Tag Archives: Haier

Haier Rejects Tumble Dryer Safety Concerns Following Fatal House Fire

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Haier Smart Home UK has rejected claims that a Hoover condenser tumble dryer linked to a fatal house fire presents an elevated safety risk, following a coroner’s call for a wider investigation into potentially similar appliances.

The case concerns the Hoover DX C10DCER-80, which was deemed “more likely than not” to have been the source of a fire in Heckmondwike, West Yorkshire, in June 2025. Sohaib Ahmed, 38, and his nine-year-old daughter, Manahal Nazir Ahmed, died following the incident.

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Haier Pushes AI Across Entire Home Appliance Portfolio at IFA 2026

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Haier strengthened its smart home strategy at IFA 2026, unveiling AI-powered innovations across refrigeration, laundry, dishwashing, cooking and televisions under its ‘Home of Intelligent Possibilities’ vision.

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White-Goods Giants Step Up Share Buybacks

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China’s leading white-goods companies are stepping up share buybacks as the home-appliance market faces slower growth.

Midea Group has been particularly active, with billions of yuan spent on share repurchases. The company plans to cancel the repurchased shares, which will reduce the total number of shares in circulation.

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Chinese Appliance Giants Turn Up the Heat on European Brands in Australia

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Chinese appliance manufacturers are rapidly reshaping the Australian market — and the ripple effects are being felt across Europe and beyond. Brands including Haier, Midea, Hisense and TCL are accelerating their expansion, applying intense pressure on long‑established European names such as Bosch, Smeg, Siemens, Gaggenau, Neff, Electrolux and Miele.

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Haier Unveils 5‑Minute Defrost Drawer in New 1m Multi‑Door Flagship

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Haier has introduced one of the most eye‑catching refrigeration upgrades of the year: a rapid‑defrost drawer capable of thawing food in around five minutes, debuting in its premium 1‑metre‑wide multi‑door refrigerator now launching in China.

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Elba Restructures to Boost Global Growth and Brand Focus

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Elba has introduced a new organisational structure to strengthen its international commercial presence and sharpen its brand identity. CEO Gabriele Garella says the integrated Business Unit will speed up decision‑making and better leverage internal expertise.

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