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Soocas presents new lightweight high-speed hair dryer

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The new Airfly P1 high-speed hair dryer by Soocas sports a compact and lightweight design from Porsche subsidiary FA Porsche

Soocas has announced the latest addition to its small appliances line-up, Airfly P1, a high-speed hair dryer designed by premium design agency FA Porsche, a subsidiary of automaker Porsche AG. With a streamlined modern design, the new dryer takes up one third of the volume of a traditional low-speed hair dryer, and it can dry hair in 5 minutes and under.

Soocas Airfly P1 hair dryer

New Airfly P1 hair dryer | Credit: Soocas

Sleek and compact

According to the Chinese personal care specialist, the inspiration behind the design of its new hair dryer is high-speed premium cars. FA Porsche, as a design branch of Porsche AG and an agency that prides itself on combining form and function, having created designs for appliance manufacturers such as Siemens and Panasonic, was just the company to create it.

In line with its aerodynamic vehicle inspiration, the new dryer’s body is made of automotive-grade aluminium alloy and boasts a futuristic streamlined design. The Soocas Airfly P1 is also compact and lightweight. Taking up about one third of the space of a traditional hair dryer, it measures no more than 2.24 x 4.56×9.34 inches and weighs in at just 0.87 pounds.

“The Soocas development department was able to make the hair dryer lighter, quieter and more powerful by restructuring the components. Our task was to develop a design for the technical components that would meet the target group and the requirements of a new, high-priced hair dryer in a class of its own,” FA Porsche said.

Quick drying

Thanks to what the company is calling Airfly P1’s “ultra-high wind flow,” the new dryer is able to provide a wind speed of 70m/s compared to a traditional low-speed hair dryer’s 18m/s.

Moreover, a built-in microprocessor chip allows for intelligent temperature control, monitoring the temperature in real-time 100+ times per second. The strictly monitored temperature of the dryer is around 70°C and as compared to traditional low-speed hair dryers, it can reach up to 100°C.

These new features reduce drying time considerably: one minute for short hair, three minutes for shoulder-length hair and five minutes for long hair.

Healthy hair

The Airfry P1 will also contribute to making its users’ hair silkier and shinier, the company said. This is achieved by increasing moisture by 4.6 times, smoothness by 19.7%, and shininess by 17.8%. In addition, the dryer’s high-speed airflow transports plasma from hair roots to hair tips, tightens cuticles, and makes the hair twice as smooth as ordinary negative ion hair dryers.

Focused on personal care

Since its creation in 2015, Soocas has been producing electronic personal care products such as electric toothbrushes, water flossers, shavers, and hairdryers for its own brand and for other Chinese appliance makers like Xiaomi. Apart from its main range of products, Soocas offers complementary products such as toothpaste, mouthwash, and hair essential oil.

The firm promotes a “just one more step in personal care” vision that combines innovative technology with sleek designs in order to allow its users what the firm calls “simpler and more enjoyable personal care routines”.

The AirFly P1 is the first product in a new hair dryer line, designed with a high-price market segment in mind. One of the company’s previous hair dryer models won an IF design award in 2018 and was described by iF Design Foundation as a breakthrough in styling and function that was “more fashionable and beautiful than traditional hairdryers”. The award praised the dryer’s wind speed and air volume, claiming they were superior to traditional dryers and applauded the high-end user experience provided by the dryer at a lower price than comparable dryers on the market.

Jura E6: The barista experience at home

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 Jura E6 is a new coffee machine that boasts an innovative design and advanced features that make it easy to prepare a wide range of coffee beverages, from classic black coffee to the ever-popular cappuccino.

The Jura E6 is designed with an emphasis on sustainability and premium craftsmanship, with a timeless and elegant design that will look great in any kitchen. The machine exemplifies the innovation and quality that defines the Jura brand, and it is built to last.

One of the standout features of the Jura E6 is its Professional Aroma Grinder, which ensures more aromatic coffee through more consistent grinding. With Jura, coffee is always freshly ground, not capsuled – for the richer taste and eco-friendly appeal of brewing directly from fresh, whole coffee beans, or optional pre-ground.

The device also enhances the cappuccino experience by creating fine milk foam and offering an extra shot function for more intense flavour and aroma. The coffee machine is also WiFi compatible using WiFi Connect, which gives multiple users the ability to control the machine from a smartphone or tablet using JOE, an exclusive Jura app – to personalise favourite beverages, initiate brewing, view maintenance instructions and videos, and more.

The Jura E6 is also designed with the user in mind, with a sophisticated operating concept and straightforward user guidance that make coffee preparation simple and personalised. The machine features a 2.8-inch colour display that makes it easy to prepare café quality coffee, with eleven beverage choices from espresso to an espresso macchiato. Users can customise their brew by choosing from ten programmable coffee strength intensity levels and three programmable temperature settings. Coffee strength can also be adjusted individually with each cup. This versatile machine can also deliver hot water for tea or Americano, with three programmable hot water temperatures.

The machine has a 64 oz. water tank and 10 oz. whole bean container, for ample capacity for daily use or entertaining. The Clearyl smart filter maintains water purity as part of the brand’s commitment to maximising quality and taste. The E6 features integrated cleaning cycles and includes a container for milk system cleaning.

The Jura E6 is available in three different colours: Piano White, Platinum, and Dark Inox. With its innovative features, timeless design, and commitment to sustainability, the Jura E6 brings the barista experience home.

Jura E6

The Jura E6 brews classic black coffee specialties to perfection – and it makes it easy to enjoy the ever-popular cappuccino, thanks to its innovative Easy Cappuccino function. The 2.8-inch colour display makes it easy to prepare café quality coffee, with eleven beverage choices from espresso to an espresso macchiato.

Marks electrical

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Online electrical retailer Marks Electrical Group reported record full year revenue of £97.8m, according to a trading update for the year to 31 March 2023.

The results represent a growth rate of 21.5%, up from £80.5m in 2022.

The firm is now expecting to achieve a full year Adjusted EBITDA exceeding £7.5m.

“We are delighted to finish the year with revenue growth of 21.5% to a record £97.8m, especially against the prevailing economic back-drop. This further demonstrates the strength of our business model and the attractiveness and advantage of our market-leading customer offering, as more people continue to discover our brand up and down the country,” Mark Smithson, chief executive officer, commented.

Marks Electrical Group recorded a strong trading period in its fourth quarter, with 20.0% revenue growth to £24.8m – up from £20.7m during the same period in 2022.

Electrolux Group develops first stick vacuum cleaner with no paint

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Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. This is the first time that an entire vacuum cleaner range – of six different colors – has been launched on the market with different recycled plastic formulations to obtain the colors without paint.

A paint-free surface removes the use of chemicals while also reducing CO2 by not having to manufacture paints in the first place. The colors are created by new recycled plastic formulations and the range uses between 43% and 49% recycled material by weight depending on color and nozzles. suction power of the vacuum cleaner is increased by 20% with a new bristle nozzle to pick up dust better and the vacuum has a sealed filtration system to remove up to 99.9% of particles between 0.3 µm-10 µm from the home environment. The vacuum is also designed with a unique hand unit design that acts as a sound muffler for noise reduction. By promoting better air quality and less noise, the vacuum cleaner contributes to improved wellbeing in the home.

Additionally, the battery run time in handheld mode is improved to up to 55 minutes on a single charge.

The range goes by various commercial names in different markets. It was launched as the Electrolux UltimateHome 700 in Asia Pacific & Middle East and Africa in 2022. In Europe, the range is being launched under different names under the Electrolux and AEG brands, such as Clean 600, Animal 600, Hygienic 600 and Hygienic 6000. It will come to Latin America later in 2023.

Electrolux Archdaily website

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This week marks a significant milestone as we unveil our new Electrolux Group microsite on the ArchDaily website: https://www.archdaily.com/catalog/us/companies/2472/electrolux-group


The microsite boasts an extensive collection of cutting-edge products from Electrolux and AEG brands, while also highlighting several building projects and designs that have incorporated our built-in kitchen appliances.

ArchDaily, with nearly 18 million monthly visitors, is the world’s most prominent and reliable architecture platform. Our inclusion on their platform demonstrates Electrolux commitment to providing high-quality, innovative solutions for the architectural community and beyond.

Hisense Europe special day

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5th April was special day for Hisense Europe. Not only that on that exact day Gorenje brand celebrated its birthday, but on same day They had special visit from Slovenian Nordic national team – top ski jumpers, cross-country skiers and nordic combined, at our European headquarters in Velenje (Slovenia). This year’s visit was a double celebration – the medals that our Nordics won in Planica, and on the very day of their visit, Gorenje brand also celebrated its 73rd birthday, which as the proud sponsor of the Slovenian Nordic national teams has been for more than 30 years.

Although they are “old acquaintances”, this year we were also able to show the Nordics something new – the Hisense R&D Center, where they were welcomed by Dr. Boštjan Pečnik, Hisense Europe Executive Vice-President, responsible for Research and Development who presented the R&D Center, and Alenka Potočnik Anžič, Hisense Europe Marketing Director. “I am happy that we have been a long-standing partner of the Nordic national team, for more than 30 years and we are proud of it. It is about a kind of sustainable responsibility towards the environment in which we operate in Slovenia. We proudly support you and sincerely wish you both sporting and personal success in the future,” said Alenka Potočnik Anžič.

The Nordics team also got to know our design team, which made design for a ski jumping helmet for this year, which symbolizes an eagle. “We couldn’t have chosen a better sponsorship,” said Matevž Popič, head of Product Design at Hisense Europe. “We are all already like a family and we are happy to follow your successes and we will continue to cheer you on your way.”

After visiting every corner of our huge company in Velenje, Slovenian Nordic team stopped to visit local Handball Club Gorenje Velenje, which Gorenje brand is sponsoring for over 30 years as well.

LG Electronics Ranks 1st in World Home Appliance Market Single Brands in 2022

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Haier took first place in terms of sales in the global home appliance market in 2022. This is the result of making a series of M&A deals with GE based in the United States, Fisher & Paykel based in New Zealand and Candy, based in Italy. By brands rather than sales revenue, LG Electronics maintained its No. 1 position.

According to Haier’s business report on April 4, sales of Haier’s home appliance division, excluding electronic parts and TVs, were tallied at 227.94677 billion yuan (about 43.7658 trillion won or US$33.3193 billion) in 2022. During the same period, sales of LG Electronics’ H&A Division in charge of the home appliance business amounted to 29.8955 trillion won (US$22.7613 billion), falling behind Haier by 14 trillion won (US$11 billion). Whirlpool recorded 25.4834 trillion won (US$19.4021 billion). A year ago, in 2021, Haier also took the world’s No. 1 spot in household appliances. At the time, its sales were about 39.2187 trillion won (US$29.8680 billion), a difference of more than 12 trillion won from LG Electronics’ 27.1097 trillion won (US$20.6461 billion).

Among Korean companies, LG Electronics surpassed Whirlpool in the United States in terms of sales, becoming the global No. 1 home electronics company for the first time in 2020. It maintained its No. 1 position for two consecutive years until last year. However, this is the result of overlookingoverlooking Haier, which is relatively unknown in Korea. “It is difficult to directly compare Haier’s group sales, which are the consolidated sales of several brands such as GE, which Haier took over, and LG Electronics’ sales are sales posted by one single brand,” LG Electronics said with reference to this.

Haier rose to prominence on the world stage when it bought foreign home appliance companies. After buying Japan’s Sanyo, it even took over the home appliance division from GE in the United States in early 2016. As of the end of 2014, before GE was in talks with Haier over selling off its home appliance business unit from GE, the unit’s sales sat at 9 trillion won or about US$8.44 billion. Haier has grown tremendously since the acquisition of the unit from GE. Haier’s home appliance sales jumped 1.5 times from about 12 trillion won (US$9.1 billion) in 2015 just before the acquisition of the unit to 18 trillion won (US$14 billion) in 2016.

Haier’s purchases of overseas home appliance companies were made in order to break away from its low-priced brand image as a Chinese company as well as to increase its size, analysts say. Recently, Haier is focusing on the smart home business while emphasizing its Internet of Things-based premium home appliance strategy.

Miele subsidiary Agrilution ends business with automated greenhouses

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Daily freshly harvested salads and herbs from an automatically controlled greenhouse (‘Plantcube’) – with this concept, the Munich-based start-up Agrilution wanted to bring the idea of vertical farming into the home. Since the end of 2019, this has been happening under the umbrella of the Miele Group. Now, the Gütersloh-based household appliance company has announced that it will no longer be continuing the business with the Plantcubes due to a lack of economic prospects. This affects almost 40 salaried as well as additional student employees, who have been given notice of termination due to the closure of the business on June 30, 2023. The approximately 650 users, who also purchased their seeds (‘Seedbars’) through Agrilution, will soon receive an offer to buy back their equipment.

Experts understand ‘vertical farming’ as the space-saving supply of fresh food via large, multi-storey greenhouses. Agrilution itself was founded in 2013, but then had to file for insolvency proceedings in 2019 after a financing round could not be realised as planned. After the opening of insolvency proceedings, Miele took over the brand, the know-how and almost all employees in a so-called asset deal and transferred them to the newly founded 100% subsidiary Agrilution Systems GmbH.

Over the past few years, with intensive financial and technical support from Miele, work has been done to guide the business model, product portfolio and workforce into a sustainable marketable future. ‘Unfortunately, however, it has since become apparent that demand has fallen far short of expectations,’ says Gernot Trettenbrein, Senior Vice President New Growth Factory, amongst others responsible for new business areas at Miele. In addition, this product was marketed at over 3,000 euros due to its technical complexity.

In order to make the Plantcube attractive to broader target groups, an additional series was to be launched at a significantly lower entry price. However, this could no longer be realised due to the skyrocketing costs of materials, energy and logistics. As a result, after careful consideration of all available options, the decision was made not to pursue the plantcube business any further. In conjunction with this, Agrilution’s business operations will cease on June 30, 2023. Miele would like to thank the Agrilution team for their dedicated service and wishes all employees the success they deserve in their future careers.

The dealers who marketed Agrilution’s Plantcube as resellers have already been informed separately by Agrilution, as have all end customers and other users. Furthermore, the company has announced that it will buy back all Plantcubes that are in use or still in stock. Detailed offers will follow within the next few weeks