In early 2024,Haier proudly inaugurated a new cooking production plant in Turkey, marking a significant milestone in the realm of kitchen design and customization.
This cutting-edge facility is dedicated to winning the premium segment with the Titanium platform tailored for Haier’s revolutionary ID SERIES, which debuted at EuroCucina.
The plant represents a leap forward in cooking and built-in production, also highlighting Haier comment to the environment. With a 60% reduction target in CO2 emissions using renewable energy and plastic-free materials, sustainability is at the forefront.
This expansion in Turkey reflects Haier to being close to customers, fully embracing a zero distance-to-consumer style, while guaranteeing high-quality products that consistently exceed consumer expectations.
Tag Archives: Haier
Haier to keep ties with Italy
The CEO of Haier Europe confirms his commitment to Candy and Brugherio . “ It is the first brand in Italy, it is the very first choice of Italians for washing machines
Neil Tunstall underlined Haier Europe’s commitment to its Italian HQ. After having started the production process by opening factories in Poland, Romania and Turkey, the Chinese multinational is now focusing on the headquarters and intends to increase the creative capabilities and technologies by hiring designers and engineers
The Candy Revolution is live
Eurocucina is the opportunity to meet Candy as if it is the first time, reviewing the highlights of the brand’s history thanks to an exciting video showcasing its birth, evolution, and revolution.The new Candy brand identity is now live! The new logo symbolizes a new identity, able to communicate the characteristics also admired in the renewed product line: elegant, neat, effective, and gratifying.
Always ready to exceed consumer expectations with technological, accessible, and sustainable solutions, the new Candy sets an ambitious goal: to simplify people’s everyday challenges, enabling them to fully enjoy their lives. It is on these foundations that the new journey is based: ready to live.The “ready to cook” concept is perfectly represented by the Candy Black, Candy Full Inox, and Candy Stainless Steel Collection ranges, each showcased in their dedicated areas and characterized by high-quality Italian design, both in materials and finishes. The lines consist of ovens in energy class A++, combi microwaves, connected hobs and induction hobs with integrated hood The ovens stand out for the functions serving every consumer need. The No Preheat technology, for example, allows starting the cooking cycle without preheating to save time and energy, while FullMenu allows cooking a complete menu simultaneously thanks to the six different levels in the cavity.Always a strong point of the brand, the “ready to wash” area showcases the novelties and main features of the new Candy built-in dishwashers and washing machines. In particular, the built-in Rapido’ solution in class A with Maxi Tub stands out as the most capacious on the market with an internal space superior of 11% compared to the average in the same category, and for a washing and drying program in just 35 minutes – the fastest washing and drying cycle on the market. Additionally, Candy presents the exclusive built-in washing machine in A-20% class, equipped with numerous functions activatable from the app hOn as Exclusive washing Lens to recognise wash symbols and store them in theVirtual Wardrobe, improved performance thanks to Smart AI that sets the most efficient cycle according to the laundry program and load and a positive influence on habits thanks to efficiency statistics Candy’s new range of built-in refrigerators reigns in the “ready to cool” area. Those solutions fully express the concept of “Refreshing Effortlessly” with a combination of design and technologies. Characterized by a variety of sizes to meet every interior design need, the new range integrates cutting-edge technologies in food preservation, and easiness of use.
Among the most interesting innovations: Circle Fresh technology, that ensures regular and uniform air circulation everywhere in the fridge; Adaptive Humidity Area, a dedicated drawer with the optimal level of humidity for fruit and vegetables; Panorama Light, functional design element that captures attention and ensures total visibility in every part of the refrigerator. In addition to this, all new Candy refrigerators are equipped with the Candy Smart Pack linked to hOn App, providing unique services, including auto-adjustment of the temperature based on specific needs and a warning message when a power-off occurs.
Candy relaunched
Explore the Candy revolution – a brand with a rich Italian heritage and a global reach. The latest range of products offers top-quality items with unmistakable Italianstyle, providing smart and efficient technological solutions for everyday life.
On Monday, 15 April, at 3:30 pm CEST, the new Candy range will be unveiled to the world at an exclusive event packed with surprises on the top floor of the PwC Tower in Milan.
Chinese firms target Korea with premium home appliances
Chinese home appliance manufactures such as Haier, Midea, and Xiaomi have begun retailing their products on South Korea’s largest online marketplace, Coupang, and offer after-sales service (AS) through the platform. Additionally, China’s Roborock led the domestic robot vacuum cleaner market last year with its product priced over 1.6 million won. Once perceived as “cheap” and budget-friendly, Chinese home appliances are now targeting the Korean market few years ago, Chinese electronics sold in Korea mainly consisted of small appliances like humidifiers and hair dryers, or low-cost imitations of premium products. Recently, however, premium items such as robot vacuum cleaners, high-end TVs, and refrigerators have emerged in the local market. The design and quality of these products are reported to be on par with Korean and Japanese counterparts, posing a significant threat to Korean companies’ premium offerings. A senior appliance company official noted that Chinese products are also aggressively entering the global premium market, utilizing a strategy similar to the approach South Korea once employed to catch up with Japanese appliance
Haier entrusts Alkemy with European communication
Haier has selected Alkemy for the management of above and below the line and digital communication at a European level.
Haier Trims Fraud Claims
Haier US Appliance Solutions Inc. won dismissal of multiple claims in a proposed class action over air emissions from gas stoves made by its GE Appliances unit, but must defend a claim of breach of implied warranty of merchantability.
Haier recognized as the No.1 Global Major Appliances
Haier has set an industry benchmark by earning the prestigious title of Global No. 1 major appliances for the 15th consecutive year by Euromonitor International. The brand has achieved this milestone with the help of its remarkable sales of refrigerators, washing machines, freezers, and electric wine coolers. Haier has continued with its mission to establish itself as a world-leading ecosystem brand,According to the data released by Euromonitor in 2023, Haier is the:
No.1 brand of refrigeration appliances in the world in volume sales for 16 consecutive years No.1 brand of home laundry appliances in the world in volume sales for 15 consecutive years No.1 brand of wine coolers in the world in volume sales for 14 consecutive years No.1 brand of freezers in the world in volume sales for 13 consecutive years
Haier still n°1 in the world for household appliance
Haier brand , for the fifteenth consecutive year, has been recognized as the number one brand in the world in the large household appliances sector by Euromonitor International, According to the annual report published by Euromonitor International, Haier has once again demonstrated an unrivaled ability to innovate and adapt to consumers’ changing needs, anticipating their desires and meeting their expectations.
Haier has achieved a notable milestone in the global large appliance market, securing first place in sales of refrigerators, washing machines, freezers and wine cellars. In particular, the brand has been the first brand in the world for refrigeration appliances for 16 consecutive years, the first for domestic laundry for 15 years, the first for wine cellars for 14 years and for freezer solutions for 13 consecutive years.
Carrier sells refrigeration business to Haier
Carrier Global Corporation has entered into a definitive agreement to sell its Carrier Commercial Refrigeration business to Chinese manufacturer Haier for $775m.
Carrier announced plans to exit its Commercial Refrigeration business, along with its Fire & Security interests, when it acquired German manufacturer Viessmann in April.
The deal with Haier, which includes approximately $200m of net pension liabilities, represents about 16.5x 2023 expected EBITDA.
Haier has valued its 100% equity acquisition at approximately $640m which, it says, represents 11x P/E.
Carrier Commercial Refrigeration has more than 4,000 global employees and a sales and service network spanning Europe and the Asia Pacific region. Its brands include Profroid, Celsior and Green & Cool. Carrier Transicold transport refrigeration, Sensitech and its Lynx digital cold chain platform are not included in the transaction.
The two companies have operated a joint venture business, Qingdao Haier-Carrier Refrigeration Equipment Co, since 2001. The JV is committed to providing advanced energy-saving systems, including CO2 refrigeration systems, for customers in the Asia Pacific region.
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