Tag Archives: Arçelik

Arçelik lands breakthrough spot on Bloomberg’s Gender Equality Index 2023

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Arçelik, the global home appliances company, has today announced that it has been recognized in Bloomberg’s 2023 Gender Equality Index (GEI) for the first time ever this year. As part of the index, Arçelik joins 485 other companies recognized for their commitment to advancing women’s equality across five gender quality pillars: leadership & talent pipeline, equal pay & gender pay parity, inclusive culture, anti-sexual harassment policies, and external brand.

Hakan Bulgurlu, CEO of Arçelik, commented: “We are immensely proud to be included in the Bloomberg GEI for the first time this year. At Arçelik, we believe in a world where everyone has access to equal opportunities and is treated with respect. Our culture places a strong emphasis on DEI, and we work to promote gender equality across all our operations. Equality is a prerequisite for sustainable development. We will constantly double down on our efforts to address today’s challenges and secure an equal and inclusive future for all.

The inclusion of Arçelik within the index comes just under a year after Koç Holding Group, under which Arçelik operates, launched its gender equality initiative in technology and innovation that led Arçelik to announce new equity commitments across its operations. These commitments focused on raising equality between men and women in the workplace with Arçelik committing to doubling the number of women working in STEM from 16% to 35% and providing technology, design, IT, and software training to 100,000 girls.

Miele presents Pioneering GmbH

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Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.

Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».

In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point

Whirlpool not to vanish from Europe

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The future of Whirlpool EMEA has been in doubt for months, and there was long speculation that the US home appliance maker would exit Europe, Middle East and Africa entirely, but the company has finally opted for a less radical solution in the form of a joint venture with arch-rival Arçelik, which is present in Europe primarily through its Beko brand.
The two firms have announced that they will transfer their European subsidiaries to a new entity to be called Beko Europe BV. Upon completion of this transaction, it is expected that 75% of the new company will be owned by Arçelik and 25% by Whirlpool. The business still needs to be approved by the responsible institutions, and the entire process of creating a new joint venture will take up to a year. Until then, the two companies will operate completely independently and without changes.
Market fears that the established and well-known Whirlpool brand could completely disappear from European stores in the event of the sale of Whirlpool EMEA will ultimately not come true. The newly formed company will have regional rights to both the Beko and Blomberg brands as well as the Whirlpool brand. And for 40 years. But he will also work with others such as Grundig, Hotpoint, Indesit and Bauknecht. The KitchenAid division is being spun off and will remain fully owned by Whirlpool.
Personnel issues and other specific steps regarding the structure and functioning of local offices are not yet known. However, the optimization and merger of branches in individual countries appear to be inevitable parts of the whole process. Both companies have so far refused to discuss the future structure in any way.

We are preparing a detailed analysis of what this change will mean for the home appliance market in Europe and here.

Whirlpool to divest most of EMEA ops, form new entity with Turkey’s Arcelik

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A new company is born where the whirlpool hold 25% and Arçelik 75%. To whom all activities in the Middle East and Africa go.Whirlpool: minority agreement with Arcelik (Beko) in Europe
Whirlpool Corporation has announced the completion of the strategic review of its business in Europe, the Middle East and Africa (EMEA) and the reaching of a definitive contribution agreement with Arçelik, which in the portfolio owns the Beko brand. Under the terms of the agreement, Whirlpool will contribute its European major appliances business and Arcelik will contribute its white goods, consumer electronics, air conditioning and small appliances businesses, to create a new business entity of which Whirlpool will own 25 % and Arcelik 75%.

Separately, Whirlpool has reached an agreement in principle, also with Arcelik, for the sale and transfer of its Middle East and Africa operations. Whirlpool will continue to own the assets of the EMEA KitchenAid small appliances business.

The combined entity is expected to achieve combined revenues of more than €6 billion and be well positioned to deliver value to consumers through attractive brands, sustainable manufacturing, product innovation and consumer services. The combined businesses are expected to generate cost synergies of more than €200 million.” “Today’s announcement marks another important and decisive milestone in our portfolio transformation,” said Marc Bitzer, president and chief executive officer of Whirlpool Corporation. business and cost synergies through our minority stake”.

The transaction is expected to close in the second half of 2023 and is subject to additional closing requirements, including obtaining regulatory approvals and other customary closing conditions. Whirlpool’s European business met criteria for accounting for sale during the fourth quarter of 2022. Until the closing of the transaction, Whirlpool’s European business will be included in the company’s results. In addition, Whirlpool will have no obligation to provide financing to the new company after the closing of the transaction.

Arçelik Egypt factory

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Arçelik celebrate laying the foundation stone for their first factory in Egypt.

Located in Cairo’s 10th of Ramadan Industrial Zone, the factory is projected to start manufacturing in Q4 of 2023 with an annual capacity of 1.5 million household appliances.

The state-of-the-art manufacturing site, with a total area of 114.000m2, will produce eco-friendly cookers and refrigerators in the first phase of production.

Beko to target Thailand

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Beko is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year

Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.

Some people recognised the brand, but not enough to switch to Beko, he noted.

He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.

Acquisition Of Asogem By Arçelik

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Dutch competition authority, Authority for Consumers & Markets (ACM) has cleared the acquisition of Asogem N.V. by Arçelik A.S. through its subsidiary Ardutch B.V.

Asogem, which will be acquire by Arçelik, is a distributor of large and small home appliances in the Netherlands and the only importer and distributor of Arçelik’s Beko and Grundig brands in Benelux. Asogem also imports electrically heated blankets of the “Dreamland” brand as the sole distributor of Italian Tenacta Srl. Asogem only supplies products to retailers and does not sell directly to end consumers

Arçelik: well-deserved recognition for the Turkish group

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Arçelik’s washing machine factory in Ulmi, Romania, ranked among the most advanced in the world in terms of environmental sustainability. Indeed, Arçelik, a global appliance manufacturer and subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, has been awarded Sustainability Lighthouse status by the World Economic Forum (WEF) for its manufacturing plant . ‘Ulmi, Romania. A recognition that rewards effective measures in terms of energy performance applied on the site. This follows the already existing statusArçelik as a Global Lighthouse awarded by WEF to its Ulmi plant in 2019 and Eskişehir plant in 2021 for the successful adoption of Fourth Industrial Revolution (4IR) technologies to improve productivity and performances.

Turkey’s Arcelik to invest $100m in Egypt amid thaw in relations

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Turkish home appliance magnate plans to use Egypt as an export hub and provide jobs for thousands of Egyptians

Turkey’s largest home appliance manufacturer Arcelik will invest $100m to establish a new factory in Egypt, according to a statement released by the Egyptian trade ministry on Sunday, as both countries continue to mend ties after a years-long rift.

Arcelik CEO Hakan Bulgurlu visited Sharm el-Sheikh over the weekend, where he met Egyptian Minister of Trade and Industry Ahmed Samir to discuss investment opportunities.

Samir said that during the meeting, they reviewed Arcelik’s project, which will be completed by the end of 2023 and is projected to manufacture an annual capacity of 1.5 million household appliances, according to the statement.

The investment is expected to provide 2,000 direct jobs for Egyptians.

The minister added that the project aims to meet his country’s need for appliances, as Arcelik plans to make Egypt a hub for producing and shipping products to foreign markets.Local media has suggested that Arcelik will break ground on the plant on 7 December.

Beko partners with Youreko to help consumer choices with Energy Savings Tool

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Beko, one of the leading home appliances brands in Europe*, is delighted to announce its integration with Youreko, an energy efficiency tool that helps consumers choose sustainably and understand the financial running costs when choosing new appliancesThe integration of the Youreko tool on Beko’s website, displays information to consumers on how energy efficient Beko’s appliances are when compared with traditional models and how much money the consumers could save in the long run with manufacturer’s appliances. The tool supplements the listings of Beko’s washing machines, washer dryers, tumble dryers, dishwashers, refrigerators and freezers.Currently operational on the Beko UK website, the Youreko partnership will be further implemented on Beko’s websites in Romania and Poland, helping consumers across Europe to calculate their cost saving potential.

Resource efficiency is a key priority for Beko, particularly in the current economical and climate-conscious environment. This integration with Youreko is an extension of the brand’s ongoing commitment to providing products for their consumers to encourage sustainable living.

The tool helps consumers on Beko’s websites by providing more information on the energy consumption and financial cost of running a particular appliance. Utilising an easy-to-read gold, silver or bronze tiered rating system, the tool signals where money and energy can be conserved most, helping consumers make more informed buying decisions.

By integrating Youreko into its products, Beko is also able to make a smart-recommendation to the consumers based on a product’s energy efficiency rating. This calculation is based upon a comparison against a more traditional, like-for-like model of the applianc