Appliance Nostalgia

Elisabeth’ was the first Smeg-branded cooker produced in 1956, in our original factory located in Guastalla, Northern Italy?

A truly innovative product for its era and one of the first gas cookers in the world with automatic ignition, safety valve and cooking programmer. A heritage Smeg triangular logo with a yellow background is also visible on the product.

The beautiful design lines are also a remarkable feature of the product, a charactaristic the company drew inspiration from while designing the hugely popular and award winning Victoria aesthetic we know today.
Let’s take a trip back to 1965 when innovation was at its peak – Miele G 45 dishwasher hit the market! 🚀

With an enlarged capacity, seamless kitchen integration 🏠 stainless steel wash cabinet, and measured detergent dispenser 🌊 it set the standard for modern dishwashers. 🌟
Smeg’s rich history, 1985 saw the company launch Classic, an aesthetic designed by world renowned architect Guido Canali. The art of applying architectural design to appliances was born. Classic, still fresh and modern today, is instantly recognisable by the Canali control knob, a symbol of modern design. Classic has understandably earned a place in New York’s Museum of Modern Art.
Beloved for always being resource-friendly, quiet and gentle – the Swiss washing machine icon Adora celebrates its 65th anniversary this year.

The world of 1958 was different from the world of today, but Adora was already there: efficient, innovative, and easy to use.
Niagara was the first 14-cover Smeg dishwasher produced in 1970. It was an example of the far-sightedness that led Smeg to consider the contemporary need to wash a large number of dishes at the same time. The success of the product is evidenced by the fact that Smeg chose it as the star of their first advertising campaign