Category Archives: Trade Shows

ASKO Brings “Precision Matters” to Life with Immersive Installation at EuroCucina 2026

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ASKO used this year’s EuroCucina to sharpen its design message with a showcase built entirely around its guiding philosophy: “Precision Matters.” The brand delivered this through an immersive, multi‑sensory environment that connected art, engineering, and Scandinavian craftsmanship.

At the centre of the stand was a striking interactive installation developed with Cosmodernism, the art project led by Kamil Czapiga. The piece visualised how pigment responds to controlled heat — a live, evolving demonstration of the accuracy that underpins ASKO’s Celsius oven technology. It offered visitors a rare look at the science behind the brand’s temperature‑led cooking approach.

That theme of meticulous control carried across the wider presentation, including the latest Celsius ovens, the next‑generation Scandinavian Laundry Care 2.0 range, and ASKO’s award‑winning dishwashers and wine climate cabinets. Each product line reinforced the same message: performance shaped by care, and quality defined by detail.

Gaggenau Presents Presence at Milan Design Week 2026

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Gaggenau returned to Milan Design Week with Presence, an immersive architectural installation staged within the iconic Villa Necchi Campiglio. The showcase marks the third chapter in the brand’s ongoing Milan series, following acclaimed editions in 2024 and 2022.

Blending architecture, culture and culinary craft, Presence continues Gaggenau’s exploration of how design can shape sensory experience. Culinary excellence remains central to the brand’s identity, and this year’s edition features a standout collaboration with three‑Michelin‑star chef Tohru Nakamura, whose creations were conceived to complement and elevate the installation’s spatial narrative.

Below is a curated selection of images from the Presence installation at Villa Necchi Campiglio during Milan Design Week 2026.

The Liebherr Experience Showroom Elevates Milan Design Week 2026

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During Milan Design Week 2026, Liebherr found the perfect stage for its latest refrigeration innovations inside the elegant Hotel Rosa Grand, located at Piazza Fontana 3. Within the Fontana Meeting Room, the German brand unveiled a lineup that pushes the boundaries of premium cooling: XXL built‑in refrigerators, the new FrenchDoor series, the iconic Monolith collection, next‑generation under‑counter models, and refined wine cellars.

A New Chapter for the Monolith Series
The Monolith range continues to embody more than 70 years of Liebherr expertise, blending craftsmanship with striking contemporary design. It stands as a true statement piece—where elegance meets cutting‑edge refrigeration technology.

French Door Innovation, Inside and Out
Liebherr’s new French Door appliances elevate everyday convenience. The patented FlexDoorSystem ensures effortless opening, while the interior reveals thoughtful engineering: crystal‑clear ice from the Water & Ice Center, herbs kept perfectly fresh in the BioFresh Professional drawer, and generous storage for all your essentials.

XXL Built‑In Refrigeration Sets a New Standard
The latest XXL built‑in models—standing 194 cm tall and designed for a 75 cm recess—introduce the largest BioFresh drawer Liebherr has ever created. These appliances combine best‑in‑class energy efficiency with refined design elements such as LightTower illumination and SmartSteel rear panels. The result is a new benchmark for high‑end refrigeration.

Technology That Enhances Everyday Living
Across the lineup, advanced features like VarioTemp, IceMaker, NoFrost, and SmartDevice connectivity bring intelligent convenience into the kitchen, ensuring optimal performance with minimal effort.

Elica Opens EuroCucina 2026 with Strong Institutional Support

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Elica kicked off EuroCucina 2026 with heavy footfall and high‑level institutional attention. Prime Minister Giorgia Meloni visited the stand on opening day, meeting President Francesco Casoli and the Board before continuing discussions over a private lunch.

The company thanked national Institutions for recognising the strategic importance of the home appliance sector as it navigates major technological and competitive shifts. The visit also underscored the global value of Italian design, innovation, and industrial resilience.

Elica later welcomed Deputy Prime Minister Matteo Salvini, Marche Region President Francesco Acquaroli, and other prominent figures from business and government, reinforcing the brand’s central role in Italy’s manufacturing excellence.

LG Unveils New Dishwasher Lineup with One‑Hour Wash & Dry at EuroCucina 2026

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LG Electronics is set to debut its next‑generation dishwasher lineup at EuroCucina 2026, headlined by a new one‑hour wash‑and‑dry cycle engineered to boost everyday kitchen efficiency without sacrificing cleaning performance.

The platform brings together LG’s core technologies — QuadWash Pro, Dynamic Heat Dry+ and TrueSteam — to deliver stronger soil removal, improved drying and more consistent results across a range of load types.

A key upgrade is AI SenseClean, an intelligent wash system that detects soiling levels and automatically adjusts water pressure, cycle time and temperature for more tailored, resource‑efficient operation.

Developed specifically for European households, the new lineup achieves A‑grade energy efficiency across major models, spanning both premium and high‑volume segments. LG positions the range as a meaningful step forward in performance, sustainability and real‑world usability for the modern European kitchen

MOVA Tech 2026 Launch Event Sets a Confident Tone in Hamburg

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MOVA unveiled its 2026 vision in Hamburg with a high‑energy launch event that drew strong interest from press, partners and industry stakeholders. The showcase highlighted the brand’s upcoming innovations across its core categories, including smart cleaning appliances, cordless floorcare, air‑treatment solutions and next‑generation home tech designed for connected living.

The atmosphere was upbeat, with clear enthusiasm around MOVA’s design direction and the technologies set to shape its year ahead. Strong attendance and engaged conversations underscored the brand’s growing momentum across European markets. The MOVA team  delivered a polished, well-executed event. Their commitment to immersive experiences and confident brand storytelling continues to set a benchmark for the sector.

Miele EuroCucina

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Miele used Milan Design Week and EuroCucina 2026 to unveil Designed to Move with You — a holistic vision for a flexible, connected and emotionally intelligent kitchen.

Across both the EuroCucina booth and the redesigned Miele Experience Center in Brera, the brand demonstrated how appliances, architecture and user behaviour can work as one.

Key Highlights
– KM 8000 induction hobs + M Sense cookware: smart temperature control with up to three sensors to prevent burning or boiling over. 
– New 14 cm steam drawer: a compact 3‑in‑1 cooking solution when paired with a 45 cm compact oven with microwave. Launching March 2027. 
– CulinaryCoach AI assistant: personalised cooking guidance with direct transfer of settings to connected appliances. 
– Compact Living design study (with Hettich): high‑functionality kitchen solutions for small urban spaces.
Miele’s concept positions the kitchen as a dynamic ecosystem that adapts to modern lifestyles — blending technology, design and space efficiency in new ways

Beko Europe Sets Out Bold New Vision at EuroCucina 2026

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Beko Europe used EuroCucina 2026 to unveil a unified, design‑led vision for the “home of tomorrow,” with a striking stand created by MCA – Mario Cucinella Architects. The message: heritage, innovation, and purpose now drive the entire brand group.

CEO Akın Garzanlı highlighted a market under pressure from rising costs and global competition, stressing Europe’s role as a powerhouse for design, engineering, and manufacturing. Beko Europe is doubling down on investment in production, R&D, and design, aiming to compete on value—not price.

Italy remains the creative engine of the group, shaping everything from product testing to cooking innovation. Garzanlı called it “central to how we design, refine, and future‑proof our appliances.”

AWE2026 Sets New Global Benchmark as AI-Powered Smart Living Takes Center Stage

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The Appliance & Electronics World Expo 2026 (AWE2026) wrapped up after four high‑energy days, uniting more than 1,200 global brands and innovators to showcase the next era of AI‑driven smart living. Early data from AWE confirms a 30%+ surge in attendance year-on-year, cementing its position as the world’s largest consumer technology exhibition.

This year’s main venue—the Shanghai New International Expo Centre—spanned over 140,000 square meters, drawing hundreds of thousands of visitors into immersive, hands-on demonstrations. Meanwhile, the Shanghai Eastern Hub International Business Cooperation Zone offered streamlined access for international attendees, with pre-registration and visa‑free entry enabling a smooth arrival-to-show experience.

AI Takes the Spotlight: “Smart AI, Smarter Future”

Under the theme “Smart AI, Smarter Future,” AWE2026 highlighted how artificial intelligence is reshaping every corner of modern living—from home appliances and robotics to mobile computing and energy ecosystems.

Two brands dominated the show floor:

Haier: AI Eye 2.0 and L4 Intelligent Appliances
Haier unveiled its upgraded AI Eye 2.0 system and introduced the Seeker series of L4-level intelligent appliances. The lineup includes three categories of home service robots designed for:
– Cleaning 
– Companionship 
– Domestic assistance 

Haier’s expansive booth—exceeding 10,000 square meters—positioned the brand as a leader in AI‑native home ecosystems.

Dreame: A Full-Stack Smart Living Ecosystem
Dreame matched Haier with an equally massive exhibition, presenting a cross‑category ecosystem spanning:
– Smart home appliances 
– Smartphones 
– Vehicles 
– Aerospace exploration 
– Energy management 
– Computing power 

Flagship debuts included:
– A clothes‑folding robot 
– The self‑developed “Chixiao 01” mobile processor 
– The Nebula NEXT 01X platform 

Smart Home Evolution: From Passive to Proactive

Major brands—Haier, Huawei, Hisense, Siemens, Panasonic, and others—showcased deeply integrated AI solutions that move appliances beyond simple automation. The shift is clear: devices are becoming active participants in home management, capable of anticipating needs and delivering personalized services.

Home Robotics Steal the Show

One of the strongest trends at AWE2026 was the rapid rise of home service robotics. Companies including Haier, Hisense, TCL, Fotile, Roborock, MOVA, Ecovacs, and Dreame unveiled next‑generation concepts such as:
– Companion robots 
– Fully robotic kitchens 
– Wheeled cleaning robots 
– Flying cleaning devices 

These innovations signal a future where hands‑free living becomes the norm, not the exception