Electrolux Group has announced one of its most far‑reaching restructuring programmes in years, confirming plans to cut 3,000 jobs worldwide over the next two years. The move comes as the company battles weak demand, rising costs, and intensifying competition across key global markets.

The cuts span Europe, North America, and Latin America, signalling a deep strategic shift in how the Swedish manufacturer intends to operate in a rapidly changing appliance landscape.

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Major Reductions Across Key Markets

Italy: 1,700 Jobs Cut — 40% of Workforce
Electrolux will eliminate around 1,700 positions in Italy, representing nearly 40% of its national workforce. 
The plan includes:
– Closure of the Cerreto d’Esi kitchen hood factory 
– Workforce reductions across all remaining Italian sites 

This marks one of the most significant industrial restructurings in Italy’s appliance sector in recent years.

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United States: Over 1,000 Jobs Lost in South Carolina
More than 1,000 roles will be cut at the Anderson County, South Carolina plant. 
The facility will phase out refrigeration production by July 2026, following Electrolux’s new manufacturing partnership with Midea—a move that shifts production strategy toward cost‑competitive sourcing.

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Hungary: Jászberény Factory to Close
Electrolux will shut down its Jászberény refrigeration plant by the end of 2026, affecting roughly 600 employees. 
The closure is part of a broader effort to consolidate production and reduce fixed costs across Europe.

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Chile: Additional Plant Closure
The company has also confirmed a previously announced plant closure in Chile, continuing its global footprint optimisation.

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Why Electrolux Is Restructuring Now

The company’s aggressive cost‑cutting follows a surprise operating loss in early 2026. Several pressures converged:

– Intense market competition 
  Lower‑priced Asian manufacturers and strong North American rivals have eroded margins.

– Demand slump in the U.S. 
  The U.S. accounts for one‑third of Electrolux Group sales, making the downturn especially damaging.

– Rising operational and tariff costs 
  Higher production expenses and U.S. import tariffs have squeezed profitability.

In response, Electrolux is shifting its portfolio toward premium appliances and higher‑value categories, aiming to stabilise earnings and rebuild competitiveness.

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What This Means for the Global Appliance Industry

Electrolux’s restructuring underscores a broader trend reshaping the white goods sector:

– Manufacturing is consolidating into fewer, more efficient sites 
– Partnerships with Asian OEMs are becoming more common 
– Premiumisation is increasingly seen as the path to profitability 
– Labour-intensive plants in Europe and the U.S. face mounting pressure 

For suppliers, retailers, and competitors, the message is clear: the global appliance market is entering a new phase defined by cost discipline, strategic alliances, and sharper product segmentation.