After long speculation, the IFA will continue at the Berlin location. The traditional trade fair is said to have signed a ten-year contract with the rights holder gfu and the event company Clarion.
From Guastalla to the San Francisco Design District: Bertazzoni is proud to announce the opening of its first flagship experience center in the United States. Come discover all our appliances, touch their excellent quality and learn more about the 140 years of history of the Bertazzoni family. Even though we have come a long way, we never forget where our roots lie
Sustainability, connectivity and smart home solutions were the major themes at this year’s IFA Berlin – the proportion of trade visitors is growing – strong demand for digital access to the IFA
After a three-year break, the IFA in Berlin has made a strong comeback as the top global event for the consumer and home electronics industry. Despite the pandemic restrictions still in place, which continue to affect parts of Asia, exhibitors occupied more than 80 percent of the exhibition space on the Messe Berlin site. The exhibitors took the opportunity to finally get in touch with dealers, media and end consumers again.
IFA 2022 was also very well attended overall, especially given the ongoing travel restrictions in Asia. Over 161,000 people came to the IFA in Berlin over the five days of the fair. In the pre-pandemic comparison, the proportion of trade visitors was higher. Many exhibitors reported an unusually high number of business transactions during the fair.
The IFA again generated a strong media response: more than 2,500 journalists came to Berlin, around half of them representing international media organizations. Media monitoring has shown that IFA 2022 was reported on by publications and broadcasters in over 100 countries worldwide.
Positive feedback from global brands and retailers
Despite global challenges such as ongoing supply chain disruptions and inflationary pressures, exhibitors at IFA 2022 saw a huge volume of orders.
dr Sara Warneke , Managing Director of gfu, explains: “After the break caused by the pandemic, the IFA has reported back impressively with the most important trends for products and solutions in the areas of consumer electronics and home appliances as well as related industries, especially in the field of sustainability. It was once again the proven meeting place for industry and trade, trade visitors and the media, and of course consumers.”
Martin Ecknig, CEO of Messe Berlin, says: “It’s fantastic that our halls were once again full. I’ve had very positive feedback from all the global brands and retailers I’ve spoken to, and I’m particularly pleased that we’ve had such a large number of insiders and trade visitors at IFA Berlin. We are well on the way to the IFA returning to its full strength in the next few years.”
Berlin’s Governing Mayor Franziska Giffeyis convinced: “The leading trade fair with its smart innovations and energy-efficient technologies is a motor for the economy and the markets worldwide. It is one of Berlin’s flagships, not only as a trade fair and congress, but also as the leading European hub for innovation and technology. The IFA 2022 is a kind of beacon, not least because after two difficult years it stands for an upswing.”
Sustainability in the focus of consumer and home electronics
In addition to the intelligent networking of devices and smart home solutions, sustainability was
one of the major topics at this year’s IFA in Berlin.
This was also reflected in some of the IFA keynotes: Hakan Bulgurlu,
Arçelik’s Chief Executive Officer, made a passionate appeal to the consumer and home electronics
industry to work together and do their part to mitigate climate change and
reduce pollution. Gwenaelle Avice-Huet,
Schneider Electric’s Chief Strategy and Sustainability Officer, delved further into how smart home
devices can make our homes more sustainable.
EZVIZ have stepped significantly outside the security category revealing its first ever product in smart cleaning/small appliances, with its Smart Cordless Wet & Dry Vacuum Cleaner, the RH1, which is now available to the European market.
According to EZVIZ, the RH1 cleans even the stickiest stains to restore the sparkle on all types of hard floors, and then self-cleans its roller brush for effective sanitization.
In addition, the company showcased the RS2, its first 2-in-1 AI-powered Robot Vacuum & Mop, with an on-site test cleaning.
Offering a 100% hands-free cleaning experience, the RS2 uses its AI detection capabilities to auto-switch between vacuuming and mopping tasks, and automatically installs, changes, and self-cleans its mop pad, the company said.
Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase
LG Electronics (LG) in collaboration with PLAYMOBIL®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.
Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.
The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).
“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”
Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.
Imagine getting step-by-step instructions across recipes and appliances, suggesting the easiest and fastest options for preparing different recipes based on your preferences simultaneously with the appliances that you own.
“That’s our door into the digital future and we are going to storm it!” says Johannes Ochsner, BSH Smart Cooking Lead Program Manager, who shares his outlook of a new and seamless kitchen of the future.
To find out which appliances and digital innovations Bosch have in store for the #smartkitchen, stay tuned and check out BSH brands’ IFA presentations in Berlin!
Liebherr-Hausgeraete is presenting its latest innovations at this year’s IFA, under the motto “shaping the future of freshness”. Its products and freshness solutions are all geared towards achieving a more sustainable future. The company will also present a pioneering technology which it says will revolutionise refigeration and freezing.
The new products of Liebherr have been developed with a view of achieving high levels of energy efficiency, a longer service life and reducing food waste by keeping food fresh for a very long time. They will be presented at IFA in Berlin, Stand 201 in Hall 2.1, where the specialist for refrigeration and freezing will be demonstrating its latest innovations between September 2nd and 6th.
The theme behind Liebherr’s IFA attendance is “shaping the future of freshness”. The stand will showcase the company’s forward-looking innovations for a more sustainable lifestyle focusing on energy efficiency, freshness solutions, smart technologies all within the “timeless, elegant” design of its applianceslot has happened since the last time we participated at IFA: We have further developed our appliances and technologies in a more sustainable manner. The introduction of our new fully integrated and freestanding appliances brings us another great step further towards a more eco-friendly future”, says Steffen Nagel, Managing Director Sales & Marketing at Liebherr-Hausgeraete.
“Now we are looking forward to presenting our world of freshness to the public at the leading trade fair IFA and letting them participate in a world premiere”.
It is evident that sustainability is not simply viewed as a new trend for Liebherr. Their products are designed and tested for a minimum service life of 15 years. The key to an exceptionally long service life is using high-quality materials, or in the company’s words: “This uncompromising quality standard extends from the smallest detail to the design”.
The manufacturer said it has achieved the highest possible energy efficiency classes, as well as using responsibly sourced resources. In addition, the company will leverage IFA’s platform to demonstrate how high-quality materials and smart technologies can play a key role in saving energy
After a two-year wait, from 2 to 6 September Haier Europe takes again the spotlight at the IFA in Berlin, the most important exhibition dedicated to the world of technology, innovation, and the best of consumer electronics.
It is a major stage to present to the world new solutions where IoT plays a key role in environments designed especially for Candy, Hoover, and Haier. Consumers are invited to have this new home experience, starting from these products which not only feature a functional aspect, but also a captivating and renewed designWith the concept “Connect to Extraordinary”, Haier Europe will welcome guests in Pavilion 3.1, which includes a 3700 sq. metre-area and conveys a new vision of smart home. A journey through connectivity where the main stages are product innovations designed with technological solutions that come alive interacting with visitors, through their involvement in unique moments.Candy, Hoover, and Haier are shown in three distinct macro-areas, dynamic and connected places, with three immersive pathways articulated also through dedicated stations to discover the range innovations and essentials. Events, entertainment, international show cooking will contribute to offer an engaging user experience.
“IFA in Berlin is a unique occasion for us to present our innovations and leadership. An international event that (not only) the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience” stated Giampiero Morbello, Head of Brand & IOT Haier Europe.
On September 1st at 3 PM CEST, a press conference will be hosted by Haier Europe CEO, Yannick Fierling, during which stakeholders will be taken through the company’s growth strategy and leadership in IoT and connectivity as well as the new and outstanding products and solutions that have led Haier Europe to be the fastest growing company in Europe, according to GFK.
Luxury appliance brand, Kaiser will be showcasing its distinctive collection of appliances at the renowned IFA exhibition in Berlin. Taking place between 2nd – 6th September 2022, this year’s IFA is set to be packed full of the latest innovations and is an opportunity for retailers to see the best technology, and finest designs, in home appliances.
Kaiser was introduced to the UK market in January 2022. IFA provides a great opportunity for UK independent kitchen specialists to familiarise themselves with the brand and meet the team for the very first time. With ranges boasting handles finished in antique brass, and even leather, Kaiser appliances are designed to make a statement in the home. In addition to their unique attributes, the latest appliances available from Kaiser benefit from innovative technologies and robust German engineering to ensure exceptional functionality and longevity.
Visitors to the Kaiser stand at IFA will have the opportunity to see the classical-style appliances that form the award-winning Art Deco and Empire ranges, as well as the contemporary Avantgarde Pro and Grand Chef ranges. The Art Deco collection perfectly captures a neoclassical style, complementing the most luxurious homes for consumers with a well-defined taste for vintage styling, while the Empire range boasts a rustic design and robust German engineering. By contrast, the Avantgarde Pro range is designed for the professional home chef whose priorities are durability and functionality. Finally, the Grand Chef range is at the forefront of modern appliance technology, including a built-in oven complete with air-fryer technology to release the consumer’s inner chef.