Haier group release You Tube IFA2023 video
After a two-year wait, from 2 to 6 September Haier Europe takes again the spotlight at the IFA in Berlin, the most important exhibition dedicated to the world of technology, innovation, and the best of consumer electronics.
It is a major stage to present to the world new solutions where IoT plays a key role in environments designed especially for Candy, Hoover, and Haier. Consumers are invited to have this new home experience, starting from these products which not only feature a functional aspect, but also a captivating and renewed designWith the concept “Connect to Extraordinary”, Haier Europe will welcome guests in Pavilion 3.1, which includes a 3700 sq. metre-area and conveys a new vision of smart home. A journey through connectivity where the main stages are product innovations designed with technological solutions that come alive interacting with visitors, through their involvement in unique moments.Candy, Hoover, and Haier are shown in three distinct macro-areas, dynamic and connected places, with three immersive pathways articulated also through dedicated stations to discover the range innovations and essentials. Events, entertainment, international show cooking will contribute to offer an engaging user experience.
“IFA in Berlin is a unique occasion for us to present our innovations and leadership. An international event that (not only) the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience” stated Giampiero Morbello, Head of Brand & IOT Haier Europe.
On September 1st at 3 PM CEST, a press conference will be hosted by Haier Europe CEO, Yannick Fierling, during which stakeholders will be taken through the company’s growth strategy and leadership in IoT and connectivity as well as the new and outstanding products and solutions that have led Haier Europe to be the fastest growing company in Europe, according to GFK.
Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.
A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.
The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.
Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.
Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.
All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.
2021 was an exceptional year for Haier Europe as we have recorded an outstanding financial performance yet again.
✅ RMB Sales Revenue of 19.74 billion in 2021
✅ 20% growth year-on-year
✅ Market share of 8.1% in Europe
✅ 4.5 connected users on the #hOn app
Haier announce that their cooling factory in Ploiești, Romania 🇷🇴 started production! The Romanian plant is our first-ever cooling production facility in the EuropeanUnion, which will allow us to shorten our logistics and time to market, in line with our vision to be the first consumer choice for smart home solutions.
Best-in-class refrigerators for the 3 pan-European brands #Candy, #Hoover and #Haier
The biggest cooling export hub for Haier in Europe
Haier Europe announces that construction of the first Haier refrigeration production facility in the EU is proceeding according to schedule, with production expected to start in late Spring 2021.
This production facility will manufacture best-in-class refrigerators, both built-in and freestanding for Haier Europe’s 3 brands – Candy, Hoover and Haier – with a focus on connectivity and preservation.
This large investment project exceeds EUR 70 million. The factory will have 63,000 square meters floor space on a total land of 130.000 square meters, located in the Allianso Industrial Park at Aricestii Rahtivani, near Ploiesti, 70km away from Bucharest.
The new factory will employ nearly 800 people – at full capacity – for an expected production of 600,000 units after 2022. The factory design, which is based on modular approach, will allow an expansion up to 1 million units at full capacity.
“We are happy to have chosen Ploiesti for our first cooling production facility in the European Union. This project will make Romania a strategic hub for Haier Europe and will play a key role in its strategy to become one of the top 3 leaders in the industry by 2023. With its large production capacity, technology transfer and logistic features, we are confident this facility will be a first class project that effectively shows our ‘zero distance to consumers’ philosophy”, says Alessia Ianni, Cooling Technical Operation Director at Haier Europe and Managing Director at Haier Tech Romania.
The Romanian plant will be a world-class facility featuring premium production processes brought by Haier’s advanced R&D, manufacturing capabilities and know-how. Its strategic central location, technology and efficiency will enhance Haier’s ability to serve customers in the region. This key project represents a strategic pillar in the leadership’s consolidation path of the Company in the refrigeration segment worldwide and in the execution of Haier Europe’s vision to become the first choice for consumers for smart home.
Haier Tech factory in numbers:
70+ million euros investment
63,000 square meters Floor Space
130000 square meters of land
800 new jobs
Up to 1 million fridges/year produced
Haier Tech Romania, a subsidiary of the China-based global appliance manufacturer Haier Group, announced that works on the first Haier refrigerator production facility in Europe advance according to schedule, and the factory will begin operations at the end of spring 2021.
The new plant will produce both built-in and standard refrigerators for Haier Europe’s three European brands – Candy, Hoover, and Haier.
“This large-scale investment project exceeds EUR 70 million. The 63,000 sqm plant sits on a 130,000-sqm plot in the Allianso Industrial Park in Aricestii Rahtivani, near Ploiesti,” the company said in a statement
According to the source, the new facility will hire almost 800 people at maximum capacity for an estimated output of 600,000 units after 2022.
At IFA 2020, the Haier Group presented
Candy Nova, the world’s first washing machine without a physical interface that can only be controlled via smartphone. It’s an interesting design choice, fully interpreting the new smart-home zeitgeist. As Haier’s European CEO, Yannick Fierling, explained, 21% of the company’s smart washing machine users now use only their smartphone to select a program and start a wash: that’s three times more than 2018. Candy Nova can be fully controlled through the new hOn application for iOS and Android, the software that acts as a control hub for the ecosystem of all the Chinese group’s products, like all other Haier, Candy, Hoover and Ge connected appliances the full control of a washing machine to an app is a brave marketing choice. It might deter less tech savvy consumer from a purchase, but it definitely makes sense for a lot of millennials and late-millennials, which is a big enough target group. Moreover, according to Haier’s market research, 70% of users consider adding new washing programs to their appliance to be a useful feature. Candy Nova perfectly embodies Haier’s new philosophy, which sees the connected and smart design of its appliances as a meaningful growth opportunity. The goal, as Fierling told us during a recent interview at IFA, is to stop selling just “the technology” and start instead selling experiences that can be customized by each user according to their specific needs. An interesting perspective that not only makes home appliances more functional, but also allows the company’s business model to adapt to a future where the sale of digital services will be as important as the sale of the home appliance
Voice command: manage appliances only by voice
Smart home . A concept that is coming into our daily lives with arrogance, revolutionizing the way we interface with domestic technology and housework. Part of the credit is also given to the prices of smart devices , which have fallen considerably in recent years, ceasing to be luxury items to become simple accessories that more and more families can afford.
And therefore voice-controlled appliances , which can be operated via the smartphone to allow remote control of the home, are no longer things for Hollywood movies but an integral part of everyday life!
Voice control is one of the most useful and interesting features that smart appliances can offer. For example, did you get the ingredients for tonight’s dinner but don’t remember all the steps anymore? A doubt about which is the best program to wash your favorite sweatshirt? No problem! Associated ovens and washing machines , such as RapidÓ products and the first range of connected ovens , meet these needs. Let’s find out together!
The RapidÓ washing machine has a Wi-Fi connectivity system that makes it even easier to use. Thanks to the Candy simply-Fi app , you can ask the washing machine to access a series of recommendations and advice on the best wash cycle or on removing stains, just to give an example.
Try to imagine: you are preparing a gourmet pizza for this evening or you have your hands full and you suddenly have a mental emptiness … What ingredients were used for the recipe? With Candy’s first connected oven , you can ask these questions directly to your appliance and know what (and how) to cook using only the item. The Candy simply-Fi app will respond with the right recipe or advice you needed.
Haier Europe has recently gathered its clients at the Príncipe Pío Grand Theater in Madrid to present their latest releases of the Haier , Hoover and Candy brands , as well as to share the company’s commercial and communication strategy.
Regarding novelties, two star products of Haier stand out: on the one hand, the side by side model HB25FSNAAA, one meter wide, equipped with technologies such as Fresher Techs and with Iconic Black finish; on the other, stands out the Super Drum washer HWD100-BD1499U1, with capacity of 10 kg of washing + 6 kg of drying, wi-fi connection, i-Refresh, Smart Duo Spray and ABT antibacterial treatment. Both models offer a lifetime guarantee.
For its part, Hoover has presented the folding broom H-Free 500, with autonomy of up to 40 min. and only 70 cm in height.
Candy is still betting on connectivity in all its appliances, from the kitchen with its new wifi oven, going through the cold and even washing, where the range of Rapido washing machines and Brava dishwashers stand out.
The company has also announced the new spot of the Haier brand that focuses on clearly conveying the main benefit of Fresher Techs technology. For Candy and Hoover, the group is committed to a 12-month campaign of visibility in the press, digital media, radio and outdoor. It has also announced the opening of the new commercial office of Haier Europe in the Paseo de la Castellana in Madrid, the sponsorship of Candy in the cooking school “Apetit’Oh!” And the start of a road show that will go to several cities Spanish