Miele  EuroCucina 2026

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Miele used EuroCucina 2026 to reinforce its position as one of the industry’s most design‑driven and future‑focused premium appliance brands, unveiling a suite of innovations built around flexibility, connectivity and intelligent assistance. The brand’s “Designed to Move with You” concept took centre stage across both its EuroCucina booth and the redesigned Miele Experience Center in Milan, presenting a kitchen that adapts fluidly to modern living.

A Connected, Responsive Kitchen Ecosystem
Miele framed the kitchen not as a static workspace but as a dynamic, evolving environment, where appliances, architecture and user behaviour interact seamlessly. The brand’s immersive stand demonstrated how cooking, storage and living increasingly overlap in compact urban homes and open‑plan spaces.

A key highlight was the KM 8000 induction hob paired with M Sense cookware, a smart system that uses integrated temperature sensors to prevent burning and boiling over—an example of Miele’s push toward intuitive, self‑regulating appliances.

CulinaryCoach: AI‑Driven Cooking Support
Miele also advanced its digital ecosystem with CulinaryCoach, an AI‑powered assistant offering personalised cooking guidance, real‑time answers and automatic transfer of settings to connected appliances. This positions Miele firmly within the emerging category of AI‑supported kitchen workflows.

Compact Living, Elevated
With urban homes shrinking, Miele showcased several solutions designed for high performance in small footprints. The standout was the 14 cm steam drawer, which combines with a compact oven and microwave to create a 3‑in‑1 cooking solution for a standard 60 cm niche—ideal for flexible menu preparation and multi‑zone cooking.

The brand also presented Miele Compact Living: Kitchen Unit powered by Hettich, a modular concept blending appliances, storage and workspace into a single adaptive unit for dense urban environments.

Design‑Led Extraction and New Finishes
Miele expanded its ventilation offering with refined, compact extractor hoods and integrated solutions that blend into cabinetry, supporting the trend toward minimalistic, unobtrusive kitchen design. New finishes, including Pearl Beige, underline the brand’s push toward premium materiality and architectural integration.A compact 60 cm 2-in-1 cooktop with integrated extraction – bringing full functionality into one of the most common kitchen formats.

✔️ A new built-in extractor hood with an elegant glass panel – virtually invisible when not in use. When cooking, the panel folds forward to provide intuitive control and protect the cabinetry.

Both solutions follow one clear principle: the appliance adapts to your kitchen – not the other way around

Philips Airfryer Megabasket with Steam

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Versuni has unveiled its latest innovation in rapid, healthier home cooking with the launch of the new Philips Airfryer Megabasket with Steam — a large‑capacity, dual‑zone Airfryer designed to help families cook more, cook faster, and cook without compromising on taste or nutrition.

At the heart of the new model is an extra‑large 10‑litre Megabasket, big enough for whole chickens, family‑sized roasts or golden, crispy pizzas. A removable divider allows the single large drawer to split into two independent cooking zones, giving households the flexibility to prepare multiple dishes at once.

The key technology driving the new platform is Steamfry, which combines steam and hot air to deliver food that’s crispy on the outside and tender on the inside while helping to lock in moisture and nutrients. It’s positioned as a step forward for consumers who want speed without sacrificing quality.

To reduce the post‑meal clean‑up, the appliance includes a SteamClean function that loosens residue inside the drawer, allowing users to clean the unit in minutes — a practical addition for busy households.

With the Airfryer category continuing to expand across Europe and beyond, the Philips Airfryer Megabasket with Steam strengthens Versuni’s position in fast, flexible, health‑focused cooking appliances.

Elica Debuts TheKub Modular Hood Concept at EuroCucina 2026

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Elica has introduced TheKub, a modular, design‑driven hood concept making its debut at EuroCucina 2026. Built around a compact cube architecture, TheKub can be configured in up to ten layouts, giving designers and retailers a flexible extraction solution for modern kitchens.

Modular by Design
TheKub can be adapted as:
– a wall‑mounted hood, 
– a suspended pendant‑style unit, 
– or a customised setup with shelves or a chimney for added performance.

Small additions shift both the look and the airflow capability, reinforcing Elica’s focus on extraction as a design object.

EuroCucina Showcase
Elica is presenting TheKub at Hall 4P · Stand C01 D08, supported by its #ExtraordinaryCooking campaign.

Electrolux Launches SEK 9 Billion Rights Issue to Fund Midea Joint Ventures

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Electrolux has announced plans for a SEK 9 billion (~$980 million) rights issue to help finance a major new partnership with China’s Midea Group, marking one of the company’s most significant strategic shifts in North America in years.

The capital raise will partially fund three new joint ventures with Midea, all focused on reshaping Electrolux’s North American footprint and improving long‑term cost efficiency. According to the company, the ventures will cover:

  • A North American food preservation sales JV
  • A food preservation manufacturing facility in Mexico
  • A fabric‑care manufacturing operation in South Carolina

Electrolux says the move is part of a broader restructuring plan designed to streamline operations and restore competitiveness in a region where the brand has faced sustained margin pressure.

Financial Impact
The company expects around SEK 2.4 billion in negative non‑recurring items in Q2 2026 linked to the partnership, with SEK 0.9 billion of that affecting cash flow. Electrolux also plans to sell certain Mexican assets later in the year, a move projected to generate SEK 1 billion in positive cash flow.

Despite the scale of the restructuring, Electrolux maintains that the Midea partnership does not change its 2026 business outlook.

Strategic Significance
For the appliance sector, the tie‑up signals a deeper industrial alignment between two global players at a time when North American manufacturing costs, logistics pressures, and competitive intensity continue to reshape the market.

Electrolux’s decision to co‑develop manufacturing capacity with Midea — rather than pursue full divestment — suggests a strategy focused on shared investment, lower risk, and faster operational turnaround.

Samsung’s “Design is an Act of Love” showcase at Milan Design Week 2026

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Samsung’s “Design is an Act of Love” showcase at Milan Design Week 2026 just gave us a glimpse of the next generation of white goods. The 2026 Bespoke AI lineup moves away from clunky appliances toward “invisible” tech that acts like high-end furniture.
Here are the highlights from the White Goods Now team:
1. The Extractor Induction Hob
The overhead range hood is officially a relic. This all-in-one unit features:
Integrated Suction: A powerful vent in the center of the cooktop pulls steam and odors down instantly.
Flex Zone Plus: No fixed rings—place any size pot anywhere on the surface and the AI detects it.
2. Bespoke AI Single 1Door Fridge & Freezer
Perfect for that seamless, built-in kitchen aesthetic:
Zero Clearance Fit: Requires only a 4mm side gap, allowing it to sit perfectly flush with cabinetry.
Auto Open Door: A touch sensor pops the door open for you—ideal for when your hands are full of groceries.
3. SmartThings: The “Brain”
The entire lineup is connected via SmartThings, focusing heavily on AI Energy Mode. The system learns your habits to optimize power usage, running heavy cycles (like the dishwasher) during off-peak hours to slash utility bills.
The Verdict: Samsung is making the kitchen smarter and sleeker. These aren’t just tools; they’re intuitive assistants designed to blend into your home.

Portway Domestic Appliances Announces New Partnership with Esatto

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Portway Domestic Appliances has revealed a new brand partnership that brings the Australian appliance name Esatto into its growing portfolio — a move the distributor describes as feeling “exactly right.”

Esatto, which translates from Italian as “exactly right,” has built its reputation on well‑engineered, durable and sensibly priced appliances. The brand focuses on delivering everyday reliability without unnecessary complexity, positioning itself squarely in the value‑driven segment of the market.

For Portway, the addition of Esatto strengthens its offering to UK retailers seeking affordable, well‑specified appliances backed by a supplier with strong service credentials. While full product details are still to come, the partnership signals Portway’s intention to expand into ranges that balance quality craftsmanship with accessible pricing — a combination increasingly important to independent retailers and volume‑driven channels alike.

The announcement hints at more developments ahead, suggesting that Esatto will play a strategic role in Portway’s next phase of growth. With cost‑conscious consumers continuing to prioritise durability and straightforward functionality, the timing aligns well with current market demand.

WhiteGoodsNow will continue to follow updates as Portway prepares to introduce Esatto’s line‑up to the UK market.

LG Expands Its Built‑In Portfolio at EuroCucina 2026

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LG Electronics returned to EuroCucina/FTK 2026 with a significantly expanded built‑in strategy, showcasing new platforms across both the LG Built‑In line and the premium Signature Kitchen Suite (SKS) brand. The company used Milan Design Week to underline its ambition in the European kitchen sector, combining design‑driven integration with advanced performance and energy‑efficient engineering.

A Broader, More European‑Focused Built‑In Lineup
LG’s stand highlighted a strengthened built‑in portfolio designed specifically for European cabinetry standards and consumer expectations. The refreshed LG Built‑In range introduces streamlined, minimalist aesthetics, improved integration, and upgraded performance across refrigeration, cooking, and dishwashing.

SKS, LG’s luxury kitchen brand, expanded its presence with new pro‑style cooking appliances, premium refrigeration, and refined finishes aimed at the high‑end design market. The brand continues to position itself as a serious competitor to established European luxury built‑in manufacturers.

AI, Efficiency and Real‑World Usability
Across both lineups, LG emphasised AI‑enhanced functionality, energy‑efficient operation, and practical features tailored to modern European households. Highlights include:

– AI‑driven cooking and dishwashing for improved performance and resource management 
– Energy‑efficient refrigeration with upgraded preservation systems 
– Refined built‑in design language for seamless integration into contemporary kitchens 

LG framed these innovations under its broader vision of a connected, efficient, and design‑led home environment.

Strengthening Its Position in the European Kitchen
EuroCucina 2026 marks LG’s most comprehensive built‑in showcase to date, signalling a clear push to grow its footprint in the competitive European kitchen market. With expanded platforms, stronger design alignment, and a dual‑brand strategy spanning LG and SKS, the company is positioning itself as a rising force in both the premium and luxury segments.

Simfer Expands Its Rossa Series with New 90cm Ovens Built for Capacity and Performance

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Simfer has added fresh momentum to its premium cooking line-up with the launch of new 90cm Rossa Series ovens, delivering more space, more functions and stronger airflow performance for modern kitchens.

The latest models introduce a generous 98‑litre cavity, giving home cooks the flexibility to handle larger trays, family roasts or multi‑level cooking with ease. Simfer equips the ovens with 14 cooking functions, supporting everything from everyday baking to more specialised culinary tasks.

A dedicated Airfryer tray brings healthier, high‑speed crisping directly into the main oven cavity, while the Double Turbo Fan system boosts heat circulation for faster, more even results across every shelf.

With this expansion, Simfer continues to strengthen the Rossa Series as a high‑value, high‑performance platform — combining capacity, versatility and strong design appeal for consumers upgrading their built‑in cooking applianc

Industry Shake-up: BSH Exits CIH Following Breakdown in Negotiations

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The  UK white goods landscape has been hit by a major tremor this week as BSH (Bosch, Neff, and Siemens) announced its departure from CIH, the powerhouse buying group behind the Euronics brand.
The news comes after months of high-stakes negotiations over new trading terms finally hit a dead end, marking the end of one of the most established partnerships in the independent retail sector.
The Empty Stand at the NEC
The timing of the announcement couldn’t have been more dramatic. The news broke just as CIH members gathered for their annual ‘Showcase’ trade show at the NEC.
Visitors walking the floor were met with a stark visual representation of the fallout: a large, conspicuous empty space where the BSH stand was originally scheduled to be. It serves as a clear sign that talks were likely ongoing until the very final hours before the show’s doors opened on Sunday.
The Deadlines: What Happens Next?
According to BSH, the current framework agreement will officially expire on April 28, 2026. After this date, the company will no longer supply products through the CIH group structure.
For Retailers: To continue selling Bosch, Neff, or Siemens appliances, independent dealers will now need to negotiate direct agreements with BSH.
For Consumers: BSH has moved quickly to reassure the public, confirming it will honour all service and warranty obligations for products already purchased via CIH members.
The “Blame Game”: CIH Responds
In a move to keep members informed, both CIH and BSH dispatched separate letters to dealers last Friday. However, the tone from CIH was one of disappointment and clear finger-pointing.
“We want to be clear that this was a decision taken by BSH,” the CIH letter stated. “At no point has it been CIH’s position to seek their withdrawal from the group. Our focus throughout has been on reaching a mutually beneficial agreement.”
CIH revealed that negotiations had been underway since October 2025. While they remained hopeful for a “positive conclusion,” the group confirmed they had been contingency planning for “all eventualities”—including this total exit.
Why Does This Matter?
This move represents a significant shift in the power dynamic between major manufacturers and independent buying groups. By moving away from the CIH umbrella, BSH is opting for a more direct relationship with retailers, which could change how pricing, stock allocation, and promotions are handled across the UK.
For many independent “bricks and mortar” stores, the coming weeks will be a period of rapid transition as they decide whether to sign direct with the manufacturing giant or pivot their showroom floor space to other brands.
Stay tuned to White Goods Now for further updates on how this split will affect the UK appliance market.
How do you think this shift toward direct manufacturer-to-retailer agreements will impact the variety of brands available on the high street?