Dr. Matthias Metz to become new CEO of BSH Hausgeräte GmbH

Dr. Matthias Metz (51) will take over as CEO of BSH Hausgeräte GmbH. In this capacity, he will be responsible for the global business of the home appliance manufacturer with more than 62,000 employees and a global production network of 40 factories worldwide. Metz is currently leading the Consumer Markets Segment at ZEISS Group and brings many years of international expertise in branded consumer business to BSH

Matthias Metz, currently a member of the Executive Board of ZEISS Group, will move to Europe’s leading home appliance manufacturer as CEO and Chairman of the Board of Management on October 1, 2022
Metz will take over the CEO role currently held on an interim basis by BSH CFO Dr. Gerhard Dambach

Record results for BSH group

BSH Hausgeräte GmbH (BSH) achieved its highest-ever turnover in the 55 years of its existence for the second consecutive year. In the 2021 fiscal year, BSH generated turnover of €15.6 billion, or a year-over-year increase of over 12%.

News of the record results have come at the same time as an announcement by group CEO and Chairwoman, Carla Kriwet, that she would be leaving the company for personal reasons. Her departure on April 30, 2022, was, she said, in order to continue her professional career outside the Bosch Group.

BSH grew its turnover sharply in all regions in the 2021 fiscal year. The manufacturer benefited from global demand for high-quality home appliances, its strong global brand portfolio, and innovative digital services for consumers.

BSH remains the undisputed market leader in the Europe region, growing its turnover by 9% last year. In particular, it recorded good growth in the major Western European markets, such as Germany, the United Kingdom, France, Spain and Italy, as well as Northern Europe and Turkey.

BSH increased its turnover in the Americas (USA and Canada) by a strong 23%.

BSH posted an 18% year-over-year increase in turnover for the Asia-Pacific/Africa region as a whole. BSH was able to grow its turnover by 17% year-over-year in the Chinese market, the largest in the region. BSH remains the leading non-Chinese home appliance manufacturer in China.

The strongest turnover driver in the 2021 fiscal year was the Refrigeration product category, which posted a year-over-year growth of 20%, followed by the product category Cooking (ovens +14%, cooktops and ventilation +13%). Turnover in Laundry Care grew by 9%. Dish Care grew its turnover by 7%. Small appliances (consumer products), such as automatic coffee machines, food processors and vacuum cleaners, also performed positively, growing by 9%.

BSH’s Customer Service, which has won multiple awards, likewise increased its turnover by 4% year-over-year. The approximately 15,000 BSH customer service staff and their service partners continued supporting consumers in some 50 countries without interruption in the second year of the coronavirus pandemic.

growing its local development centres in China, Egypt and Mexico, and with its expanded and new production facilities in those regions, BSH is underscoring its aim to place a stronger focus on addressing the specific needs of consumers in different markets. At the same time, regional production reduces transport routes and supply chains, thus making a major contribution to decreasing CO2 emissions.

Research and development spending in 2021 rose by €47m to €755m, or 5% of the total turnover. The focus moving forward will remain on consumer-centric innovations, IoT solutions, digitalisation of the entire value chain, and establishing a functioning circular economy.
BSH’s development and production operations at all its locations worldwide have been carbon-neutral since 2020. Since September 2021, BSH has procured green steel from Salzgitter AG with a 66% lower carbon footprint to manufacture washing machines at its Polish plant in Łódź. In addition, BSH also aims for all of its locations to be completely supplied with green electricity by 2030.

BSH increasingly uses recycled materials to produce new appliances – its target is for the home appliances it makes to contain a minimum of 25% recycled materials by 2025. That percentage is to be at least doubled to 50% by 2030. At the same time, BSH set the goal of increasing the proportion of recyclable materials contained in its appliances to at least 80% by 2025 and at least 95% by 2030.

BSH continues to invest in new business models, such as the “Refurbished” pilot project recently launched in Austria. For the first time, professionally refurbished Bosch washing machines are offered for sale along with a manufacturer’s warranty. In addition, consumers have been able to lease home appliances in Germany and the Netherlands under the subscription model of BlueMovement since 2021. The sharing model WeWash was launched in 2016 and offers residents in large condominiums in Germany and Austria the option of booking a washing machine by app and cashless payment for each washing cycle.

Bosch virtual tool

Bosch introduce the new
Kitchen Package Builder – a virtual tool designed to help you easily envision what Bosch appliances will look like in the kitchen. You can select appliances, customize cabinetry and change kitchen layouts through the interactive tool. To start designing your dream space, visit https://www.bosch-home.com/us/kitchen-planning-resources/

Global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030

According to a new report by by Research and Markets, the global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030, registering a CAGR of 13.0% from 2021 to 2030.

The main drivers for growth include growing demand from an increasingly urbanised population, increased personal disposable income, and affordable credit facilities. Another significant factor in the upward trend is a surge in innovation in home appliances, encouraging consumers to replace their old models with new “smarter” versions.

According to Research and Markets’ report, the COVID-19 pandemic has also positively impacted the overall growth of the small domestic appliances market.

It says that during the lockdown period, people were choosing to invest in their homes, including the replacement of their old appliances with smart and advanced models.

In addition, due to an increased focus on health, small domestic appliances that promote greater levels of hygiene also saw an uptick.

Europe gained significant share in the global small domestic appliances market in 2020 and is expected to sustain its share during the forecast period, the report said.

A considerable growth rate is anticipated for new, advanced and smart residential and commercial appliances for the residential and commercial segment. In addition, there has been a huge increase in demand from the major countries in Europe such as France, Spain, the UK and Russia.

Increasing preference for a hassle-free lifestyle and growing industrial application of air purifiers and vacuum cleaners
are all supporting the growth of small domestic appliances in the region, the report stated. Product innovation and quick adoption for the technologically advanced appliances are further adding to the growth of the small domestic appliances market in Europe.

At the same time, high prices and high popularity of both residential and commercial small domestic appliance brands has led to the advent of counterfeit brands, the report said. These are generally prevalent in the developing economies where customers are highly price-sensitive, Research and Markets commented. This factor is said to restrict the sale of the existing original small domestic appliances brands in these regions.

The major players operating in the market, according to Research and Markets, include Koninklijke Philips N.V., The Whirlpool Corporation, LG Electronics Inc., Bosch, Electrolux AB, Panasonic Corporation, Spectrum Brands Holdings, Inc., The Middleby Corporation, Morphy Richards, and Samsung Electronics Co. Ltd.


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BSH products that were ahead of their time

Sometimes we have to take a look at the past to plan the future. When it comes to home appliances, BSH has always demonstrated a profound spirit of innovation, continually refining its innovative technologies and products.

 Here’s a brief and selective look at the past decades in the history of home appliances that have improved the everyday lives of countless people around the world.

1926: Serving up the first electric oven 

Whether it’s cakes, bread, or Sunday roasts, many a dish – sweet as well as savory – owes its success to having the right ingredients, which include an electric oven, the right recipe, and a little bit of practice. And of course, life is even better if the cook can get the meal on the table in the shortest time possible. Can you imagine having to gather wood, stack coal, or start a fire before you could pop your dish into the oven?

Up until the mid-1920s, these time-consuming steps were a normal part of everyday life in most households. In 1926, Siemens produced the first electric oven, offering a safer alternative to wood and coal. It was suddenly a lot easier and faster to prepare a wide variety of foods.

The electric oven was definitely a hot item when it came to convenience in the kitchen.


1973: A self-cleaning oven 

After electric ovens became common in many households in the 1950s, housewives spent a lot of time removing burned-on food by applying aggressive detergents and considerable elbow grease. So it’s no wonder that BSH really cleaned up in the 1970s with the launch of its electric oven with a pyrolytic self-cleaning feature.

Just like oven cleaning today, the process involved three steps: First, the oven was heated to 290°C in order to make the dried-on residue even dryer. This residue was then broken down at around 500°C. Finally, the temperature was lowered, and the ash that remained was then a cinch to remove. Tedious scrubbing became a thing of the past, because the cleaning process was practically automatic.

As far as ovens go, it was a very bright idea.


1985: Worry-free dish washing

Speaking of bright and shiny, ovens weren’t the only appliance that were catching on at that time. In the late 1960s, dishwashers were also making their way into modern households. Once loaded, they washed the dishes nearly on their own, eliminating one of the routine chores.

The only drawback was that the user had to monitor the machine and manually stop the inflow of water after every wash cycle in order for insurances to pay for possible water damage. It wasn’t until BSH launched its AquaStop system in 1985 that dishwasher owners were finally able to sit back and truly enjoy some extra leisure time while the dishwasher ran on its own.

It’s no surprise that the sales figures for the first year exceeded the production capacity.


1997: Fresh, fresher, VitaFresh

Is your freezer too cold and your refrigerator too warm? That could happen. After all, the optimal temperature setting for keeping perishable foods crisp and fresh is around 0°C, but commercially available refrigerators in the 1980s only offered a temperature range from 2°C to 8°C.

This led BSH to introduce its revolutionary 0°C refrigeration technology, the precursor to VitaFresh technology, in 1988. Since 1997, VitaFresh has been delivering even greater freshness, in two separate temperature zones. With separate drawers for meat and fish as well as for fruits and vegetables, it also offers exactly the right humidity level to meet the different requirements of perishable foods.

And with the latest generation, VitaFresh Pro, BSH refrigerators keep foods fresh three times longer. How cool is that?


2004: A TV that can also chill your beer

Who says a refrigerator can’t be informative?

Owners of the coolMedia model could enjoy their breakfast while watching the latest news on the LCD TV integrated into their refrigerator door. And on the day of the big game, the tiltable 15-inch flat-screen allowed them to keep their eye on the ball while enjoying their favorite beverages.

It’s hard to believe that BSH was already offering this smart appliance in 2004, three whole years before the smartphone took the market by storm.

2004: Never iron shirts again

Can you imagine reading a book while ironing shirts?

That’s exactly what BSH was aiming for in 2004, when it revolutionized ironing with its dressman. This shirt presser for home use automatically ironed and dried any spun-dry shirts and blouses made of non-stretchable fabric.

You just put the shirt on the inflatable dummy, and hot air did the rest. According to the ads, consumers were now able to read a book while ironing. Unfortunately, this BSH innovation quickly ran out of steam on the market and did not become an economic success.


2008: It doesn’t get any drier

Do your glasses fog up when you open the dishwasher or do you have to hand-dry some of the dishes to remove spots?

Once BSH harnessed the benefits of zeolith silicate for drying dishes in the dishwasher, these scenarios, as well as problems with excess water, vanished into thin air. When silicate comes into contact with water, it emits heat. Due to its porous structure, it’s also able to absorb up to 30 percent of its weight in liquid.

Thanks to these properties, even plastic dishes come out super-dry, and the dishwasher consumes much less power – an energy-efficient innovation that makes dishwashing even easier.


2010: Precision washing

How much detergent does your washing machine actually need?

It’s often difficult to tell. Since 2010, BSH’s solution to this problem has been the iDOS automatic dosing system. Just fill the chambers with detergent and fabric softener – and wash up to 20 loads. Sensors automatically detect the load size, type of fabric, and soil level. Taking into account the hardness of the water, this enables the washing machine to dispense exactly the right amount of detergent and water.

On average, this enables consumers to use up to 38 percent less detergent and up to ten liters less water per wash cycle. Life just got easier! 


2011: Unlimited flexibility on the cooktop

Does a modern cooktop have to have defined cooking zones or are there more flexible solutions?

BSH developers answered this question in 2011 with the world’s first full-surface induction cooktop. With this technology, 48 small inductors transform the entire cooktop into one big cooking zone. The cooktop detects the number, size, and shape of your cookware and automatically adapts. Move a pot to the right, to the left, or to the rear and the cooking zone follows.

Consumers can heat up to six pots and pans at once, for the ultimate in flexibility!


2015: The first alternative to dry cleaning – at home

Can you remove odors without washing or dry cleaning?

It’s no problem if you have a BSH washing machine with the sensoFresh program. The technology permeates fabrics with a cool fog of active oxygen, which draws the odor molecules out of the fabric, breaks them down, and transports them to a carbon filter where they’re neutralized. All that remains is freshness!

And sensoFresh even freshens fabrics that are labeled dry clean only, like cashmere, wool, and silk crepe de chine – gently, without chemicals, and without a single drop of water.


2020: Design and technological finesse

Can a single appliance be both aesthetically and functionally pleasing?

In 2020, BSH developed the GlassDraftAir downdraft extractor solution with customized lighting for consumers who are passionate about design. The powerful downdraft extractor located behind the cooktop quietly suctions off all fumes. Thanks to innovative guided-air technology, a curtain of air forms behind the glass panel, which optimizes the air stream and extracts fumes directly from the more distant cooking zones.

A built-in air quality sensor also detects the volume of vapors and automatically adjusts the extraction rate as needed. An additional highlight: At the press of a button on the countertop, the glass panel disappears into the counter when not in use, leaving an unobstructed view of your open kitchen.

It’s ingenuity with style!


These 11 home appliances are just a small sample of the many innovative solutions that the BSH developer team has been producing since 1967, fueled by great ideas, a good measure of curiosity, and even more persistence.

Their ingenuity has shaped the history of BSH products and improved the everyday lives of many consumers – from technological firsts like the patented AquaStop, which is now integrated into dishwashers and washing machines worldwide, to experimental solutions like coolMedia, which may have been just a little too far ahead of its time.

Since 2014, BSH has been offering Home Connect, a platform that enables consumers to connect their home appliances with a digital ecosystem. This enables them to take advantage of many new services and functions that make household chores a lot easier, such as controlling home appliances by voice, downloading cooking recipes or automatically re-ordering dishwasher tabs.

The long-standing innovative spirit of BSH’s product developers forms the basis for these new solutions, which pave the way for the company to move into the digital future.

BSH Home Appliances Group to Open Its First, State-of-the-Art Factory in Africa

BSH Home Appliances Group announced that next year it will start the building of its first cooking factory on the African continent. The plant will be located in Egypt. The company will invest more thab 30 million euro to expand its business in Africa and the Middle East. The state-of-the-art factory will be in line with BSH’s high standards in efficiency and sustainability and achieve carbon neutrality.