Elica has released its fourth‑quarter and full‑year 2025 results, offering a clear snapshot of a company in the middle of a major strategic shift—from a traditional range‑hood specialist to a broader cooking‑appliance player. The transition is underway, but it’s not without financial friction.
Steady Revenue Growth in a Challenging Market
For the full year 2025, Elica reported revenues of €461 million, a 1.6% increase compared to 2024. The final quarter contributed €111 million, with organic growth of 1.7%, signalling that demand held firm despite a competitive and promotion‑heavy environment.
This growth was supported by:
– Strong promotional activity across key markets
– The rollout of new product lines
– Continued investment in expanding the cooking‑appliance portfolio
Margins Under Pressure as Transformation Continues
While top‑line performance remained positive, profitability took a hit.
Elica’s EBITDA declined from €31 million to €28 million, bringing the margin down to 6%.
The company attributes this margin squeeze to:
– Heavy promotional spending across the sector
– Costs linked to launching new products
– Significant investments required to evolve from range hoods into full cooking solutions
This shift is central to Elica’s long‑term strategy, but the financial impact is clearly visible in the short term.
From Profit to Loss: A Difficult Bottom Line
The most striking figure in the 2025 results is the bottom line.
Elica closed the year with a net loss of nearly €5 million, a sharp reversal from the €2.6 million profit recorded in 2024.
The company remains confident that its transformation will strengthen its competitive position, but 2025 underscores the cost of that evolution.
What This Means for the Appliance Sector
Elica’s results reflect broader trends we’re tracking across the white‑goods industry:
– Brands expanding into full cooking ecosystems
– Higher promotional intensity as competition tightens
– Margin pressure as companies invest in innovation and product diversification
Elica’s pivot toward integrated cooking appliances positions it well for future growth, but 2025 shows that the transition phase will require resilience—and continued investment.
Caple Unveils 2026 TV Ad Campaign with Channel 4 to Drive Footfall for UK Retail Partners
Caple is stepping into a new era of brand visibility with the launch of its first TV advertising campaign, set to run throughout 2026. The move marks a significant investment in supporting its nationwide network of independent retailers.
The kitchen appliances, sinks, taps, and furniture specialist has teamed up with Channel 4 and its family of channels—including More4 and E4—to air the campaign during key periods in March, April, and October.
By increasing its presence on mainstream television, Caple aims to strengthen consumer awareness and drive more shoppers toward its retail partners across the UK. The brand says the initiative is designed to reinforce retailer support at a time when visibility and trust are more important than ever.
New Fulgor Milano induction range cooker
It’s here! The Fulgor Milano 121.92cm (48-inch) with a fully induction cooktop (no fewer than 7 cooking zones) is now available! Available in stainless steel or stylish matte black. Equipped with two ovens, a maximum temperature of 290°C, a food thermometer, pyrolytic cleaning, and many more professional features.
E.G.O new Polish plant
The relocation is complete! As planned, the E.G.O.-Group has moved into the new Polish plant in Łódź. The modern production facility of E.G.O. Polska Sp. z o.o. currently has a usable area of 15,000 square meters. This provides sufficient space for future growth and expansion.
Around 300 employees in Łódź produce electronic systems for dryers, washing machines, refrigerators, coffee machines, dishwasher panels, and induction heating elements.
Panasonic exits refrigerators and washing machines
Panasonic has officially pulled out of the refrigerator and washing machine categories in India, ending years of low sales and mounting losses. With market shares of just 0.8% in fridges and 1.8% in washing machines, the company struggled to compete in a crowded, price‑sensitive segment.
This exit is part of Panasonic’s global restructuring, allowing the brand to shift focus toward HVAC, B2B solutions, and smart home technologies—areas with stronger growth and profitability.
Panasonic says it will continue to support existing customers with service and spare parts, while helping dealers clear remaining stock.
The move highlights a broader trend in India’s appliance market: global brands are prioritising high‑margin, tech‑driven categories over traditional white good
Arçelik Confirms CEO Transition as Hakan Bulgurlu Steps Down After 11 Years
Arçelik has announced a major leadership change, confirming that long‑serving CEO Hakan Bulgurlu will step down after more than a decade leading Beko and 32 years within the Koç Group.
Bulgurlu will be succeeded by Can Dinçer, who currently serves as General Manager of Arçelik Türkiye and Chief Commercial Officer for South Asia and Turkey. The transition is scheduled to take effect following the company’s next Annual General Meeting.
To ensure continuity, Bulgurlu will remain on the Board of Directors of Beko BV until June 2026, supporting a smooth handover. He will also continue in his role as President of APPLiA Europe, the association representing the European home appliance industry, until the end of his term.
This marks one of the most significant leadership shifts in the sector this year, positioning Dinçer to guide Arçelik through its next phase of global growth and innovation.
Arçelik Unveils ThermoGurme: A New Era of Smart Cooking Technology
For 70 years, Arçelik has placed technology at the heart of everyday life, consistently prioritizing innovation to shape the future of home appliances. This legacy continues with the introduction of ThermoGurme, the brand’s groundbreaking smart food processor, showcased at “The Kitchen”—Arçelik’s immersive experience space located within the Bolu Cooking Appliances Plant.
A Vision of the Future, Built Into One Device
ThermoGurme represents more than a new product launch; it embodies Arçelik’s forward‑looking vision for kitchen technology. Designed as an intelligent cooking ecosystem, the device manages the entire culinary journey—from preparation to cooking—within a single, seamless platform.
Key features include:
– 30 automatic programs that bring professional‑level precision into the home
– High‑accuracy temperature control ranging from 37°C to 150°C
– Wi‑Fi connectivity that unlocks a rich digital recipe world
– Multi‑functional design capable of preparing four different dishes simultaneously
This combination of engineering excellence and user‑centric design transforms ThermoGurme into both a reliable kitchen companion and a tool that expands creative freedom for home cooks.
Technology That Simplifies, Inspires, and Elevates
ThermoGurme is built to simplify complex kitchen processes, making advanced cooking techniques accessible to everyone. Whether you’re experimenting with new recipes or streamlining everyday meals, the device blends smart solutions with intuitive functionality.
Arçelik continues to push boundaries by integrating inspiration, technology, and intelligent solutions into the modern kitchen—empowering users to cook with confidence and creativity
KitchenAid Unveils Spearmint: The 2026 Color of the Year Has Arrived
If your kitchen is feeling a bit “2025,” it’s time to hit the refresh button. KitchenAid has officially crowned “Spearmint” as its 2026 Colour of the Year, and it’s exactly the breath of fresh air our countertops have been waiting for.
Moving away from the savory, warm tones of last year’s Butter yellow, Spearmint is a bright yet calming minty green that balances retro charm with a very modern focus on wellness.
More Than Just a Shade: The “Sand” Finish
What makes Spearmint stand out isn’t just the colour—it’s the texture. For the first time in the Colour of the Year program, KitchenAid has introduced a tactile, sandy finish.
Instead of the traditional high-gloss shine, this matte-like texture gives the appliance a grounded, artisanal feel. It’s designed to be “sandy to the touch,” encouraging you to engage with your appliances as more than just tools, but as part of your home’s sensory experience.
Why Spearmint?
According to KitchenAid, Spearmint is designed to represent “a moment to hit refresh.” In a world that feels increasingly fast-paced, this hue is meant to:
Promote Clarity: The cool blue undertones provide a calming visual “palette cleanser.”
Spark Creativity: It taps into the “clean girl” aesthetic and the trend of light-filled, nature-inspired kitchens.
Embrace Heritage: While it looks ultra-contemporary, it’s a subtle nod to the mint-green enamelware of 1950s diners
Bertazzoni Unveils Striking Mirror Finishes for Its Modern Series Built‑In Ovens
Bertazzoni is raising the bar in premium kitchen design with a bold new aesthetic: Mirror finishes for the built‑in ovens of its Modern Series. Available in Gold, Bronze and Obsidian, these new surfaces introduce a fresh visual language to contemporary kitchens—one that blends luxury, innovation and engineering precision.
A First in the Appliance Industry
What sets this launch apart is not just the look, but the technology behind it.
Bertazzoni has become the first appliance manufacturer to apply Physical Vapor Deposition (PVD) to oven surfaces—an advanced steel‑processing technique typically reserved for high‑end architectural and design applications.
This method creates an ultra‑reflective, mirror‑like finish that is:
- Highly resistant to scratches
- Durable against wear over time
- Visually striking from every angle
The result is a surface that maintains its brilliance while standing up to the demands of everyday cooking.
Where Engineering Meets Art
By combining PVD technology with the brand’s signature craftsmanship, Bertazzoni has created a finish that transforms the oven into a true design statement. Light interacts with the reflective surfaces to create depth and dimension, while the precision‑engineered structure ensures the appliance performs as beautifully as it looks.
These new Mirror finishes give Bertazzoni’s iconic Modern Series a refined, architectural presence—perfect for homeowners and designers seeking a kitchen that feels both sophisticated and contemporary.
Europe’s Home Appliance Innovation Boom Needs the Right Conditions to Thrive
Europe’s home appliance sector is in the middle of a remarkable innovation surge. Over the past decade, the number of patents granted for home appliances has more than doubled—rising from 2,191 in 2014 to over 4,700 in 2024. Behind this growth is a vibrant ecosystem of engineers, designers and researchers working across Europe to create products that are more efficient, more connected and built to last.
This wave of innovation doesn’t just benefit consumers looking for smarter, greener appliances. It also strengthens Europe’s industrial competitiveness at a time when global markets are shifting fast. But maintaining this momentum requires the right environment—one that supports investment, encourages research and development, and ensures manufacturers can scale new technologies across the continent.
The Challenges Threatening Europe’s Innovation Lead
Despite the progress, the industry is sounding the alarm.
APPLiA, the association representing Europe’s home appliance manufacturers, warns that several mounting pressures could slow the sector’s growth:
– Rising operational and production costs
– Increasingly complex regulatory requirements
– Uneven enforcement of EU rules across member states
These challenges risk pushing innovation—and the jobs and skills that come with it—outside Europe’s borders.
A Call for an EU Action Plan
To safeguard the future of Europe’s home appliance industry, APPLiA is urging policymakers to adopt a dedicated EU Action Plan for the Home Appliance Industry.
The goal is clear: keep innovation, manufacturing and technical expertise rooted in Europe.
Such a plan would aim to:
– Create a predictable and supportive regulatory environment
– Encourage long‑term investment in R&D
– Strengthen Europe’s position as a global leader in sustainable, high‑performance appliances
– Ensure fair and consistent rule enforcement across all EU markets
Discover the Campaign
APPLiA’s campaign outlines concrete proposals designed to help the industry continue delivering the efficient, durable and connected products consumers expect—while keeping Europe competitive on the world stage.
👉 Explore the full campaign and proposals to see what’s at stake for the future of European home appliances.
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