and Asian markets.

Arçelik have signed an agreement to acquire Whirlpool Turkey’s manufacturing operations.

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Arçelik have signed an agreement to acquire Whirlpool Turkey’s manufacturing operations.

Manisa is a key production hub which will bring in a significant additional capacity for Arçelik Global and further strengthen their foothold in Europe and in the region.

Arçelik are establishing a strategic commercial relationship with Whirlpool which will open up export opportunities in new markets.

ASKO Add auto dose system to washing machine rang

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How much detergent do you use (waste) for each wash cycle?
Do you know that too much or too little detergent can be harmful to your laundry?
ASKO APPLIANCES AB equipped its washing machines with the Auto Dose system. Just choose the degree of dirt and you’re done. It will be the washing machine itself that will enter the right amount of detergent and softener.

Haier presents major NEW items across Refrigeration and Laundry

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The show by Jim McEwan, COO of Haier UK and Ireland, Milo Cheney, Product Manager for refrigeration and Ben Peach, Product Manager for Laundry, exhibited the associated home developments and the dispatch of new items that influence the qualities and unmistakable attributes of the Haier brand.

The launch of another cutting edge cooler today adds to Haier’s always developing cooling range. The FD 83 SERIES 7 with water container, that offers altered availability, custom-made to your necessities, by means of Wi-Fi and controlled by the hOn application. This dazzling NEW item includes ergonomic plan, premium arrangements and astonishing customized innovation. A French Door cooler that acquires every one of Haier’s endeavors cooling innovation advancement to the greatest level with the most up to date and selective availability highlights. On account of the hOn App, you have complete authority over your cooler capacities by cell phone. A savvy and altered approach to fulfill your necessities whenever. It additionally includes a creative water distributor, for new and separated water without fail.

Besides, there is the presentation of the NEW I-Pro Series 5 (959 Series) whichconsists of a clothes washer and washer dryer for proficient outcomes in your home. Everything begins with stacking, made simpler by the enormous limit which is even accessible with the thin machines. With regards to washing, a full arrangement of committed projects guarantees prevalent cleaning, drying and disinfecting for your clothing. This is fueled by the protected Direct Motion Motor innovation that is worked to last and ensured forever. Accessible inWhite and Graphite and associated with the hOn App – an entire universe of availability anticipates you.

Haier needs to proceed with the improvement procedure that has driven it to be at the highest point of the Euromonitor positioning of domestic devices makers for 12 continuous years*, and to be quickest developing organization in Europe.

“We are truly amped up for the Company vision and item improvement for the future” Jim McEwan, COO of Haier UK and Ireland, said. The hOn application and wifi network, Advanced Technological Innovations, Superior Design and Tailor-Made Solutions that Haier offers, in addition to the NEW inherent reach coming in the second 50% of this current year, gives us an extraordinary stage for working for the future and accomplishing our vision to be the First Consumer Choice for the Smart Home” he added

Midea looks to expand production

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Midea, China’s top home appliances maker, to expand overseas production as it eyes 10 per cent global market share

Midea Group aims to achieve home appliances sales of US$40 billion overseas by 2025, which will give it a 10 per cent share of the global marketCompany is looking for suitable locations for manufacturing in North America

Haier Financial results

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Haier Smart Home has released its Q1 2021 financial results showing operating revenue of €7 billion and an increase of 27% year-on-year. Overseas revenue increased by 24.6% yoy, with revenue growth of over 40% in high-end products. The Q1 2021 report follows the recent publication of the 2020 Annual Report confirming the profitable growth of its overseas business. In 2020 the company registered a global turnover of approximately over €26.5 billion, with smart appliances sales increased by 29% globally. Haier Europe achieved revenues for approximately over €2.1 billion in 2020, with an increase of 8.7% yoy. “2020 was certainly an unprecedented year with many headwinds and we always have had people safety as our top priority. We committed to guaranteeing business continuity and serving our consumers: our financial results show that all of our efforts are paying back – said Yannick Fierling, CEO at Haier Europe -. We have an ambitious long-range plan and growth strategy for Europe for the years ahead and the positive Q1 2021 performance we have already registered clearly shows we are on the right track”.