Electrolux has formally notified unions of 1,700 redundancies across its Italian operations—a restructuring move that affects nearly half of its 4,000‑strong national workforce.
The reductions span the group’s major manufacturing hubs in Porcia (Pordenone), Susegana (Treviso), Forlì, and Solaro (Milan). In the most significant site‑level change, the Cerreto D’Esi plant—home to 170 employees—will be closed entirely.
Production Lines to Be Halted
As part of the restructuring plan, Electrolux will cease washer‑dryer production in Porcia and halt hob manufacturing in Forlì. These shutdowns mark a substantial shift in the company’s Italian industrial footprint and follow months of pressure from weak demand, rising costs, and intensifying global competition.
Union Engagement Underway
Unions have been briefed on the scale of the cuts, with formal negotiations expected to focus on safeguarding remaining operations, securing support measures for affected workers, and clarifying Electrolux’s long‑term industrial strategy in Italy.
The announcement adds to a growing list of European manufacturing adjustments across the sector, as appliance makers continue to recalibrate capacity in response to structural market challenges.
Tag Archives: Electrolux
Electrolux appoints head of region for APAC
The Electrolux Group has appointed Bernard Chong to the role of head of region APAC, effective June 1, 2026. He most recently president for Greater China at Dyson
Gas ranges sold at US retailers are being recalled
Electrolux Group is recalling more than 174,000 Frigidaire gas ranges due to an oven-related issue that poses a burn hazard to users.
The recall affects about 169,500 units sold in the U.S. and 5,300 in Canada, according to the Consumer Product Safety Commission.
Electrolux Group Champions Hydrogen Innovation for Greener Homes in Italy
At Electrolux Group, sustainability isn’t just a buzzword—it’s a driving force behind innovation. Beyond designing high-efficiency appliances, the company is pioneering the use of alternative energy sources to help consumers embrace more eco-friendly lifestyles. One of its most promising frontiers? Hydrogen-powered cooking.
Leading Italy’s First Hydrogen Home Trial
In a groundbreaking move, Electrolux Group is taking part in Italy’s first residential hydrogen trial, spearheaded by Inrete Distribuzione Energia (part of the Hera Group) in Castelfranco Emilia, Modena. This initiative marks a significant step toward integrating hydrogen into everyday domestic energy use.
Launched in 2022, the project has gradually introduced a blend of natural gas and hydrogen—starting at 5% and aiming for 10%—into the local gas grid. This rollout follows a protocol established by the Italian Ministry of Environment and Energy Security (MASE), Inrete, and the Italian Gas Committee (CIG). According to Electrolux Group, both lab and field tests have shown that their gas hobs perform exceptionally well with these new fuel mixtures.
Ready for the Future: Hydrogen-Compatible Hobs
At the company’s Food Preparation R&D center in Forlì, engineers have been hard at work developing cooking appliances that can handle even higher hydrogen concentrations. The result: a new generation of hobs that are “Hydrogen Ready” for up to 20% hydrogen blends—well ahead of current regulatory and infrastructure standards in Italy and across Europe.
“Our mission to enhance everyday living goes hand in hand with our involvement in forward-thinking projects like this,” says Fabio Spanò, Combustion Technology Module Manager EU at Electrolux Group. “They allow us to share our expertise and contribute to collective progress and well-being.”
Why Green Hydrogen Matters
Green hydrogen—produced via water electrolysis powered by renewable energy—is a clean, sustainable energy source. Unlike fossil fuels, its combustion emits only water vapor, making it a powerful tool in the fight to decarbonize household energy use.
A Broader Sustainability Vision
This hydrogen initiative is just one part of Electrolux Group’s broader commitment to sustainability. From appliances that conserve water and energy to the use of recycled materials and efforts to reduce microplastics and food waste, the company is actively working on multiple fronts to deliver smarter, greener solutions for modern living.
By investing in hydrogen technology and sustainable innovation, Electrolux Group is helping shape a cleaner, more responsible future—one kitchen at a time.
Electrolux Professional Unveils Pioneering Laundry Tech at Texcare China 2025
At the Texcare Asia & China Laundry Expo 2025held November 12–14 at Shanghai’s New International Expo Centre Electrolux Professional made waves by debuting a game-changing innovation in commercial laundry systems: the industry’s first truly integrated stackable washer-dryer combination unit. This compact powerhouse is engineered to slash footprint requirements by up to 50% while slashing energy and water use, aligning perfectly with the expo’s emphasis on eco-conscious automation and resource efficiency.fd0896cac86a
Designed for high-volume operations like hotels, hospitals, and textile services, the unit merges advanced washing and drying in a vertical footprint that frees up valuable floor space for other essentials. Key highlights include AI-driven load optimization for minimal waste, heat-recovery tech to recapture up to 80% of thermal energy, and smart sensors that adapt cycles for peak performance potentially cutting operational costs by 30% and CO2 emissions significantly.06c305 As part of Electrolux’s broader push toward circular economy principles, this solution supports seamless integration with existing workflows, empowering businesses to scale sustainably without compromise.
With over 300 global exhibitors and 30,000 attendees from 80+ countries, the event underscored Asia’s role as a hub for laundry tech evolution, and Electrolux’s reveal positioned it as a frontrunner in reimagining professional care for a greener future.
Electrolux Unveils Global Restructure
Electrolux CEO Yannick Fierling has announced a sweeping global reorganisation aimed at sharpening the company’s customer focus—particularly in the Asia-Pacific (APAC) region. The restructure, effective 1 January 2026, marks Fierling’s one-year anniversary at the helm.
Under the new framework, Electrolux will replace its existing ‘Business Areas’ with newly defined ‘Regions.’ The former Europe, Asia-Pacific, Middle East and Africa (BA EA) division will be split into two distinct entities:
- Region Europe, Middle East & Africa (EMEA)
- Region Asia-Pacific (APAC)
Fierling explained that APAC will concentrate on commercial functions such as marketing, sales, and product lines, while other regions will also oversee operations like manufacturing. “These changes are designed to enhance customer responsiveness in APAC,” he said, noting that the new regional head will be announced soon.
Electrolux ANZ Managing Director Kurt Hegvold welcomed the restructure, calling it a win for the local market. “It brings our voice closer to senior leadership and strengthens ties with key partners and consumers. A flatter, leaner structure will help us move faster and serve customers more effectively,” he told Appliance Retailer.
Alongside the geographic overhaul, Electrolux has confirmed several leadership appointments:
- Eduardo Mello becomes Head of Region Latin America, succeeding Leandro Jasiocha. Mello previously led Global Food Preservation and served as Commercial VP for Latin America for a decade.
- Leandro Jasiocha steps into the role of Head of Region EMEA, replacing Anna Ohlsson-Leijon, who is departing to pursue external opportunities. Fierling praised Ohlsson-Leijon’s strategic leadership and lasting impact on the Group.
- Patrick Minogue has been named Head of Region North America, following the retirement of Ricardo Cons.
Electrolux Sees Profits Surge as North American Comeback Powers Q3 Growth
Electrolux has posted a strong third-quarter performance, with operating profits more than doubling year-over-year—thanks largely to a revitalized North American business. The Swedish appliance giant, whose portfolio includes household names like Frigidaire and AEG, reported operating earnings of 890 million kronor ($94.5 million), up from 349 million kronor in the same period last year.
This impressive leap was fueled by a 5% organic sales increase, driven primarily by double-digit growth in North America. After years of grappling with high production costs, plant inefficiencies, and intense competition, Electrolux’s U.S. operations have turned a corner—gaining market share and helping to offset rising customs duties.
“Despite a pressured price environment, we were able to offset most of the cost increases related to US customs duties in the third quarter,” said CEO Yannick Fierling, highlighting the company’s resilience and strategic progress.
Whirlpool India: A Strategic Tug-of-War Amid Global Appliance Shifts
Investor AB, the powerful Swedish holding company behind Electrolux and other industrial giants, is backing EQT in a potential takeover of Whirlpool India. While EQT remains the only serious bidder, Whirlpool CEO Marc Bitzer is asking $550–600 million for a 31% stake—an amount that led Bain Capital to walk away.
Despite interest, Whirlpool India faces stiff competition from Chinese and Japanese-Korean brands and lacks presence in premium segments. Tariff protections haven’t delivered results, adding pressure to the deal.
Electrolux may not be changing hands just yet—but the appliance sector is clearly heating up.
Electrolux assisted cooking
With assisted cooking functions becoming increasingly popular, consider the Electrolux 800 SenseBoil & Fry induction hob for your next kitchen design – and let you take the guesswork out of cooking!
Enabling outstanding results by automatically selecting the best settings for each dish – as well ensuring that over-boiling and over-frying become things of the past – the cooking experience is tailored to exactly what is being prepared.
👨🍳 The intuitive CookSmart Touch Display offers step-by-step guidance to inspire new culinary creations, while built-in Eco Tips provide practical advice to save energy without compromising results.
The new Electrolux Kitchen Range is rolling out across Europe now.
Electrolux Launches “Wash Life Balance” Campaign Celebrating Smarter Living
Electrolux brand’s new global ad campaign, Wash Life Balance, that playfully shows how faster, smarter technology means less time needed for chores, and more time available for living.
“Rooted in the understanding that most people want to spend as little time on chores as possible, Wash Life Balance is a stylistic celebration of Swedish values and the human-centric innovation we bring to every product experience,”https://youtu.be/CTW00gYNN38?si=ZxHj26dlVynW2IhT
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