Hisense Europe special day

5th April was special day for Hisense Europe. Not only that on that exact day Gorenje brand celebrated its birthday, but on same day They had special visit from Slovenian Nordic national team – top ski jumpers, cross-country skiers and nordic combined, at our European headquarters in Velenje (Slovenia). This year’s visit was a double celebration – the medals that our Nordics won in Planica, and on the very day of their visit, Gorenje brand also celebrated its 73rd birthday, which as the proud sponsor of the Slovenian Nordic national teams has been for more than 30 years.

Although they are “old acquaintances”, this year we were also able to show the Nordics something new – the Hisense R&D Center, where they were welcomed by Dr. Boštjan Pečnik, Hisense Europe Executive Vice-President, responsible for Research and Development who presented the R&D Center, and Alenka Potočnik Anžič, Hisense Europe Marketing Director. “I am happy that we have been a long-standing partner of the Nordic national team, for more than 30 years and we are proud of it. It is about a kind of sustainable responsibility towards the environment in which we operate in Slovenia. We proudly support you and sincerely wish you both sporting and personal success in the future,” said Alenka Potočnik Anžič.

The Nordics team also got to know our design team, which made design for a ski jumping helmet for this year, which symbolizes an eagle. “We couldn’t have chosen a better sponsorship,” said Matevž Popič, head of Product Design at Hisense Europe. “We are all already like a family and we are happy to follow your successes and we will continue to cheer you on your way.”

After visiting every corner of our huge company in Velenje, Slovenian Nordic team stopped to visit local Handball Club Gorenje Velenje, which Gorenje brand is sponsoring for over 30 years as well.

Gorenje Hisense new washing machines

first production of Gorenje connected washing machines at the Velenje laundry appliances factory. This new generation of washing machines and tumble dryers will be available in Advanced, Advanced+, and Superior lines, which we will launch on the European markets in the coming months. With these appliances, the Gorenje brand is entering a new market in the segment of connectable appliances.
Connected appliances have become a staple in recent years, and laundry care is no exception. According to forecasts, by 2026, every second washing machine available in white goods stores will already have the option of connecting to the internet.
Appliances under the Gorenje brand are designed to make everyday tasks easier for the consumer. All connected appliances can be managed via the ConnectLife application, which, in addition to washing machines and tumble dryers, also allows the management of other Gorenje brand products (refrigerators, ovens, dishwashers, etc.) to create a smart(er), easier manageable home and allow for more free time and less fuss for the user.

China’s Hisense becomes Slovenia’s largest exporter

The production lines have been busy at the Hisense factory in the town of Velenje in northeast Slovenia, as the demand for its household appliances steadily grows in Europe.

Hisense, a Chinese multinational major appliance and electronics manufacturer, holds a five percent share of the European market, but the company has set itself higher goals for the near future.Europe is a big market with a lot of potential,” Jianmin Han, the Chairman of Hisense Europe, tells CGTN. “Our target in three years, by 2025, is to achieve 10 percent of the market [share] in two segments, to really become a tier two brand in Europe.”

The Chinese home appliance giant established itself as Slovenia’s largest exporter, significantly surpassing the country’s other major exporters like Renault and a couple of local domestic pharmaceutical companies.

Not many expected these results in 2018, when Hisense acquired Slovenian producer Gorenje. Founded over 70 years ago in the former Yugoslavia, Gorenje produced and exported home appliances across Europe.

But five years ago, stiff competition forced the Slovenian government and the Gorenje shareholders to decide whether to integrate it into a bigger system or let it embark on a path of slow and inevitable demise.

They decided to invite China’s Hisense to buy Gorenje, in a bid to give the company and the community, a new lease of lifeIn 2021, its exports reached $2 billion, and even higher numbers are expected for 2022.

Hisense has secured thousands of jobs in Slovenia,

Railway line from Trieste to Gorenje plant in Velenje

Cosco Shipping established a special railway line for container transport from the port of Trieste to Gorenje industrial park in Velenje. «This new line is very important for improving the transport system for our factories in Velenje and for ensuring a stable supply chain – said Hisense Europe President Hanson Han -. As a global brand that is deeply rooted in the European market, Hisense has always set its main goal on providing high quality products and services to European customers. Localized R&D in Europe, as well as our production and sales have always been our long-term strategy to support this goal».

After Hisense acquired the Gorenje brand and its European factories in 2018, its products and services are deeply integrated with Gorenje products and services, which is lead to a further enhanced localization strategy. «We now transport products made here in Europe not only to European markets, but also to markets in Asia, America and other parts of the world, with the help of the Cosco Shipping network, thus meeting market demand and realizing our vision of development» – Hanson Han added.

Hisense manufactures its products from the segments of household appliances, consumer electronics, communications, information technology and others in 29 industrial parks in Asia, Europe, Africa and South America, and exports to more than 160 countries and regions around the world. China Cosco Shipping Group is one of the largest shipping companies in the world, with a fleet of more than 1,400 vessels and a total capacity of more than 112 million dead weight tons. Of this, the container fleet comprises 507 ships with a capacity of 3.04 million containers