Category Archives: washing machine

Dreame Expands Smart Home Line‑Up With New L9 Laundry Pair and P‑Wind 10 Portable Air Conditioner

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Founded in 2017, Dreame Technology remains the youngest of the major players driving innovation in the smart‑home sector. The brand continues its rapid ecosystem expansion with the launch of four new products, led by the AI‑powered L9 washer‑dryer series and the P‑Wind 10 portable air conditioner.


Dreame AI Inverter L9 Washing Machine

AI‑Optimised Washing Performance
The L9 washing machine uses Dreame’s intelligent washing algorithm to analyse load weight, soil level and fabric type in real time. It automatically adjusts water flow, drum rhythm and detergent usage to deliver cleaner results while reducing waste.

High‑Efficiency Inverter Motor
A premium inverter motor ensures stable, quiet operation with improved energy efficiency. The motor’s precise speed control enhances stain removal and protects delicate garments, while contributing to a longer appliance lifespan.

Fabric‑Care Focused Drum Design
The L9’s drum features a gentle, protective pattern designed to reduce friction and prevent fibre damage. Combined with AI‑controlled wash actions, it supports better garment care across everyday loads and specialist cycles.

Smart Connectivity and Convenience
Wi‑Fi control via the Dreame app allows users to start, pause and monitor cycles remotely, receive maintenance alerts and access tailored wash programmes. A large, intuitive display and streamlined interface make the machine easy to operate for all household members.

Dreame AI Twin Inverter L9 Dryer

Twin Inverter Heat Pump Drying
The L9 dryer combines an inverter motor, inverter compressor and high‑flow fan to deliver powerful yet fabric‑friendly drying. Low‑temperature heat‑pump technology supports 30‑minute fast drying, reduced noise and lower energy consumption.

AI‑Driven Drying Precision
Temperature and humidity sensors track moisture levels throughout the cycle, enabling the AI Drying Algorithm to stop at the ideal moment — preventing overdrying and protecting fabrics.

PressFree Steam Care
A dedicated steam‑refresh programme smooths creases in 25 minutes, reducing the need for manual ironing.

User‑Centric Design
Three drying outcomes — Cupboard Dry, Ready to Wear and Iron Dry — plus a four‑layer filtration system support cleaner air and better garment care. A premium TFT display knob elevates the user experience.

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Dreame P‑Wind 10 Portable Air Conditioner

3‑in‑1 Climate Control
The P‑Wind 10 combines cooling, dehumidification and ventilation in one compact unit, making it suitable for year‑round comfort.

3D Airflow for Even Cooling
Automatic horizontal oscillation and adjustable airflow direction help distribute cool air evenly throughout the room.



Compact, Space‑Saving Design
At 305 × 285 × 700 mm, the P‑Wind 10 fits neatly into bedrooms, studies and small living spaces.

Easy Installation and Smart Operation
Four swivel casters and a simple three‑step assembly process make setup straightforward. Users can control the unit via the LED display, remote control, Wi‑Fi or the Dreame app. A 24‑hour timer and sleep mode support quieter night‑time use. 
Available in black and camel.

ASKO Brings “Precision Matters” to Life with Immersive Installation at EuroCucina 2026

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ASKO used this year’s EuroCucina to sharpen its design message with a showcase built entirely around its guiding philosophy: “Precision Matters.” The brand delivered this through an immersive, multi‑sensory environment that connected art, engineering, and Scandinavian craftsmanship.

At the centre of the stand was a striking interactive installation developed with Cosmodernism, the art project led by Kamil Czapiga. The piece visualised how pigment responds to controlled heat — a live, evolving demonstration of the accuracy that underpins ASKO’s Celsius oven technology. It offered visitors a rare look at the science behind the brand’s temperature‑led cooking approach.

That theme of meticulous control carried across the wider presentation, including the latest Celsius ovens, the next‑generation Scandinavian Laundry Care 2.0 range, and ASKO’s award‑winning dishwashers and wine climate cabinets. Each product line reinforced the same message: performance shaped by care, and quality defined by detail.

Midea’s new laundry solutions

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Midea’s new laundry solutions aim to elevate washing and drying performance while reducing energy consumption.

The New 205 Series: Innovation at the Core

The 205 Series introduces several advanced technologies:

– Storm Wash: an extra‑large drum with five dynamic water flows that mimic hand‑washing 
– Power Guard: boosts washing intensity without heating water, enabling up to 80% energy savings 
– Energy Class A performance 

These innovations ensure powerful cleaning with minimal environmental impact.

Next‑Generation Dryers

The new dryers feature:

– Advanced sensors that monitor drying progress in real time 
– Optimized cycles for maximum fabric care 
– Consistent, high‑quality results across all load types 

Together, the new washers and dryers deliver a complete, efficient laundry experience

Whirlpool Tackles Overwashing with New Xpert Care Washing Machines in India

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Whirlpool has introduced its latest innovation in India—the Xpert Care front-load washing machine series—by addressing a surprisingly overlooked issue in laundry care: overwashing. While most brands continue to emphasize stain removal and spin speed, Whirlpool is flipping the script by focusing on fabric preservation. At the heart of this shift is its new Ozone Air Refresh Technology, designed to minimize unnecessary washes and help clothes last longer.

Rethinking the Need to Wash

Whirlpool’s insight is simple but powerful: not every garment needs a full wash. Think office wear, special occasion outfits, or clothes worn just once—these often end up in the laundry basket out of habit, not necessity. The result? Accelerated fading, shrinkage, and fabric fatigue. The Xpert Care range offers a smarter alternative—bridging the gap between traditional washing and dry cleaning.

Meet Ozone Air Refresh: A Waterless Refresh Cycle

The standout feature of the Xpert Care lineup is its Ozone Air Refresh Technology. Instead of water and detergent, the machine uses an integrated ozoniser to convert oxygen into ozone. This ozone is then circulated within the drum, effectively neutralizing odours and bacteria. Once the cycle is complete, the ozone safely reverts to oxygen and is released.

Whirlpool claims the system has been tested for up to 50 consecutive refresh cycles on delicate, dry-clean-only garments—like sarees, blazers, trousers, and embellished clothing—with no shrinkage or colour loss under controlled conditions. Beyond fabric care, the ozone cycle is also said to eliminate up to 99.9% of bacteria, allergens, dust mites, and viruses, while removing persistent smells like cigarette smoke and cooking odours.

Xiaomi Mijia Washing Machine Pro Super Electrolytic Smart Wash and Dry

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Xiaomi has introduced its latest innovation in home appliances with the launch of the Mijia Washing Machine Pro Super Electrolytic Smart Wash and Dry 12kg in China. This new model builds on the foundation of the earlier Mijia Washing Machine Pro Blue Oxygen, offering enhanced features and cutting-edge technology.

At the heart of the new washer-dryer is Xiaomi’s super electrolysis technology, designed to tackle tough stains, brighten fabrics, and prevent color bleeding. It boasts a 99% sterilization rate and offers 31 customizable wash programs, accessible via a sleek touch panel. These include a 12-minute quick wash, a wool-friendly cycle, and a pet hair removal mode.

The machine supports washing loads up to 12 kg (≈26.5 lbs) and drying up to 9 kg (≈19.8 lbs). It features low-temperature drying with smart sensors that automatically stop the cycle once clothes are dry. Additional highlights include a 95°C (≈203°F) drum cleaning function and intelligent detergent dispensing from dual compartments that can store up to 30 days’ worth of detergent.

Smart connectivity is also a key feature, with support for remote control via the Xiaomi app, HyperOS Connect, and planned OTA (over-the-air) updates to keep the machine up to date.

The Mijia Washing Machine Pro Super Electrolytic Smart Wash and Dry 12kg is priced at CNY 3,999 (≈$573) in China. While Xiaomi has yet to confirm a European release, the brand already offers the Mijia Front Load Washer Dryer in that market.

Ebac Eyes Stronger Profitability Ahead Despite Dip in 2024 Turnover

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British appliance manufacturer Ebac is forecasting improved profitability in the coming years following strategic restructuring, including the closure of one of its production lines.

In newly published financial results for 2024, the County Durham-based company reported a drop in turnover from £17.7 million to £15.9 million. Despite the decline, directors described the year as “another challenging” period and emphasized that decisive actions had been taken to strengthen the business.

Ebac, known for its range of washing machines, dehumidifiers, water coolers, and heat pumps, said the changes are expected to streamline operations and position the company for a more sustainable and profitable future.

Jensen North America Acquires G.A. Braun, Strengthening Its North American Presence

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Jensen North America, a proud member of the global Jensen-Group, has officially acquired the business operations of G.A. Braun. This strategic acquisition represents a major leap forward in Jensen-Group’s long-term growth strategy, significantly enhancing its manufacturing capabilities, broadening its product offerings, and expanding its service network throughout North America.

By integrating G.A. Braun’s expertise and infrastructure, Jensen-Group is poised to deliver even greater value to customers across the region—reinforcing its commitment to innovation, quality, and customer-centric solutions in the industrial laundry sector.

Top Energy-Efficient Washing Machines and Fridge Freezers for Europe in 2025

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With energy prices still high across Europe and the EU pushing for greener homes, upgrading to an A-class (or better) appliance is one of the easiest ways to cut your bills and carbon footprint. The rescaled EU energy label (A to G since 2021) makes true top performers stand out – genuine Class A models can use 20-50% less electricity than a typical B or C rated one from just a few years ago.
At WhiteGoodsNow, we focus on appliances available across the UK and EU. These recommendations are drawn from the latest Topten.eu lists (updated May 2025), Which? tests, independent lab data, and the European Product Registry for Energy Labelling (EPREL). We prioritise real Class A efficiency, low running costs, reliability, and features that matter to European households.
Why Energy Efficiency Matters in Europe Right Now
Savings: A Class A washing machine typically costs just €12-18 per year to run (based on the EU’s 100-cycle eco programme and average €0.30/kWh rates).
EU Rules: New ecodesign regulations reward ultra-efficient models with inverter motors, precise dosing, and better insulation.
Rebates & Incentives: Many countries (e.g., Germany’s BAFA, France’s MaPrimeRénov’, UK boiler upgrade-style schemes) offer cashback on A-rated white goods.
Best Energy-Efficient Washing Machines for 2025 (EU/UK)
True Class A is now achievable and increasingly common in premium and mid-range models.
Bosch Serie 8 WGB244A40 / i-DOS models
Energy class: A (some variants A-10% or better)
Consumption: ~40-49 kWh/100 cycles
Why it wins: i-DOS automatic detergent dosing prevents waste, 4D Wash system for deep cleaning even in full loads, super-quiet iQdrive motor. Which? Best Buy in 2025 tests.
Capacity: 9-10 kg – ideal for families.
Price range: €850-1,200
LG F4X series (e.g., F4X7511TSB or Vivace A-30% models)
Energy class: A (up to A-30% in some markets)
Consumption: As low as 32-45 kWh/100 cycles
Standout features: AI DD fabric sensing, TurboWash 360 for 39-minute full cycles, Steam+ for allergen removal. Extremely low running costs and app integration.
Capacity: 9-11 kg
Price range: €700-1,100
Miele W1 series (e.g., WWR860 WPS)
Energy class: A
Consumption: ~49 kWh/100 cycles
The longevity champion: Tested for 20+ years, TwinDos auto-dosing, CapDosing for specials. Quietest in class and outstanding build quality.
Capacity: 9 kg
Price range: €1,200-1,800 (worth it if you keep appliances forever)
Honourable mentions: Siemens iQ700 equivalents to Bosch (same group), AEG 9000 series with SoftWater tech, and Haier i-Pro Series 7 (great value Class A performer).
Tip: Always check the QR code on the EU energy label in-store or online – it links directly to the official EPREL database for exact consumption figures.

Whirlpool Corporation Announces $300 Million Investment

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The Michigan-based manufacturer, which started in the U.S. in 1911 and has stayed in the U.S. throughout its history, is preparing to ramp up production at two Ohio facilities.
Whirlpool Corporation today announced a planned $300 million investment in its U.S. laundry manufacturing facilities, one in a series of strategic commitments to grow its American manufacturing footprint. This investment is expected to create between 400 and 600 new jobs across the company’s operations in Clyde and Marion, Ohio, positioning Whirlpool Corp. for increased production of its next generation of washers and dryers, while also supporting approximately 5,000 additional jobs outside the company.

Bosch’s Microplastic Filter: A Smarter Way to Protect Our Waterways

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Did you know that every time you wash synthetic clothes—like polyester, nylon, or acrylic—tiny plastic particles are released into the water? These microplastics are too small to be captured by standard wastewater treatment systems, meaning they often end up in rivers, oceans, and eventually, our ecosystems.

Bosch, a leader in sustainable innovation, has developed a game-changing solution: the WMZMPF10 Microplastic Filter, designed to dramatically reduce microplastic pollution from laundry.

✅ 97% Filtration Efficiency
This advanced filter captures:
– Microplastic particles 
– Natural fibers 
– Hair 
– Detergent residue 

All without the need for replacement cartridges or extra maintenance. It’s a powerful way to keep your laundry routine clean—and your conscience even cleaner.

🔄 Self-Cleaning Convenience
Thanks to its smart self-cleaning system, the Bosch filter stays effective for up to 6 weeks or 20 wash cycles before needing to be emptied. When it’s full, simply dispose of the collected waste using the included spatula—quick, hygienic, and hassle-free.

🛠️ Universal Fit & Easy Installation
The WMZMPF10 is compatible with all standard washing machines. Setup is simple:
– Mount it 10 cm above the water inlet 
– No drilling required 
– Scan the QR code for a step-by-step installation guide 

🌍 Why It Matters
Microplastics are a growing environmental concern. By adding Bosch’s microplastic filter to your laundry setup, you’re taking a proactive step toward cleaner water and a healthier planet.