Gorenje reinforces its position in Middle East

European home appliance manufacturer Gorenje has announced a long-term strategic partnership with Better Life, a premium specialist home appliance retailer, to further its reach in the UAE.

As part of a long-term commitment to the region, the brand also announced its association as an official partner of the 2022 FIFA World Cup.

Through the Better Life partnership, Gorenje aims to increase its distribution and service networks as well as create compelling value for its consumers. Products from Gorenje will be available in Better Life e-commerce and retail stores at Mall of the Emirates, City Centre Mirdif, Deira Outlet store, Abu Dhabi Mall and Dalma Mall, among others.

With its ongoing global sporting event partnerships and newly announced official sponsorship announcement with 2022 FIFA World Cup, Gorenje anticipates creating a significant branding impact to further its growth and sales across the region. 

“At Gorenje, we aim to identify partnerships that enable us to stay at the forefront catering to the consumer needs of the industry,” said Jason Ou, Managing Director, Gorenje Gulf. “Today, we are delighted to announce our partnership with Better Life, home to the world’s best brands in kitchen appliances, to further our prospects in UAE – one of the key markets for Gorenje. Partnering with Better Life gives us unrivalled networks and routes to market our products and boost our presence all across UAE.

Hisense Europe group

In 2020, Hisense Europe group generated under two billion euros in sales revenue, of which more than 97% was in the household appliances sector. One billion of the mentioned sales revenues was generated in the markets of Western Europe market, more than 800 million euros in Eastern Europe and the remaining part in the rest of the world. Production company Gorenje generated 1.19 billion euro in sales revenue last year, which is a 42.3% increase compared to 2019.

2020 was the first year of operation within the newly established Hisense Europe Group, which includes all the company production, service, sales companies and subsidiaries in Europe and geographically covers Europe and the CIS region (Central and South-Eastern Europe, the Baltic States and the countries of the former Soviet Union). The corporate structure has been simplified, which enables more efficient business management, and business results have significantly improved since the second half of 2020.
«Last year – the comapny explains -was extremely demanding for production. From March to May, when the coronavirus epidemic swept across Europe, orders fell sharply (by as much as 65%), while three to four weeks of production shutdowns at all production sites led to extremely low levels of production and capacity utilization. With timely measures in response to the outbreak of the pandemic and the adjustment of sales strategies, we managed to create new opportunities and quickly increase sales and business volume. We were in close contact with our customers at all times and kept them informed on a daily basis about the state of supply chains in Europe and China».

«Moreover – the company goes on – Slovenia becomes Hisense’s global R&D center for kitchen appliances. Last year, Hisense Europe group invested 42 million euro in research and development activities, of which almost 12 million euro in new product development. By investing in R&D, we are improving the competitiveness of our products to support growth and structural improvement in sales. We increased the number of R&D employees to close to 400. In June 2020, we established Hisense’s global R&D center for the development of kitchen appliances in Velenje, which we are still staffing and employing engineers, graduate engineers and masters in mechanical engineering, electrical engineering, mechatronics and computer science

Gorenje’s cooking appliances factory produced the millionth cooking appliance this year

On October 19, Gorenje’s cooking appliances factory produced the millionth cooking appliance this year. Never in the history of Gorenje have we reached this annual milestone so quickly, as we usually reached one million manufactured appliances only at the end of December. We donated the jubilee cooking appliance to our colleague Dragica Senić from the galvanising plant.

Orders and consequently production volumes increased after the takeover of Gorenje and the arrival of the new owner Hisense, so that last year we manufactured the millionth device much earlier as usual (in November), and this year, despite a severe crisis due to the coronavirus pandemic when in March we had to shut down factories for three weeks, the millionth cooking appliance was produced as early as October 19th.

“In the spring, we almost gave up hope because of the coronavirus situation, as orders were reduced overnight to practically zero,” says Rok Borovnik from Production Planning at the Cooking appliances factory. “Nevertheless, we picked up quickly, sales secured new orders and based on the good results of increasing productivity and good work of our production workers we immediately made up for the lag and fulfilled our obligations to the Sales department and thus to our customers.”

In August, we received a record amount of orders, for certain types of appliances up to 25% more than last year. From July to August 2020, the quantities increased from 110,000 appliances per month to more than 180,000 appliances and from here only increased further. In September, we reached a record of 184,324 manufactured cooking appliances. As a result, we also manufactured the millionth appliance on October 19, thus setting a new milestone in Gorenje’s production. But we already have new records in sight, as the annual amount of cooking appliances produced (1,373,000) will be the largest so far (last year we produced 1,200,000 appliances). We have already filled our orders by March 2021, which is very encouraging for the future of the cooking appliance factory.

“We donated the millionth appliance – an oven – to our colleague Dragica Senić from the galvanising plant, and this was also a symbolic gesture to show that the galvanising plant is now a part of the cooking appliances factory, not only formally, but is the heart of cooking appliances production. We are all one team and through teamwork we strive to grow and improve results, ”said Jernej Heindl, director of the Cooking Appliances Factory. “We are very proud of the milestone we have reached and we are boldly looking at new, ambitious goals. Congratulations to the entire team of cooking appliances, who with their commitment and dedication in difficult conditions have shown that we can handle even such great challenges. “

Employee Dragica Senić, who was with the help of the union chosen as the recipient of the millionth appliance, has been employed by Gorenje for 36 and a half years, all the time working in the galvanising plant. “Our millionth appliance is definitely going to the right person,” said Zlatko Svečko, head of the galvanising plant Galvana. “Dragica is a trademark of Galvana and with her knowledge, accuracy and diligence is respected in her work environment, and she successfully passes all this on to younger colleagues.”

“I am very proud of our achievement and I am glad that I was chosen for this award, I really did not expect it,” said Dragica Senić. “I have been working at Galvana since 1984, and from the very beginning I have also worked night shifts, Saturdays, I have never refused work. I am proud of my work and of the fact that we managed to set new records this year despite such a difficult situation. ” And what will be the first delicious dish cooked in Dragica’s new 3 in 1 combined oven (convection, steam and microwave oven in one appliance)? »My husband will be able to tell you that, he cooks most of the time, while I do the tidying up,« Dragica laughed.

Hisense and Gorenje committed to protect their staff from the virus

Hisense Europe Group (HEG) management and representatives of trade unions at the plants in Slovenia (Velenje), Serbia (Valjevo) and the Czech Republic (Mariánské údolí) are united and committed to their intention to protect the health of all employees across Europe during the coronavirus pandemic. HEG management and representatives of trade unions at plants in Slovenia, Serbia and the Czech Republic have urged their employees to strictly abide by the preventive measures against spreading of COVID-19 that were imposed to benefit each individual employee as well as the entire company. HEG continues to work closely with healthcare authorities in all countries it operates in, strictly following all the measures imposed by local authorities.

«Our common response to the current pandemic – reads the statement signed by the HEG management and trade unions in all three countries – is the zero-tolerance approach to the violation of prescribed measures. Behaving responsibly is the only way that can help us maintain our health during the pandemic, which is a major challenge the entire world is facing. We have been investing all our efforts in making sure our employees are well-educated about the importance of strict implementation of all measures, both in the plants and outside them. Together, we urge all employees to practice discipline, physical and social distancing even outside the plants, and thus help contain the spreading of the virus.»
The Group ensures that “HEG plants, as well as all other organizational units throughout Europe, have been following strict preventive measures since day one of the pandemic: physical distancing, mandatory use of disinfection barriers, regular disinfecting of hands and work areas, measuring body temperature at the entrance, and wearing protective masks provided by the company. Protective barriers have been installed in all our plants; they prevent physical contact wherever possible, premises are regularly disinfected, and meetings are held online or with mandatory proper physical distancing.”

Hisense’s Velenje factory starts production

Hisense’s Velenje factory starts TV production in January 2021
The management of Hisense Group has confirmed the decision to establish a new TV set factory in Velenje.
The production of this product group will be established within the production site of Hisense Gorenje, in one of the existing production halls and will begin operating in January 2021.

Hisense will cut about 2,200 jobs in Europe by the end of the year

Chinese household appliances maker Hisense will cut about 2,200 jobs in Europe by the end of the year because of a coronavirus-related demand slump, Slovenia-based Hisense Europe said on Thursday.

The company said that March orders were down by a third year on year, by almost two thirds in April and are expected to be down by a quarter in May and June.

Hisense has 9,309 employees in Europe, 5,580 of whom work in Slovenia, with the rest mainly in Serbia and the Czech Republic, the company told Reuters.

It said the number of jobs in Slovenia will be reduced by about 1,000 while roughly 1,200 jobs will be cut in other countries.

Hisense Gorenje extends production shutdown


Hisense Gorenje extends production shutdown
Hisense Gorenje says that it is extending its production shutdown at all its factories in Europe for another week.
The management of Hisense Gorenje has decided, in the light of the current situation due to the coronavirus epidemic across Europe, to extend the shutdown of all its European factories for another week, from 6 April to 10 April 2020.

Production at the Velenje factories will resume on Tuesday, 14 April 2020, except for the Laundry production, which will start again on Friday, 10 April. The Mora plant in the Czech Republic will also start work on Tuesday, April 14. The factory in Valjevo, Serbia, will start operating on Monday, April 13, 2020.

China’s Hisense to close its European factories over coronavirus

Chinese home appliances maker Hisense (will close all its European factories from March 23 to April 4 in response to the coronavirus outbreaks in Europe, Slovenia-based Hisense Gorenje said on Friday.
6thIt said the company has sufficient materials to continue production but has decided to stop it to help reduce the spread of the virus and protect the health of its employees.The company has factories in Slovenia, Serbia and the Czech Republic producing washing machines, dryers and cookers.Hisense Gorenje is among the five largest exporters in Slovenia. The country, which borders Italy, Austria, Hungary and Croatia, has so far confirmed 341 coronavirus cases, and one death.

Gorenje getting Retro in Paris

Some appliances of the Gorenje Retro collection are displayed by a specialist shop of home appliance and electronics, Boulanger, that is also a strategic partner of the company in domestic appliances sales in France.
Both models of the small and large appliances are shown in the retailer storefront in the Paris city center, located near the famous Paris opera house.
«This promotion – says Damien Neymarc, marketing manager for Hisense and Gorenje France. in such a high frequency area is very important for Gorenje as we have newly launched our small domestic appliances lines in France at the end of last year, that’s why such exposure at the heart of Paris is of strategic importance for us.»
The success of Gorenje Retro display convinced Boulanger to re-create the same display at another prestigious location in the vicinity of the Eiffel tower, in the premium Beaugrenelle shopping mall, one of the biggest shopping malls in Paris’ inner city.
This collection includes several kind of household appliances with a vintage look and many color variants. The models are performant and ensures energy efficiency and functionality.
After the acquisition by Hisense, the Gorenje brand and its products have been integrated in the strategic vision of the Group that is focused on innovative and smart solutions.
This year, Hisense has presented their latest innovations in TV segment, smartphones, VIDAA intelligent platform, ConnectLife and many other breakthrough new products. Through the ConnectLife smart platform, the TV is turned into a control center for smart home appliances, and a bridge is established between the TV and other home appliances of Hisense, Gorenje and ASKO. When you enter the kitchen, the 21-inch large-screen refrigerator will recommend recipes based on the user’s health information. Users can place orders directly on the screen for the ingredients that are missing in the recipe and can also start the oven to preheat accordingly. Smart hobs replaced traditional buttons with touch screen controls. After turning on the switches, they can automatically turn on the lights according to the brightness of the room.