Midea’s new laundry solutions

Midea’s new laundry solutions aim to elevate washing and drying performance while reducing energy consumption.

The New 205 Series: Innovation at the Core

The 205 Series introduces several advanced technologies:

– Storm Wash: an extra‑large drum with five dynamic water flows that mimic hand‑washing 
– Power Guard: boosts washing intensity without heating water, enabling up to 80% energy savings 
– Energy Class A performance 

These innovations ensure powerful cleaning with minimal environmental impact.

Next‑Generation Dryers

The new dryers feature:

– Advanced sensors that monitor drying progress in real time 
– Optimized cycles for maximum fabric care 
– Consistent, high‑quality results across all load types 

Together, the new washers and dryers deliver a complete, efficient laundry experience

Midea also introduced two new refrigeration series

Midea also introduced two new refrigeration series—Eco Master and Chill Master—each addressing different consumer priorities.

Eco Master: Intelligent Energy Management

The Eco Master series integrates AI‑driven systems to optimize efficiency:

– AI EcoMaster: schedules energy‑intensive tasks at optimal times 
– AI SilentSense: identifies quieter operating periods 
– A‑class energy rating and ultra‑quiet performance 

This line is ideal for consumers seeking sustainability without sacrificing convenience.

Chill Master: Maximum Capacity and Everyday Practicality

With capacities reaching 700 liters, Chill Master focuses on space and usability. Key features include:

– Auto Ice Maker producing up to 1.2 kg of ice daily, with 1.8 kg storage 
– Infinite Shelf & Infinite Door Bin systems for flexible interior organization 

Chill Master is built for large households and those who value adaptable storage.

Midea/Teka built-in launch

At the European Trade Conference in Venice, Midea showcased one of its most ambitious product portfolios to date, reinforcing its strategic push into the European market. The brand introduced major innovations across built‑in appliances, refrigeration, laundry care, and small domestic appliances—each designed to meet the evolving needs of consumers and industry professionals.

Built‑In Appliances: Three New Series for Every Kitchen Style

Midea’s built‑in category takes a significant leap forward with the launch of three new lines—Eleva, Ispira, and Essenza—each tailored to a different market segment.

Eleva: Premium Performance Meets Contemporary Design

Positioned at the top of the range, the Eleva series blends advanced technology with refined aesthetics. Key features include:

– TasteXpress®: a high‑temperature grill system for fast, crispy results 
– XpressControl™: precise temperature management down to 30°C 
– Control On‑the‑Go: remote operation via the SmartHome app 
– Modern design with touch UI and a side knob for intuitive control 

Eleva is engineered for consumers who want both high‑end performance and a sleek, modern look.

Ispira: Versatility and High Performance

The Ispira line focuses on flexibility and speed, making it ideal for dynamic, everyday cooking. Highlights include:

– XpressFry™: a 360° hot‑air system for crispier textures 
– XpressCook: up to 2500 W of power to cut cooking times 
– Dedicated pizza function for expanded culinary possibilities 

Ispira is designed for households that value performance without compromising versatility.

Essenza: Accessible Quality

For a more budget‑friendly segment, Essenza delivers solid performance with:

– XL cavity capacity for larger dishes 
– Even‑Pro Technology ensuring uniform heat distribution 

Essenza offers reliable functionality at an accessible price point.

New standard in luxury appliances arrives in Milan.

Fulgor Milano is set to make waves at Salone del Mobile 2026, unveiling its latest collection that masterfully blends precision Italian engineering with timeless, refined design.
This sophisticated lineup represents the pinnacle of performance, cutting-edge innovation, and contemporary living—poised to redefine the modern luxury kitchen.
Visitors can experience the new collection firsthand at:
📍 Hall 02 | Stand A24
🗓 21–26 April 2026
Fiera Milano Rho, Milan
As one of the world’s premier events for design and furnishing, this year’s Salone del Mobile (running April 21-26) features over 1,900 exhibitors across massive sold-out space, with special focus on EuroCucina and kitchen technology—making it the perfect stage for Fulgor Milano’s elevated white goods offerings.

Jiaxipera AWE COMPONENT Award,

During AWE 2026, Jiaxipera’s flagship VNW1113Y variable speed compressor received the prestigious AWE COMPONENT Award, widely regarded as one of the highest honors in the home appliance and consumer electronics industry and often referred to as the sector’s “Oscar.” The award recognizes products that represent the highest technological standards and key innovation trends of the year.In addition, the VTL1116YL and VND3168U compressors were honored with the GOLDEN NAIL Award, one of the most influential professional awards in China’s home appliance upstream industry. This recognition highlights outstanding technical strength and proven innovation capabilities across the supply chain.
Together, these honors reaffirm Jiaxipera’s leadership in advanced refrigeration technology and its commitment to delivering high-performance, energy-efficient solutions worldwide.

Smeg MUSA

If you thought Smeg was only about 1950s retro curves or high-shine Victoria range cookers, think again. The Italian design powerhouse has just unveiled MUSA, a new built-in appliance collection that shifts the focus from bold colour to the subtle interplay of light and texture.
Developed in collaboration with the renowned Milanese studio BorromeodeSilva, MUSA (unveiled at the KBB Show in March 2026) marks a more architectural, sophisticated direction for the brand.
“Crafted by Light”
The philosophy behind MUSA is “light as a design material.” Instead of just being “black” or “silver,” these appliances use a mix of matte and glossy surfaces—including acid-etched glass—to catch ambient kitchen light. The result? A collection that feels sculptural and shifts in appearance throughout the day.
The Heavy Hitters: Ovens & SpeedwaveXL
The star of the show is the SpeedwaveXL (SO6202M2BI). This 60cm combination oven isn’t just a microwave; it uses inverter technology to cut cooking times by up to 40% without sacrificing the texture of a traditional bake.
For those who prioritize maintenance, Smeg offers two distinct paths:

The SFP6201TSI Pyrolytic Oven: For the “set it and forget it” crowd, using extreme heat to turn grease into easy-to-wipe ash.
The SF6200TBI Vapour Clean: An eco-friendly alternative that uses steam to loosen grime, perfect for quick, chemical-free maintenance.

Precision Cooking: MultiZone Induction
The MUSA induction hobs (available from 60cm up to 90cm) are all about seamless tech. The SI1M24954D model features Auto-Vent 2.0, which allows the hob to “talk” to your extractor fan via Bluetooth, adjusting suction power automatically based on what’s bubbling on the stove. With MultiZone technology, you can bridge individual zones to accommodate oversized griddles or fish kettles with no cold spots.
The Verdict
The MUSA collection is designed for the “curated” kitchen. Whether you opt for the deep, velvety Deep Black or the architectural Sleek Silver, these units are built to be stacked. Smeg has ensured that 45cm compacts, 60cm ovens, and warming drawers align perfectly, allowing for symmetrical “cube” or vertical installations.
MUSA isn’t just an appliance upgrade; it’s a design statement that proves Smeg is still the king of “Made in Italy” elegance.

Roborock Claims the No. 1 Spot in the Global Smart Cleaning Robot Market for 2025

Roborock has officially secured its position as the world’s leading smart cleaning robot brand in 2025, according to the latest IDC Worldwide Quarterly Smart Vacuum Robotics Tracker. It’s a major milestone that highlights the company’s rapid global expansion and its growing influence in a market that’s evolving fast, with more product categories and smarter home robotics than ever before.

IDC’s data shows that Roborock outperformed all competitors across the broader household robotics category — including robotic vacuums, robotic lawn mowers, and other home-cleaning robots. The brand shipped 5.8 million units in 2025, capturing an impressive 17.7% global market share.

When it comes specifically to Robot Vacuum Cleaners (RVCs), Roborock’s dominance is even clearer. The company has held the No. 1 position since the second half of 2023, and it continued that streak in 2025 H2 with a record‑breaking 27.0% market share — its highest ever. That makes 2025 the third consecutive year Roborock has topped the global RVC rankings.

LG CEO visits AgiBot

LG Electronics is accelerating its push into smarter, more autonomous home appliances through robotics and AI. CEO Lyu Jae-cheol recently visited top Chinese humanoid robot maker AgiBot in Shanghai during a three-day trip, highlighting the company’s focus on bringing advanced robotics into everyday household life.
The visit, which included a tour of AgiBot’s facilities and discussions on humanoid robotics trends, builds on LG’s equity investment in the company last August. Key topics included AgiBot’s mass production capabilities, data training “farms” for refining AI motion skills, and supply chains for essential parts like actuators.
This move aligns directly with LG’s “Zero Labor Home” vision, unveiled at CES 2026, where AI-powered robots like the LG CLOiD handle chores such as cooking, laundry, fetching items, and coordinating with connected appliances via the ThinQ ecosystem. By partnering with a leader in humanoid production like AgiBot, LG aims to overcome manufacturing and intelligence hurdles, paving the way for more capable robotic helpers that integrate seamlessly with refrigerators, washers, ovens, and other white goods.
The result? Future homes where appliances don’t just think—they act, reducing daily labor and elevating convenience.
As competition in AI-driven home tech intensifies, LG’s deepening robotics ties signal exciting advancements for consumers seeking effortless, intelligent living.
What household task would you most want a robot to handle? Drop your thoughts below! Stay tuned to WhiteGoodsNow.com for the latest on smart appliances and robotics.

Smeg Countertop Microwaves

Smeg has officially lifted the curtain on its brand new range of Countertop Microwaves, debuting the collection at an intimate press event inside The Violin Factory in London’s Waterloo. The striking venue a blend of architectural drama and creative energy proved the perfect backdrop for appliances designed to elevate everyday cooking.

🍽️ A Culinary Showcase with Chef Francesco Mattana
To bring the new models to life, Smeg partnered with Italian chef Francesco Mattana, who recreated a series of his signature dishes using nothing but the new microwave range. From silky risotto to beautifully proved dough, the evening demonstrated just how effortless modern cooking can be when smart technology meets thoughtful design.

🔥 More Than a Microwave: A New Era of Multifunctional Design
This launch isn’t simply about adding another microwave to the countertop. It marks a meaningful step forward in multifunctional, space‑saving cooking appliances — ideal for busy homes, compact kitchens, and anyone who wants versatility without compromise

Meet the New Models

MOC01 – Microwave Oven with Grill
Available now

The first model to hit the market, the MOC01, blends simplicity with intelligent performance. 

Key features include:
– 18 automatic programmes 
– Four core functions: microwave, grill, keep warm, defrost 
– Manual controls plus smart presets tailored to different dishes 

Perfect for quick meals, crispy finishes, and everyday convenience.



MOC02 – Combination Microwave with Grill, Oven & Air Fry
Coming soon

For those who want even more capability in a compact footprint, the upcoming MOC02 expands the experience dramatically. 

It offers:
– 25 automatic programmes 
– Nine functions, including fan cooking and Air Fry 
– Three combined cooking modes for maximum versatility 

This model brings true

multi‑appliance performance to the countertop — ideal for healthier cooking, batch prep, and creative home chefs.