Miele Best Brand Australia

Miele Australia is the outright “Best Brand” winner for front-loader washing machines, dishwashers, and vacuum cleaners. These are the results of the consumer organization CHOICE.
For this, a total of 200 dishwashers and 87 front-loaders were tested. For the vacuum cleaner test 85 cylinder and upright vacuums were reviewed. Based on the test results and feedback from customers on satisfaction and reliability, the best among them were identified.
Choice https://bit.ly/3GdGMQI

Mill heaters

Mill is a Norwegian brand with global ambitions. With this brand strategy they would like to convey the feeling of Scandinavian home comfort that so many aspire with appliances to elegantly integrate into the modern home, .There vision is to create a feeling of “It is good to be home”.

Mill new global website: millnorway.com

Best cooker hoods IQ blower system

Best, designer of luxury range hoods, has introduced the Best iQ Blower System™, an intuitive range hood blower system that guarantees peak operating performance after installation. This innovative system has the intelligence to know when the duct system is severely restricted. If airflow is impeded, an Led light flashes to notify the installer for corrective action. This instant notification means more satisfied clients for designers.

The company also explains that the Best iQ Blower System is up to two times quieter than other high-performance range hoods and removes smoke and odors up to 30 percent faster. This system is also up to 22 times more energy-efficient than comparable high-performance range hoods, providing energy efficiency along with the performance consumers expect from Best. This improved functionality is due to the system’s advanced digital motor technology, along with a smooth flow blower and filter design that ensure quiet performance.

The advanced technology of the Best iQ Blower System provides effective, nearly silent normal operation while assuring peak performance for each installation – says Brian Wellnitz, Senior Group Product Manager, kitchen ventilation, Best – This product with the iQ Blower System satisfies the needs of designers in search of the highest-quality, Italian-designed range hoods with the latest cutting-edge technology.

Smeg launches new award-winning hand mixer & coffee maker

Smeg has announced the launch of its latest kitchen gadget, the HMF01 hand mixer, which features the brand’s iconic 1950’s retro styling and a compact design.

Despite its small size, the hand mixer runs at a powerful 250W and offers plenty of functionality, including nine different speed variations and a turbo function, plus it includes three attachments: wire whisks, beaters and dough hooks, plus a cloth storage bag for their safe keeping.

Its operation is simple yet smart, says Smeg, with just three buttons located on the handle: an on/off switch and two accompanying buttons – “plus” and “minus” – to increase and decrease the speed.

The mixer also features a backlit LED screen that displays the chosen speed as well as a handy timer, showing both minutes and seconds, for ease and accuracy when whipping up new recipes and closely following instructions.

The hand mixer comes in Smeg’s traditional colourways including Pastel Blue, Pastel Green, Pink, Cream, Red, Black and White so users can mix and match with other Smeg appliances, both small and large. It has also received an international Good Design award 2021, Smeg says.

BCC02 Bean to Cup coffee machine

Also new from Smeg is the BCC02 Bean to Cup coffee machine. Like the mixer, it features the 1950’s retro styling but with a contemporary and sleeker finish, thanks to a stylish brushed aluminium and soft touch matte exterior Smeg says.  In addition the manufacturer says the controls have been ergonomically integrated into the design for a smooth finish.

The coffee machine is compact but has a range of features which promise to grind and brew a cup of coffee to perfection from start to finish with the touch of a button. It features intuitive soft touch control and users can choose from an array of coffee styles and grinding levels.

According to Smeg, the BCC02 allows users to experimentand discover the optimum coffee experience for them. Offering a primary and secondary menu function, the BCC02 will pour ristretto coffee, espresso, americano, and as well as hot water.

In addition, different strengths and levels can also be selected via the touch menu. For those who prefer lattes, macchiatos or cappuccinos, frothy milk can be produced at the touch of a button and the machine will grind coffee to the perfect texture, depending on your beverage of choice, Smeg says.

The BCC02 features a one touch menu which grinds and prepares coffee beans almost instantly, while a Thermoblock system quickly heats water, so users can enjoy their personalised beverage in a matter of seconds. It has a 1.4 litre capacity which equals six cups of coffee, and the adjustable cup holder and nozzle height means users can use any mug they choose.

Other useful features include a descaling alarm which alerts the user to when the machine needs to be descaled and users can adjust the machine’s settings based on the area’s water hardness, helping to promote the longevity of the coffee machine.

The BCC02 is available now in Matte Black, Matte Red, Matte Taupe and Matte White. Like the mixer, it has also won a 2021 Good Design Award.


Electrolux has inaugurated in Susegana (TV), “Genesi”, the most automated factory of the Group in the world that will produce built-in refrigerators. It required an investment of over 130 million euros and 134 new permanent hires, covers an area of ​​42,000 square meters, and hosts 1.2 km of assembly lines, equipped with over 6,000 sensors and 116 robots.

Advanced automation, digitization, innovation through new modularized product platforms, and important progress for operators, aimed at enhancing their skills and further raising the safety bar: these are the objectives that have guided the Electrolux Group in the implementation of its factory in most automated in the world, Genesi, which was inaugurated today in Susegana (TV).

Announced in July 2019, the project of the Genesi plant in which built-in refrigerators are produced using the most modern Industry 4.0 logic, represents the realization of an investment of over 130 million euros, of which over 95% made within the system Italian production: 1,200 meters of production lines, 116 robots and an automation level of 49, the highest in the world within the Electrolux Group. This change necessitated an important training plan for personnel working with the new systems and technologies, with over 7,000 hours of training on 36 different topics. Added to this is the inclusion of highly specialized profiles which have led, from 2019 to today, to over 130 permanent hires, including experts in connectivity, robotics,

Massimiliano Ranieri, Chief Executive Officer of Electrolux Italia and Chief Operations Officer of the Business Area Europe of Electrolux

“Genesi is part of a transformation program that the company has undertaken globally and of its Digital Transformation strategy. This new plant represents the window on the future of our innovative and sustainable way of producing, of responding to the demands of consumers and the market, and of enabling working synergies between people and machines designed to facilitate their work “, declares Massimiliano Ranieri. , Chief Executive Officer of Electrolux Italia and Chief Operations Officer of the Electrolux Business Area Europe. “I am particularly proud to be here in Susegana to inaugurate Genesi which, with its automation level of 49, the highest in the world for Electrolux,

The active workers online, between 60 and 100 depending on the product being processed, will operate in a completely new way, aimed at optimizing technical times and preventing errors or accidents, using the tools of industry 4.0: from tablets, smartwatches, touch screens and artificial vision systems. Furthermore, through more than 20 km of network cables, a central computer – DOME, Digital Operations Manufacturing Execution, a project of the Electrolux Group for the digitization of factories – collects and coordinates in real time the millions of data that come from automations and factory systems; data that support people in their daily work, allowing to intercept possible quality defects in advance and making available the ‘evolutionary history’ of each single product. Great attention was also paid to the well-being of the workers: the manual positions, designed according to the best international standards in the field of ergonomics, will be customizable according to the physical characteristics of each of them.The built-in appliances that will roll out of the new production lines of the Susegana plant will further strengthen Electrolux’s competitiveness in the refrigeration sector. The presence of 42 automatic quality measurement systems and that of over 6,000 sensors, together with various new technologies, will in fact guarantee a product capable of emitting up to 20% less CO2 and responding to all consumer needs: maximum performance , great attention to energy consumption and sustainability, optimal food conservation and waste reduction.

US manufactures asks for Government action

coalition of four major manufacturing associations – the Association of Home Appliance Manufacturers (AHAM), the Air-Conditioning, Heating, and Refrigeration Institute (AHRI), the North American Association of Food Equipment Manufacturers (NAFEM) and the National Electrical Manufacturers Association (NEMA) – are urging immediate action by the Biden administration to address supply chain challenges outlined in a newly released white paper.

The paper explains how supply chain disruptions, which are compounded by trade distortions and the Covid-19 pandemic, are hurting the competitiveness of U.S. manufacturers and stalling the U.S. economic recovery. Combined with increased demand for appliances and equipment, supply chain bottlenecks have negative consequences, including increased costs, lost sales, delayed deliveries of critical products to consumers in the face of supply chain backlogs, and even shutting down manufacturing plants.

The paper acknowledges that many supply chain issues will require long-term solutions, but the coalition also requested immediate relief from policymakers through tariff removal and fair allocation of semiconductors to all industries. Quick implementation of these and other policy solutions outlined in the paper may help prevent a continued worsening of the availability of manufactured products in the U.S., while increasing productivity and stemming product cost inflation.

«The ability to produce and deliver home appliances to consumers has been dramatically hindered by the Covid-19 pandemic and other supply-related issues, creating hardships for consumers and for businesses at every step in the supply chain – said president and CEO of AHAM, Joe McGuire -. The result is ongoing shortages of products, materials, components and labor, leading to delays and increased costs. In some cases the supply chain timeline has doubled or tripled. This is at a time when consumers are spending more time in their homes and more dependent than ever on home appliances to keep their families healthy and their homes clean. The home appliance industry joins with other critical parts of the manufacturing sector to urge the Biden administration and congress to act to help alleviate this unprecedented damage to the global product supply chain».


Haier launches in Italy, and plans to launch in all European countries over the next few weeks – the first virtual showroom , overcoming the barrier of traditional photo showrooms with an immersive, real-time digital experience.

Thanks to the Haier virtual shoowroom, visitors will be able to experience – browsing from their PC, smartphone or tablet – the experience of moving freely and without limits in two different three-dimensional environments, in which to find and discover the products in the brand’s catalog.

Following the guide of the narrator, who welcomes and accompanies visitors in the experience, you will have the opportunity to immerse yourself in a connected and personalized “home of the future”, in which videos, virtual catalogs, flyers and products such as ovens, refrigerators, wine cellars wine and washing machines are depicted with a very high degree of definition of every detail, finish and texture. 

Once you have clicked the flashing hotspot corresponding to each product available in the virtual showroom, it will be possible to receive all the information and technical details, as well as having the possibility – thanks to augmented reality – to import the products into your home environment, maintaining their colors and characteristics. and dimensions.

In this way, users can both view the appliances in the different spaces and change the products with other items available in the gallery, automatically displaying them in the virtual showroom.

The other distinctive feature of the experience is the possibility for consumers to view the latest top-of-the-range models and leading products available on the market, thanks to the constant updating of the virtual showroom and its ability to adapt to the needs of different markets: in fact , the content components, the language of the narrator and the range of products displayed will be customized according to the country from which access is made.

To build the architecture of this user experience, Haier used the Neosperience Reality Plus cloud platform, which, thanks to WebGL and gITF technologies, does not require the end user to install any app and allows you to replicate details, shapes, colors. and materials without affecting the speed of navigation

Haier I-Pro 7 washing machine

Haier I-Pro Series 7 contains the most advanced technologies developed by the company. The range is characterized by great efficiency, super-low noise levels thanks to the Direct Motion motor and a large capacity. Designed to be completely user-friendly, the intuitive digital display makes finding the right programme, while the pillow drum, driven by the robust and efficient Direct Motion motor, takes gentle care of even the softest fabrics.

The washing machines of the Haier I-Pro Series 7 (979) are equipped with I-Refresh, an innovative function that refreshes even the most delicate fabrics, including wool and silk, using micro vapour technology. This highly effective technology removes odours, fine dust and allergens, all while reducing creases and softening fabrics.

Thanks to their large capacity, up to 12kg, the I-Pro Series 7 (979) washing machine range provides the perfect laundry solution for large families or for bulk fabric washes. Moreover the Haier’s Direct Motion Motors, operating without a belt, is directly attached to the drum, vastly reducing noise and vibrations, increasing durability while also reducing energy and water consumption.


The i-Wall dispensing system, produced by the Italian brand Zerica, can help consumers to live in a more sustainable way, reducing the use of plastic bottles. It dispenses great-tasting, refreshing ambient, chilled and sparkling water. Thanks to this product the user can always have filtered water at hand both to prepare food and to drink. It is easy to use, quiet and designed to fit into a standard 60cm kitchen module. Easy also to fill up a jug or water bottle thanks to a spacious dispensing area. Besides, it’s simple to change the filter or CO2 canister. The appliance is user-friendly because high definition touchscreen interface, intuitive controls and clear icons help to change the target temperature, and fill up a glass or a jug with ease. The consumer can personalise settings such as carbonation levels for the sparkling water and can connect the product to the internet to access the remote monitoring and management system. For technical support, user can raise a request and let expert technicians troubleshoot remotely, modifying parameters for remote problem resolution. The appliance is available in glass, stainless steel or black skinplate.