Category Archives: Trade Shows

Miele Sets the Tone for IFA 2026 with a Future‑Ready Appliance Line‑Up

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The preview highlighted advancements across cooking, laundry, and dishwashing, with AI‑supported features continuing to mature into practical, consumer‑ready tools. Miele’s focus for 2026 centres on connected performance, energy efficiency, and seamless integration into modern kitchen and utility spaces — themes that align strongly with retailer demand and evolving customer expectations.

With IFA now firmly positioned as Europe’s most influential appliance showcase, Miele’s early reveal sets a confident tone. Retailers can expect deeper dives into smart cooking platforms, upgraded heat‑pump laundry systems, and premium built‑in innovations when the full range is unveiled in Berlin this September.

Toshiba Lifestyle Showcases New Product Lineup in Türkiye,

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Toshiba Lifestyle has introduced its latest product lineup in Türkiye, bringing together partners, customers and industry professionals for a first‑look at innovations designed to elevate everyday living. The showcase marks another confident step for the brand as it expands its presence across key growth markets.

As part of the Midea Group family, Toshiba Lifestyle continues to build on its heritage of craftsmanship — a legacy that has shaped the brand for decades. Today, that heritage is paired with thoughtful technologies, refined design language and premium user experiences aimed at a wider global audience.

The Türkiye event highlighted how Toshiba Lifestyle is positioning itself within the region’s fast‑moving appliance sector. With consumers increasingly seeking reliable, design‑forward products that simplify daily routines, the brand’s latest lineup reflects a clear focus on quality, convenience and long‑term durability.

For trade partners, the launch signals Toshiba Lifestyle’s commitment to deeper collaboration and sustained investment in the market. For consumers, it reinforces the brand’s promise: appliances that blend engineering precision with everyday practicality.

WhiteGoodsNow.com will continue tracking Toshiba Lifestyle’s rollout across Europe and Türkiye as the brand expands its premium footprint within the Midea Group portfolio.

Haier Returns to IFA 2026 With a Vision of “Intelligent Possibilities”

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Haier Confirms Return to IFA 2026 With AI‑Driven Home Vision

Haier Europe will return to IFA 2026 with its new theme, “Home of Intelligent Possibilities,” showcasing AI‑powered appliances and connected home ecosystems across its Haier, Candy and Hoover brands.

The company will highlight advances in adaptive washing, cooling, cooking and home care, alongside live demos, expert talks and showcooking sessions. Haier will also spotlight its global sports partnerships, reinforcing its premium brand positioning.

Haier’s message for 2026 is clear: the next phase of home appliances is built on AI, seamless connectivity and user‑centred design.

SKS Expands Its Global Luxury Footprint with Premium Showrooms in Milan and Chicago

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Signature Kitchen Suite is strengthening its global luxury positioning with two flagship showrooms — one in Milan’s design district and another in Chicago — each designed to immerse visitors in the brand’s “True to Food” philosophy.

The Milan space showcases SKS’s European design direction, featuring pro ranges with built‑in sous‑vide, column refrigeration, wine preservation and hybrid induction/gas solutions. It also serves as a collaboration hub for architects and kitchen studios.

The Chicago showroom leans into culinary experience, offering chef‑led demonstrations, ThinQ‑enabled appliances and premium refrigeration platforms within designer‑led kitchen vignettes.

For the trade, these showrooms underline SKS’s ambition to compete at the top end of the built‑in market, aligning the brand with global luxury players and signalling long‑term intent for wider European expansion

Homa at the 139th Canton Fair

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The 139th Canton Fair marked another milestone in Homa’s global journey — reaffirming its position as one of the world’s foremost refrigerator manufacturers and a trusted OEM and ODM partner for leading international appliance brands, retailers and importers.

This edition of the Fair carried particular significance.

Fresh from receiving an IF Design Award for Homa Design Magazine and launching Issue No. 8, Homa demonstrated once again that its ambitions extend far beyond manufacturing. The company is shaping the broader conversation around refrigeration innovation, design culture and the future direction of the global Major Domestic Appliances (MDA) industry.

Every year, millions of refrigerators and cooling appliances produced within Homa’s advanced manufacturing ecosystem enter homes across the world. These products — built on a foundation of quality, innovation and long-term industrial reliability — reach consumers through partnerships with many of the most respected global appliance brands.

Why do these brands continue to choose Homa?

Because the expectations of buyers searching for refrigerator manufacturers in China have evolved. Cost efficiency alone is no longer the deciding factor. Today’s partners seek innovation capability, industrial stability, food preservation expertise, design culture and strategic, long-term collaboration.

Homa represents this new generation of China-based refrigeration manufacturing: globally connected, design-driven and innovation-oriented.

This is the space where Homa continues to expand its role — evolving from a high-performance appliance manufacturer into a global platform for refrigeration innovation, OEM collaboration and product development.

At the Canton Fair, this evolution took physical form. More than an exhibition stand, Homa’s booth — introduced this year as The Homa Squares — became a genuine meeting point for the global appliance ecosystem. Retailers, distributors, sourcing managers, OEM partners, designers, product developers and industry leaders gathered not only to conduct business, but to exchange perspectives, explore market shifts and discuss the future of refrigerators, freezers and cooling appliances.

The idea behind The Homa Squares emerged from a simple but powerful insight: throughout history, the world’s great squares have never been merely physical spaces. They are cultural stages — places where people meet, ideas circulate and new directions take shape.

Homa brought that spirit to the Canton Fair, transforming its presence into a space for dialogue, discovery and shared vision — a reflection of the company’s growing influence in the global white goods landscape

ASKO Brings “Precision Matters” to Life with Immersive Installation at EuroCucina 2026

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ASKO used this year’s EuroCucina to sharpen its design message with a showcase built entirely around its guiding philosophy: “Precision Matters.” The brand delivered this through an immersive, multi‑sensory environment that connected art, engineering, and Scandinavian craftsmanship.

At the centre of the stand was a striking interactive installation developed with Cosmodernism, the art project led by Kamil Czapiga. The piece visualised how pigment responds to controlled heat — a live, evolving demonstration of the accuracy that underpins ASKO’s Celsius oven technology. It offered visitors a rare look at the science behind the brand’s temperature‑led cooking approach.

That theme of meticulous control carried across the wider presentation, including the latest Celsius ovens, the next‑generation Scandinavian Laundry Care 2.0 range, and ASKO’s award‑winning dishwashers and wine climate cabinets. Each product line reinforced the same message: performance shaped by care, and quality defined by detail.

Gaggenau Presents Presence at Milan Design Week 2026

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Gaggenau returned to Milan Design Week with Presence, an immersive architectural installation staged within the iconic Villa Necchi Campiglio. The showcase marks the third chapter in the brand’s ongoing Milan series, following acclaimed editions in 2024 and 2022.

Blending architecture, culture and culinary craft, Presence continues Gaggenau’s exploration of how design can shape sensory experience. Culinary excellence remains central to the brand’s identity, and this year’s edition features a standout collaboration with three‑Michelin‑star chef Tohru Nakamura, whose creations were conceived to complement and elevate the installation’s spatial narrative.

Below is a curated selection of images from the Presence installation at Villa Necchi Campiglio during Milan Design Week 2026.

The Liebherr Experience Showroom Elevates Milan Design Week 2026

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During Milan Design Week 2026, Liebherr found the perfect stage for its latest refrigeration innovations inside the elegant Hotel Rosa Grand, located at Piazza Fontana 3. Within the Fontana Meeting Room, the German brand unveiled a lineup that pushes the boundaries of premium cooling: XXL built‑in refrigerators, the new FrenchDoor series, the iconic Monolith collection, next‑generation under‑counter models, and refined wine cellars.

A New Chapter for the Monolith Series
The Monolith range continues to embody more than 70 years of Liebherr expertise, blending craftsmanship with striking contemporary design. It stands as a true statement piece—where elegance meets cutting‑edge refrigeration technology.

French Door Innovation, Inside and Out
Liebherr’s new French Door appliances elevate everyday convenience. The patented FlexDoorSystem ensures effortless opening, while the interior reveals thoughtful engineering: crystal‑clear ice from the Water & Ice Center, herbs kept perfectly fresh in the BioFresh Professional drawer, and generous storage for all your essentials.

XXL Built‑In Refrigeration Sets a New Standard
The latest XXL built‑in models—standing 194 cm tall and designed for a 75 cm recess—introduce the largest BioFresh drawer Liebherr has ever created. These appliances combine best‑in‑class energy efficiency with refined design elements such as LightTower illumination and SmartSteel rear panels. The result is a new benchmark for high‑end refrigeration.

Technology That Enhances Everyday Living
Across the lineup, advanced features like VarioTemp, IceMaker, NoFrost, and SmartDevice connectivity bring intelligent convenience into the kitchen, ensuring optimal performance with minimal effort.

Elica Opens EuroCucina 2026 with Strong Institutional Support

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Elica kicked off EuroCucina 2026 with heavy footfall and high‑level institutional attention. Prime Minister Giorgia Meloni visited the stand on opening day, meeting President Francesco Casoli and the Board before continuing discussions over a private lunch.

The company thanked national Institutions for recognising the strategic importance of the home appliance sector as it navigates major technological and competitive shifts. The visit also underscored the global value of Italian design, innovation, and industrial resilience.

Elica later welcomed Deputy Prime Minister Matteo Salvini, Marche Region President Francesco Acquaroli, and other prominent figures from business and government, reinforcing the brand’s central role in Italy’s manufacturing excellence.

LG Unveils New Dishwasher Lineup with One‑Hour Wash & Dry at EuroCucina 2026

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LG Electronics is set to debut its next‑generation dishwasher lineup at EuroCucina 2026, headlined by a new one‑hour wash‑and‑dry cycle engineered to boost everyday kitchen efficiency without sacrificing cleaning performance.

The platform brings together LG’s core technologies — QuadWash Pro, Dynamic Heat Dry+ and TrueSteam — to deliver stronger soil removal, improved drying and more consistent results across a range of load types.

A key upgrade is AI SenseClean, an intelligent wash system that detects soiling levels and automatically adjusts water pressure, cycle time and temperature for more tailored, resource‑efficient operation.

Developed specifically for European households, the new lineup achieves A‑grade energy efficiency across major models, spanning both premium and high‑volume segments. LG positions the range as a meaningful step forward in performance, sustainability and real‑world usability for the modern European kitchen