New Electrolux Group study: Europe turns to 30° wash, driving down CO2 emissions

35 million European households have made the switch to washing at 30°C since 2020. That’s just one of the highlights from our latest pan-European report ‘The Truth About Laundry 2023’ which focuses on resource efficiency, and in particular energy usage.The Truth About Laundry report 2021

To help people create more sustainable habits in laundry care, we need to understand current attitudes and behaviors when it comes to how people care for their clothes, and to what extent people consider the environment. In 2021, we commissioned our first The Truth About Laundry report to give us powerful insights to drive change.Read the report here

AMEDA call for water usage

AMDEA CEO Paul Hide has backed possible plans for more appliances to have water usage information in a bid to help householders reduce consumption and bills.

He voiced AMDEA’s support for such additional information in a podcast with UK supplier Affinity Water.

The changes to labelling requirements may come about as part of a Defra review which is yet to publish its findings. Water consumption information per cycle is already mandatory for washing machines, washer dryers and dishwashers but the Government may extend the requirement to a wider range of appliances.

Mr Hide said: “The labelling of white goods is a good thing primarily for helping people to understand the water consumption – alongside the energy consumption – of their appliances, and equally how to minimise that consumption both from an environmental impact and a cost perspective. We certainly support that provision of useful information.”

He stressed the importance of having one label only providing water and energy usage, rather than separate labels, and for any labelling to be easily understood so it could help people make well-informed decisions.

“We are very focused as an industry on improving people’s understanding of sustainability and how to use appliances the most economically – both for water and energy,”  Mr Hide said, referencing AMDEA’s award-winning Know Watt’s What campaign.

He also emphasised AMDEA’s work with housebuilders and regulators in the drive towards net zero homes, whether for new builds or for improvements to existing homes.

Asked what he would like to see in homes to improve water consumption, he answered smarter water meters that could show users how much water individual appliances were using.

LG’s Inverter Direct Drive Motor Reaches Milestone With 100 Million Units Produced

A Key Component of Premium LG Washing Machines for More Than Two Decades,
Company’s Innovative Motor Technology Continues to Evolve for Excellence

SEOUL, March 10, 2023 — LG Electronics (LG) announces that the production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.

From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.

LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion technology – which enables six discrete drum movements – to care and clean for users’ laundry.

Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company UL (Underwriters Laboratories).

“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.

AEG washing machine

AEG completely renews the washing and drying ranges. Redesigned in terms of design, technologies and connectivity, the new washing machines, washer-dryers and dryers received the 2022 Red Dot Design Awards for the functional and aesthetic quality achieved. Four series, distinguished by their main characteristics. The new models equipped with connection, on the market from April 2023, are in fact designed to be able to learn from the user’s habits and offer a personalized experience at each wash thanks to the My AEG Care app .

Implemented with new functions and improved in terms of information, the application sends ad hoc notifications that can be viewed on the display of the appliances: if the suggestion is accepted, the machine downloads and incorporates the new settings, to adapt to everyone’s needs. Plus, by pairing the My AEG Care app with Google , just use your voice to adjust the temperature, turn on, pause or turn off. Not only. pressing the SyncDry button on the dryer, the latter and the washing machine are automatically connected to each other. Once the washing program has been selected, the special function establishes the most suitable drying cycle based on the weight of the washing machine load, setting the execution timer. Finally, for maximum customization, it is possible to save up to three favorite programs directly on the control panel, so as to always have them at hand.

LG to Unveil New Minimalist-Design Appliances at CES 2023Open share list

LG Electronics (LG) is set to introduce a new line of minimalist-design appliances, including a washer and dryer, at CES 2023. Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out and requiring fewer parts and less energy to make than conventional appliances.

Refreshingly unadorned, LG’s minimalist appliances match with any kind of décor, color scheme or interior trend. The lineup’s achromatic color palette and lack of decorative embellishment offers a modern yet classic look that allows the products to blend in seamlessly with their surroundings. In addition to a clean, simple design language, LG’s appliances boast an elegantly clear control experience that users will find effortlessly easy to get to grips with.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ™ app.

“Sustainable, stylish and simple to use, our minimalist-design appliances deliver new customer value,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to provide advanced, thoughtfully-designed solutions incorporating our innovative technologies and reflecting our commitment to environmental responsibility.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 can experience all of the company’s latest innovations, including the new minimalist-design appliance lineup

Tesla to debut at IFA 2022 with QLED TVs, robot vacuums and more

From its premium series of white goods and immersive QLED TVs, to portable personal air purifiers and robot vacuum cleaners, Tesla’s IFA 2022 booth is packed with interactive exhibits showcasing how technology is not reserved for a privileged minority, but a part of everyone’s everyday life.
At the world’s most significant trade show for consumer and home electronics, the company will have 220 m² of space to showcase its latest products, and to create exclusive, fun experiences for all those who visit the stand.

Tesla air conditioning innovations in 2022
With record high temperatures this summer, investing in air conditioning is a priority for an increasing number of consumers. Tesla produces air conditioning devices with a range of beneficial features, from offering fresh and clean air, to excellent performance, low energy consumption, fast cooling, superior self-cleaning and environmental protection.

Tesla’s air conditioners are also characterised by a modern, elegant yet simplistic look, which makes them a great fit for any interior no matter the design.Dynamic new SDA line
Sometimes small things make a huge difference and in Tesla’s case, this refers to small domestic appliances (SDA). One of the most important additions to the company’s portfolio this year, Tesla SDA assortment, is a whole new palette of efficient and stylish devices, created to respond to new market demands and fulfill all of the modern household’s needs.

Silent and sweat-free cleaning technology
The company’s booth aims to be one of the cleanest at IFA 2022, with a whole new lineup of vacuum cleaners on display. Tesla has muffled the sound output on its extremely quiet devices, but with no performance loss. With an antibacterial, washable HEPA (high-efficiency particulate absorbing) filter, these vacuum cleaners help capture fine dust particles, so every part of the home can be efficiently cleaned.

When it comes to automated cleaning, Tesla’s robots feature innovative laser technology, which scans and maps its surrounding environment in order to create a personalised cleaning plan, making housework easier than ever.

Developed by Comtrade Distribution, a company based in Belgrade, Serbia, Tesla is one of the fastest-growing brands in the regional household appliance market. Its mission is to develop and offer technology that caters to consumers’ needs, makes their lives easier and more fun, as well as ensures more efficient and simpler everyday living.

Its portfolio covers almost all bases when it comes to consumer electronics, including TVs, modern laundry machines, dishwashers, cookers, ovens, cooktops, hoods, air conditioners, air purifiers and small domestic appliancesTesla will also showcase a whole new experience of laundry washing and drying at IFA 2022, with Tesla Onyx series. (Photo: ©Tesla)
Tesla will also showcase a whole new experience of washing and drying laundry with the Tesla Onyx series. Under the slogan of its main characteristics “Clean and safe” and “Steam care”, Tesla will present features of Hygiene Pro system for expert laundry cleaning.

Siemens New iQ700 washing machine and dryer New iQ700 washing machine and dryer

10 kg appliances with energy efficiency class A.
Connected i-Dos precision dosing system that saves detergent and water
With detergentScan in the Home Connect app, i-Dos adjusts precisely to the detergent used
Additional option for quickly freshening up wrinkled clothes
New Mini Load option for fast, water- and energy-saving cleaning of small laundry batches
iQ700 dryer now with varioSpeed

Laundry… global market growth continues

According to the Business Research company, the global household laundry equipment market size is expected to grow from $101.43 billion (€96.76bn) in 2021 to $110.84 billion (€105.74bn) in 2022 at a compound annual growth rate (CAGR) of 9.3%.
The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The household laundry market is expected to reach $150.93 billion (€143.94bn) in 2026 at a CAGR of 8.0%.

Rapid urbanisation is expected to contribute to the growth of the household laundry equipment in the forecast period. Globally, the percentage of population living in urban areas is expected to increase from 56.2% in 2020 and reach 68% by 2050. The growth in the urban population coupled with the rise in disposable incomes and affordability among residents of cities will drive the demand for household laundry equipment.

Increasing demand for online on demand laundry services is expected to restrain the market for household laundry equipment in the forecast period. The on-demand laundry services market is expected to be aided by stable economic growth forecast in many developed and developing countries.

The International Monetary Fund (IMF) predicts that the global real GDP growth will be 3.7% over 2019 and 2020, and 3.6% from 2021 to 2023. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. For instance, China is forecast to register GDP growth of 6.2% in 2019.

Stable economic growth, increasing internet penetration, and rising disposable income coupled with hectic lifestyle of individuals will lead to an increase in on demand laundry services, thereby limiting the growth of the market for household washing machines.

Household laundry equipment manufacturers are increasingly producing energy-efficient products to reduce carbon footprint and enable energy savings for the consumers. The rise of energy-efficient appliances can be attributed to the stringent government regulations on electric home appliances and advances in technology. Energy efficient appliances are designed to utilise minimum energy to complete the required task.Currently, over 80 countries have standards and labels for energy efficient appliances. For example, in the USA, ENERGY STAR certified washing machines use 25% less energy and 33% less water than a standard washing machine.

Major players in the household laundry equipment market are LG Electronics, Whirlpool Corporation, Haier Corporation, Electrolux AB, Panasonic Corporation, BSH Home Appliances Group, Haier Group Corporation, Miele, Siemens AG, Toshiba Corporation, and General Electric Company.

Asia Pacific was the largest region in the household laundry equipment market in 2021. Western Europe was the second-largest region in the household laundry equipment market. The regions covered in the household laundry equipment market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Smart washing machines: APAC has lion’s share
Asia-Pacific has the largest smart washing machine market share globally, accounting for a whopping 59% of the total in 2021. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the smart washing machines market will be Africa and the Middle East where growth will be at CAGRs of 14.8% and 10.8% respectively. These will be followed by South America and North America. global smart washing machine market size is expected grow from $14.87 billion (€14.9bn) in 2021 to $15.93 billion (€15.2bn) in 2022 at a compound annual growth rate (CAGR) of 7.1%.

The growth in the market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The smart washing machine market is expected to reach $20.83 billion (€19.87bn) in 2026 at a CAGR of 6.9%.

Smart Washing Machine Market Trends Hinge On Adoption Of Advanced Technologies

Companies in the smart washing machines market are investing in Wi-Fi technology in order to increase processing speed.


Companies in the smart washing machines market are investing in voice-enabled washing machines for market growth.

Internet of Things

Companies in the washing machines market are investing in IoT technologies in washing machines to offer customized solutions. IoT-enabled devices are embedded with sensors, internet connectivity, and other hardware that allows communication via the web.Companies in the smart washing machines market are investing significantly in AI technology. AI can identify data types, find possible connections among datasets, and recognize knowledge using natural language processing. Users will be able to use their smartphones or voice assistants to control these AI powered washing machines.

The global smart washing machines market is highly fragmented, with a large number of players. The top ten competitors in the market made up to 38.6% of the total market in 2021. Haier Smart Home Co., Ltd. was the largest competitor with 9.36% share of the market, followed by LG Electronics, Whirlpool Corporation, AB Electrolux, Panasonic Corporation, Samsung Electronics Co Ltd, Arcelik A.S., Xiaomi Corporation, Robert Bosch GmbH, and Miele.

Toshiba intelligent washer-dryer

Toshiba Washer Dryer 11.0/7.0 Kg 1400 Rpm is equipped with the intelligent Sensedry technology that allows the machine automatically stops the drying process by sensing the humidity level and protects clothes from over-drying. The Toshiba’s Real Inverter motor is designed to create a higher efficiency, reduce noise levels and reduce energy consumption. The motor efficiency surge can provide up to 80% less energy consumption and 11.4% lower noise levels.

The company’s washer dryer also features the GreatWaves, a system that uses an s-type paddle, crystal inner drum, larger drum diameter and intuitive machine control to deliver meticulous and innovative actions: the technology generates an effective washing action to break and remove stubborn stains while maintaining the quality of your fabric.

Moreover, the Toshiba’s ColorAlive technology protects fabrics and preserves their colors, reducing discoloration by 39% and deformation by 45%, as well as saving up power by 70%. Finally, Cyclone Mix, an inbuilt detergent mixer that dissolves detergents with water and dispenses a fine particle mix into the wash cycle, improves the wash performance by up to 20%

Haier presents major NEW items across Refrigeration and Laundry

The show by Jim McEwan, COO of Haier UK and Ireland, Milo Cheney, Product Manager for refrigeration and Ben Peach, Product Manager for Laundry, exhibited the associated home developments and the dispatch of new items that influence the qualities and unmistakable attributes of the Haier brand.

The launch of another cutting edge cooler today adds to Haier’s always developing cooling range. The FD 83 SERIES 7 with water container, that offers altered availability, custom-made to your necessities, by means of Wi-Fi and controlled by the hOn application. This dazzling NEW item includes ergonomic plan, premium arrangements and astonishing customized innovation. A French Door cooler that acquires every one of Haier’s endeavors cooling innovation advancement to the greatest level with the most up to date and selective availability highlights. On account of the hOn App, you have complete authority over your cooler capacities by cell phone. A savvy and altered approach to fulfill your necessities whenever. It additionally includes a creative water distributor, for new and separated water without fail.

Besides, there is the presentation of the NEW I-Pro Series 5 (959 Series) whichconsists of a clothes washer and washer dryer for proficient outcomes in your home. Everything begins with stacking, made simpler by the enormous limit which is even accessible with the thin machines. With regards to washing, a full arrangement of committed projects guarantees prevalent cleaning, drying and disinfecting for your clothing. This is fueled by the protected Direct Motion Motor innovation that is worked to last and ensured forever. Accessible inWhite and Graphite and associated with the hOn App – an entire universe of availability anticipates you.

Haier needs to proceed with the improvement procedure that has driven it to be at the highest point of the Euromonitor positioning of domestic devices makers for 12 continuous years*, and to be quickest developing organization in Europe.

“We are truly amped up for the Company vision and item improvement for the future” Jim McEwan, COO of Haier UK and Ireland, said. The hOn application and wifi network, Advanced Technological Innovations, Superior Design and Tailor-Made Solutions that Haier offers, in addition to the NEW inherent reach coming in the second 50% of this current year, gives us an extraordinary stage for working for the future and accomplishing our vision to be the First Consumer Choice for the Smart Home” he added