Charlotte Green has been appointed CEO of BSH UK & Ireland.

Charlotte will be taking up the role from September 2026 and joins from Amazon, where she spent 15 years building and leading large, multi-market operations across the UK and Europe.

On joining BSH, Charlotte said: “I have long admired BSH and its brands, both as a consumer and from within the industry, so it is a privilege to be joining the company at such an exciting time.

“I’m looking forward to working with the team to build on the strong foundations already in place, strengthen our position across the UK and Ireland, and continue building close relationships with customers, consumers and trade partners