Miele presents Pioneering GmbH

Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.

Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».

In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point

Haier Named No.1 Global Major Appliances Brand by Euromonitor International for 14th Consecutive Year

Haier Smart Home the world’s leading home appliance brand and smart home ecosystem builder, has announced that the company has once again topped the rankings of global major appliances brands, according to the 2022 annual report released by Euromonitor International, the world’s leading independent provider of strategic market research. It is the 14th consecutive year that Haier has won this accolade, with the sales of Haier’s refrigerators, washing machines, freezers, and electric wine coolers also securing the number one spot.The remarkable sales performance in these four categories marks a new milestone for the company in the global major appliances market, as it marks the 15th consecutive year Haier has ranked first for refrigeration appliances, for home laundry appliances in 14 years, for wine coolers in 13 years, and for freezers in 12 years respectively
For over thirty years, Haier has been a leading brand in home appliances, driving forward industry development with technological innovation. In the era of the Internet of Things (IoT), Haier will continue its mission to establish itself as a world-leading ecosystem brand, bringing high quality smart home technology to households around the world.

Amidst the global economic slowdown that has stunted customer spending, Haier has put customer needs at the center of its strategy by adapting a user-first approach and upgrading its brand ecosystem, bucking the trend to achieve steady growth through the year.2022, Haier’s CASARTE retained its title as the number one high-end home appliance brand in China
In Europe where the sales of the home appliance market fell by 8.8%, Haier saw an overall increase of 4.2%.
The growth rate of Haier Smart Home has outperformed that of the industry in Australia for three years in a row, with sales seeing a 30% surge.
The stellar performance of Haier Smart Home in Japan went against the industry’s slump, growing at a rate eight times faster than that of the entire market.
Haier secured its position as one of Thailand’s top 3 home appliance brands, with a growth of 15%, despite the socioeconomic factors that held back the industry’s performance as a whole.

Haier celebrity 38 years

Haier Group is celebrating 38 years of providing solutions to better life. Since its foundation in 1984, Haier has experienced six strategic development stages, and has grown to be the #1 Company Globally in major home appliances.

After being in business for almost four decades, with users at the center of all we do, Haier deployed 10 R&D centers, 71 research institutes, 33 industrial parks, 133 manufacturing centers and more than 230,000 sales networks worldwide. Adhering to the “human value comes first” guiding principle, we transformed from a traditional manufacturing enterprise into a win-win IoT community ecology.

Haier Washing R&D center

Haier is pleased to share that they recently inaugurated the new washing R&D center in Eskişehir, Turkey.

Located in a 190,000 square meter space within Haier’s New Green Field Production Campus, the new R&D office is home to over 150 people.

Opening of the Washing R&D center represents another important milestone in our growth journey, and will support us in our plans to build an even stronger presence in Turkey, further strengthening Haiers capabilities in developing cutting-edge solutions and technologies.

Haier Greenhouse’ Laboratory

Haier pleased to announce that they have inaugurated the ‘Greenhouse’ Laboratory at the CNOS-FAP Lombardia – Salesiani Sesto San Giovanni School.

The aim of this new facility is to train new technicians and service specialists, through theory and practical lessons, and foster the acquisition of professional knowledge and skills.

Students of Salesiani School of Sesto San Giovanni will have the opportunity to practice their skills and participate in hands-on training sessions on products from Haier Europe’s three brands – #Candy, #Hoover and #Haier – and, upon completion, be qualified for employment as Field Service Engineers.

Nicola De Guida, Chief Operating Officer Haier Europe said: “The project we launched aims at encouraging the learning of technical knowledge in schools to train new generations on the skills that are mostly required by companies, and therefore promote a faster entry of young talents in the world of work.”

Haier and Gree decent profits

Gree Electric Appliances and Haier Smart Home, two leading Chinese white goods makers, both logged decent profit in the first three quarters despite a slump in the overall market.

Gree reported a 17 percent jump in net profit in the first nine months from the same period a year ago to CNY18.3 billion (USD2.5 billion), while revenue advanced 6.8 percent to CNY147.5 billion (USD20.3 billion), according to the Zhuhai, southern Guangdong province-based company’s latest financial report released yesterday.

Haier posted a 17.3 percent gain in net profit over the period to CNY11.7 billion (USD1.6 billion) while revenue surged 8.9 percent to CNY184.7 billion (USD25.3 billion), the Qingdao, eastern Shandong province-based company said the same day.

This is despite China’s home appliance market slumping 6.1 percent in the nine months ended Sept. 30 year on year to CNY510.3 billion (USD70.4 billion), according to Beijing-based market research agency All View Cloud. The sales of major home appliances such as refrigerators, air conditioners and washing machines have tumbled while that of emerging products such as cleaning robots and dishwashers have picked up.

Haier was able to increase its share of the global market in the first three quarters by improving its overseas market layout through more new high-end brands, it said. The company’s continuous digitization has improved the user experience and operational efficiency, enabling steady growth despite a tricky external environment.

Gree’s profit growth was boosted by the acquisition of a 30 percent stake in Zhejiang DunAn Artificial Environment, a core component supplier for air conditioners, earlier this year. Dun’An’s net profit doubled in the first three quarters year on year to CNY702 million (USD96.6 million).

But other major home appliance manufacturers are seeing growth stall. Midea Group’s net profit climbed 4.3 percent over the same period to CNY24.5 billion (USD3.3 billion) while revenue gained 3.4 percent to CNY271.8 billion (USD37.3 billion), the Foshan, Guangdong province-headquartered company said on Oct. 28.

Haier Care+Protect

Care+Protect is now a sub-brand from high-performing appliances brand Candy Hoover Group S.r.l., part of leading global household appliance manufacturer Haier Europe (branch of Haier Smart Home Co., Ltd).

The Haier Group was first established in 1984 and it’s now a world-leading provider of solutions to a better life. Haier is the number one brand globally in major appliances for 13 consecutive years and it has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Together with Care+Protect, the Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand that offers effective and professional care for your home.

Antony Peart, Director of Brand & Communications at Haier Europe said, “This operation aims at strengthening Haier Europe’s position and growth in the UK, by leveraging on professional care products that are designed to protect, care and maintain the lifespan and effectiveness of household appliances over time.”

Care+Protect offers an extensive range of professional and universal products that are proven to protect household appliances.

New Haier dishwasher factory

The first dishwasher of Haier Chongqing coming off the production line in Jiangbei Gangcheng Industrial Park, the world’s first dishwasher smart factory with an annual design capacity of 1 million dishwashers and an estimated annual output value of 2 billion yuan was officially put into operation.