Hoover SDA awarded

Hoover brand has been recognized among the best brands in the SDA category for quality-price ratio, according to the German Institute of Quality and Finance (ITQF).

The ranking was carried out by one of the leading European institutes specialized in quality surveys, which carried out a market research on 685,000 consumer reviews in partnership with La Repubblica – Affari & Finanza.

Commenting on the achievement, Sabrina Zara, Italy Marketing Director at Haier Europe, said: “𝘞𝘦 𝘢𝘳𝘦 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘸𝘩𝘪𝘤𝘩 𝘤𝘰𝘯𝘧𝘪𝘳𝘮𝘴 𝘵𝘩𝘢𝘵 𝘏𝘰𝘰𝘷𝘦𝘳 𝘪𝘴 𝘢 𝘴𝘺𝘯𝘰𝘯𝘺𝘮 𝘧𝘰𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺, 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘭𝘪𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘧𝘰𝘳 𝘮𝘢𝘯𝘺 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴.”

Samsung UK Royal warrant

Samsung Electronics UK obtained the renewal of its Royal Warrant and is now recognized as a Supplier of Consumer Electronics Products, which now covers a wider range of goods and appliances. As a recognized Royal Warrant Holder, Samsung is honored to have supplied the Royal Household with quality products having received its initial warrant in 2012, and with this renewed recognition is proud to be listed alongside globally-recognized companies.

Fisher & Paykel Trusted by Australians

Recently, Australia’s “Reader’s Digest” released the list of most trusted brands in 2022. Among them, Fisher&Paykel was recognized as the “Most Trusted Laundry Appliances Brand” by Australians. Good things come in pairs, Haier brand was also selected as the “Best rated dryer brand by “Finder” based on its consumer survey.addition to the recognition of users, the outstanding market performance also backed up Haier’s leading strength in laundry. According to the latest data in May, the market share of dual-brands laundry products in Australia has reached 32%, the highest level since July 2019, ranking TOP1 in the market. Haier brand’s share reached 11.7% as a record high, among which the share of heat pump dryers well increased by 8% compared to April.

With this correspondence, thes ales performance is also very good: as of now, dual-brands laundry sell out have increased by 39.2% in 2022, with the key sub-categories of FL and heat pump dryersachieving significant growths of 37.8% and 84.8% respectively.Laundry team from both sides have been digging out real needs of the market/usersand continuously optimizing the product mix and brand matrix. The newly launched graphite/darklaundry pairs grew in a high speed and gained a stage achievement inthe market.

In the future, Haier will continue to adhere to the high-end transformation strategy and explore more space and opportunity for further growth while Fisher&Paykel will continue to cultivate in the luxury premium segmentation. Leveraging the powerful platform of Haier global supply chain, Haier and Fisher&Paykel are ready to keep running in Australia market and maintain its leading position in both market share and sales performance.

Miele which shortlisted

Miele have been shortlisted for Large Kitchen Appliance Brand of the Year in the prestigious Which? awards. According to Which?, “When you buy a Miele, you can be confident you’re getting a quality product. It’s long been a reliable name in the industry, and with good reason: most that pass through our independent testing are Best Buys. You get what you pay for, too, as Miele often has the lowest rate of faults of all brands in our annual owner survey – showing that while buying one is an investment, it’s one that will pay dividends in the long run.”


Awarding ceremony of Indonesia “TOP INNOVATION CHOICE AWARD 2022” was held online. AQUA washing machine won this award for bacteriostatic technology.The “TOP INNOVATION CHOICE AWARD” is held to recognize brands that have successfully innovated products and services and is well known in the field of innovation.

There were hundreds of companies and brands participated in the awards and were evaluated in three areas: innovative ideas, innovative strengths, and innovative differentiation. According to the final selection, AQUA washing machine Super Wash Series finally stood out and won the award.The main reason why AQUA washing machine won the award is that it meets the needs of users for health care scenes in special periods. With the escalation of consumption and the impact of the global epidemic, people’s awareness of laundry has improved from “clean” in the past to a new level of “healthy”.
Super Wash Series has a variety of health modes such as ultraviolet sterilization, high-temperature sterilization and air washing sterilization, and has passed VDE certification. It is confirmed that the sterilization rate is higher than 99.99%, which can ensure the health of the whole family. At the same time, the super large drum diameter of 525mm can prevent the clothes from wrinkling and tangling. The intelligent delivery system iterates intelligent washing and care solutions for users.All along, the functional iteration and technological innovation of products have been the endogenous driving force for the growth of AQUA washing machine market. AQUA Indonesia ranked the Top3 in the sales share of all categories of washing machines in Q1, with double-digit growth of drum washing machines. In the future, AQUA Indonesia will consistently adhere to the user needs and  constantly break industry boundaries and comprehensively lead users’ healthy lifestyle.

Electrolux wins iF Design Awards for products that help consumers achieve a better home environment

Electrolux Group has won prestigious iF Design Awards for an air purifier and stick vacuum cleaner that help improve wellbeing in the home.The Electrolux UltimateHome series is a 2-in-1 dehumidifier and air purifier that provides an optimum humidity level and improved air quality for an uninterrupted sleep. Since 9 out of 10 people live in areas with air pollution, consumers are increasingly aware of how indoor air quality and climate can affect health and wellbeing. Urban consumers seek “clean and fresh” solutions, and multi-functional products save on floor space while creating healthier living conditions.

This product earned above-average scores by the international jury in all five criteria: idea, differentiation, form, function and impact. These refer to the product’s relevance, novelty, design for the target group, ease of use, and sustainability.

The 800/8000 series focuses on bringing effortless performance into the cordless pistol stick segment. The design enables balanced weight and its sculpted ergonomic handle and telescopic tube make it a consumer-centric product. The 800/8000 is designed to fit into the user’s home and adapt to a variety of cleaning needs. The modular design makes upgradability, repairability and recyclability simpler and more sustainable.

The jury gave this product high scores for form, impact and function, meaning it demonstrates design excellence, is easy to use, and serves society and sustainability.

Asko award winning

ASKO is iF DESIGN AWARD 2022 double winner.
The world’s most prestigious design competition iF DESIGN  has awarded two innovative ASKO products. The ASKO Elevate™ induction hob with integrated extraction and selected ASKO DW60 dishwasher models were chosen from around 11,000 entries and granted an iF DESIGN AWARD 2022 by a final jury of 75 design experts from 23 nations. The awards were given on the basis of five criteria: Idea, Form, Function, Differentiation and Impact. They are tribute to the ASKO’s human-centric, minimalist approach of designing useful, reliable, long-lasting products.ASKO Elevate™ induction hob with integrated extraction works according to the downdraft principle with a unique tower which brings the extraction surface closer to the pans, resulting in a high extraction performance, which takes away cooking vapor effectively and silently. It also has the iF DESIGN AWARD 2021 winning Celsius°Cooking™ technology with intuitive user interface, pans with temperature sensors, a probe and an app. The components communicate with each other wirelessly, to control temperatures and timings precisely to create dishes that are both tasty and healthy, and a way to exciting new culinary adventures.
By removing the extractor from the wall or ceiling, the kitchen is viewed from a completely new perspective: A blank canvas where anything is possible. 

The ASKO DW60 dishwashers were designed and rigorously tested to thedesigned and rigorously tested to the equivalent of 20 years’ worth of regular use. They come with several smart, sustainable features and perform to the highest hygiene standards by eliminating 99.99999 % of bacteria, fungi, viruses and more. This makes the ASKO DW60 dishwashers the world’s most reliable and responsible dishwashers, and a benchmark when it comes to hygiene and sustainability. They have the world’s tallest loading height and the biggest load capacity on the market.
“The ASKO Design Centre is very pleased at being recognized by the IF jury for all the hard work we put into this project. It proves that Scandinavian design, has been, and still is highly appreciated on the international design scene. The people working at ASKO design Centre are sure ASKO DW60 platform will be appreciated by consumers worldwide for many years,” Jon Carlehed commented on the iF DESIGN AWARD 2022.
Vincent Hofstee added: “We are delighted that we have received iFon the iF DESIGN AWARD 2022.
Vincent Hofstee added: “We are delighted that we have received iF Awards for the third year in a row. A sign of our continuous effort to realize innovative products in a great design. Big congratulations to the design team and to all other departments and colleagues involved.”