Miele presents Pioneering GmbH

Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.

Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».

In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point

Miele new commercial dishwasher

New commercial dishwashers from Miele’s MasterLine series are the products of choice: The proven fresh water system takes in fresh water for each phase of the programme and uses high temperatures to remove soil and reliably deal with viruses and bacteria. In the course of everyday work, short cycles make for efficient processes. These models are ideal for kindergartens and nurseries.

Thanks to their large touch display, all models from the MasterLine series are intuitive to use, even when wearing gloves. M Touch Basic and M Touch Flex represent two sets of controls giving fast access to favourites and allowing individual adjustment to programmes – intuitive thanks to plain text, symbols and 32 languages. The M Touch Flex version with its colour display takes user convenience to the next level. For example, programme names can be changed in order to eliminate operating errors. The individual stages of operation are explained in short, informative sequences.

The new dishwashers remove 99.999% of most bacteria, even in the ‘Super Short’ programme with its cycle time of only 5 minutes. For verifiable and above-average virucidal efficacy, the Institute for Integrative Hygiene and Virology – InFluenc_H has awarded this series its Virus Seal of Approval in Gold. Security functions enable even greater safety. These include a door lock which prevents unauthorised access during a running programme.

Virus Seal of Approval in Black for particularly high standards of hygiene

In addition to this, the model PFD 407 has been awarded the Seal of Approval in Black which defines even higher standards. This model with its Vario TD programme offers thermal disinfection, otherwise only the preserve of the medical sector, removing even more than 99.99% of enveloped and non-enveloped viruses (for example Corona, Influenza and the Norovirus).

All models clean crockery thoroughly and remove stubborn food residues. Redesigned baskets improving the use of space simplify loading and offer ample space on two rack levels. To ensure that light-weight parts such as learn-to-drink cups and their lids stay put throughout the cycle, Miele offers special-purpose basket inserts. There is also a matching basket for up to 16 bottles or other items such as thermos flasks, guaranteeing thorough cleaning on the inside.

Several models feature Miele’s innovative Dry+ technology. This active drying system extends programmes by 8 minutes and dispenses with the need to use a tea-towel, reducing the workload of staff. Without the least manual intervention, plates, cups and cutlery are ready for use again in next to no time, even if they consist entirely or partly of plastics.

Order cleaning chemicals online

The new MasterLine dishwashers connect to the Miele MOVE online portal. This allows users to track how many machines are in use from the convenience of a smartphone or tablet – even listing which programmes are most frequently used. And there’s another practical feature: The simple ordering of detergents and other chemicals via a direct link to the Miele Professional Shop.

Similarly, process data vital in ensuring hygienic clean crockery, for instance temperatures and cycle times, can be saved with Miele MOVE and, if necessary, exported. This allows users to furnish proof of hygiene programmes having successfully completed.

MasterLine dishwashers can also be installed in a tall unit. These models meet all the provisions of the European Machinery Directive, which is essential if machines are to be used in a commercial environment, and they are made from durable materials. Tested for 28,000 cycles, these machines guarantee spotless crockery for many years.

Company profile: Miele is the world’s leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Their product portfolio also includes dishwashers, air purifiers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications. Founded in 1899, the company has eight production plants in Germany, one each in Austria, the Czech Republic, China, Romania and Poland as well as two production plants belonging to its Italian medical technology subsidiary Steelco. Sales in the 2021 business year amounted to around € 4.84 bn. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 22,300, of which approx. 11,200 employees work in Germany. The company has its headquarters in Gütersloh in Westphalia.


Your contact
Anke Schläger
+ 49 5241 89-1949

Media information
Hygienically clean and dry crockery, thanks to innovative technology: Installed in nurseries, a Miele fresh water dishwasher from Miele’s MasterLine series takes the workload off staff, freeing up more time for the care of little ones. (Photo: Miele)
Thanks to their large touch display, all models from the MasterLine series are intuitive to use, and can even be operate

Miele MOVE portal

Miele’s MOVE portal is available for all Miele laundry machines from the Little Giants and Benchmark generation, catering for load capacities of 6 to 20 kg (washing machines) or up to 44 kg (dryers). This platform for PCs and mobile devices allow professional users to get information quickly and easily on which washing machines are running, when the dryer has finished, how high the consumption is etc. Where necessary, relevant messages are sent direct to a smartphone or tablet, for instance informing users when a washing machine or dryer can be unloaded. The direct link to the Miele Professional webshop is helpful in terms of supply management, simplifying the re-ordering of consumables such as detergents. “Miele MOVE – the company explains – also allows the monitoring of the key process data which is essential in producing hygienically clean laundry, for example temperatures and times. Programme data is also quickly exported and saved. This, for instance, allows proof to be furnished that disinfection programmes were successfully completed. In addition, further economies can be pinpointed by archiving and evaluating operating data”. Besides, error messages are sent direct by the client, consent permitting, to a designated contact in Miele Service or to a certified Miele service agent, without having to pick up the phone. Thanks to the data transmitted, the cause is immediately visible to staff, facilitating a fast and targeted remedy – either in the form of a service visit by a trained technician with the necessary parts on board or self-help instructions over the phone. The use of the basic version of Miele MOVE is free of charge. A monthly fee is only levied from the fourth machine connected onwards. The platform is now active in numerous countries: further markets to follow

Miele heat-pump dryer

Miele heat-pump dryer save more than € 1,200* in energy costs over ten years

Hanging laundry out to dry in a heated room is not a good idea in winter – and not sustainable, either. After all, evaporating the moisture in laundry results not only in mould indoors but also in increased heating costs. Removing moisture from laundry followed by the need for airing rooms requires additional energy input. A proven and, on balance, more climate-friendly alternative during the cold season is an energy-efficient heat-pump dryer which not only uses energy sparingly but is also fast and convenient and leaves laundry soft and bouncy.

Drying laundry involves evaporating moisture, a process which requires a lot of energy. A heat-pump tumble dryer therefore represents a milestone in the quest for sustainability in laundry care as this approach recuperates the energy from the moist, warm drying air of the laundry in the drum and reintroduces it to the process via a heat pump. This, in turn, significantly reduces the energy needed to heat up more air. As a result, top Miele models equipped with a heat pump today overshoot the A+++ rating for energy efficiency by a margin of 10%, whilst conventional condenser and vented dryers only achieve, at best, a B rating. Consequently, a highly efficient heat-pump dryer from Miele cuts energy costs over a 10-year period by more than € 1,200* – compared with Miele condenser dryers without a heat pump. For this reason, these less efficient versions were entirely removed from the programme range last year.

And, what’s more, Germany’s consumer watchdog Stiftung Warentest has confirmed once again that Miele dryers are particularly energy-efficient. The Miele TEF 775 WP was the sole winner in the September 2022 issue of their ‘test’ magazine, saving up to € 174** in electricity costs over ten years. The other Miele models in the test were also the only ones to be awarded a ‘Very good’ (1.5) for their environmental properties. Moreover, the Miele dryers were the only models tested to achieve an A rating for condensation efficiency, with more than 90% of the water evaporated being recaptured. This means that heat-pump dryers from Miele are particularly tightly sealed and therefore release only extremely small amounts of moisture into the room and hence very effectively avoid problems with mould over their long life cycle.

But it is not only energy efficiency which ensures sustainability: the use of materials which go easy on resources and a long life cycle are also important contributing factors. A significant contribution to this is made by the floor module, which was developed from scratch and whose plastic is enriched with nitrogen in an innovative manufacturing process. This saves 30 percent of material – while at the same time improving stability. In addition, the climate-friendly refrigerant R290 is used. Both the new base module and R290 are also used in almost all Miele dryer models.

As the only manufacturer in its line of business, Miele tests its dryers for a life cycle of 20 years. To test this life expectancy under representative, real-life conditions, Miele performs a battery of challenging and strenuous endurance tests to simulate 5 cycles per week or a total of 5000 programme cycles.

‘DryCare 40’ gently dries even delicate fabrics

The DryCare 40 option ensures that all items of clothing washable at 40°C can be tumble-dried without the least worry – even if textiles are not approved for machine drying according to the wash-care label. This is facilitated by reducing the air temperature during the drying process to ensure that delicate fabrics are dried so gently that damage can reliably be ruled out. DryCare 40 can be selected in a whole series of programmes such as Cottons, Minimum Iron and Shirts. This subjects fibres to no more strain than necessary and guarantees that garments keep their shape and remain soft to the touch.

Further convenience is offered by the SilenceDrum, which is only available from Miele: Buttons and zips are known to be a source of annoying noises. Thanks to a special design in which the drum is partially lined on the outside with insulating felt strips, such noises are noticeably reduced by the SilenceDrum.

Unnecessary washing can be avoided by the PowerFresh feature. Garments which, for example, have been sitting around in a cupboard for a long time can be freshened up to remove any odours they may have absorbed. This approach involves the inclusion of a moisturising phase before drying commences. Steam makes for better heat transfer to the load, thereby releasing and removing odour molecules more efficiently. The PowerFresh extra unfolds its full potential in combination with the DryFresh flacon, which additionally neutralises odours and leaves behind an unobtrusive, fresh fragrance.

*Consumption according to energy label: TDA150 C: 494 kWh/year, TWF760 WP: 161 kWh/year, TCA230 WP: 208 kWh/year. / Energy costs for the next 10 years calculated with an average price of 43 cent per kWh: TDA150 C: 2.124,20 €, TWF760 WP: 1.431,90 €, TCA230 WP: 1.229,80 €.

Miele Bluewater Christmas

Wednesday 9th November Miele London launched their exclusive Christmas activation at our Experience Centre in Bluewater.

Miele wanted to activate a show-stopping window to encourage consumers to experience Miele. The Miele Kaleidoscope is a visual metaphor for bringing to life ‘extraordinary’ and the design evokes a sense of festivity. The concept of the Experience Centre is to really bring the Miele brand to life. It’s a destination of discovery, where consumers can truly experience how extraordinary products are for themselves.

Miele Hong Kong in 25th

Miele Hong Kong celebrates its 25th anniversary! 🎉

Since 1997 Miele Hong Kong – as their second Asian sales subsidiary – has been successful in many ways: the team has opened up the Asian market with our domestic appliances and established a flourishing project business. To mark its anniversary, Miele Hong Kong invited over 100 employees and business partners to celebrate – despite social distancing measures still in force. To bring it further, they also set up a Miele Longevity House – a brand roadshow with interactive installations and inspiring workshops to introduce a sustainable living style in the modern home environment.

ThyssenKrupp will supply green steel for Miele

ThyssenKruppSteel Europe and the German producer of household appliances Miele Group have signed a memorandum of understanding on the supply of green steel from the iron direct reduction plant in Duisburg. The enterprise to be launched in 2026, reports the Thyssenkrupp website.

ThyssenKrupp will supply its patented Bluemint steel for the home appliance producer. In the following years, the volume of purchases will gradually increase. By 2030, Miele and Thyssenkrupp plan to switch 100% to Bluemint.

By 2030, the German producer of household appliances aims to reduce carbon emissions from its devices at the stage of use (Scope 3) by another 15% compared to 2019. Miele has already signed similar agreements for the supply of low-carbon steel with Germany’s Salzgitter AG (in 2021) and Sweden’s H2 Green Steel (in May 2022).

Miele HydroClean ovens

Miele premium German brand was the new ovens with the HydroClean function, which ensures fully automatic and truly effective washing of the baking space. The oven is connected to water and has a washing system inside, which sprays the entire space with water and applies cleaning foam to it. Dirty water is discharged into the waste. Of course, the oven offers steam functions, automatic programs and many other smart functions. In the tube segment, Miele is expanding its offer with new, more affordable models with steam functions

Miele free standing refrigerators K 4000

Maximum energy efficiency for many years: the new generation of Miele “K 4000” free-standing refrigerators has new, high-quality insulation technology.

The new generation of free-standing refrigerators “K 4000” from Miele. ©Miele

The decisive factor is that the insulation technology keeps energy efficiency at a high level over the long service life of Miele appliances. With “PerfectFresh Active”, “K 4000” also offers outstanding storage conditions for fruit and vegetables. The focus here is on insulation panels with silica (silicic acid). The material forms the core of the vacuum insulation panels that keep the cold inside the refrigerator and the heat outside the appliance.

This material not only enables a highly effective, but also much thinner insulation than the usual insulation foam. The associated space saving benefits the interior to the fullest extent, so that there is plenty of space for refrigerated goods even with the particularly elaborately insulated appliances in energy efficiency class A. With “PerfectFresh Active”, “K 4000” also offers outstanding storage conditions for fruit and vegetables.