Haier Care+Protect

Care+Protect is now a sub-brand from high-performing appliances brand Candy Hoover Group S.r.l., part of leading global household appliance manufacturer Haier Europe (branch of Haier Smart Home Co., Ltd).

The Haier Group was first established in 1984 and it’s now a world-leading provider of solutions to a better life. Haier is the number one brand globally in major appliances for 13 consecutive years and it has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Together with Care+Protect, the Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand that offers effective and professional care for your home.

Antony Peart, Director of Brand & Communications at Haier Europe said, “This operation aims at strengthening Haier Europe’s position and growth in the UK, by leveraging on professional care products that are designed to protect, care and maintain the lifespan and effectiveness of household appliances over time.”

Care+Protect offers an extensive range of professional and universal products that are proven to protect household appliances.

New Haier dishwasher factory

The first dishwasher of Haier Chongqing coming off the production line in Jiangbei Gangcheng Industrial Park, the world’s first dishwasher smart factory with an annual design capacity of 1 million dishwashers and an estimated annual output value of 2 billion yuan was officially put into operation.

Haier at Milan wine week

Haier’s collaboration at Milan Wine Week is renewed, with the connected wine cellars protagonists of various activities in the places of the event and prize of a competition
The collaboration between Haier and the Milan Wine Week , scheduled from 8 to 16 October, is also renewed this year . The brand is part of the Haier Smart Home Group , in first place in the world in large appliances, confirms the partnership with the event, which will feature the wide range of connected wine cellars available.

The Haier wine cellars will be present at Palazzo Bovara and Palazzo Castiglioni, which will host respectively the masterclasses and the wine shop area : here the participants will be able to test the multiple advanced features of the solutions proposed by Haier to bring the home experience to professional levels. Haier will also be present in every Wine District in Milan where all wine lovers will be able to receive information on the range of wineries available, obtain a special discount for the purchase of products on the Haier Shop website and participate in the Haier contest activated for the occasion.activating the Virtual Wine Cellar of the hOn app and scanning the bottle of wine supplied to the Haier Ambassadors, each participant will have the opportunity to win one of the five Wine Bank 50 Series 7 up for grabs , suitable for 42 bottles and worth € 999 l ‘a. The competition, designed to allow all consumers to know and discover the potential of the hOn app, the digital ecosystem where you can control and all the connected appliances of the Group’s brands and obtain premium features, will be open to all visitors of the Milanese event. .

“ In recent years, our offer for wine lovers has become the most complete on the market. For this reason we could not miss the fifth edition of the Milan Wine Week, the perfect setting to make our news known and spread the good culture of wine conservation – declares Gianpiero Morbello, head of Brand & IoT of Haier Europe -. Our wineries offer increasingly innovative services that become even more tailor made and professional when connected with the hOn app, a new way of experiencing the world of wine at home, with professional advice, perfect combinations and the best product conservation “.

Samsung’s connected home app to power 13 home appliance brands

Samsung Electronics’ integrated home appliances solution SmartThings is poised to be applied to Samsung plus 12 other major white goods brands by the first half of 2023, the company said Wednesday.

This comes as Samsung’s SmartThings is to make consumer electronics goods and mobile apps interoperable under the standard provided by the 13-member Home Connectivity Alliance, through an update of Samsung’s smart home solution next year.

The update will allow users of 13 HCA member brands — including Samsung, Arceik, LG Electronics, Electrolux Group, Haier, GE Appliances and Trane Technologies — to control more than 40 functions in 15 white goods categories designed for heating, ventilation, air conditioning and entertainment.

SmartThings will also be able to connect 300 brands of third-party devices more to build a smart home ecosystem, considering SmartThings system’s scalability, according to Samsung.

This will enable not only the interconnectivity of non-Samsung devices achieved at the level on par with that of Samsung, but also the control of electronics devices of different brands in the home through a single app.

Samsung added that a demonstration attended by HCA member companies will take place from Friday to Monday during the IFA 2022 in Berlin. The demonstration will feature Samsung’s products, including the Bespoke Cube Air Purifier, Bespoke Jet Bot AI Plus, Bespoke Refrigerator and Neo QLED TV.

Samsung Electronics has been a founding member since the HCA’s establishment in 2021, and its executive holds a leadership position of the alliance. Choi Yoon-ho, head of product planning at the IoT Biz Group at Samsung Electronics, is serving as the HCA President and Board Chair.

So far, Samsung Electronics has more than 235 million registered users of SmartThings globally across over 105 million connected devices manufactured by Samsung.

SmartThings is provided by the eponymous company, acquired by Samsung Electronics in 2014.

Haier Candy Hoover @IFA2022

After a two-year wait, from 2 to 6 September Haier Europe takes again the spotlight at the IFA in Berlin, the most important exhibition dedicated to the world of technology, innovation, and the best of consumer electronics.

It is a major stage to present to the world new solutions where IoT plays a key role in environments designed especially for Candy, Hoover, and Haier. Consumers are invited to have this new home experience, starting from these products which not only feature a functional aspect, but also a captivating and renewed designWith the concept “Connect to Extraordinary”, Haier Europe will welcome guests in Pavilion 3.1, which includes a 3700 sq. metre-area and conveys a new vision of smart home. A journey through connectivity where the main stages are product innovations designed with technological solutions that come alive interacting with visitors, through their involvement in unique moments.Candy, Hoover, and Haier are shown in three distinct macro-areas, dynamic and connected places, with three immersive pathways articulated also through dedicated stations to discover the range innovations and essentials. Events, entertainment, international show cooking will contribute to offer an engaging user experience.

“IFA in Berlin is a unique occasion for us to present our innovations and leadership. An international event that (not only) the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience” stated Giampiero Morbello, Head of Brand & IOT Haier Europe.

On September 1st at 3 PM CEST, a press conference will be hosted by Haier Europe CEO, Yannick Fierling, during which stakeholders will be taken through the company’s growth strategy and leadership in IoT and connectivity as well as the new and outstanding products and solutions that have led Haier Europe to be the fastest growing company in Europe, according to GFK.

LG JOINS HOME CONNECTIVITY ALLIANCE TO EXPAND THE FUTURE OF SMART HOME EXPERIENC

LG Electronics (LG) has been named to the Board of Directors of the Home Connectivity Alliance (HCA), an organization dedicated to delivering better smart home experiences through open collaboration and innovation

Founded in 2022 and comprising a number of smart home solution manufacturers, the alliance aims to provide a safe, secure and interoperable connected home ecosystem. In addition to LG, its membership includes about 13 global brands including Samsung, Arçelik, Electrolux, Haier, GE Appliances, and Trane Technologies. The alliance seeks to enable seamless compatibility of diverse devices and services from different brands through developing and implementing guidelines for Cloud-to-Cloud (C2C) interoperability.

As a board member of the alliance, LG will soon bring its customers the convenience of being able to control and monitor other alliance members’ smart home solutions from using the LG ThinQ app.

Haier showing off at IFA

Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.

A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.

The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.

Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.

Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.

All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.

AQUA HIGH GROWTH IN INDONESIA

In H1 2022, AQUA drum washer achieved a high growth rate of 88% in Indonesia, the growth rate far exceeding the industry, and the market share increased by 2.3%.

January this year, the AQUA Super Wash premium series drum washer was newly launched in Indonesia, with a large drum diameter of 525mm, be the largest in the Indonesian market. At the same time, the new product is equipped with steam washing, ABT antibacterial and 35-minute sterilization and refreshing functions to meet users’ needs for health care under the epidemic, and has won the recognition of dealers and users.

In addition, in April, the Super Wash series won the “TOP INNOVATION CHOICE AWARD 2022” in Indonesia, which was recognized by local consumers and authoritative organizations, driving the continuous increase in premium proportion and market share of AQUA washing machines. At present, the sales share of AQUA washing machines ranks TOP3 in the Indonesian market.

Fisher & Paykel Australia

Fisher&Paykel Australia recently held a new Haier brand product introduction conference jointly with the local TOP3 retail channel T, with over 150 sales staff and dealers attending the meeting. It was officially announced that the new series of Haier kitchen appliances debuted in 105 stores of channel T across the country, helping the development of Haier kitchen appliances in Australia At the meeting, the team invited its brand ambassador, a famous chef Justine Schofield, to give a cooking demonstration on site by the brand-new products offerings including ovens, cooktops and rangehoods, fully demonstrating the diverse functions of Haier “whole of home” kitchen scenario.
Meanwhile, local Haier brand product/region managers also gave detailed presentations of Haier new series of quad-door refrigerators that have just been launched and the hero dishwashers that will be launched in the second half of the year.

So far in Australia, Haier’s black/graphite sets of home appliances and “whole of home” solutions has been more complete, providing users with a full-scenario leading and comfortable home life experience.

In Australia, Haier brand’s strong development momentum continued in 2022. Its latest overall revenue in May increased by 75%, and its market share saw a robust lift of one point within a single month, hitting a record high. In the future, the team will continue to expand the market and leverage Haier’s globalization advantages to achieve higher goals.