LG Sets New Paradigm With Upgradable Home Appliances

LG Electronics (LG) is set to change the existing paradigm of home appliance usage with an upgradability option that adapts to the unique and changing lifestyles of customers. Developed under the concept, Evolving Appliances For You, LG upgradable appliances have the capability to incorporate new features developed in the future based on owners’ usage patterns and habits.What upgradability brings to the table is the ability to add a new function or convenience to an existing appliance through new software, new hardware or both. For example, users can improve the performance of the LG PuriCare air purifier when a new pet joins the family by upgrading with the Pet Care Filter to more thoroughly filter out pet fur and dander from the air. [1] Upgradable LG dryers can be enhanced later on to handle different climates and fabrics with new accessories and software downloadable from the Upgrade Center in the LG ThinQ app.

For the customer, upgradability enables the LG appliance to keep up with changing trends and usage patterns over the many years of that product’s lifespan, extending usefulness many times over. In all, LG is planning to introduce approximately 20 upgradable appliances this year. [2]

“Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”

Customers in specific markets can expect to see LG’s first upgradable washer and dryer later this year. Follow LG’s Home Appliance Instagram account (@lg_homeappliances) for more information when available.

LG’s 2022 Complete Kitchen Solution Delivers AdvancedCooking Technologies and Seamless Access to Smart Recipes

LG Electronics (LG) is about to make life in the kitchen easier than ever with the introduction of its latest cooking appliances, LG InstaView® Double Oven Range and Over-the-Range Microwave Oven. Featuring the company’s core cooking technologies, these premium appliances are the first to offer seamless integration with the new LG ThinQ™ Recipe service.1 Double Oven Range features LG InstaView technology that lets users see inside an appliance by simply knocking twice on the glass, illuminating the interior without having to open the door and letting hot air escape. A complete cooking solution for today’s homes, both products are made their debut at CES 2022 next week.

The new oven range leverages LG’s ProBake® Convection technology for quick and thorough cooking without preheating to deliver delicious, evenly-cooked meals every time. With its precise temperature and airflow control, ProBake provides shorter cooking times and is also the key ingredient in the oven’s Air Fry and Air Sous Vide modes. Air Fry allows cooks to create delectable, crispy fried treats using far less oil than deep frying while Air Sous Vide ensures tender, juicy dishes that will keep diners wanting more. And delicious doesn’t mean having to wait longer, thanks to LG’s UltraHeat™ Power Burner technology.The other half of the exceptional kitchen duo, LG Over-the-Range Microwave Oven, employs proprietary Steam Cook technology to prepare foods that are juicier, healthier and tastier. The Slide-out ExtendaVent™ in this premium microwave is effective in reducing the presence of smoke and lingering odors in the kitchen. And with its EasyClean interior, the oven is a breeze to keep clean thanks to the advanced coating that prevents food and grease from sticking and allows easy cleanup with only a damp cloth.2 LG’s minimalist design language is perfectly exemplified in the stainless steel and tempered glass of LG WideView™ Window.

New for 2022, LG ThinQ Recipe service delivers a more complete and convenient user experience by making all smart kitchen services and content from LG and its partners available in one place. Accessed via the ThinQ app, LG ThinQ Recipe offers a seamless journey that allows anyone to search, plan, purchase and cook, following hundreds of easy-to-follow recipes including mouth-watering options from talented creators and LG Originals Series, the latter prepared by LG’s own chefs showcasing how to best use features of LG cooking appliances. Powered by SideChef, ThinQ Recipe also offers over 10,000 one-click shoppable recipes for the ultimate home cooking experiences, turning a single recipe or a weekly meal plan into a grocery shopping orderable directly from the app via Walmart or Amazon Fresh.3

In partnership with Boston-based AI start-up Foodspace Technology, ThinQ Recipe also integrates LG’s time-saving Scan to Cook feature, for scan-and-send cooking directions for select frozen meals.

Proactive Customer Care, LG’s AI customer service solution, can be accessed from the intuitive ThinQ app as well. Using artificial intelligence and deep learning technology to analyze product performance data, Proactive Customer Care can send users helpful alerts and maintenance tips to keep their LG ovens running optimally year after year.4

LG puricare AeroTower

LG aims to not only improve your air quality, but also your comfort with the LG PuriCare AeroTower. Not your ordinary air purifier, the PuriCare AeroTower is also a fan and a heater. The model supports three airflow modes (with 10 levels of intensity each): Wide, Diffusion, and Ddirect. Depending on the model, you can add heat (up to 86 degrees Fahrenheit) to any airflow mode. The unit uses multistage True HEPA filters to effectively capture most particles floating around a room. It also uses ultraviolet-C light to help combat bacteria. For those who want to check on the air quality, they can look on the device or check out the LG ThinQ app on their phone.

LG cutting emissions

LG Electronics (LG) announced that its strategy for cutting greenhouse gas (GHG) emissions in the entire manufacturing process from production to use by 2030 has been independently reviewed and validated by climate expert SBTi, making LG the first Korean manufacturer of home appliances to receive such recognition. The validation confirms LG’s confidence in its strategy to reduce the total amount of direct greenhouse gas emissions in line with Business Ambition for 1.5°C, which LG committed to earlier this year.

LG is bringing gardening indoors by unveiling a plant growing appliance

LG is bringing gardening indoors by unveiling a plant growing appliance, which allows consumers to grow flowers, vegetables and herbs at home.

The South Korean home appliance giant said on Thursday Tiiun, the indoor plant cultivator, automates most of the plant cultivation process so that even beginners can easily grow plants.

By simply installing a seed kit in the inner shelf of the device and supplying water and nutrients, LG said users can grow their own plants in four to eight weeks, depending on the plant type.

The name of the device is Korean, meaning “sprouted,” according to the company.

The plant cultivator has two shelves and three kinds of seed kits for each shelf, which means that consumers can grow up to six plants at a time.

Regardless of the season, vegetables can be harvested in about four weeks, herbs in about six weeks and flowers bloom after around eight weeks, LG said.

The device is priced at 1.49 million won ($1,256) and LG will sell 20 kinds of seed kits, including three kinds of flowers, 12 vegetables and five herbs, through its mobile app or at LG Best Shop retail stores.

The development of Tiiun is the first project led by LG’s in-house company, Sprout Co., launched to lead new growth businesses.

According to the Korea Invention Promotion Association, the domestic plant cultivation device market is expected to grow to 500 billion won by 2023 from 10 billion won in 2019.

Iran Bans Import of South Korean Home Appliances

Iranian President Ebrahim Raisi instructed the ministries of commerce and economy to ban imports from South Korea’s home appliances companies, following orders from Supreme Leader Ali Khamenei.

Khamenei’s orders came in response to a request by several domestic home appliance manufacturing companies to prevent the import of foreign-made home appliances into the country, a reference to Samsung and LG.

LG aims to increase the use of recycled plastic

The use of recycled materials is part of LG’s larger project to create a recovery ecosystem for electronic waste. And to increase the use of post-consumer recycled (PCR) materials in its consumer electronics and home appliances products.

For LG 10 times as much by 2025

LG used approximately 20,000 tonnes of recycled plastic in its products in 2020, and plans to increase this number more than 10 times by 2025. Recycled plastic is currently used by LG in its TVs, monitors, speakers , washing machines, refrigerators and air conditioners. It will also expand its use for the coating of products. In addition to using more recycled plastics, it is also reducing the use of virgin plastics in its businesses. This year, 18 OLED TV models were made using less virgin plastic. An increase compared to the 14 models of 2020, resulting in a reduction of almost 10,000 tons of plastic.

LG tops in India

During the latest years LG Electronics received different recognitions from the Indian market. In 2020 the research group TRA named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs. This year Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories. The 7th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal.

LG has been operating in India for 24 years, offering consumers quality products but also services. LG India extended insurance coverage with purchases of home appliances as part of its Covid-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand.

LG reports steady appliance recycling activity

LG Electronics says it is continuing to invest in what it calls a state-of-the-art recycling facility in Hamyang County, South Korea. The LG Chilseo Recycling Center, says the firm, collects a broad range of discarded household appliances and then undertakes disassembling, crushing and screening to create secondary commodities that can be reused in new LG appliances, “beginning their life cycle again.”

Every year, the center recycles up to 550,000 appliances, including refrigerators, washing machines and air conditioners. LG says the process starts with skilled technicians and includes “tried-and-true” processes and specialized equipment that helps harvest aluminum, copper, steel and plastic, destined for end markets tied to the manufacturing of new LG home appliances.

Offering an overview of the plant, LG says the plant’s initial stage includes disassembly, shredding and sorting. Once the appliances have been collected at the Chilseo Recycling Center, workers manually remove both mechanical and detachable plastic components such as compressors, drawers and shelving. Any remaining refrigerant is safely extracted using a gas recovery device, adds the firm.

Appliance frames are then shredded and sorted into steel, copper, plastic, aluminum and any other fractions “through a variety of methods using vibration, gravity, magnets and air.”

Shredded plastics are moved to another facility and sorted another time using water before being melted, cooled and cut into small pellets of uniform size. “With their consistent shape, scale and composition, the pellets are perfect for use in the manufacturing of plastic parts and goods, offering dual benefits of reducing both waste and effort required to create new products,” states LG.

From the plastics facility, the pellets are transferred to another site where they are melted down, poured into molds and transformed into plastic components for new LG refrigerator models.

Those plastic components are then moved to LG’s plant in Changwon, South Korea, the company’s “main home appliance manufacturing facility” 30 kilometers (nearly 19 miles. There, the components become part of a new LG refrigerator as shrouds, ducts and handles, among other components.

The appliance maker states, “One of the best ways to preserve the Earth’s resources and reduce our footprint is through creating a virtuous cycle where we recycle, reuse and repurpose what we already have. From eco-conscious manufacturing and product design to responsible recycling and waste management and development of sustainable technologies, LG continues its journey to ensure a better tomorrow.”

LG Electronics applied for the largest number of patents

The Korea Intellectual Property Office said on Aug. 26 that its analysis of U.S. patent applications related to washing machines and refrigerators has found that Samsung Electronics and LG Electronics excel their competitors.

From 2011 to 2020, LG Electronics applied for the largest number of patents in the U.S. with 1,102 applications in the washing machine sector. Samsung Electronics and WINIA Electronics came in fourth and sixth with 493 and 184 applications, respectively. During the same period, LG Electronics topped the list with 764 applications for refrigerator patents. Samsung Electronics ranked second with 355 applications

Analysts say that Korean companies’ technology development for the past 10 years led to their high market shares. Samsung Electronics (21 percent) and LG Electronics (19 percent) ranked first and second in the U.S. electric home appliance market in the first quarter of this year, said North American market research company Trackline. Whirlpool, a U.S. company, accounted for 16.5 percent. In particular, LG Electronics’ sales reached 13.5 trillion won in the first half of this year, surpassing its archrival Whirlpool’s 11.9 trillion won.

However, patent applications by Chinese home appliance companies has recently surged, posing a threat to Korean makers. Chinese home appliance manufacturers ranked first and second in patent application rankings in the five major countries of Korea, the United States, Europe, China and Japan. In fact, China’s leading home appliance companies, Haier Group and Midea, are sweeping first place in patent applications in the electric home appliance sector in the top five IP countries between 2011 and 2020. Haier stood first in patent applications in the washing machine category. Midea claimed the No. 1 spots in the refrigerator and air conditioner sector