Simfer at IFA

Simfer announce they will be at IFA 2022.

Meet them at Hall: 5.1 Booth: 102

Simfer is a Turkish white appliances producer. Simfer, founded as a family-owned company began operations in 1977 with Turkey’s first integrated production of a solid fuel stove. It has started to produce cooker group products and expanded its product range after its 20 years establishment. It has carried out activities to facilitate the life of the consumer with many various and practical product categories such as built-in ovens, built-in hobs, cooker hoods, built-in microwave. Simfer, which produces home appliances and white goods products, continues to develop its patented products with significant investments in facilities and R&D. It launched its cooler factory in 2015 due to adding the cooler to its product range and has a total manufacturing area of 215,000 m2 with 3 separate production facilities. Simfer exports to more than 150 countries as being one of Turkey’s leading home appliance manufacturers

Samsung UK Royal warrant

Samsung Electronics UK obtained the renewal of its Royal Warrant and is now recognized as a Supplier of Consumer Electronics Products, which now covers a wider range of goods and appliances. As a recognized Royal Warrant Holder, Samsung is honored to have supplied the Royal Household with quality products having received its initial warrant in 2012, and with this renewed recognition is proud to be listed alongside globally-recognized companies.

STEEL world first

The STEEL Mistral is the first stove in the world, in which an oven, induction hob and cooktop extractor is combined. The brushless high-performance motor, has an extraction capacity of 700m3/per hour spread over four positions with a maximum noise level of only 63dB. As a result, cooking air is extracted very effectively and silently.FLEXzone induction technology can of course be operated by extremely solid solid steel control knobs, which are of course placed at the front of the stove. These are not only easy to operate the induction zones, but also provide more space on the induction hob.

The Mistral is standard equipped with carbon filters, suitable for plasma technology and air extraction directly to the outside.

The multifunctional convection oven has a net capacity of 91 liters and is equipped with the new and patented INNVENT ventilation technology. Two fans rotate in opposite directions, ensuring perfect hot air distribution over the entire surface on all levels.

The oven has a maximum temperature range of 315°C. The full color TFT screen is also electronically adjustable by means of control buttons and displays the core temperature of the dish if desired. The soft-close door hinges ensure a silent door closing.

Steel is an Italian company with a long family heritage. Situated in Carpi near Bologna and founded in 1999, it is owned and run by the Po family, who are the third generation to be involved in the production of range cooking equipment.

The original company was set up by Angelo Po in 1922 and his craftsmanship in stainless steel helped produce the first hand made stoves and later, the production of high quality appliances for restaurants.

Today Steel has come to the forefront of the manufacture of range cookers and hoods for the domestic market. Innovation and functionality are the byword for Steel’s aesthetic designs and professional approach to kitchen products.

As Steel has grown, so has the importance of their own brand names such as Genesi, Ascot and Sintesi and there is also a range of semi-professional barbecues and out-door cooking equipment.

Asko award winning

ASKO is iF DESIGN AWARD 2022 double winner.
The world’s most prestigious design competition iF DESIGN  has awarded two innovative ASKO products. The ASKO Elevate™ induction hob with integrated extraction and selected ASKO DW60 dishwasher models were chosen from around 11,000 entries and granted an iF DESIGN AWARD 2022 by a final jury of 75 design experts from 23 nations. The awards were given on the basis of five criteria: Idea, Form, Function, Differentiation and Impact. They are tribute to the ASKO’s human-centric, minimalist approach of designing useful, reliable, long-lasting products.ASKO Elevate™ induction hob with integrated extraction works according to the downdraft principle with a unique tower which brings the extraction surface closer to the pans, resulting in a high extraction performance, which takes away cooking vapor effectively and silently. It also has the iF DESIGN AWARD 2021 winning Celsius°Cooking™ technology with intuitive user interface, pans with temperature sensors, a probe and an app. The components communicate with each other wirelessly, to control temperatures and timings precisely to create dishes that are both tasty and healthy, and a way to exciting new culinary adventures.
By removing the extractor from the wall or ceiling, the kitchen is viewed from a completely new perspective: A blank canvas where anything is possible. 

The ASKO DW60 dishwashers were designed and rigorously tested to thedesigned and rigorously tested to the equivalent of 20 years’ worth of regular use. They come with several smart, sustainable features and perform to the highest hygiene standards by eliminating 99.99999 % of bacteria, fungi, viruses and more. This makes the ASKO DW60 dishwashers the world’s most reliable and responsible dishwashers, and a benchmark when it comes to hygiene and sustainability. They have the world’s tallest loading height and the biggest load capacity on the market.
“The ASKO Design Centre is very pleased at being recognized by the IF jury for all the hard work we put into this project. It proves that Scandinavian design, has been, and still is highly appreciated on the international design scene. The people working at ASKO design Centre are sure ASKO DW60 platform will be appreciated by consumers worldwide for many years,” Jon Carlehed commented on the iF DESIGN AWARD 2022.
Vincent Hofstee added: “We are delighted that we have received iFon the iF DESIGN AWARD 2022.
Vincent Hofstee added: “We are delighted that we have received iF Awards for the third year in a row. A sign of our continuous effort to realize innovative products in a great design. Big congratulations to the design team and to all other departments and colleagues involved.”