Outdoor cooking, but at the highest Italian level

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Meet PLA.NET Outdoor Cooking, pioneers in outdoor cooking since 1988. This isn’t a barbecue. This is a lifestyle. Think minimalist Italian design combined with professional performance. The kitchens are built from high-quality stainless steel (such as AISI 304L), the same quality found in the hospitality industry. What makes PLA.NET unique? Cooking without smoke, but with maximum flavor. Modular design: fully adaptable to your garden, terrace, or rooftop. Gas or electric, always flexible. From breakfast to fine dining, simply outdoors. With collections like Oasi Kitchen and Oasi Station, you transform your outdoor space into a full-fledged living kitchen 365 days a year. The result? Not just cooking outdoors… but living outdoors. For those who make no compromises between design, quality, and experience

Amica Group is strengthening its position in France.

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Amica SA Group is acquiring the rights to use the Sauter brand in the French market – one of the most demanding and key home appliance markets in Europe. This is an important step in implementing its internationalization strategy and expanding its portfolio with a premium brand with over 120 years of heritage. Sauter, founded in 1902 in Alsace, has been building its position as an expert in cooking appliances for decades. Today, it is synonymous with quality, innovation, and sophisticated design, offering products such as ovens, hobs, and hoods, valued by French consumers for their reliability and intuitive operation. “Acquiring the rights to the Sauter brand is not only an expansion of our portfolio, but above all, an opportunity for further development in the French market, together with a strong, locally rooted brand. We want to further meet the needs of local consumers by combining innovative solutions with the unique heritage of Sauter,” emphasizes Maja Rutkowska, Vice President of the Management Board of Amica SA. “We are proud that we will continue the tradition by maintaining Sauter brand production in Europe,” adds Robert Stobiński, President of the Management Board of Amica SA. With this decision, Amica is strengthening its presence in the built-in appliance segment and consistently developing its operations in Western Europe, responding to growing customer expectations in terms of quality, functionality, and energy efficiency. —————- Amica Group SA is acquiring the rights to use the Sauter brand in France—one of Europe’s most demanding and strategically important home appliance markets. This marks an important step in the Group’s international growth strategy and further strengthens its portfolio with a premium brand boasting more than 120 years of heritage. Founded in Alsace in 1902, Sauter has spent decades building its reputation as a specialist in cooking appliance

Currys Profit jump

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Currys has posted an 18% jump in adjusted profit before tax to £191m for FY25/26, with strong trading across both the UK & Ireland and the Nordics.

The retailer reported group revenue of £9.25bn (+6% YoY), driven by like‑for‑like growth of 4%, continued market‑share gains, and expanding higher‑margin services such as credit and iD Mobile, which grew subscribers to 2.6 million (+18%).

Currys finished the year with £176m net cash, after returning £74m to shareholders, and announced a new £50m share buyback. Customer satisfaction hit record levels, with NPS rising in both the UK&I and Nordics.

Nordics performance was a standout, delivering +26% adjusted EBIT growth (currency neutral) and strong momentum in kitchens and computing components.

The Group says early FY26/27 trading homepage briefis “very solid,” with leadership confident despite wider macro uncertainty.

Miele Confirms 2027 Departure of Executive Director of Technology Stefan Breit

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A leadership‑change story like this needs to feel authoritative, calm, and trade‑focused — exactly the tone WhiteGoodsNow.com readers expect. Here’s a clean, publication‑ready rewrite shaped for your sector audience, with stronger narrative flow and clearer industry relevance.

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Miele Confirms 2027 Departure of Executive Director of Technology Stefan Breit

A planned transition for one of the company’s key innovation leaders

Miele has announced that Stefan Breit, Executive Director of Technology and a long‑standing member of the Board of Management, will step down in the summer of 2027 as he reaches his 60th birthday. The company is communicating the change more than a year in advance to support a structured succession process and ensure a smooth handover across its technology and product divisions.

Breit joined Miele in 2007 and has held several pivotal roles, including plant manager and head of product divisions, before being appointed to the Board of Management in 2016. Over two decades, he has been instrumental in strengthening Miele’s technological leadership, driving innovation across core product categories, and enhancing the company’s competitive position in the global premium appliance market.

His tenure has been marked by major advances in connected appliances, manufacturing efficiency, and long‑term product development strategy — areas that have helped define Miele’s reputation for engineering excellence.

Miele will outline further details of the succession plan in due course as the company prepares for this significant leadership transition.

IFA 2026

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A Stronger Appliance Presence Than Previous Editions
Industry sources indicate that the 2026 exhibitor list includes a reinforced mix of established giants and fast‑rising challengers. The trend is clear: IFA is doubling down on appliances, responding to market demand for energy‑efficient solutions, connected home ecosystems, and premium European design.

Key themes

💡 A Stronger Appliance Presence Than Previous Editions
Industry sources indicate that the 2026 exhibitor list includes a reinforced mix of established giants and fast‑rising challengers. The trend is clear: IFA is doubling down on appliances, responding to market demand for energy‑efficient solutions, connected home ecosystems, and premium European design.

Key themes expected across the halls include:

  • Energy‑efficiency leadership — Manufacturers are preparing new A‑class laundry and cooling platforms aligned with tightening EU regulations.
  • Connectivity that actually matters — Not just app‑control, but meaningful diagnostics, usage optimisation, and cross‑brand interoperability.
  • Premium built‑in expansion — European and Asian brands are investing heavily in induction, downdraft ventilation, and modular refrigeration.
  • SDA innovation — Ice‑cream makers, air fryers, multi‑cookers, and compact beverage appliances continue to surge, driven by TikTok‑friendly formats and lifestyle shifts.

🏭 Major Brands Returning in Force
While the official exhibitor list is still being finalised, early announcements point to a reinforced presence from:

  • German and Italian premium built‑in specialists
  • Korean and Chinese global manufacturers expanding European footprint
  • Fast‑growth SDA brands targeting Gen‑Z and millennial households
  • Component suppliers and OEM/ODM partners, reflecting the growing importance of behind‑the‑scenes manufacturing capability

This broader mix suggests IFA 2026 will be one of the most commercially relevant editions for retailers, distributors, and category buyers seeking fresh product pipelines for 2027 ranges.

📈 Why This Matters for the Trade
IFA’s strengthened appliance platform arrives at a pivotal moment for the sector:

  • Retailers are recalibrating assortments after two years of uneven demand across laundry and cooling.
  • Consumers are trading up in cooking and refrigeration, favouring premium finishes and integrated solutions.
  • SDA remains the growth engine, with high‑margin impulse categories outperforming traditional white goods.

A reinforced exhibitor base means more opportunities for:

  • Range‑building
  • Exclusive channel partnerships
  • Early access to 2027 innovation cycles
  • Cross‑category merchandising strategies

For buyers and merchandisers, Berlin looks set to deliver one of the most strategically valuable floors in recent memory.

🔍 What to Watch at IFA 2026
Expect strong attention on:

  • Next‑gen heat‑pump dryers
  • Ultra‑efficient bottom‑mount refrigeration
  • Induction platforms with adaptive cooking intelligence
  • SDA products designed for compact living
  • Ventilation systems integrating air‑quality monitoring

IFA’s organisers have also hinted at expanded experience zones, giving brands more room to demonstrate real‑world use cases—an increasingly important factor for SDA and premium cooking appliances.

📝 Final Word
IFA 2026 is shaping up to be a landmark year for the appliance sector. With a reinforced exhibitor line‑up and renewed focus on innovation, Berlin is once again positioning itself as the essential destination for anyone shaping the future of white goods.

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across the halls include:

  • Energy‑efficiency leadership — Manufacturers are preparing new A‑class laundry and cooling platforms aligned with tightening EU regulations.
  • Connectivity that actually matters — Not just app‑control, but meaningful diagnostics, usage optimisation, and cross‑brand interoperability.
  • Premium built‑in expansion — European and Asian brands are investing heavily in induction, downdraft ventilation, and modular refrigeration.
  • SDA innovation — Ice‑cream makers, air fryers, multi‑cookers, and compact beverage appliances continue to surge, driven by TikTok‑friendly formats and lifestyle shifts.

🏭 Major Brands Returning in Force
While the official exhibitor list is still being finalised, early announcements point to a reinforced presence from:

  • German and Italian premium built‑in specialists
  • Korean and Chinese global manufacturers expanding European footprint
  • Fast‑growth SDA brands targeting Gen‑Z and millennial households
  • Component suppliers and OEM/ODM partners, reflecting the growing importance of behind‑the‑scenes manufacturing capability

This broader mix suggests IFA 2026 will be one of the most commercially relevant editions for retailers, distributors, and category buyers seeking fresh product pipelines for 2027 ranges.

📈 Why This Matters for the Trade
IFA’s strengthened appliance platform arrives at a pivotal moment for the sector:

  • Retailers are recalibrating assortments after two years of uneven demand across laundry and cooling.
  • Consumers are trading up in cooking and refrigeration, favouring premium finishes and integrated solutions.
  • SDA remains the growth engine, with high‑margin impulse categories outperforming traditional white goods.

A reinforced exhibitor base means more opportunities for:

  • Range‑building
  • Exclusive channel partnerships
  • Early access to 2027 innovation cycles
  • Cross‑category merchandising strategies

For buyers and merchandisers, Berlin looks set to deliver one of the most strategically valuable floors in recent memory.

🔍 What to Watch at IFA 2026
Expect strong attention on:

  • Next‑gen heat‑pump dryers
  • Ultra‑efficient bottom‑mount refrigeration
  • Induction platforms with adaptive cooking intelligence
  • SDA products designed for compact living
  • Ventilation systems integrating air‑quality monitoring

IFA’s organisers have also hinted at expanded experience zones, giving brands more room to demonstrate real‑world use cases—an increasingly important factor for SDA and premium cooking appliances.

📝 Final Word
IFA 2026 is shaping up to be a landmark year for the appliance sector. With a reinforced exhibitor line‑up and renewed focus on innovation, Berlin is once again positioning itself as the essential destination for anyone shaping the future of white goods.

ELARABY Group Secures Strategic Partnership with EURONICS Germany

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ELARABY Group has taken a significant step in its international expansion strategy, announcing a new strategic partnership with EURONICS Germany, one of Europe’s most influential consumer electronics and home appliances retailers. The agreement will see Egyptian‑made TORNADO products introduced to German consumers for the first time, marking a milestone moment for both the brand and Egypt’s wider export ambitions.TORNADO Becomes First ELARABY Brand in EURONICS Germany’s PortfolioUnder the partnership, TORNADO becomes the first ELARABY brand to join EURONICS Germany’s exclusive roster of marketed brands. The move positions ELARABY within one of Europe’s most demanding retail environments, signalling confidence in the brand’s manufacturing standards, product reliability, and ability to compete in a mature market.All logistics, distribution, and market development activities will be managed through ELARABY Germany GmbH, headquartered in Leipzig. This marks a notable geographical and technological extension of the Group’s international operations, strengthening its European presence and enabling closer proximity to retail partners and consumers.Supporting Egypt’s National Export StrategyThe partnership aligns with Egypt’s national strategy to expand export opportunities and generate sustainable foreign currency revenues. By establishing a foothold in Germany — Europe’s largest technical goods market — ELARABY contributes directly to the country’s industrial growth and export diversification.Leadership Perspective: A Milestone in Global ExpansionCommenting on the agreement, Eng. Medhat El Araby, CEO of International Business Sector at ELARABY Group, described the partnership as “an important milestone in ELARABY’s international expansion journey.” He highlighted Germany’s status as a highly influential and demanding market, noting the significance of entering it through a partner with EURONICS’ reputation and reach.He also confirmed plans to broaden the Group’s European footprint by introducing additional brands, including KAJITO and HELLER, in the next phase of expansion.

BSH Strengthens Global Leadership with New Emerging Markets CEO

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BSH Strengthens Global Leadership with New Emerging Markets CEOBSH has announced a significant senior appointment that will shape its strategy across one of the company’s most dynamic regions. Igor Vincetic will take on the role of CEO for BSH’s Emerging Markets Region from August 2026, marking a return to the business after more than a decade of prior experience within the organisation.Vincetic brings nearly 20 years of expertise in consumer goods and home appliances, most recently leading commercial operations as General Manager for Electrolux in Malaysia and Singapore. His career spans transformation projects across Asia Pacific and the Eastern Adriatic—experience that aligns closely with BSH’s ambitions in fast‑growing markets.In his new role, Vincetic will oversee a vast geography covering Turkey, Southeast Asia, Central Asia, Ukraine, the Middle East and Africa—a network of around 130 countries. He emphasised his commitment to strengthening partnerships, deepening customer relationships and delivering standout consumer experiences across the region.For the global appliance sector, this appointment signals BSH’s intent to accelerate growth and reinforce its competitive position in markets where demand for innovative, reliable home appliances continues to rise.

Cookology, Iceking & ASWO: A Stronger Supply Chain for Independent Retailers

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Cookology and Iceking have built their reputation on practical, affordable appliances designed for real homes. By aligning more closely with ASWO, they’re reinforcing the long‑term serviceability of those products — ensuring that customers can keep their appliances running smoothly for years, not just months.

For retailers, this partnership means fewer delays, clearer parts pathways, and stronger confidence when recommending these brands on the shop floor. For consumers, it means reassurance: the brands they buy today will be supported tomorrow.

It’s a smart, sector‑savvy collaboration — and one that reflects the growing importance of aftersales excellence in the white‑goods industry.

Xiaomi Set to Disrupt Indian White Goods Market with Massive Large Appliance Push

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The global white goods landscape is bracing for a major competitive shake-up. Tech giant Xiaomi has officially confirmed its entry into India’s large home appliances market, locking its sights directly on entrenched market leaders like Samsung, LG, and Voltas  This is not a tentative trial run. In a significant corporate reshuffle, Xiaomi has officially elevated India to its formal South Asia Regional Headquarters. The newly established hub will take over direct command of operational strategies across India, Bangladesh, Nepal, and Sri Lanka—territories that were previously managed straight out of Beijing. 
To spearhead this operational offensive, Xiaomi has brought in Alex Tang as the new General Manager for the South Asia region. Tang’s appointment is highly calculated: he previously commanded Xiaomi’s Southeast Asia division, where he successfully executed the company’s first large-scale appliance localization and rollout outside of mainland China.