Haier Unveils 5‑Minute Defrost Drawer in New 1m Multi‑Door Flagship

Haier has introduced one of the most eye‑catching refrigeration upgrades of the year: a rapid‑defrost drawer capable of thawing food in around five minutes, debuting in its premium 1‑metre‑wide multi‑door refrigerator now launching in China.

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Designing a Custom Vintage Fridge (with McCoolix)

Retro refrigeration is booming — but only a handful of manufacturers know how to build a vintage fridge that actually looks and feels authentic. McCoolix, one of the sector’s most specialised OEMs, breaks down the process: choosing the right era, shaping the silhouette, specifying real chrome hardware, and building a colour palette that becomes part of your brand identity.

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Liebherr@IFA 2026

IFA 2026, Liebherr will present new content and features for the SmartDevice App. From inspiring wine worlds and helpful insights into energy efficiency to other intelligent services – the app will offer even more ways to digitally enhance the Liebherr experience Press event on Thursday, September 3, 2026, at 12 noon and discover our latest devices and innovative solutions firsthand.

Electrolux Elevates Intelligent Food Care With Its Latest Fridge‑Freezer Line

Electrolux has introduced a new generation of fridge‑freezers engineered to deliver quieter, smarter and more consistent food preservation — bringing advanced cooling intelligence into everyday kitchen design.

At the heart of the range is GreenZone+, a sealed, humidity‑controlled compartment that protects fresh produce by maintaining the ideal microclimate for fruits and vegetables. Working alongside it, AI CoolAssist learns each household’s usage patterns and automatically adjusts cooling performance to keep ingredients fresher for longer without any manual input.

The line also features the MultiChill 0° drawer, offering flexible temperature zones tailored to different food types — from meat and fish to delicate ingredients that benefit from precise chilling. Cooling 360° ensures uniform cold‑air circulation throughout the cabinet, maintaining consistent temperatures on every shelf and in every corner.

To complete the system, TwinTech technology keeps dry freezer air separate from the fridge compartment, helping food retain moisture, texture and freshness for longer periods.

Electrolux’s latest cooling platform blends intelligent automation with premium preservation performance — giving retailers a strong story around freshness, efficiency and design‑led Innovation.

China’s Refrigeration Sector in 2026: Domestic Cooling, Export Heat, and a Shift Toward High‑Value Competition

China’s refrigeration industry entered 2026 with a mixed outlook: refrigerators weakening at home, freezers accelerating, and exports delivering the strongest momentum.

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Desmon appoints Kirstie Lassallette-Desnault

Kirstie Lassallette-Desnault has joined Desmon, the commercial refrigeration brand and part of the Middleby Corporation, as its new Senior Vice President of Sales. The appointment comes at a defining moment for Desmon, with Kirstie tasked with building a high performing commercial department and setting the business on a sustained path of global growth.

Beyond Standard Freezing: Why Ultra-Low Temperature (ULT) Freezing is the Secret to Premium Food Quality

In the world of fine dining and professional catering, the quality of your ingredients is non-negotiable. Whether you are sourcing premium-grade fish or high-quality cuts of meat, the margin for error is razor-thin. While standard commercial freezers are a staple in every kitchen, they often fall short when it comes to preserving the integrity of delicate, high-end proteins.
This is where Ultra-Low Temperature (ULT) freezing becomes a game-changer for foodservice businesses.
The Problem with “Standard” Freezing
Most standard commercial freezers operate at temperatures sufficient for general storage, but they don’t necessarily preserve the cellular structure of premium ingredients. When food freezes slowly, water molecules inside the protein form large, jagged ice crystals.
Think of these crystals like tiny needles. As they form, they puncture the cell walls of the food. When you eventually defrost that steak or fillet, those fluids—and with them, the vital flavor, color, and nutrients—leak out. You end up with a product that is dry, lacking in texture, and significantly less appealing to the customer.
The ULT Advantage
Ultra-Low Temperature freezers operate in a range of -40°C to -60°C, creating a environment that treats premium ingredients with the respect they deserve. Here’s why making the upgrade matters:
* Instant Moisture Lock: Because ULT freezers drop the temperature so rapidly, the water inside the food doesn’t have time to form those damaging, large ice crystals. Instead, the freezing process is instant, keeping the cell structure intact.
* Preserving Taste and Texture: By preventing structural damage, your proteins retain their original texture and flavor profile. When you cook a product that has been stored at ultra-low temperatures, it comes out tasting as if it were fresh from the source, not “frozen-and-thawed.”
* Significantly Extended Shelf Life: Beyond the immediate quality benefits, ULT freezing allows you to maintain stock for longer periods without degradation. This is a massive win for cost control, as it directly reduces food waste—a critical factor in protecting your bottom line.
Elevate Your Storage Setup
For businesses dedicated to serving the best, “good enough” storage is no longer enough. Investing in an ultra-low temperature solution isn’t just about having a bigger or colder box—it’s about investing in the quality of your finished dish and the efficiency of your kitchen operations.
If you are serious about maintaining the integrity of your premium ingredients and reducing waste, it is time to look at your current storage infrastructure. Is it truly protecting your product, or is it costing you quality?

LG InstaView Refrigerators Pass 53 Million Units Sold — A Milestone Moment for Premium Cooling

LG InstaView Surpasses 53 Million Sales, Cementing Its Place in Premium Refrigeration

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