Haier has been named the world’s No. 1 Smart Home Enterprise for 2025, according to new data from Euromonitor International. The ranking reflects global revenue across smart appliances, home security, lighting, and energy management.
The company has evolved into an AI‑driven smart home ecosystem provider, now offering 70+ connected lifestyle solutions across 11 home environments. Its unified platform enables seamless device communication and intelligent, scenario‑based services.
Haier’s ecosystem is used by over 130 million registered users worldwide, who rely on the platform to manage their homes more efficiently.
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AWE2026 Sets New Global Benchmark as AI-Powered Smart Living Takes Center Stage
The Appliance & Electronics World Expo 2026 (AWE2026) wrapped up after four high‑energy days, uniting more than 1,200 global brands and innovators to showcase the next era of AI‑driven smart living. Early data from AWE confirms a 30%+ surge in attendance year-on-year, cementing its position as the world’s largest consumer technology exhibition.
This year’s main venue—the Shanghai New International Expo Centre—spanned over 140,000 square meters, drawing hundreds of thousands of visitors into immersive, hands-on demonstrations. Meanwhile, the Shanghai Eastern Hub International Business Cooperation Zone offered streamlined access for international attendees, with pre-registration and visa‑free entry enabling a smooth arrival-to-show experience.
AI Takes the Spotlight: “Smart AI, Smarter Future”
Under the theme “Smart AI, Smarter Future,” AWE2026 highlighted how artificial intelligence is reshaping every corner of modern living—from home appliances and robotics to mobile computing and energy ecosystems.
Two brands dominated the show floor:
Haier: AI Eye 2.0 and L4 Intelligent Appliances
Haier unveiled its upgraded AI Eye 2.0 system and introduced the Seeker series of L4-level intelligent appliances. The lineup includes three categories of home service robots designed for:
– Cleaning
– Companionship
– Domestic assistance
Haier’s expansive booth—exceeding 10,000 square meters—positioned the brand as a leader in AI‑native home ecosystems.
Dreame: A Full-Stack Smart Living Ecosystem
Dreame matched Haier with an equally massive exhibition, presenting a cross‑category ecosystem spanning:
– Smart home appliances
– Smartphones
– Vehicles
– Aerospace exploration
– Energy management
– Computing power
Flagship debuts included:
– A clothes‑folding robot
– The self‑developed “Chixiao 01” mobile processor
– The Nebula NEXT 01X platform
Smart Home Evolution: From Passive to Proactive
Major brands—Haier, Huawei, Hisense, Siemens, Panasonic, and others—showcased deeply integrated AI solutions that move appliances beyond simple automation. The shift is clear: devices are becoming active participants in home management, capable of anticipating needs and delivering personalized services.
Home Robotics Steal the Show
One of the strongest trends at AWE2026 was the rapid rise of home service robotics. Companies including Haier, Hisense, TCL, Fotile, Roborock, MOVA, Ecovacs, and Dreame unveiled next‑generation concepts such as:
– Companion robots
– Fully robotic kitchens
– Wheeled cleaning robots
– Flying cleaning devices
These innovations signal a future where hands‑free living becomes the norm, not the exception
Haier Crowned World’s No.1 Major Appliance Brand for 17th Consecutive Year
Global appliance giant Haier has once again secured its position as the world’s leading major appliance brand, according to the latest data from Euromonitor International. This marks the 17th consecutive year that Haier has topped the global rankings—a testament to its sustained innovation, customer focus, and market leadership.
The Euromonitor recognition reaffirms Haier’s dominance in the global home appliance sector, where it continues to outperform competitors across categories such as refrigeration, laundry, and air conditioning. The brand’s consistent investment in smart home technology, user-centric design, and localized manufacturing has helped it maintain a stronghold in both emerging and mature markets.
This milestone not only highlights Haier’s global influence but also underscores its commitment to quality, sustainability, and digital transformation—key pillars driving the future of the appliance industry.
Safety check for 85,000 tumble dryers at risk of fire
Urgent safety check for 85,000 tumble dryers at risk of fire. Affected brands include: Candy, Baumatic, Caple, Haier, Hoover, Lamona, Iberna, Montpellier. ⚠️ Check yours now. 👉 It takes just a few minutes to check if yours is affected. Find your model and serial number, and either check online or contact the manufacturer. If you own one of the affected models, you should STOP using it immediately and unplug the appliance https://www.gov.uk/government/news/urgent-safety-check-for-85000-tumble-dryers
Witt Denmark A/S Named Official Nordic Distributor for Haier and Candy
Starting November 1, 2025, Witt Denmark A/S will officially distribute Haier and Candy products across Denmark, Sweden, Norway, Finland, and Iceland. This strategic partnership strengthens Haier Europe’s regional presence and expands Witt’s portfolio of global brands.
By combining Witt’s deep market knowledge with Haier’s innovation in smart, sustainable appliances, the collaboration aims to accelerate the rollout of IoT-enabled, energy-efficient solutions tailored to Nordic consumers.
“We’re thrilled to offer a wider range of cutting-edge products to our Nordic customers,” says Jonas Haubjerg Grøn, Sales Director at Witt. Francesco di Valentin, Chief Business Officer at Haier Europe, adds, “This marks a key step in our growth strategy, built on shared values of innovation and customer focus.”
Haier Europe sees the alliance as a move toward becoming the top choice for smart, sustainable home solutions in Europe.
Haier and Cevital Partner to Advance Smart Living in Algeria
Haier has entered a strategic alliance with Cevital, Algeria’s leading industrial group, to co-develop and market smart home appliances. By combining Haier’s global tech expertise with Cevital’s local manufacturing and distribution power, the partnership aims to deliver innovative products and intelligent living solutions
Haier Powers Up in Thailand: Chonburi Air Conditioning Industrial Park Begins Production
On September 23rd, 2025, Haier marked a major milestone in its global expansion strategy with the official launch of production at its Chonburi Air Conditioning Industrial Park in Thailand. This state-of-the-art facility, located at the WHA Eastern Seaboard Industrial Estate 3, is set to become the largest air conditioner manufacturing base in Southeast Asia—and Haier’s biggest overseas AC production hub.
🚀 A Giant Leap for Smart Manufacturing
Spanning over 324,000 square meters, the Chonburi plant is designed for scale and innovation. With a planned annual production capacity of 6 million units, the facility will manufacture a wide range of air conditioning products, including smart ACs equipped with sensor technology and Wi-Fi connectivity. The first phase kicks off with a capacity of 3 million units, expected to double by 2027.
Haier Invests $490M to Reshore GE Appliances Production in the U.S.
Haier Group is making a bold move to strengthen its American footprint, investing $490 million to expand the GE Appliances manufacturing plant in Louisville, Kentucky. The investment will bring washing machine production back to U.S. soil, with new production lines set to launch in 2027.
This reshoring effort aligns with Haier’s long-term vision to position GE Appliances—acquired in 2016—as the leading washing machine brand in America. Over the past decade, Haier has poured €3.5 billion into developing GE’s production capabilities.
Kevin Nolan, President and CEO of GE Appliances, emphasized the strategic importance of the move: “Reshoring is essential because of our ‘zero distance to customers’ strategy.” The investment not only boosts domestic manufacturing but also reinforces Haier’s commitment to innovation, agility, and customer-centric growth.
Haier Joins Liverpool FC as Global Partner
Liverpool FC has teamed up with Haier, the world’s top home appliance brand, in a new global partnership that blends innovation with nostalgia. Haier, known for leading the industry in retail sales for 16 straight years, will use the club’s platforms to spotlight its cutting-edge technology and connect with fans worldwide.
The partnership also marks the return of Candy—Haier’s iconic brand that once graced Liverpool’s shirts from 1988 to 1992—bringing a beloved name back into the spotlig
OPSS issues stop warning for 17,000 heat pump tumble dryer owners
If you have an integrated heat pump tumble dryer that has recently been modified by Haier, you must stop using it immediately because a fire risk still exists. Office for Product Safety and Standards have served Haier with an immediate ‘Requirement to Warn’ Notice, placing them under a statutory obligation to contact those owners who were part of the company’s recent Corrective Action Programme. Brands involved include Candy, Baumatic, Caple, Haier, Hoover, Lamona, Iberna and Montpellier.https://www.gov.uk/government/news/opss-issues-stop-warning-for-17000-heat-pump-tumble-dryer-owners
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