Beko to target Thailand

Beko is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year

Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.

Some people recognised the brand, but not enough to switch to Beko, he noted.

He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.

Acquisition Of Asogem By Arçelik

Dutch competition authority, Authority for Consumers & Markets (ACM) has cleared the acquisition of Asogem N.V. by Arçelik A.S. through its subsidiary Ardutch B.V.

Asogem, which will be acquire by Arçelik, is a distributor of large and small home appliances in the Netherlands and the only importer and distributor of Arçelik’s Beko and Grundig brands in Benelux. Asogem also imports electrically heated blankets of the “Dreamland” brand as the sole distributor of Italian Tenacta Srl. Asogem only supplies products to retailers and does not sell directly to end consumers

Arçelik: well-deserved recognition for the Turkish group

Arçelik’s washing machine factory in Ulmi, Romania, ranked among the most advanced in the world in terms of environmental sustainability. Indeed, Arçelik, a global appliance manufacturer and subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, has been awarded Sustainability Lighthouse status by the World Economic Forum (WEF) for its manufacturing plant . ‘Ulmi, Romania. A recognition that rewards effective measures in terms of energy performance applied on the site. This follows the already existing statusArçelik as a Global Lighthouse awarded by WEF to its Ulmi plant in 2019 and Eskişehir plant in 2021 for the successful adoption of Fourth Industrial Revolution (4IR) technologies to improve productivity and performances.

Turkey’s Arcelik to invest $100m in Egypt amid thaw in relations

Turkish home appliance magnate plans to use Egypt as an export hub and provide jobs for thousands of Egyptians

Turkey’s largest home appliance manufacturer Arcelik will invest $100m to establish a new factory in Egypt, according to a statement released by the Egyptian trade ministry on Sunday, as both countries continue to mend ties after a years-long rift.

Arcelik CEO Hakan Bulgurlu visited Sharm el-Sheikh over the weekend, where he met Egyptian Minister of Trade and Industry Ahmed Samir to discuss investment opportunities.

Samir said that during the meeting, they reviewed Arcelik’s project, which will be completed by the end of 2023 and is projected to manufacture an annual capacity of 1.5 million household appliances, according to the statement.

The investment is expected to provide 2,000 direct jobs for Egyptians.

The minister added that the project aims to meet his country’s need for appliances, as Arcelik plans to make Egypt a hub for producing and shipping products to foreign markets.Local media has suggested that Arcelik will break ground on the plant on 7 December.

Beko partners with Youreko to help consumer choices with Energy Savings Tool

Beko, one of the leading home appliances brands in Europe*, is delighted to announce its integration with Youreko, an energy efficiency tool that helps consumers choose sustainably and understand the financial running costs when choosing new appliancesThe integration of the Youreko tool on Beko’s website, displays information to consumers on how energy efficient Beko’s appliances are when compared with traditional models and how much money the consumers could save in the long run with manufacturer’s appliances. The tool supplements the listings of Beko’s washing machines, washer dryers, tumble dryers, dishwashers, refrigerators and freezers.Currently operational on the Beko UK website, the Youreko partnership will be further implemented on Beko’s websites in Romania and Poland, helping consumers across Europe to calculate their cost saving potential.

Resource efficiency is a key priority for Beko, particularly in the current economical and climate-conscious environment. This integration with Youreko is an extension of the brand’s ongoing commitment to providing products for their consumers to encourage sustainable living.

The tool helps consumers on Beko’s websites by providing more information on the energy consumption and financial cost of running a particular appliance. Utilising an easy-to-read gold, silver or bronze tiered rating system, the tool signals where money and energy can be conserved most, helping consumers make more informed buying decisions.

By integrating Youreko into its products, Beko is also able to make a smart-recommendation to the consumers based on a product’s energy efficiency rating. This calculation is based upon a comparison against a more traditional, like-for-like model of the applianc

Appliance giant Arcelik bets on China, says company CEO

The CEO of Arcelik, one of the world’s biggest home appliance makers, told Xinhua recently that China is a bright spot for business amid global recession fears and an increasingly gloomy market outlook.

Speaking of the present headwinds against the world economy, Hakan Bulgurlu said, “we will have to go through a lot of pain before it gets better.”

China, however, is “a little bit of a different picture,” he said in a video interview with Xinhua.

Established in 1955, Arcelik is a Turkish multinational household appliances manufacturer headquartered in Istanbul. With 45,000 employees, its global operations include subsidiaries in 53 countries, 30 production facilities in nine countries.

Arcelik’s domestic sales in China have grown by roughly 80 percent in 2022.

“I find China one of the more promising places to be in the future. It has always been the factory of the world, and I think it will continue to be the factory of the world,” said Bulgurlu.

“The world economy has significantly slowed down, and we are facing a recession on many fronts,” said the Turkish businessman, who had lived in Hong Kong for 13 years.

Calling himself “a big fan” of China and Asia, Bulgurlu said he is optimistic about the business performance in the future Chinese market. “I think demand for appliances continues. We want to continue investing in China to actually bring our brands in.”According to Bulgurlu, four product groups, namely heating and cooling, refrigeration, lighting and electric motors, consume about 40 percent of all power. Many current technologies have made these production much more efficient.

“We need global regulations to make us use the best available technologies in all of these product groups to reduce power consumption,” he said.

Regarding the upcoming COP27 meeting, he said “I hope to make some progress and talk not only with policymakers but other CEOs as well.”

“I actually admire China in the sense that when China makes a decision, it follows through very, very fast,” Bulgurlu said.

Arçelik: well-deserved recognition

Arçelik’s washing machine factory in Ulmi, Romania, ranked among the most advanced in the world in terms of environmental sustainability. Indeed, Arçelik, a global appliance manufacturer and subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, has been awarded Sustainability Lighthouse status by the World Economic Forum (WEF) for its manufacturing plant . ‘Ulmi, Romania. A recognition that rewards effective measures in terms of energy performance applied on the site. This follows the already existing statusArçelik as a Global Lighthouse awarded by WEF to its Ulmi plant in 2019 and Eskişehir plant in 2021 for the successful adoption of Fourth Industrial Revolution (4IR) technologies to improve productivity and performances.

Sustainability Lighthouse

The World Economic Forum’s Global Lighthouse Network (GLN) seeks to promote 4IR technologies to transform production facilities, value chains and business models. In 2021, GLN introduced Sustainability Lighthouse as a new designation to recognize manufacturers who apply innovative 4IR transformations to boost productivity while preserving the environment.

Arçelik shows the way

Arçelik’s washing machine factory in Ulmi, Romania, leads the way in efficient and sustainable manufacturing and uses state-of-the-art technologies for improved energy and water efficiency. The Ulmi plant is now designated as one of the Global Lighthouse Network’s ten sustainability flagship sites. A new recognition that Hakan Bulgurlu, CEO of Arçelik, commented saying: “ We are proud to be recognized as a pioneer in sustainable development by the World Economic Forum. This is a reflection of our deep commitment to environmental protection throughout our organization. We have ambitious environmental goals and we believe that theWe aim to achieve net zero emissions for all of our operations by 2050 through green investments in renewable energy, as well as energy efficiency in products and production. Our plant in Ulmi acts as a Sensitivity: Public laboratory and serves as an example for the entire Arçelik ecosystem. We set out to build not only an efficient Industrial 4.0 site in terms of production, but also a unit that reflects our commitment to contributing to a better future. And this recognition is well deserved, thanks to investments in advanced technologies and green production applications. I am proud of all my colleagues who have worked hard and with dynamism to achieve this. »

As a world leader in sustainability, the Arçelik washing machine factory in Ulmi stands out for the following achievements :

  • The factory is the first and only production unit in Romania to hold LEED Platinum certification.
  • The factory uses 100% green electricity. It has renewable energy systems for heating and cooling, such as rooftop solar (PV) panels (930 kWp) and concentrated solar power (700 kWth) and plans to increase the yield of the panels 160% solar power by the first half of 2023.
  • The factory’s “digital twin” model automatically adjusts lighting and optimizes cooling and heating systems. The building management system uses an algorithm that leverages approximately 15,000 real-time data points from more than 650 energy-measuring devices and sensors.
  • The lighting system uses 62.9% less electricity than a non-automated system , and the need for natural gas boilers is reduced by 34.5% for the preparation of domestic hot water.
  • Due to the high level of water stress around the plant, an advanced treatment plant was installed, treating 100% of domestic and industrial wastewater, and recycling and reusing 68% of its water intake.
  • All these efforts have resulted in a 17% energy saving per product, a 25% reduction in water consumption per product and a 22% reduction in scope 1 and 2 GHG emissions per product in production in one year , in accordance with company objectives.
  • Since its commissioning, the plant has avoided the emission of 684 tons of CO2.
  • The factory uses 100% green electricity. It has renewable energy systems for heating and cooling, such as rooftop solar (PV) panels (930 kWp) and concentrated solar power (700 kWth) and plans to increase the yield of the panels 160% solar power by the first half of 2023.

Arçelik singer new factory

Arcelik proud to share the news of the groundbreaking of Singer Bangladesh Ltd.’s very first state of the art production plant on 10 October, 2022 at the Bangladesh Special Economic Zone (BSEZ). From its architectural design to construction, from recycled material use to energy and water consumption, the production facility will be designed focusing on sustainability.Singer Bangladesh Limited said they would build their plant on 135,000 square metres of land at the special economic zone.

The company claimed that the plant would create some 4,000 jobs.

Singer will produce different home appliances, including television, refrigerator, washing machine and air conditioner, in the proposed plant.

Arçelik Responds to Earth’s Crisis Call in IFA Keynote with Urgent Appeal for Climate Action

Arçelik, the global household appliances manufacturer and parent company of 12 leading home appliance brands, including two of Europe’s well known brands, Beko and Grundig, keynoted at IFA 2022 calling for sector-wide action to tackle climate change.

In his keynote speech, Mr Bulgurlu spoke of the challenge facing the corporate world, highlighting that rising business innovation has led to more consumption, thus contributing to environmental stress. Mr Bulgurlu believes that getting this balance right is the purpose of innovation, to create tailored technological solutions to the world’s environmental challenges. The clean energy transition, the development of regulated, transparent carbon markets, and the phasing out of coal by 2050 were all stressed as essential climate actions the world needs to take if it is to stand any chance of keeping the 1.5C goal alive.

Arçelik’s CEO spoke proudly of the corporation’s steely focus on hitting many ambitious climate targets, imploring that the 2050 target date for Net Zero is not an abstract international exercise, but about the lives of every living species on the planet.

Protecting water supply has never been more urgent in a warming world

The event also saw Arçelik launch a new technology designed to tackle household water waste. The new cutting edge SaveWater technology in dishwasher and tumble dryer-washing machine couple, unveiled exclusively for the first time at IFA Berlin, has been crafted to provide perfect cleaning, while helping households use water more efficiently. The enhanced dishwasher technology saves the last rinsing water in the cycle to be used in the beginning of the next wash. While the SaveWater technology in the tumble dryer-washing machine couple saves up to 5.2 litres of water per load, the dishwasher uses only 6.9 litres of water to wash a full load with 16 place settings capacity, saving 2.6 litres of water every wash whilst offering the lowest water consumption in the Beko range. Developed with water efficiency at heart, the new SaveWater line by Beko gives back a total of up to 7.8 litres of water at every cycle, to you and the world*.

In addition to championing resource efficient innovations, Arçelik also leverages the latest technologies across its own production operations to identify water risks and increase efficiency. Over the past 12 years, Arçelik has saved 2.17 million cubic metres of water, equivalent to the daily water consumption of approximately 2.7 million Turkish households.

Additionally, Arçelik collaborates with both global and local partners, to engage communities and promote sustainable water management. This year, Arçelik is proud to commence its partnership with Water.org, to fund water access projects in Kenya to empower local communities and make a lasting impact to provide water and sanitation solutions.

Hakan Bulgurlu, Chief Executive Officer, Arçelik, said: “Our planet is in a state of climate emergency. Humanity stands at a crossroads in the history of our planet that will define us as a generation of doers or naysayers. At a time like this, sustainability should be a mandatory business model and not merely a cost driver.

“All of us in this industry need to prioritise innovation and commit to inventing technologies that make a real difference to energy, water, and environmental issues.

“At Arçelik we want to use our global status and resources to drive the international agenda for climate protection, greater product efficiencies, and durability to help us all get richer, without making our planet far poorer. The SaveWater product line demonstrates our ambition to be the world’s most sustainable brand and embrace innovative technologies that will benefit people across the world.

“It’s time to step up to the challenge, the reward for our collective climate action will be our security as a viable industry operating in stable markets

where people are free to grow their businesses, their families, and their communities without the risk of climate catastrophe looming large on the horizon.”

Arçelik is constantly innovating to meet the challenges of the 21st century, from resource efficiency to waste management and recycling. This also includes its approach to environmentally-friendly packaging alternatives. In 2021, Arçelik used 324 tons of 100% recycled and recyclable cardboard and 40 tons of molded pulp instead of EPS in the cooker, hood, small domestic appliances, and consumer electronics categories. Arçelik is the first home appliance manufacturer worldwide to offer a major domestic appliances line-up with EPS-free packaging.

These far-reaching commitments and actions have earned Arçelik important industry accolades, including being listed as the first and only Turkish manufacturer in the Dow Jones Sustainability Index for the third year in a row and acknowledged by the FTSE4Good and BIST Indexes



LG JOINS HOME CONNECTIVITY ALLIANCE TO EXPAND THE FUTURE OF SMART HOME EXPERIENC

LG Electronics (LG) has been named to the Board of Directors of the Home Connectivity Alliance (HCA), an organization dedicated to delivering better smart home experiences through open collaboration and innovation

Founded in 2022 and comprising a number of smart home solution manufacturers, the alliance aims to provide a safe, secure and interoperable connected home ecosystem. In addition to LG, its membership includes about 13 global brands including Samsung, Arçelik, Electrolux, Haier, GE Appliances, and Trane Technologies. The alliance seeks to enable seamless compatibility of diverse devices and services from different brands through developing and implementing guidelines for Cloud-to-Cloud (C2C) interoperability.

As a board member of the alliance, LG will soon bring its customers the convenience of being able to control and monitor other alliance members’ smart home solutions from using the LG ThinQ app.