Miele wins two top honors at the 2026 Brand of the Year Awards We are proud to have been named No. 1 in Dishwashers and No. 1 in Premium Induction Cooktops at this year’s Brand of the Year Awards in South Korea
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Miele Targets ‘End of Housework’ With AI-Powered Appliances at IFA 2026
Miele is positioning intelligent automation as the next major step in home appliances, unveiling a new generation of AI-enabled kitchen and laundry products at IFA 2026 in Berlin.
Did you know that
Some Miele washing machines have a special program for cleaning the LEGO Group® bricks?
Miele Debuts All-in-One Duoflex HX2 at IFA
Miele has introduced the Duoflex HX2, a hybrid Wet & Dry cordless vacuum system designed to combine deep vacuuming and mopping in a single pass.
Featuring the new counter-rotating AquaTurbo attachment for effortless gliding across hard floors, the unit targets major consumer friction points with automated dust emptying, an anti-tangle AutoCut mechanism, and a self-cleaning wet cycle. Miele estimates these maintenance features provide up to 90 days of hands-off care.
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Miele Sets the Tone for IFA 2026 with a Future‑Ready Appliance Line‑Up
The preview highlighted advancements across cooking, laundry, and dishwashing, with AI‑supported features continuing to mature into practical, consumer‑ready tools. Miele’s focus for 2026 centres on connected performance, energy efficiency, and seamless integration into modern kitchen and utility spaces — themes that align strongly with retailer demand and evolving customer expectations.
With IFA now firmly positioned as Europe’s most influential appliance showcase, Miele’s early reveal sets a confident tone. Retailers can expect deeper dives into smart cooking platforms, upgraded heat‑pump laundry systems, and premium built‑in innovations when the full range is unveiled in Berlin this September.
Miele Australia Issues Update on W1 Washing Machine Recall
Miele Australia Issues Update on W1 Washing Machine RecallMiele Australia has released an updated statement regarding its ongoing recall of selected WWG 880 W1 9kg front‑load washing machines, sold in the Australian market between 28 October 2025 and 24 February 2026. The recall relates to a software fault affecting spin‑cycle acceleration, which can cause the appliance to move during operation.⚠️ What’s the Issue?According to Miele Australia, a software error may cause incorrect spin‑speed acceleration, affecting stability and performance. The issue is resolved through a technician‑installed software update.The ACCC recall notice highlights an additional safety concern specific to Australian homes:
If the machine is installed on a platform 15cm or higher without a mounting bracket, it may tilt off the platform, potentially exposing the heating system and causing it to overheat. This creates a risk of injury or property damage.🔧 What Miele Australia Is DoingA Miele technician will install the required software update on all affected Australian units.Technicians will also check installation safety, particularly for machines placed on raised platforms.All affected customers will receive a mounting bracket, regardless of installation type.Miele confirms that current stock on sale in Australia is not affected.🛑 What Australian Consumers Should DoIf your machine begins to move from its installed position, stop using it immediately and switch it off safely.
Miele Australia is contacting all affected customers directly, but anyone who has not been reached should get in touch.Miele Australia Support
Phone: 1300 464 353
Email: resolution@miele-support.com.au
Miele Launches Major European Campaign Showcasing Its HydroClean Technology
Miele has kicked off a high‑impact European campaign to spotlight HydroClean, the brand’s fully automatic cleaning system built into its latest combi‑steam ovens. Running from June to August 2026 across France, Belgium, the Netherlands and Luxembourg, the initiative marks one of Miele’s most ambitious promotional pushes in recent years.
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What HydroClean Brings to the Market
At the heart of the campaign is Miele’s promise to remove the hassle of oven cleaning altogether. HydroClean uses integrated steam generators to project a mix of hot water and Miele’s HydroCleaner detergent across the entire cavity. Users simply choose one of three intensity levels—depending on how dirty the oven is—and start the cycle with a single press. The programme then runs through wash, rinse and dry phases automatically.
This positions HydroClean not just as a technical upgrade, but as a genuine time‑saving innovation—a message that sits at the core of the campaign’s creative direction.
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A Two‑Phase Creative Strategy
Developed with Paris‑based creative studio Kosmo, the campaign unfolds in two distinct waves:
– Phase 1 (June):
High‑impact CGI visuals displayed across major European cities including Paris, Brussels, Amsterdam, Rotterdam and Luxembourg. These striking images are designed to grab attention and introduce HydroClean as a next‑generation cleaning solution.
– Phase 2 (from July):
A shift toward product demonstration, focusing on real‑world benefits and ease of use. This phase leans into online video, social media and influencer‑led content to show HydroClean in action.
The entire campaign is anchored by a bold tagline:
“Vous nettoyez encore… Pourquoi ?”
(“You’re still cleaning… Why?”)
A clear statement that reframes oven cleaning as a task consumers should no longer have to think about.
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A Multichannel European Rollout
Miele is deploying a broad media mix—DOOH, online video, social platforms and influencer partnerships—to ensure the message lands across multiple touchpoints. The strategy reflects a wider trend in the premium appliance sector: brands are increasingly using lifestyle‑driven storytelling to highlight the value of built‑in automation.
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Why This Matters for the Appliance Industry
For retailers and category watchers, HydroClean represents a growing shift toward hands‑off maintenance in premium cooking appliances. As consumers continue to prioritise convenience, features like automatic cavity cleaning are becoming key differentiators in the combi‑steam and built‑in oven market.
Miele’s campaign underscores this evolution, positioning HydroClean as a flagship technology that frees users from one of the kitchen’s most disliked chore
Miele creates an intelligent cooking system where cooktop and cookware work
With the new KM 8000 hobs and M Sense cookware, Miele creates an intelligent cooking system where cooktop and cookware work as one:
✔️ Smart cookware and cooktop working together – automatically adjusting power so nothing burns and nothing boils over
✔️ Full-surface induction for maximum flexibility – place your pots and pans wherever you want
✔️ Intuitive controls and clean design that keep the focus on what really matters: the cooking experience
The result? Less monitoring, less stress – and more time for the moments that happen around cooking.
Now we’d love to hear your take:
👉 Would you trust your cooktop to take over the perfect heat control
Miele EuroCucina 2026
Miele used EuroCucina 2026 to reinforce its position as one of the industry’s most design‑driven and future‑focused premium appliance brands, unveiling a suite of innovations built around flexibility, connectivity and intelligent assistance. The brand’s “Designed to Move with You” concept took centre stage across both its EuroCucina booth and the redesigned Miele Experience Center in Milan, presenting a kitchen that adapts fluidly to modern living.
A Connected, Responsive Kitchen Ecosystem
Miele framed the kitchen not as a static workspace but as a dynamic, evolving environment, where appliances, architecture and user behaviour interact seamlessly. The brand’s immersive stand demonstrated how cooking, storage and living increasingly overlap in compact urban homes and open‑plan spaces.
A key highlight was the KM 8000 induction hob paired with M Sense cookware, a smart system that uses integrated temperature sensors to prevent burning and boiling over—an example of Miele’s push toward intuitive, self‑regulating appliances.
CulinaryCoach: AI‑Driven Cooking Support
Miele also advanced its digital ecosystem with CulinaryCoach, an AI‑powered assistant offering personalised cooking guidance, real‑time answers and automatic transfer of settings to connected appliances. This positions Miele firmly within the emerging category of AI‑supported kitchen workflows.
Compact Living, Elevated
With urban homes shrinking, Miele showcased several solutions designed for high performance in small footprints. The standout was the 14 cm steam drawer, which combines with a compact oven and microwave to create a 3‑in‑1 cooking solution for a standard 60 cm niche—ideal for flexible menu preparation and multi‑zone cooking.
The brand also presented Miele Compact Living: Kitchen Unit powered by Hettich, a modular concept blending appliances, storage and workspace into a single adaptive unit for dense urban environments.
Design‑Led Extraction and New Finishes
Miele expanded its ventilation offering with refined, compact extractor hoods and integrated solutions that blend into cabinetry, supporting the trend toward minimalistic, unobtrusive kitchen design. New finishes, including Pearl Beige, underline the brand’s push toward premium materiality and architectural integration.A compact 60 cm 2-in-1 cooktop with integrated extraction – bringing full functionality into one of the most common kitchen formats.
✔️ A new built-in extractor hood with an elegant glass panel – virtually invisible when not in use. When cooking, the panel folds forward to provide intuitive control and protect the cabinetry.
Both solutions follow one clear principle: the appliance adapts to your kitchen – not the other way around
Miele EuroCucina
Miele used Milan Design Week and EuroCucina 2026 to unveil Designed to Move with You — a holistic vision for a flexible, connected and emotionally intelligent kitchen.
Across both the EuroCucina booth and the redesigned Miele Experience Center in Brera, the brand demonstrated how appliances, architecture and user behaviour can work as one.
Key Highlights
– KM 8000 induction hobs + M Sense cookware: smart temperature control with up to three sensors to prevent burning or boiling over.
– New 14 cm steam drawer: a compact 3‑in‑1 cooking solution when paired with a 45 cm compact oven with microwave. Launching March 2027.
– CulinaryCoach AI assistant: personalised cooking guidance with direct transfer of settings to connected appliances.
– Compact Living design study (with Hettich): high‑functionality kitchen solutions for small urban spaces.
Miele’s concept positions the kitchen as a dynamic ecosystem that adapts to modern lifestyles — blending technology, design and space efficiency in new ways
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