Kenwood’s MultiPro Go Blend Wins Red Dot Design Award 2026

Kenwood has secured a Red Dot Design Award for the newly launched MultiPro Go Blend, a product that evolves one of the brand’s most successful compact food processors into a more capable, space‑saving Kitchen System.

The MultiPro Go Blend builds on the original MultiPro Go platform by introducing a high‑performance blender attachment, transforming the unit from a simple food processor into a dual‑function solution. Designed with smaller homes, shared living spaces, and storage‑conscious consumers in mind, the system delivers the two tools people use most — a food processor and a blender — without the clutter of rarely used accessories.

For retailers, the award reinforces a growing trend in the compact‑appliance segment: consumers want versatility without footprint, and brands that can deliver focused, high‑value functionality are winning both attention and shelf space.

Guide to Energy-Efficient White Goods

If you’re shopping for new appliances at White Goods Now, you’ve probably noticed those colorful A-to-G stickers and slogans about “Eco-design.” But what do they actually mean for your wallet and your home?
Based on the latest 2025 guidelines from the European Commission, here are the five essential things you need to know about modern, energy-efficient white goods.
1. The “Cheap” Appliance Might Be the Most Expensive
It’s tempting to look only at the price tag, but the true cost of a fridge or washing machine is Price + Lifetime Running Costs. According to EU data, energy-efficient products meet such high standards that they save the average household about €320 per year on energy bills. By choosing a high-rated appliance today, you’re essentially giving yourself an 8% discount on your annual power bill for the next decade.
2. Efficiency Drives Better Performance (Not Just Lower Power)
A common myth is that energy-efficient appliances are “weaker.” In reality, they often perform better because they use smarter technology.
Sensors: Modern dishwashers and washers use sensors to detect how dirty your load is, adjusting water and power levels in real-time.
Standby Modes: By 2030, new regulations on “standby” power will have saved enough electricity to power the entire country of Malta for two years!
3. Innovation is Changing the Tech in Your Laundry Room
Efficiency isn’t just about doing the same thing with less; it’s about doing things differently.
Tumble Dryers: Most new high-efficiency dryers now use Heat Pump technology. These consume about 50% less energy than traditional vented or condenser dryers.
Lighting: If your appliance has internal lighting (like your fridge), it’s almost certainly LED now, which uses 90% less energy than old-school bulbs.
4. It’s About More Than Just Your Bill
While saving money is the primary goal for most of us, these products are also vital for the planet. Even as Europe moves toward renewable energy, the “greenest” kilowatt-hour is the one you never use.
By choosing efficient white goods, you help reduce the strain on the national grid and lower the demand for imported fossil fuels. It’s a win-win for your bank account and the environment.
5. The Labels Are Your Best Friend
The A-to-G energy label is your most powerful tool when shopping. It’s transparent, easy to read, and consistent across all brands.
Check the QR Code: Most modern labels feature a QR code you can scan with your phone to see more detailed specs in the European Product Registry (EPREL).
Look for Longevity: New “Eco-design” rules mean manufacturers must ensure products are easier to repair and that spare parts are available for years, preventing your appliance from ending up in a landfill prematurely.

ASKO Brings “Precision Matters” to Life with Immersive Installation at EuroCucina 2026

ASKO used this year’s EuroCucina to sharpen its design message with a showcase built entirely around its guiding philosophy: “Precision Matters.” The brand delivered this through an immersive, multi‑sensory environment that connected art, engineering, and Scandinavian craftsmanship.

At the centre of the stand was a striking interactive installation developed with Cosmodernism, the art project led by Kamil Czapiga. The piece visualised how pigment responds to controlled heat — a live, evolving demonstration of the accuracy that underpins ASKO’s Celsius oven technology. It offered visitors a rare look at the science behind the brand’s temperature‑led cooking approach.

That theme of meticulous control carried across the wider presentation, including the latest Celsius ovens, the next‑generation Scandinavian Laundry Care 2.0 range, and ASKO’s award‑winning dishwashers and wine climate cabinets. Each product line reinforced the same message: performance shaped by care, and quality defined by detail.

Haier Europe Sets a New Benchmark in Premium Refrigeration With the Horizon Collection

Haier Europe has unveiled the Horizon Collection, a next‑generation refrigeration platform that pushes the boundaries of capacity, food preservation and intelligent kitchen management. Positioned as the company’s new flagship in the multi‑door segment, Horizon reflects Haier’s strategy of pairing high‑end design with advanced AI‑driven functionality.

At the core of the range is NutriBank, a new preservation technology engineered to keep meat and fish fresh for up to seven days while maintaining texture, nutrients and overall quality. For retailers, this positions Horizon squarely in the premium performance tier a space where Haier has been steadily gaining ground across Europe.

The collection also delivers one of the largest internal capacities in its class, combined with top‑tier energy efficiency, reinforcing Haier’s focus on sustainability without compromising storage volume or cooling performance.

Where Horizon moves furthest ahead is in its AI‑powered food management system. Integrated smart cameras and recognition algorithms automatically identify stored items, adjust preservation settings, track expiry dates and help households reduce food waste. This aligns with Haier’s broader vision of a connected, low‑waste kitchen ecosystem, and strengthens the brand’s leadership in smart‑home refrigeration.

With Horizon, Haier Europe is signalling its intent to redefine the premium multi‑door category blending capacity, efficiency and intelligent assistance into a single, future‑facing platform.

Norcool Returns to the UK with Exclusive Distribution by The Corner Fridge Company

The Corner Fridge Company has been appointed as the exclusive UK distributor for Norcool, marking the Scandinavian brand’s official return to the market.

The agreement brings back Norcool’s signature products, including the next‑generation Corner Fridge and the brand’s new cooling drawer systems, both aimed at premium kitchen projects and high‑capacity cooling requirements.

The refreshed range will make its first public appearance at Grand Designs Live 2026 (1–4 May), where visitors can explore the line‑up at Stand M100.

Smeg Introduces the Moonlight Collection: A Soft, Sophisticated New Finish for the Countertop

Smeg has expanded its design palette with Moonlight, a soft, elevated finish that brings warmth, balance, and quiet sophistication to the modern kitchen. The new tone is crafted to sit comfortably across a wide range of interior styles, delivering the brand’s signature retro‑inspired aesthetic in a look that feels both contemporary and timeless.

The Moonlight finish is now available across three core countertop essentials:

– Drip Coffee Maker (DCF02) 
– Electric Kettle (KLF03) 
– 2‑Slice Toaster (TSF01) 

Positioned as a refined alternative within Smeg’s colour portfolio, Moonlight strengthens the brand’s focus on design‑led small domestic appliances and offers retailers a fresh, premium aesthetic for 2026.

Midea’s Strong Q1 Performance Signals Steady Momentum in the White Goods Market

Midea Group has kicked off 2026 with a solid financial performance, reinforcing its position as one of the most influential players in the global white goods and home appliance industry. The company reported first‑quarter sales of 131 billion yuan (€16.36 billion), marking a 2.5% increase from the same period last year. In a market where growth is often incremental and competition is fierce, this uptick is a meaningful indicator of resilience and strategic focus.

Even more telling is Midea’s profitability. Net profit attributable to shareholders reached 12.67 billion yuan (€1.58 billion), a 2% rise from last year’s 12.4 billion yuan. With profit representing 9.6% of revenue, Midea continues to demonstrate strong operational discipline. The company also surpassed a key benchmark: operating profit exceeded 10% of sales, a threshold that many manufacturers in the white goods sector struggle to reach consistently.

What This Means for the White Goods Industry

Midea’s performance offers a snapshot of broader trends shaping the sector:

– Premiumisation is paying off. Consumers continue to gravitate toward higher‑end appliances with smart features, energy efficiency, and improved design. Midea’s investment in innovation appears to be aligning well with this shift.
– Operational efficiency matters more than ever. Margins in white goods are notoriously tight. Midea’s ability to keep operating profit above 10% suggests strong supply chain management and cost control.
– Global demand remains steady. Despite economic fluctuations, the need for essential appliances—refrigerators, washing machines, air conditioners—remains stable. Midea’s diversified global footprint helps buffer regional slowdowns.

Why This Quarter Stands Out

While the growth percentages may seem modest, they’re significant in a mature industry where many competitors are flat or declining. Midea’s ability to expand both revenue and profit simultaneously shows that its strategy is working: balancing innovation with efficiency, and global expansion with disciplined execution.

Nutribullet Enters Frozen Dessert Market with New nutribullet Chill Ice Cream Maker

Nutribullet®, the world’s leading personal blending brand, has officially expanded into frozen desserts with the launch of the nutribullet Chill™ Ice Cream Maker. The announcement marks a significant category move for the brand, best known for its compact blenders and nutrient‑extraction positioning.

The new model features a sleek, countertop‑friendly design engineered to turn everyday ingredients into silky, scoopable ice cream. According to Nutribullet, the Chill delivers a faster, creamier result than conventional home ice cream makers, positioning it as a premium yet accessible option for consumers looking to experiment with homemade frozen treats.

For Nutribullet, this launch signals a strategic broadening of its small‑appliance portfolio — tapping into rising demand for customisable, at‑home dessert solutions and the wider trend toward multifunctional kitchen tools.

Pop Mart Enters the Home Appliance Market with Limited‑Edition LABUBU Refrigerator

Pop Mart has officially made its debut in the home appliance sector. On 24 April, the company revealed its first-ever appliance product across social platforms: THE MONSTERS Living Series Refrigerator, better known as the LABUBU Refrigerator. The launch marks Pop Mart’s first step beyond designer toys and into lifestyle hardware.

The LABUBU Refrigerator will go on sale at 10 PM on 30 April, exclusively via JD.com, and early demand is expected to be high. Pop Mart has confirmed that the model will be released in two versions — Home and House of the Monsters — with each variant limited to just 999 units worldwide.

For Pop Mart, this move signals a broader push into branded home living products, blending collectible culture with functional appliances. For the appliance industry, it’s another sign that design‑driven, IP‑powered collaborations are becoming a serious commercial force

ILIFE Prepares to Launch H90 Pro Cordless Vacuum with Integrated Auto‑Empty System

ILIFE is gearing up to introduce the H90 Pro, a cordless vacuum designed to tackle one of the biggest pain points in stick‑vac ownership: manual dust disposal. While most cordless models still rely on users emptying the dustbin by hand, the H90 Pro takes a different approach.

After each cleaning session, the vacuum automatically transfers collected debris into a sealed dust bag housed in its charging base. This reduces direct contact with dust, helps maintain hygiene for allergy‑sensitive households, and simplifies routine maintenance — a feature typically seen in robot vacuums rather than cordless sticks.

By integrating auto‑empty technology into a handheld format, ILIFE is positioning the H90 Pro as a convenience‑led alternative in a crowded cordless market, where ease of use and reduced maintenance are becoming key differentiators,