Miele Bluewater Christmas

Wednesday 9th November Miele London launched their exclusive Christmas activation at our Experience Centre in Bluewater.

Miele wanted to activate a show-stopping window to encourage consumers to experience Miele. The Miele Kaleidoscope is a visual metaphor for bringing to life ‘extraordinary’ and the design evokes a sense of festivity. The concept of the Experience Centre is to really bring the Miele brand to life. It’s a destination of discovery, where consumers can truly experience how extraordinary products are for themselves.

Danish retailer open largest store

Electronics chain Power goes against the grain and opens this week (November 11) Denmark’s largest department store for white goods and electronics.Denmark’s largest department store for white goods and electronics.

The 5,000m2 warehouse is located in Ishøj near Copenhagen – and the CEO of Power, Jesper Boysen, is well aware at the opening that he has his own interpretation of consumers’ current reticence:

Marks electrical financial update

Marks electrical announced a half year update on their financial and operational performance. Sales were up 15.1% overall, despite a very challenging market. Strong performance was driven across all major product categories, notably A-rated energy efficient laundry appliances which grew at over 35% in the period reflecting more conscientious buying habits.
founder and CEO, Mark Smithson, said of the results:

“I’m proud of the performance we’ve delivered against a tough back-drop, with the Group’s sales up 15.1% in a very challenging market. This further demonstrates the resilience of our business model and is down to the hard work of everyone at the Company.

Our market-leading customer service and free next day delivery, combined with in-house installation expertise, provides a compelling and unique offering, that sets us apart from the competition.
We go into a busy period with growing momentum and confidence in our unique proposition.”

Smeg opens experience store in Singapore, first in Southeast Asia

Smeg, the instantly recognisable Italian appliances brand, has opened its flagship Singapore showroom at The Heart, Marina One. This marks Smeg’s first Southeast Asia experiential showroom, featuring an extensive collection of large and small appliances.

If you’re new to this Italian brand, it’s not just a brand; it’s an aesthetic, jazzing up kitchens with their retro and colourful appliances such as fridges, kettles, toasters, mixers, ovens and even laundry machines. According to a staff member I spoke to at the showroom, the small appliances are some of the most popular choices, especially when it comes to their official e-stores on Lazada and Shopee.Later this year, Smeg will be debuting its newest range, Galileo, a new generation of combination ovens which are a thermo-fluid dynamic redesign of the heating system with professional algorithms that aim to revolutionise the home cooking experience.

For now, our favourite 11.11 sale is coming right up, and a more cost-effective way to make your kitchen look even nicer is through these small appliances!

Currys new live customer care service

Currys plc, the well-known electrical retailer in the UK, is using Emplifi Live Advisor to deliver live customer care on demand. Through Emplifi’s leading Live Advisor solution, which came through the acquisition of Go Instore  in September 2021, Currys customers can connect to product experts not only for live demos and consultations, but also for post-purchase care.As the UK’s largest tech retailer, their mission is to help customers enjoy amazing technology. This means not only helping our customers choose shiny new kit, but also making sure they get the most out of it. We know that our customers find new tech exciting but also often confusing and need help when things don’t go to plan. Our new RepairLive service provides customers with expert advice to help them to identify the cause of a fault, undertake DIY fixes, as well as to assist with arranging a repair or return of their product,” said Gillian Geraghty, Ecommerce and Omnichannel Director. “By leveraging the LiveAdvisor technology for RepairLive, we’re able to provide our customers with access to fast, efficient support without them or their tech having to leave the house.”

Darty results

Good resilience in sales”, this is how Fnac Darty describes the group’s results for the 3rd quarter of 2022. Indeed, the drop is slight on a like-for-like basis, at -1.3%, and almost nil in actual data, at -0.3%. The turnover for this period is 1.849 billion euros, bringing the total over 9 months to 5.277 billion euros. Household appliances and online sales are normalizing but remain vectors of growth Operating in 13 countries, Fnac Darty is a European leader
in the retail of entertainment and leisure products, consumer electronics and domestic appliances.

Ufesa limited edition

Ufesa has teamed up again with La Vecina Rubia to launch a new limited edition collection with an exclusive design.

The collection, very faithful to the style of La Vecina Rubia, consists of an air fryer, a 3-in-1 sandwich maker and a toaster. Three elegant appliances of the highest quality, with original designs and with pink as a hallmark.

The 3-in-1 sandwich maker, with its triple functionality, allows you to prepare personalized La Vecina Rubia sandwiches, as well as helping to cook delicious waffles and even grilled dishes, easily changing their plates. With a power of 900 W, it also has non-stick plates, a light temperature indicator, a safety lock and a cool-touch handle. In its design you can see one of the iconic phrases of La Vecina Rubia, “Getting up early is beautiful.”

The retro toaster from La neighbor Rubia X Ufesa, also accompanied by the design “Getting up early is beautiful”, is ideal for preparing two toasts at the same time, as well as for defrosting or reheating. It has an electronic toasting selector, time control, a crumb tray and wide slots for the thickest toasts with an automatic centering system.

Under the motto “You can’t like everyone, you’re not a croquette” the third appliance of this limited edition is presented: a digital air fryer with a 2 l capacity, with 1,200 W of power and 6 pre-set programs for frying , toast, roast, bake, reheat and keep warm. It should be noted that it incorporates a digital control of time and temperature so that cooking is a simple task. In addition, it comes with an exclusive fridge magnet and one of the five delicious croquette recipes by La Vecina Rubia.

Bertazzoni USA

From Guastalla to the San Francisco Design District: Bertazzoni is proud to announce the opening of its first flagship experience center in the United States. Come discover all our appliances, touch their excellent quality and learn more about the 140 years of history of the Bertazzoni family. Even though we have come a long way, we never forget where our roots lie

Mindtree secures multi-year engagement with UK’s retailer – Currys

Mindtree announced that it has enabled the UK’s leading retailer of technology products and services, Currys, to deliver a connected and highly personalised omnichannel shopping experience to its customers across multiple markets.
As part of the multi-year engagement, Mindtree has leveraged its extensive retail and digital expertise to design and implement a comprehensive omnichannel solution that provides a unified customer experience across rapidly converging online, mobile, and in-store shopping, while driving cross-channel fulfilment and inventory optimization for Currys. Through unified consoles, Mindtree has also empowered Currys’ more than 32,000 colleagues spread across the company’s retail stores, offices, contact centres, supply chain, and distribution centres to better support the omnichannel customer journey with enhanced speed and quality of service.

The solution, built using state-of-the-art Salesforce and Mulesoft technologies, has helped Currys become more data-driven. This supports its strategy to build customers for life by getting to know its customers better and driving meaningful engagement with them, while also making it easier for those customers to shop with Currys, thus maximizing cross-sell and upsell opportunities and post-sales lead generation. Mindtree and Currys are continuing to collaborate on further innovations in mnichannel retail to enhance productivity and flexibility.

AO loss of £37 Million

Online electrical retailer AO.com posted a full-year pre-tax loss of £37million, compared with a profit of £20million for the same period last year. The group expects sales to fall go £1billion to £1.25billion in its current year, down from £1.56billion last year.The electricals specialist has also signed a new five-year contract with Homebase to supply appliances and installation and recycling services to its customers