Whirlpool to divest Russian operations


Whirlpool’s global headquarters in Benton Harbor.

Whirlpool Corp. is selling off its operations in Russia. 

The company’s Whirlpool EMEA SpA subsidiary inked a share purchase agreement to divest the operations to Arçelik A.Ş., a maker of household appliances and durable goods based in Istanbul, Turkey, according to a filing with federal securities regulators.

Under the deal, Whirlpool will sell its Russian operations to Arçelik for deferred payments that it expects the buyer to make over a 10-year period. The payments will be capped at the net asset value of the business at closing, which Whirlpool estimates at around 220 million euros, or about $232 million

The sale will include a manufacturing plant in Lipetsk, Russia, and a sales organization in Moscow, as well as sales operations in Kazakhstan and other nations in the Commonwealth of Independent States. 

After the close of the deal, Arçelik will continue to make Whirlpool brands Indesit, Hotpoint and Stinol at the Lipetsk facility, according to the filing. 

Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik Garage Innovation Hub, a growing global open innovation platform, has to date interacted with more than 2,000 partners, scouted more than 1,800 startups and developed cooperation with more than 80 startups.

Garage Innovation Hub organized an Open Innovation Day with the participation of a large number of startups, business leaders and investors from around the world in order to contribute to the dissemination of the open innovation culture.

As part of the United Nations Generation Equality Forum commitments, Arçelik plans to reach 7,000 entrepreneurs, 5,000 of whom are women, by 2026, and support them in reaching financial support of approximately $5 million with the Garage Innovation Hub.

Partnering with venture capital funds

“As a growing global innovation platform, together with our nearly 2,000 stakeholders, including mentors, investors, universities, and entrepreneurs from all over the world; we provide business development, access to financial support and mentorship to entrepreneurs, starting from the idea stage,” Arçelik’s chief strategy and digital officer Utku Barış Pazar said.

On the path to becoming one of the leading open innovation platforms on a global scale, Pazar said they have set important goals such as supporting the incorporation of new ideas in many fields like sustainability, artificial intelligence, augmented reality (AR) and virtual reality (VR), marketing and production technologies, and health care, in each of the 146 countries where they operate in the next five years.
Arçelik has over 40,000 employees throughout the world and its global operations include sales and marketing offices in 49 countries, and 28 production facilities in nine countries. It has 12 brands, namely Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance and Voltas Beko.

It is Europe’s second-largest white goods company by market share, based on volumes. Arçelik reached a consolidated turnover of 6.5 billion euros ($6.85 billion) in 2021.

Arçelik’s 29 R&D and design centers and offices across the globe are home to over 2,000 researchers and hold more than 3,000 international patent applications to date


Defy Solar Hybrid Appliances

Congratulations to Defy Appliances! With its game-changing Solar Hybrid products, Defy has been awarded Certificates of Excellence in the category of “Marketing to Consumers (New Product)” at the 2022 Africa SABRE Awards, one of the world’s most prestigious communications awards.

Defy has found a way to reduce energy consumption, all the while maintaining continuity in functionality. Defy’s All-New Solar Hybrid Range uses one simple solar panel that will power the entire fridge or freezer for up to 36 hours with no batteries or converters. During the day, the unit runs completely off the sun’s energy and as the sun sets, the internal mechanism will switch back to the electrical grid allowing the unit to run efficiently. Having daytime stable energy, powered by the sun, will reduce energy consumption and the carbon footprint of coal-supplied electricity

Arctic washing machines

Arctic part of Arçelik has achieved an essential milestone by producing the 2nd millionth washing machine in the Ulmi factory, one of the Lighthouse awarded most valuable and technological units of our global company. 

Furthermore, the washing machines manufactured at Ulmi make Romania known in around 50 countries, highlighting the main assets of Arctic, quality, innovation, and sustainability.

These remarkable achievements have been accomplished through the commitment and involvement of the people working at Arctic.

Arcelik- Arctic sets up regional spare parts warehouse in Romania

Romanian home appliances producer Arctic, part of the Arçelik group, announced the opening of a regional spare parts hub in Arges County that will supply 23 countries as part of the development strategy of the Turkish group in Romania and the region. Thus, Romania will play a key role as a logistics centre for the entire European continent.

Located in Căteasca, Argeș County, near the Pitești-Bucharest highway, the new warehouse has an area of 10,000 square meters and a storage capacity of 11,500 cubic meters. It became fully operational at the end of March and includes offices and functional areas for new employees.

In the first phase, the hub will serve 15 countries in the European Union and 8 outside the Union. The network will expand to include other European countries.

“Romania has a strategic role at the intersection of three major markets, which makes it ideal both as a production hub and an important centre for coordinating logistics activities. At the same time, the opening of this warehouse is in line with our sustainability strategy, which focuses on reliable products with a high degree of repairability and a reduction in carbon footprint,” said Murat Büyükerk, Arctic Chief Executive Officer.
Murat Büyükerk, Arctic CEO: Romania is an excellent place to live and do business

The centre will provide spare parts for all products sold by Arctic and Arçelik, mainly for the categories of refrigerators, washing machines, dishwashers and air conditioners. The parts come from the two Arctic factories in Romania, Găești and Ulmi, and the five Arçelik factories in Turkey and China.

Arçelik 100 Most Sustainable Corporations Ranking

 Arçelik Global has been recognised in Corporate Knights ‘The Global 100 Most Sustainable Corporations Ranking’, earning the 57th spot for 2022.

Since 2005, the ‘Global 100 Most Sustainable Corporations in the World’ list has recognised companies that are leading the race to zero emissions, whilst also delivering superior financial performance. The aim of the Global 100 is to celebrate world leaders in corporate sustainability, raising awareness of those that have been able to balance environmental, social, and economic performance while also delivering superior returns to investors.
Arçelik’s dedication to sustainability has once again been praised in this prestigious list. It is inspiring to see that our they have set an exemplary standard for companies in our industry to follow in line with their vision Respecting the World, Respected Worldwide

Arcelik and Hitachi Thailand venture

The Thailand Board of Investment (BOI) Deputy Secretary General Mr. Narit Therdsteerasukdi together with the Ambassador of the Republic of Turkey to Thailand, H.E. Mrs. Serap Ersoy attended the opening ceremony of the Regional Headquarters of Arcelik Hitachi Home Appliances, a joint venture company between Turkish household appliance manufacturer Arcelik and Japanese’s home appliance manufacturer and distributor Hitachi Global Life Solutions. The regional HQ, which is located at Sathorn Square in downtown Bangkok, and was set up with help and support from the BOI, will oversee the marketing operations and after-sales services for affiliated companies in Thailand, China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, and Vietnam

Arçelik Advanced manufacturing

The World Economic Forum (WEF) included Arçelik’s Eskişehir refrigerator plant into its “Global Lighthouse Network,” which recognizes leaders in utilizing Fourth Industrial Revolution technologies. It has joined the ranks of the world’s most advanced manufacturing plants, following in the footsteps of Arçelik’s washing machine plant in Ulmi, Romania, and Ford Otosan Kocaeli Plant, both of which were named “Global Lighthouses” in 2018.

Since 2018, the Global Lighthouse Network list has admitted just 90 manufacturing plants to date and these have been selected among more than a thousand candidates. «At Koç Group – said Koç Holding CEO Levent Çakıroğlu – we are focused on increasing our competitiveness, improving our technology and innovation capabilities while managing our business through a global lens. We see digital transformation as a key component of our cultural transformation program».

Çakıroğlu also underlined the significant investments made in digitalization. «Today – he said – our Arçelik Eskişehir Refrigerator Plant – the biggest large-volume refrigerator production facility in Europe, which started production in 1975 – has been selected by the World Economic Forum as one of the world’s leading Industry 4.0 plants. This prestigious global recognition is much deserved thanks to investments in digitalization, artificial intelligence, machine learning, robot and sensor technologies and other exemplary technological practices. I’d like to thank all of my colleagues for helping achieve such a significant success that made us proud

Grundig launches World’s 1st FiberCatcher® washing machine to help tackle plastic pollution

Grundig launches World’s 1st FiberCatcher® washing machine to help tackle plastic pollution

Beko plc was part of the All-Party Parliamentary Group (APPG) that met at a Houses of Parliament event hosted by Alberto Costa MP, Chair of the APPG.

The APPG has published a policy paper to look at the issues surrounding Microplastics and their harmful effect on the environment. The group was made up of MPs, manufacturers, charities and NGOs – and called on government to take several steps to reduce microplastics, including mandating appliance manufacturers to incorporate microfibre filters in washing machines.

Microplastic pollution is a growing problem, with little pieces of plastic shedding from clothing during the wash cycle and entering our water sources.

Helping to solve this issue is a new and innovative appliance from Grundig. The Grundig FiberCatcher® washing machine was highlighted as a great example of a product innovating in this space. Grundig FiberCatcher® is the World’s 1st washing machine with an integrated synthetic microfibre filter that catches up to 90% of synthetic fibres released only during synthetic wash cycles, helping to protect our waterways and oceans.

The Grundig FiberCatcher® washing machine has three programmes that catch synthetic microfibres in a special integrated filter, which when full, is returned to Grundig, to then be sent to a specialist company to be recycled.

Other organisations in attendance and making a difference were the Marine Conservation Society whose ‘Stop Ocean Threads’ campaign has driven awareness and action on microfibre pollution, and The WI (National Federation of Women’s Institutes). Not only are the WI the Secretariat to the APPG, but they have been working to protect and conserve our oceans from pollution since 1927. They also launched the ‘End Plastic Soup’ campaign in 2017 to focus specifically on the issue of microplastic fibre pollution