Tag Archives: Whirlpool

The Washing machine project

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The Washing Machine Project, a grassroots organization that provides off-grid manual washing machines to people in low-income and displaced communities, announced today it is collaborating with the Whirlpool Foundation to deliver thousands of manual washing machines to communities and households across the world over the next five years. The work is expected to impact an estimated 150,000 people and address a significant barrier to their advancement and quality of life. Recognized by The Washing Machine Project and the Whirlpool Foundation as the ‘Global Washing Divide,’ this collaboration will focus on the estimated 60% of the world’s population–or 5 billion people–that rely on washing clothes by hand.We are honored to partner with the Whirlpool Foundation, whose legacy as a pioneer in home appliance innovation is only superseded by their passion to foster community development and improve life at home for people around the world,” said Navjot Sawhney, founder and CEO of The Washing Machine Project. “This collaboration is a testament to what can be achieved when compassion meets technology. Together we are set to revolutionize laundry practices globally, paving the way for a more equitable and prosperous future for hundreds of thousands of people Divya Washing Machine Impact

At the initiative’s core is the Divya Washing Machine, the world’s first flat packable manual washing machine that allows users to wash their clothes without electricity or a connected water source. Its simple design reduces the need for prolonged physical effort usually required to hand wash clothes, replaced instead with a simple manual machine that can be used frequently and safely, saving the user up to 76% of the time compared to hand washing clothes.

As a portable unit, built with commercial-grade components and stainless-steel construction, the machine is easier to be fixed remotely and has the potential to be recycled at the end of its life.

Whirlpool job cuts

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Whirlpool Corp., the owner of the Maytag and Amana appliance brands, is cutting about 1,000 salaried positions worldwide to reduce costs as slow U.S. home sales limit demand.

The company has completed its first wave of layoffs of office staff and is planning to start another soon, Chief Financial Officer Jim Peters said in an interview. Earlier this year, the company said it was cutting jobs without saying how many. Whirlpool employed 59,000 workers worldwide as of the end of 2023.Shares of Whirlpool fell to their lowest price in more than four years

UK Antitrust gives green light to the joint venture between Whirlpool and Arçelik: Beko Europe is born

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Arçelik’s main goal is to create the future leader of the home appliance industry, and certainly this agreement marks a significant step towards that direction. In any case, the new industrial entity, Beko Europe, will include a wide range of brands of great relevance in the sector, ranging from Whirlpool itself to Indesit, Bauknecht, Privileg, Ignis, Grundig, Arctic, Elektrabregenz, Flavel and Leisure, Hotpoint, Altus and Blomberg. This diversification of the brand portfolio will provide a unique opportunity for the new joint venture to reach a wide range of consumers and consolidate its presence in the global home appliance market The agreement will also have an important impact on Italian territory. Arcelik will provide two factories in Romania to the new company, while Whirlpool will move its European large household appliances business unit, which includes seven factories in Europe and employs a total of 14,000 employees. In Italy, the operation will involve various factories, such as those in Siena for freezers, Comunanza (Ascoli Piceno) for washing machines and washer-dryers, Melano (Ancona) for hobs and Cassinetta (Varese) for built-in refrigerators and microwave ovens. Furthermore, the Carinaro (Caserta) site will be involved with a logistics warehouse and a reconditioning center for damaged Whirlpool products.

Domestic appliances deal cleared by the CMA

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Following a provisional clearance in February, the CMA is now allowing the proposed deal between Arçelik and Whirlpool to go ahead.Arçelik and Whirlpool are two of the largest suppliers of major domestic appliances (MDAs) in the UK, including washing machines, tumble dryers, dishwashers and cooking appliances. Arçelik supplies MDAs primarily under the Beko, Blomberg and Grundig brands, and Whirlpool supplies MDAs primarily under the Indesit and Hotpoint brands.

The Competition and Markets Authority (CMA) referred the deal to a Phase 2 review after initially identifying concerns which warranted further investigation during its Phase 1 investigation.

Since then, an independent CMA panel has gathered and analysed a wide range of evidence – including seeking views from businesses and customers – in order to assess the potential impact of this deal.

The panel reviewed evidence which showed that while Arçelik and Whirlpool both have strong market positions, they will continue to face significant competition from other suppliers. This includes well known suppliers and brands such as BSH (including its Bosch and Neff brands), Haier Group (including its Hoover and Candy brands), Samsung and LG; retailers’ ‘private label’ brands such as Logik and Bush (Currys and Argos); and more recent entrants such as Hisense.

The evidence also showed that the competitive landscape has changed considerably in recent years and continues to do so. Whirlpool’s market position in MDAs has significantly declined over the last decade, and it is likely that its European MDA business will be fundamentally different in the future. At the same time, suppliers such as Haier Group and Hisense have gained market share, and it is likely that they will continue to expand. These market dynamics are supported by a range of evidence, including from internal documents, financial analysis and third parties.Arçelik will set up a new standalone business, Beko Europe B.V., to which Arçelik will contribute its European MDA and small domestic appliances businesses and Whirlpool will contribute its EMEA MDA business. On completion of the deal, Arçelik will hold c.75%, and Whirlpool will hold c.25%, of the shares in Beko Europe.

Job cuts announced at Whirlpool 

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Whirlpool made the surprise announcement that the company will be shifting to “a more simplified and focused business model as part of its ongoing portfolio transformation.”
The company confirmed in a prepared statement that the transformation includes job cuts.
Job elimination discussions were said to have commenced this morning. Monday’s focus is apparently looking at reorganizing the top layers of the company and select areas of work.No word yet on the number of job cuts associated with the announcement

Whirlpool Partners With BORA To Bring Induction Downdraft To US Market

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Whirlpool announced they are joining forces with cooktop downdraft specialist BORA to introduce an induction downdraft cooktop line into the North American market. The news, announced on the eve of kitchen industry’s annual trade show in the Las Vegas, marks the first time a major appliance company has targeted an induction downdraft appliance lineup for the US and Canada.

The announcement comes at a time when induction cooking is starting to finally make inroads stateside. America’s love affair with gas cooktops have kept US adoption of the technology lagging behind that of Europe and other regions, but the design appeal, health benefits, and a slow but steady spread of local restrictions around gas cooktops in new build construction (even as some of these restrictions have been overturned) have led to an uptick in adoption of a technology introduced almost a century ago.According to Whirlpool, the new induction downdraft enabled cooktops will be available in the JennAir and KitchenAid brands in North America starting in the second half of 2025

Whirlpool sells 24% of Indian subsidiary

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Whirlpool corporation is selling a 24% stake in its subsidiary Whirlpool of India to various investors. The goal is to raise $451 million. The operation was officially announced last November and is part of the debt and invested capital reduction strategy which also led to the disengagement from EuropeWhirlpool of India sees its leadership position on the Indian white goods market undermined by competition, especially Korean competition, and closed its financial statements in December with a loss for the sixth consecutive quarter. The Indian stock market, on the other hand, is at historically very high levels. To be precise, Whirlpool Corp has put 19 million shares on the market and hopes to place another 11 million while remaining the controlling shareholder.

Maurizio Sberna leaves Whirlpool

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Maurizio David Sberna leaves the role of Senior Director Communications, CSR & Government Relations for Europe, Middle East, Africa of Whirlpool Corporation. With the de facto green light from the English Antitrust, Sberna’s work, which arrived in Whirlpool EMEA three years ago, has come to an end: the sale of Whirlpool’s European activities to the new majority-owned company of Arçelik no longer fears obstacles.

Whirlpool included in the S&P Global Sustainability Yearbook

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Whirlpool Corporation has been included in the S&P Global Sustainability Yearbook 2024 based on the company’s commitment to sustainability and transparent communication of progress. The Yearbook is based on S&P Global’s Corporate Sustainability Assessment, a resource for corporate sustainability performance. Of 9,400 companies invited, Whirlpool is the only U.S. based appliance manufacturer to be included in the yearbook in the Household Durables category