CHiQ unveiled its new AI-powered home appliance range, covering TVs, refrigerators, air conditioners, and washer-dryer combos. Rather than emphasizing technical specifications in isolation, the brand demonstrated how AI integrates into real-life household routines, marking a shift from technological innovation to everyday experiences and reflecting parent company Changhong’s continued focus on localization across global markets. Grundig, the premium European home appliance brand, unveiled a new lineup spanning key categories including TVs, refrigerators, washer-dryer sets and air conditioners at IFA 2026. The event also marked a new phase in the strategic partnership between Beko, Grundig’s parent company, and Changhong, following the licensing of the Grundig brand to Changhong in selected product categories and markets. The event presented the brand’s latest product portfolio and marked the beginning of its next phase under the partnership.refrigerators, washer-dryer sets and air conditioners at IFA 2026. The event also marked a new phase in the strategic partnership between Beko, Grundig’s parent company, and Changhong, following the licensing of the Grundig brand to Changhong in selected product categories and markets. The event presented the brand’s latest product portfolio and marked the beginning of its next phase under the partnership.
By leveraging Changhong’s R&D, manufacturing, and supply chain strengths alongside Grundig’s deep European heritage and market presence, the partnership will further expand opportunities for Grundig in Europe and other international markets. Drawing on Grundig’s deep-rooted legacy, design philosophy and market presence, the two companies will further integrate their respective capabilities and brand strengths, supporting Grundig’s product innovation, brand operations and long-term growth in key markets