BSH plans further investment in China

BSH Home Appliances Corp., the German home appliances manufacturer, is upbeat about the Chinese market and plans to add more investment in digitalization-themed innovation in this massive market in the coming years. Alexander Dony, BSH’s chief sales and marketing officer, said the Munich-headquartered group will increase its investment in multiple fields, including research and development and artificial intelligence, in the country in the next stage.

“Our new research and development center in Nanjing, Jiangsu province, has more than 800 engineers, making it the largest comprehensive R&D center for our group in the world. Currently, about 90 percent of our products are developed and produced locally,” he said.

Entering China in 1994, BSH to date has established two production bases in Chuzhou, Anhui province and Nanjing, and runs a China R&D center and an Asia-Pacific data exchange center across China. It supplies products ranging from cooking appliances and dishwashers to laundry products and cooling products .

BSH achieves record €15.9bn sales in 2022, retaining top spot in Europe

From left to right: BSH management team – Lars Schubert, Dr Gerhard Dambach, Dr Matthias Metz, Dr Alexander Dony and Rudolf Klötscher

Leading German appliance brand BSH has celebrated record growth for a third year running, achieving sales of €15.9bn in the 2022 financial year, despite challenges
BSH managed a growth of 2.5% on the previous year (currency-adjusted of 4.2%) despite supply bottlenecks, increased material prices and higher logistics and energy costs.

In addition, the company said that over the two previous years, it has benefited from a boom in the consumer goods business caused by the pandemic. This increased demand fell last year, while inflation rose sharply at the same time.

CEO Dr Matthew Metz commented: “Thanks to the loyalty of our consumers and trading partners, our strong global brand portfolio, our innovative products and services and the great commitment of our employees, we have mastered the past year well.

“Our aspiration for the current year: We want to continue growing profitably in all regions and product categories. In addition to managing the significantly increased costs – for example in the areas of energy, material and personnel – the focus is on making our supply chains even more resilient.”Stable growth in all regions
In the Americas region including the USA and Canada, BSH once again showed above-average growth in the 2022 financial year, with an increase of 16%. While in Europe, it remained No.1, despite delivery bottlenecks and increased energy and material prices, which were particularly noticeable in this region.

For the entire Asia-Pacific/Africa region, BSH achieved sales growth of 2% compared to the previous year. Due to special effects, such as restrictions caused by the Covid-19 pandemic, BSH recorded a decline of 4% in China. On the other hand, sales in the growth markets increased at an above-average rate, particularly in India and the Middle East.

With a clear view of the future, BSH is setting the course for future growth today. “Our central concern is to understand local needs in the markets and to develop and produce home appliances that meet consumer needs and improve the quality of life in their homes. For us, market proximity and international growth go hand in hand,” Dr Metz explains.

“At the same time, we are expanding globally. From 2024 we will be manufacturing refrigerators for the North American market in a new factory in Mexico. We have also invested in the Asia-Pacific and Africa region: In India, we have expanded our production in Chennai. And last week we celebrated the ground-breaking ceremony for our stove factory in Cairo.

Product categories cooling and dishwashing with strong growth
The strongest sales driver in the past financial year was the cooling product category with an increase of 8.8% on the previous year, closely followed by the sink product category, which was able to increase 8%. Cooking, the top-selling product category, grew by 2.8%. Here, however, the market was waiting for an important model change, a new oven series, which is due in spring 2023. Laundry care and consumer products, the small home appliance division, saw declines of 6% and 6.2%, respectively.

BSH customer service with its comprehensive range of services achieved a 2.2% increase in sales. Around 15,000 employees work in over 50 countries every day. 83% of all repairs can be done right away. This performance is also reflected in the Net Promoter Score (NPS), which continuously measures satisfaction with customer service, BSH said. The score rose again by two points to the outstanding value of 73 points. The success of customer service can also be seen in regular awards. In 2022, the German daily newspaper “Welt” awarded German customer service for the eleventh time in a row for first-class service from the Bosch and Siemens brands. The Bosch brand even emerges from the ranking as No. 1 in the entire household appliance industry, closely followed by Siemens in second placeIn 2022, BSH presented a range of innovative digital products and solutions, it said. The new premium oven series from Bosch and Siemens (shown top) was among these, while the Smart Kitchen Dock presented last year bundles a wide variety of Alexa and Home Connect functions and thus enables access to all services of the Home Connect platform as well as to recipe apps with smart cooking support such as Kitchen Stories, the company added.

For the Chinese market, BSH uses air quality sensors from Bosch in its refrigerators. These recognise bad smells immediately and automatically clean the air in the refrigerator with the help of active oxygen. In this way, 99% of all bacteria and viruses and 90% of all odours can be eliminated, the company claims. In addition, the networked device informs consumers via smartphone when food has gone bad.

The Bosch Group – and thus also BSH – is a member of the “Connectivity Standards Alliance”, an association of numerous large companies that are simplifying the smart home world with the new Matter connection standard. In the future, it will be possible to operate Matter-enabled household appliances from BSH and household appliances from other manufacturers in just one app.

In addition, expenditure on research and development increased by 5.3% compared to the previous year – BSH invested a total of €840m euros, which BSH is using to promote digital, consumer-oriented products and innovations.

Sustainable solutions along the entire value chain
BSH has been developing and manufacturing CO₂-neutral at all locations worldwide since 2020. One of the biggest levers for this is the constant increase in energy efficiency in production. In 2022, BSH saved around 33.4 GWh of energy with more than 230 energy efficiency measures worldwide. Self-generated green electricity is increasingly covering electricity requirements. BSH has set itself the goal of covering 100% of its electricity needs with green electricity by 2030.

In order to make the value chain more sustainable, the home appliance manufacturer is working with partners on new solutions. These include the use of recycled plastics and so-called green steel. These materials are used, for example, in the new Bosch Green Collection refrigerator, which will be launched in Europe in May. Thanks to the use of recycled, CO₂-reduced and CO₂-neutral materials, the resulting CO₂ footprint from the material is a third lower than that of the identically constructed comparison model with conventional materials

Balay receives an award as the company with the most social innovation

Balay received the “Most Innovative Company” award in the “Social Innovation and Sustainability” category at the First Conference of the Spanish Innovation Index (IEI), which was held on March 30 at the Carlos III University of Madrid. The awards recognized business innovation in 3 different categories: Business Innovation, Digital Innovation and Social Innovation .

The brand, from the BSH group, was named the most innovative Spanish company in this last category. The award was received by Fernando Alonso, Balay’s Brand Manager, and was presented by José Luis Cortina, president of the consulting firm Neovantas, an official partner in the award ceremony.

Bosch 125 Years in UK

Did you know this year marks the 125th anniversary of Bosch UK?
For 125 years, Bosch UK and Ireland has harnessed the power of technology to shape society and transform lives.
associates are pioneering thinkers, doers, makers and innovators who are passionate about paying forward our legacy of innovation and social enterprise.
Find out more about the spark of quality, invention and social responsibility that has defined our history and continues to shape our future

BSH Egypt factory

Today BSH celebrates the groundbreaking of their first factory for cookers in Egypt – and on the African continent.
This is an important milestone for growing BSH business in Africa and the region. With range-cookers from this factory, we will improve quality of life at home for consumers in Africa and in the Middle East.

“It is a great pleasure to celebrate at this place, where ancient civilization meets modern manufacturing.” – Rudolf Klötscher, Chief Sales & Service Officer and Head of Region Emerging Markets.

BSH defends vacuum cleaner patent against Electrolux

The German Federal Court of Justice has upheld a vacuum cleaner patent owned by German manufacturer BSH, thus overturning a first-instance ruling. It is now likely that infringement proceedings will resume. A parallel dispute in Sweden has resulted in a referral to the CJEU concerning jurisdictional questions.Since 2007, BSH Hausgeräte and Electrolux have been fighting over vacuum cleaner technology. Now the German Federal Patent Court has upheld a patent owned by BSH, meaning suspended proceedings in Düsseldorf could now resume

Volker Klodwig is leaving BSH at the end of the year

Volker Klodwig (Executive Vice President) leaves BSH and becomes the new CEO of MHK.

Volker Klodwig, Executive Vice President and Head of Sales for Eastern and Central Europe at BSH Hausgeräte GmbH, is resigning from his position at the end of the year in order to take on a new professional challenge. According to BSH, the separation took place on the best of mutual terms. His successor will be the managing director of Robert Bosch Hausgeräte GmbH, Harald Friedrich. BSH intends to announce Friedrich’s successor shortly.

Gaggenau has created an extraordinary short film and event series called “A Taste for Design”

Check out the newest short film from BSH brand Gaggenau: “Angelino Mélange” features an incredible cooking demonstration & design conversation set in The Kitchen at the Los Angeles Times building.

Bosch launch Solitaire – The Waterbase

New appliance category from BSH brings more design into the kitchen area.
Up to six different types of water are instantly available at the touch of a finger (still water chilled to room temperature and ice cold chilled, sparkling water in classic and medium sparkling strengths, approx. 80 °C hot water, and approx. 100 °C boiling water)
Integrated water filter for the highest quality
Faucet can be moved 170°
Operation via flush-mounted touch display
Drying compartment for dishwashing utensils, fast access compartment for detergent, soap and similar items