Laundry… global market growth continues

According to the Business Research company, the global household laundry equipment market size is expected to grow from $101.43 billion (€96.76bn) in 2021 to $110.84 billion (€105.74bn) in 2022 at a compound annual growth rate (CAGR) of 9.3%.
The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The household laundry market is expected to reach $150.93 billion (€143.94bn) in 2026 at a CAGR of 8.0%.

Rapid urbanisation is expected to contribute to the growth of the household laundry equipment in the forecast period. Globally, the percentage of population living in urban areas is expected to increase from 56.2% in 2020 and reach 68% by 2050. The growth in the urban population coupled with the rise in disposable incomes and affordability among residents of cities will drive the demand for household laundry equipment.

Increasing demand for online on demand laundry services is expected to restrain the market for household laundry equipment in the forecast period. The on-demand laundry services market is expected to be aided by stable economic growth forecast in many developed and developing countries.

The International Monetary Fund (IMF) predicts that the global real GDP growth will be 3.7% over 2019 and 2020, and 3.6% from 2021 to 2023. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. For instance, China is forecast to register GDP growth of 6.2% in 2019.

Stable economic growth, increasing internet penetration, and rising disposable income coupled with hectic lifestyle of individuals will lead to an increase in on demand laundry services, thereby limiting the growth of the market for household washing machines.

Household laundry equipment manufacturers are increasingly producing energy-efficient products to reduce carbon footprint and enable energy savings for the consumers. The rise of energy-efficient appliances can be attributed to the stringent government regulations on electric home appliances and advances in technology. Energy efficient appliances are designed to utilise minimum energy to complete the required task.Currently, over 80 countries have standards and labels for energy efficient appliances. For example, in the USA, ENERGY STAR certified washing machines use 25% less energy and 33% less water than a standard washing machine.

Major players in the household laundry equipment market are LG Electronics, Whirlpool Corporation, Haier Corporation, Electrolux AB, Panasonic Corporation, BSH Home Appliances Group, Haier Group Corporation, Miele, Siemens AG, Toshiba Corporation, and General Electric Company.

Asia Pacific was the largest region in the household laundry equipment market in 2021. Western Europe was the second-largest region in the household laundry equipment market. The regions covered in the household laundry equipment market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Smart washing machines: APAC has lion’s share
Asia-Pacific has the largest smart washing machine market share globally, accounting for a whopping 59% of the total in 2021. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the smart washing machines market will be Africa and the Middle East where growth will be at CAGRs of 14.8% and 10.8% respectively. These will be followed by South America and North America. global smart washing machine market size is expected grow from $14.87 billion (€14.9bn) in 2021 to $15.93 billion (€15.2bn) in 2022 at a compound annual growth rate (CAGR) of 7.1%.

The growth in the market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The smart washing machine market is expected to reach $20.83 billion (€19.87bn) in 2026 at a CAGR of 6.9%.

Smart Washing Machine Market Trends Hinge On Adoption Of Advanced Technologies

Companies in the smart washing machines market are investing in Wi-Fi technology in order to increase processing speed.


Companies in the smart washing machines market are investing in voice-enabled washing machines for market growth.

Internet of Things

Companies in the washing machines market are investing in IoT technologies in washing machines to offer customized solutions. IoT-enabled devices are embedded with sensors, internet connectivity, and other hardware that allows communication via the web.Companies in the smart washing machines market are investing significantly in AI technology. AI can identify data types, find possible connections among datasets, and recognize knowledge using natural language processing. Users will be able to use their smartphones or voice assistants to control these AI powered washing machines.

The global smart washing machines market is highly fragmented, with a large number of players. The top ten competitors in the market made up to 38.6% of the total market in 2021. Haier Smart Home Co., Ltd. was the largest competitor with 9.36% share of the market, followed by LG Electronics, Whirlpool Corporation, AB Electrolux, Panasonic Corporation, Samsung Electronics Co Ltd, Arcelik A.S., Xiaomi Corporation, Robert Bosch GmbH, and Miele.

Haier introduces new, smarter tumble-dryers

Haier’s Series 5 Tumble Dryer promises “Professional results at home”, at the core of this range. Thanks to the power of Haier Connectivity and Artificial Intelligence enhanced by the hOn App, users will receive superior and customised performances never seen before.

The model can also be connected to the user’s smartphone for complete control. By downloading the hOn App, users can get full access to their tumble-dryer, from picking the right cycle and controlling its status, to receiving personalised notifications and suggestions for ad-hoc results. 

Haier Connectivity and the advances of artificial intelligence are at one’s fingertips for every need, the company claims.

For example, the Synchro Wash + Dry allows users to connect the tumble-dryer to a Haier washing machine, and automatically suggest the perfect drying program for one’s laundry.

The Tumble Dryer can also activate the Artificial Intelligence cycle, that automatically adapts

Asko hit top marks with dryer

“𝘠𝘰𝘶’𝘭𝘭 𝘣𝘦 𝘩𝘢𝘳𝘥 𝘱𝘶𝘴𝘩𝘦𝘥 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘢 𝘮𝘰𝘳𝘦 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦 𝘮𝘰𝘥𝘦𝘭 𝘵𝘩𝘢𝘯 𝘵𝘩𝘪𝘴 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘱𝘭𝘦𝘢𝘴𝘪𝘯𝘨 𝘈𝘚𝘒3𝘖”

We’re delighted that @GoodHousekeeping recently awarded our Logic Tumble Dryer a fantastic score of 93/100 as well as providing a glowing endorsement

Read more of their review here 👉

Reviewed Awards Maytag ‘Best Dryer’ of 2021

The Maytag® Smart Top Load Electric Dryer with Extra Power Button (MED7230H) was awarded ‘2021 Best of Year’ by Reviewed, part of the USA TODAY Network, in the laundry and cleaning category. The annual awards showcase the winners that are selected among over 2,000 lab-tested products. These winners are “guaranteed to get their job done” according to product experts and editors at Reviewed.

Whirlpool New Heat Pump Dryer

Whirlpool has launched the new FFT M11 8X3BY SPT heat pump dryer with FreshCare + and a capacity of 8 kg. In addition, thanks to the exclusive 6th Sense technology, the device adapts the necessary resources for each cycle, thus achieving more efficient consumption.

The exclusive FreshCare + system stands out because it is able to take care of the garments inside the dryer by controlling the temperature and the constant movement of the drum. This technology inhibits the proliferation of bad odors, keeping the garments fresh in the drum for up to 6 hours after the end of the drying cycle.

With 8 kg capacity and a large item program, the FreshCare + dryer also saves time on appliance maintenance, as there is no need to clean the condenser filter. She does it on her own thanks to the Autocleaning system.

It also includes special programs for different types of garments and fabrics, such as a special program for wool, which has the Woolmark Blue certificate, which guarantees the best care of wool garments and even a special cycle for jeans.

Guaranteed energy savings

Whirlpool’s new dryer stands out for its energy efficiency with an A +++ rating. By having heat pump technology, it always guarantees optimal drying and lower electricity consumption, since it works at a lower temperature.

And with its intelligent 6th Sense system it detects the amount of clothes and humidity in the drum to set the drying duration and thus optimize the energy used during the process.

On the other hand, the model incorporates a high efficiency SenseInverter motor that works at a variable speed, which allows a special care of the fibers. It also makes the device quieter and more durable.

Miele Eco Tumble dryers

Miele will present some new products characterized, among many other features, by a signiticant level of eco-sustainability. The new tumble dryers are an exemple of this, and will combines clever features offering greater user convenience and gentler fabric care. The particularly climate-friendly flagship model of the Miele’s range exceeds the threshold for the current top A+++ energy efficiency rating by 10%.

According to the company, the GreenPerformance model is not only characterised by maximum energy efficiency at an attractive price, but also stands for resource-saving use of materials. A significant contribution to this is made by the floor module, which was developed from scratch and whose plastic is enriched with nitrogen in an innovative manufacturing process. This saves 30 percent of material – while at the same time improving stability. In addition, the climate-friendly refrigerant R290 is used. Both the new base module and R290 are also used in almost all Miele dryer models.

Added convenience is promised by the DryCare 40 option: all items of clothing washable at 40°C can be tumble-dried without the least worry – even if textiles are not approved for machine drying according to the wash-care label. This is facilitated by reducing the air temperature during the drying process to such a degree that delicate fabrics are dried so gently that damage can reliably be ruled out. DryCare 40 can be selected in a whole series of programmes such as Cottons, Minimum Iron and Shirts. This way, fabrics are placed under the least possible strain. Garments remain soft, retain their shape better and, all in all, last longer.

Moreover, the new HygieneDry setting based on the ‘Extra drying’ function reliably eliminates 99.99% of all bacteria thanks to longer temperature holding times. This is independently endorsed by the Rhein-Waal technical university which has issued HygieneDry with a certificate confirming top-class purity and dependability.

Montpellier newmatching laundry models

Montpellier newmatching laundry models look great next to one another.

Designed to be paired up these two really are made for laundry day winners.

MW7141W 7kg Washing Machine (left) offers 15 programmes that can launder all types of clothes with ease. The handy LED wash phase indicator means that you can check the stage of your cycle. The 1400rpm spin speed helps keep drying time to a minimum.

The energy rating from1st March 2021 is D, in line with the Energy Label Reform.

Simple and easy in its functions, it’s designed to make your life easier so that you can simply set, and forget.

and MCD7W 7kg Condenser Tumble Dryer (left)Using its clever sensor technology, this tumble dryer detects when your clothes are dry and ends the cycle automatically even if it still has time remaining.
This means that your clothes are ready quicker, and you will save money on household energy bills.

With 15 programmes to choose from for a variety of different fabrics, it takes care of your clothes. Delicate drying uses gentle heat to look after your delicate clothes, such as knitted sweaters, so you can rest assured that you fabrics are dried with the best care. With a handy pause feature and a delay timer from 3-9 hours, you can set your drying cycle to suit you.

Reverse Action tumbling: The Montpellier MCD7W has a reverse action drum that rotates both clockwise and anti-clockwise to ensure even drying results across the entire load. It has an easy to remove water reservoir and lint filters, making looking after your tumble dryer easier than ever.

*Stacking kit available, so you can stack your tumble dryer above your washing machine.