Roborock has officially secured its position as the world’s leading smart cleaning robot brand in 2025, according to the latest IDC Worldwide Quarterly Smart Vacuum Robotics Tracker. It’s a major milestone that highlights the company’s rapid global expansion and its growing influence in a market that’s evolving fast, with more product categories and smarter home robotics than ever before.
IDC’s data shows that Roborock outperformed all competitors across the broader household robotics category — including robotic vacuums, robotic lawn mowers, and other home-cleaning robots. The brand shipped 5.8 million units in 2025, capturing an impressive 17.7% global market share.
When it comes specifically to Robot Vacuum Cleaners (RVCs), Roborock’s dominance is even clearer. The company has held the No. 1 position since the second half of 2023, and it continued that streak in 2025 H2 with a record‑breaking 27.0% market share — its highest ever. That makes 2025 the third consecutive year Roborock has topped the global RVC rankings.
LG CEO visits AgiBot
LG Electronics is accelerating its push into smarter, more autonomous home appliances through robotics and AI. CEO Lyu Jae-cheol recently visited top Chinese humanoid robot maker AgiBot in Shanghai during a three-day trip, highlighting the company’s focus on bringing advanced robotics into everyday household life.
The visit, which included a tour of AgiBot’s facilities and discussions on humanoid robotics trends, builds on LG’s equity investment in the company last August. Key topics included AgiBot’s mass production capabilities, data training “farms” for refining AI motion skills, and supply chains for essential parts like actuators.
This move aligns directly with LG’s “Zero Labor Home” vision, unveiled at CES 2026, where AI-powered robots like the LG CLOiD handle chores such as cooking, laundry, fetching items, and coordinating with connected appliances via the ThinQ ecosystem. By partnering with a leader in humanoid production like AgiBot, LG aims to overcome manufacturing and intelligence hurdles, paving the way for more capable robotic helpers that integrate seamlessly with refrigerators, washers, ovens, and other white goods.
The result? Future homes where appliances don’t just think—they act, reducing daily labor and elevating convenience.
As competition in AI-driven home tech intensifies, LG’s deepening robotics ties signal exciting advancements for consumers seeking effortless, intelligent living.
What household task would you most want a robot to handle? Drop your thoughts below! Stay tuned to WhiteGoodsNow.com for the latest on smart appliances and robotics.
Smeg Countertop Microwaves
Smeg has officially lifted the curtain on its brand new range of Countertop Microwaves, debuting the collection at an intimate press event inside The Violin Factory in London’s Waterloo. The striking venue a blend of architectural drama and creative energy proved the perfect backdrop for appliances designed to elevate everyday cooking.
🍽️ A Culinary Showcase with Chef Francesco Mattana
To bring the new models to life, Smeg partnered with Italian chef Francesco Mattana, who recreated a series of his signature dishes using nothing but the new microwave range. From silky risotto to beautifully proved dough, the evening demonstrated just how effortless modern cooking can be when smart technology meets thoughtful design.
🔥 More Than a Microwave: A New Era of Multifunctional Design
This launch isn’t simply about adding another microwave to the countertop. It marks a meaningful step forward in multifunctional, space‑saving cooking appliances — ideal for busy homes, compact kitchens, and anyone who wants versatility without compromise
Meet the New Models
MOC01 – Microwave Oven with Grill
Available now
The first model to hit the market, the MOC01, blends simplicity with intelligent performance.
Key features include:
– 18 automatic programmes
– Four core functions: microwave, grill, keep warm, defrost
– Manual controls plus smart presets tailored to different dishes
Perfect for quick meals, crispy finishes, and everyday convenience.
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MOC02 – Combination Microwave with Grill, Oven & Air Fry
Coming soon
For those who want even more capability in a compact footprint, the upcoming MOC02 expands the experience dramatically.
It offers:
– 25 automatic programmes
– Nine functions, including fan cooking and Air Fry
– Three combined cooking modes for maximum versatility
This model brings true
multi‑appliance performance to the countertop — ideal for healthier cooking, batch prep, and creative home chefs.
Miele Wins 19 iF Design Awards 2026, Including Two Gold Honors for Kitchen & Laundry Innovation
Miele has once again proven its dominance in premium appliance design, securing an impressive 19 awards at the 2026 iF Design Awards. Among these accolades, two standout products earned the coveted Gold Award: the Dreams outdoor kitchen and the KFFD 6867 refrigerator‑freezer. Out of more than 10,000 global submissions, only two products received Gold recognition from the 129‑member jury — a remarkable achievement that underscores Miele’s design leadership.
> “These awards demonstrate the close collaboration between our design and development departments,” said Janina Forberger, Vice President Design at Miele.
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A Strong Showing in Kitchen Innovation
Beyond the Gold Awards, Miele collected multiple honors across the kitchen category. The jury highlighted several products for their clarity, material quality, and cohesive design language, including:
– French Door refrigerators
– MattFinish and DiamondFinish hobs
– M Sense connected cooking system
Miele’s Pearl Beige color palette also received recognition for its thoughtful integration of materials, surfaces, and spatial impact — a design direction that continues to resonate with modern kitchen aesthetics.
The brand’s Gourmet Box set earned praise as well, celebrated for its multifunctional approach to cooking, storing, and organizing food with intelligence and style.
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Outdoor Living Elevated: The “Dreams” Product Family
Miele’s growing presence in the outdoor segment made a strong impression this year. Alongside the award‑winning Dreams outdoor kitchen, the Fire Pro IQ gas grill and its accessories also received accolades.
The jury highlighted:
– Durable, weather‑resistant materials
– Clean, architectural lines
– Smart, intuitive technology
Together, these elements showcase Miele’s ability to bring its signature indoor design excellence into the outdoor living space.
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Laundry Innovation: T2 Nova Edition Dryer Stands Out
In the laundry category, the T2 Nova Edition dryer captured attention with its minimalist aesthetic and advanced user‑centric features. Key highlights include:
– M Touch Pro: a refined, responsive control interface
– Proximity‑activated wake‑up: the dryer lights up as soon as someone approaches
– Enhanced lighting effects: guiding users intuitively through everyday tasks
This blend of design and functionality reflects Miele’s ongoing commitment to elevating the laundry experience.
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A Landmark Year for Miele Design
With 19 awards — including two of the most prestigious honors of the event — Miele’s performance at the 2026 iF Design Awards reinforces its position as a global leader in appliance innovation. From kitchen and outdoor living to laundry care, the brand continues to set the benchmark for thoughtful design, premium materials, and intelligent technology.
If this is the direction Miele is heading, consumers can expect even more standout products in the years ahead.
De’Longhi Launches the Eletta Ultra: A Quiet, Ultra‑Versatile Coffee Machine With 50 Recipes Built In
De’Longhi has expanded its premium coffee machine lineup with the launch of the Eletta Ultra, unveiled in early March. Designed for coffee lovers who want café‑level variety at home, this new model stands out with an impressive 50 integrated coffee recipes—from classic espresso to cold brew specialities.
Cold Extraction in Just 5 Minutes
One of the Eletta Ultra’s headline features is its cold extraction technology, allowing users to prepare espresso, filter coffee, or cold brew in as little as five minutes. This makes it one of the fastest machines in its category for cold‑style drinks, a trend that continues to grow among home baristas.
Up to 65% Quieter Than Previous Models
De’Longhi has also focused on noise reduction. Thanks to its proprietary Silent Technology, the Eletta Ultra operates up to 65% quieter than the brand’s other automatic machines. For households where early‑morning brewing usually wakes everyone up, this is a meaningful upgrade.
Smart Controls and Customisation
The machine is equipped with a 4.3-inch touchscreen, offering intuitive control over recipes and settings. An LED indicator on the LatteCrema carafe provides clear visual feedback during milk preparation.
For coffee customisation, De’Longhi includes its Bean Adapt Technology, allowing users to fine‑tune extraction with:
– 5 aroma strengths
– 3 temperature levels
– 4 grind sizes
The Eletta Ultra can also store up to six different bean profiles, ideal for households where everyone prefers a different roast.
Wi‑Fi Connectivity and App Integration
With built‑in Wi‑Fi, the machine connects to the My Coffee Lounge app, enabling:
– Remote brewing
– Personalised drink adjustments
– Coffee consumption statistics
This digital layer adds convenience and helps users track their habits—useful for both enthusiasts and those trying to cut down on caffeine.
Technical Specifications
| Feature | Details |
|——–|———|
| Dimensions | 23.5 × 45.5 × 38 cm |
| Water Tank Capacity | 1.8 L |
| Bean Hopper Capacity | 280 g |
| Adjustable Spout | 80–140 mm |
| Energy Rating | A |
| Power | 1450 W |
| Pump Pressure | 19 bar |
| Price | €1,199.90 |
Premium Price, Premium Performance
At €1,199.90, the Eletta Ultra sits firmly in the premium segment. But with its combination of quiet operation, advanced extraction technology, smart connectivity, and a huge recipe library, it’s clearly aimed at users who want a high‑end, all‑in‑one coffee experience at home.
AWE 2026: The Appliance & Electronics World Expo That Will Redefine Smart Living
AWE 2026 is about to redefine smart living.
With its new dual‑venue format, 1,200+ exhibitors, and a massive focus on AI‑powered appliances, this year’s expo is the most ambitious yet.
Expect:
✨ Whole‑home smart ecosystems
🤖 AI‑driven appliances that learn your habits
🌱 Green tech & energy‑efficient innovation
🚗 Smart mobility + home energy integration
🏆 Breakthrough products at the AWE Awards
AWE 2026 isn’t just a showcase — it’s a preview of how we’ll live in the next decade.
Smart AI, smarter future
ILVE appoints Matteo Lupi as Sales Director:
ILVE has named Matteo Lupi as its new leader for high‑end market positioning, drawing on his extensive international experience across North America and the Far East. In his new role, Lupi will oversee strategic growth in key regions including Europe, the United States, and Australia.
Lupi joins ILVE after more than 20 years at Smeg, where he built his entire career as an export manager, guiding commercial development in both the USA and Asia.
Reporting directly to Alberto Illotti, Lupi will coordinate ILVE’s global commercial strategies, ensuring the brand’s technological excellence is aligned with the expectations and needs of diverse international markets.
This appointment forms part of a broader strengthening of ILVE’s management team under General Manager Pierluigi Amico, as the company continues to reinforce its position as a global leader in premium cooking appliances.
Shark Unveils ChillPill: A Stylish 3‑in‑1 Cooling Gadget for Summer Heatwaves
If you’ve ever wished you could carry a personal breeze with you, SharkNinja just made that fantasy real. The company has announced the Shark® ChillPill™, a compact 3‑in‑1 cooling system designed to keep you comfortable whether you’re commuting, working out, or simply trying to survive another scorching summer.
The ChillPill™ blends three cooling technologies into one sleek device: a bladeless high‑speed fan capable of pushing air up to 25 feet per second, a dry‑touch evaporative mister for indoor or outdoor use, and a cryo‑inspired InstaChill™ plate that can drop skin temperature by up to 16°F in seconds. Wear it, carry it, or set it down hands‑free — the idea is simple: relief whenever life heats up.
UNOX Opens $20M North Carolina Factory
UNOX, a global leader in professional ovens and advanced food‑processing technology for the restaurant, retail, pastry, and bakery sectors, has officially opened its new U.S. manufacturing facility in Denver, North Carolina. The $20 million investment marks a major milestone for the company, reinforcing its long‑term commitment to the North American market—now the Group’s most significant and fastest‑growing region.
Miele Marks Major U.S. Manufacturing Milestone With 10,000th Oven and Range Built in Alabama
Miele has reached a significant milestone at its first U.S. manufacturing facility in Opelika, Alabama: the completion of the 10,000th oven and range, just a little over a year after the site began production.
The Opelika plant is a cornerstone of Miele’s expanding North American strategy. By assembling products closer to the markets it serves, the company is strengthening its ability to support retailers, builders, and consumers with the precision, performance, and craftsmanship long associated with the Miele name.
This achievement highlights the powerful combination of German engineering and U.S.-based assembly—bringing Miele’s renowned quality even closer to homes across the United States, Canada, and Mexico. It also underscores the brand’s ongoing commitment to delivering German‑engineered appliances built on American soil for the North American market
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