New sustainability goal achieved by Elica

Elica, Italian producer of kitchen hoods and electric motors for household appliances and heating boilers, is taking yet another step towards renewable energy and more sustainable production. After announcing last January the attainment of a suitability certification for hydrogen operation of motors manufactured in its subsidiary company EMC FIME, Elica has been continuing in its path towards environmental impact reduction, thanks to a new electrical energy supply agreement stipulated with Iberdrola, one of the world leaders in renewable energy.

For 2022 this choice will allow the company to reduce its own emissions by over 4,000 tons in Italy, which equals to 20% of the total emissions of the Group. Elica Group generates a turnover of over 500 million euros, with a production platform spread out over seven sites including, Italy, Poland, Mexico and China, employing over 3,200 employees. In Italy, where most of its high-end products are manufactured, the company uses about 50.4% of the energy consumed by the whole Group.

Elica – the CEO Giulio Cocci said – is by nature a sustainable company: we have always followed a strategy that adopts ESG principles, which, over the years, has brought us to identify areas in need of improvement and put real actions into place, geared towards reducing our environmental impact. The agreement with Iberdrola comes into play in this specific scenario: we have already started the process in our Italian production sites, therefore we will significantly reduce emissions in our country.

Electrolux 700

The brand new Electrolux 700 GreenZone refrigerator range can help reduce food waste by up to 20 percent and that 80 percent of the fridge material can be recycled making this range one of the most sustainable choices available.

This was only one of the many innovations we revealed at leading kitchen trade show EuroCucina in Milan, Italy last week.

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Electrolux promotes a sustainable path in the kitchen

FSK’s third edition gathered online leading experts from across the food ecosystem – scientists, kitchen producers, food tech start-ups, and a chef. Among them is Petra Janney, founder of sustainability consultancy firm Hatcher, who said companies should put the right choices in front of consumers. In the process, companies can create “irresistible offerings” based on shared experiences for families and friends. «Eating sustainably is not a sacrifice: it’s an opportunity to learn something new, to try something delicious, and to create an unforgettable moment with loved ones» – Janney said.

«There are so many innovators showing that with the right amount of knowledge, right amount of nudging, we can really make a difference that’s meaningful for the planet and for our future – said Electrolux CEO Jonas Samuelson -. If today has shown anything, it’s really the power of partnership in the food ecosystem.» At this year’s EuroCucina in Milan (June 7-12), Electrolux will unveil GRO – a visionary concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for our health and the planet.

Sustainability at the forefront as Electrolux presents future kitchen concept at EuroCucina

Sustainability at the forefront as Electrolux presents future kitchen concept at EuroCucina
June 7, 2022
Electrolux is at Europe’s leading kitchen trade show EuroCucina this week to introduce GRO, a new future kitchen concept to inspire people to make healthier and more sustainable choices.

“By influencing how our products are used, we believe we can help reduce food waste, promote resource efficient food choices and nutrition, and enhance healthy and sustainable eating experiences,” says Tove Chevalley, Electrolux Head of Innovation Hub.

GRO is a groundbreaking sustainable eating system aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for health and planet.

The kitchen concept is built on interconnected products and services with features reflecting the planetary health diet of the EAT-Lancet report.

During EuroCucina, which takes place in Milan, Italy from June 7-12, Electrolux will also present new product ranges such as innovative and sustainable refrigerators, which can preserve vitamins for up to 95 percent longer, help reduce food waste by up to 20 percent using precise electronic sensors, and keep food 60 percent juicier and more hydrated via a dual cooling system.

Two new extractor hobs will also be introduced. The 800 Bridge with eXTractor and the 800 FlexiBridge® with eXTractor have been designed to bring freedom to kitchen planning as people upgrade and make the cooking space more sociable. Using consumer insight to drive the design, the new hobs and integrated extractor fans provide flexibility to tailor kitchens without any restrictions.

“Our aim is to make healthy and sustainable eating desirable, accessible and easier. This year at EuroCucina we are showing new, best-in-class products and concepts that have taken years to develop. They have required us to rethink the ordinary and reengineer every last detail to deliver the extraordinary,” says Patrick Le Corre, Electrolux Senior Vice President, Product Line.

Elica sustainability

After announcing last January the attainment of a suitability certification for hydrogen operation of motors manufactured in its subsidiary company EMC FIME, Elica has been continuing in its path towards environmental impact reduction, thanks to a new electrical energy supply agreement stipulated with Iberdrola, one of the world leaders in renewable energy: in 2022, Elica will be able to reduce its own emissions by over 4,000 tons in Italy, which equals to 20% of the total emissions of the Group. “Elica – said Giulio Cocci, CEO of Elica – is by nature a sustainable company: we have always followed a strategy that adopts ESG principles, which, over the years, has brought us to identify areas in need of improvement and put real actions into place, geared towards reducing our environmental impact. The agreement with Iberdrola comes into play in this specific scenario: we have already started the process in our Italian production sites, therefore we will significantly reduce emissions in our country. As a world leader in our sector, we feel the responsibility of reducing our environmental impact and we are determined to adopt this approach at all business levels and in every area of the world where we are operating. Sustainability is not just a ‘must’ that we intend to pursue with our utmost commitment and pragmatism: we are striving to make it a driver for growth”. Elica has recently established a “Sustainability Committee”, made up of an in-company team, representing all the main business areas, with the aim of identifying the impact areas and sustainable development targets for the upcoming years. In another tangible step towards environmental impact reduction and energy efficiency creation, Elica’s development plans also include investments in new photovoltaic systems, which have already been implemented in its Italian production sites

Miele reducing carbon footprint

Miele takes seriously the goal of reducing its carbon footprint by intervening at different levels on the entire production cycle. As an article in the South China Morning Post explains, the company has decided to purchase the steel necessary for its furnaces from the German steel mill Salzgitter whose production process, as verified by the certification body TUV Sud, reduces emissions by two thirds. of greenhouse gases both thanks to the use of arc furnaces and by using a greater share of scrap metal as raw material.

It is not clear to what extent this ‘green steel’ will be adopted in other productions, given the high cost and still very limited supply. Salzgitter is aiming to use ‘green’ hydrogen as an energy source, reducing the ecological impact of its product to 5% compared to conventional steel. In addition, Miele intends to increase the amount of recycled plastic used from 194 to 7,500 tons / year, especially for the production of vacuum cleaners.

The Gütersloh-based company has been offsetting the greenhouse gases generated by its plants since last year, financing reforestation projects in Mississippi, Uganda and Nicaragua, as well as solar energy plants in India and biogas in Nepal.

In 2021, honey sales rose by 7.5% to 4.8 billion euros and should easily exceed 5 billion in 2022 to reach 8 billion in 2030.

Euronics focus on sustainability

CIH, the electrical buying group, which is part of Euronics, has launched a new campaign focusing on sustainability that will run throughout the year and form a foundation for the brand going forward.

The dramatic jump in energy prices in recent months is part of the rising cost of living for UK consumers who are also increasingly aware of climate change and the general health of the planet.

The Government has introduced extra legislation to ensure that the products that consumers purchase are as energy efficient as possible.

Euronics is well placed to offer advice on the right electrical appliances and how they can be used to best effect to minimise energy and water consumption

“There’s so much information out there on sustainability that it can be a little overwhelming,” said Steve Scogings, chairman of CIH.

“What sets Euronics apart is our agents. They are your local experts and are there to find the most energy efficient appliances to fit their lifestyle and help customers navigate a pathway to a more sustainable future.

“Our ‘Just Ask’ messaging encourages consumers to speak to their local agents and learn more about what can be done and which products will fit their lifestyle the best. We will be providing agents with all the information and collateral they need to support customers with these decisions.”

The aim of the sustainability campaign is to help consumers understand the technologies contribute towards sustainability, and how to use their appliances to maximise energy and water efficiency, as well as the recyclability and the lifecycle of individual solutions.

Euronics has a range of tools available to help consumers understand the latest technologies as well as guidance on legislation.

For instance, Youreko’s Energy Savings Tool will help people realise the benefits of buying an energy efficient appliance. There is support for laundry, dishwasherand refrigeration products.

The Euronics website provides an overview of some of the key technologies available in the latest products including sensor drying technology, auto dosing, heat pump technology and induction hobs. It also includes useful features such as a guide to the updated energy labels, making it clearer for people to understand when they are looking at individual products.

Electrolux unveils a new Product Recyclability Tool

A Circular Initiative event in Stockholm, Electrolux unveiled a new Product Recyclability Tool to support its ambitious circularity goals. The prototype tool builds on the knowledge gathered during the company’s ongoing collaboration with Stena Recycling to explore circular solutions. Stena Recycling collects discarded electric consumer products and breaks them down into raw materials for new products or for energy recovery. “The tool will enable our design and engineering teams to explore recyclability right from the beginning of the design process so we can create products that are even more recyclable, so their components can continue their life as useful materials – says Vanessa Butani, VP Group Sustainability –. The tool is still in the early stages of development and the next step for us will be to open the process to other companies, working together to expand its functionality, data quality and market relevance”. Over the past three years, Electrolux has worked closely with Stena Recycling to understand what happens to its products at their end of life and how it is possible improve product circularity. In 2020, the partnership developed a prototype vacuum cleaner made with 100% recycled materials and reused components and in 2021 a prototype vacuum cleaner that is 90% recyclable.
“Our deep investigation in the vacuum cleaner category has been particularly useful in understanding our material choices and design decisions that benefit both quality and recyclability – says Barry Waddilove, Sustainability Director Development & Collaborations –. In 2022, we are expanding these studies across all our major product categories including dishwashers, fridges and cookers

Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik Garage Innovation Hub, a growing global open innovation platform, has to date interacted with more than 2,000 partners, scouted more than 1,800 startups and developed cooperation with more than 80 startups.

Garage Innovation Hub organized an Open Innovation Day with the participation of a large number of startups, business leaders and investors from around the world in order to contribute to the dissemination of the open innovation culture.

As part of the United Nations Generation Equality Forum commitments, Arçelik plans to reach 7,000 entrepreneurs, 5,000 of whom are women, by 2026, and support them in reaching financial support of approximately $5 million with the Garage Innovation Hub.

Partnering with venture capital funds

“As a growing global innovation platform, together with our nearly 2,000 stakeholders, including mentors, investors, universities, and entrepreneurs from all over the world; we provide business development, access to financial support and mentorship to entrepreneurs, starting from the idea stage,” Arçelik’s chief strategy and digital officer Utku Barış Pazar said.

On the path to becoming one of the leading open innovation platforms on a global scale, Pazar said they have set important goals such as supporting the incorporation of new ideas in many fields like sustainability, artificial intelligence, augmented reality (AR) and virtual reality (VR), marketing and production technologies, and health care, in each of the 146 countries where they operate in the next five years.
Arçelik has over 40,000 employees throughout the world and its global operations include sales and marketing offices in 49 countries, and 28 production facilities in nine countries. It has 12 brands, namely Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance and Voltas Beko.

It is Europe’s second-largest white goods company by market share, based on volumes. Arçelik reached a consolidated turnover of 6.5 billion euros ($6.85 billion) in 2021.

Arçelik’s 29 R&D and design centers and offices across the globe are home to over 2,000 researchers and hold more than 3,000 international patent applications to date