First BOSCH Brand Store in Belgium

The first BOSCH Brand Store in Belgium was officially opened on October 8, 2021. The opening ceremony was attended by numerous BSH suppliers, public figures, and BSH employees. With a total size of over 400 m², customers are welcomed in a bright, modernly designed space where the DNA of the Bosch brand is palpable. The products are perfectly presented thanks to the concept developed by the German service provider “Schmidhuber” and the excellent work of the Belgian service provider “Creaplan”. There, customers can explore the BOSCH product world and experience the brand’s new innovations up close. Of course, competent store employees are available for consultation

Sharp new models

Sharp has unveiled a variety of of new product lines at its Sharp Xperience event. Its home appliances focus is on areas in which it already has expertise. The key product area is air treatment, and the watchword is affordability, with new appliances which includes a £109 air purifier, a £34.99 aroma diffuser, a portable air conditioner for £449 and two dehumidifiers priced at £229 and £279.
There will also be two accessible microwave ranges launched, with appliances beginning at £74.
The affordable air treatment appliances will appeal to the increased numbers of people working from home or newly engaged in a hybrid working model. During the earlier stages of the pandemic, consumers became increasingly concerned with home air quality and showed themselves willing to invest in products to improve their quality of life at home.
Meanwhile, workers used to their office’s air conditioning will likely be amenable to buying an inexpensive air conditioning unit for home use to get them through the more miserable days of summer. 
As a further buying incentive, some appliances will be available to buy with 5-year extended warranties.
The new products will be launching over the next few months in Europe and the UK.

Bertazzoni opens in China

Bertazzoni Spa, a company specializing in high-end kitchen appliances, announces the opening of Bertazzoni Beijing, a commercial branch for the Chinese market based in Beijing.

An expansion that places the company, appreciated for the made in Italy in the world and present in over 60 countries, in a context of strong growth and strategic development. Bertazzoni in 2021 projects a growth in turnover of over 30% on the previous year.

Paolo Bertazzoni, CEO of the company

“We are extremely happy with this operation: the great growth of a segment of consumers particularly interested in premium brand proposals and the quality of Made in Italy, makes China one of the markets with the greatest potential for the Bertazzoni Kitchen Suite”, said Paolo Bertazzoni, fifth generation and CEO of the company. “After having invested in the last three years above all in production plants, with our new three-year investment plan 2021-23 we are carrying out a further investment of 15 million not only for the development of strategic international markets such as China, but also for the ‘product innovation, digitization and the recruitment of new specialized figures, with the aim of continuing to grow our turnover and in preparation for our 140th anniversary in 2022 “..

Always an expression of excellence, innovation, quality and attention to detail, the company achieves over 90% of its turnover abroad. The direct entry into the Chinese market is now part of the strategic and commercial development path of the company, historical Italian leader in the production of high-tech and design kitchen appliances.

Under the leadership of the fifth and sixth generation of the Bertazzoni family, the company has recently expanded the suite of appliances with the introduction of innovative cooking and high-end refrigeration solutions, including refrigerator, freezer and wine cellars.

Brad Pitt stars in De’Longhi’s first international campaign

Brad Pitt stars in De’Longhi’s first international campaign

De’Longhi launches its first international campaign directed by Damien Chazelle and starring Brad Pitt.

“De’Longhi has had extraordinary growth in recent years and the production of coffee machines for home use has played a key role in this growth,” commented CEO Massimo Garavaglia. “We believe that Brad Pitt is the Perfetto ambassador to speak to the world about De’Longhi, reflecting some traits of the De’Longhi spirit: bold and international, yet sophisticated and elegant at the same time.”

Thanks to this campaign, the viewer can enter a “day in the life of Brad Pitt.” From buying your coffee bean mix in the morning to riding around Los Angeles on your motorcycle and stopping at a gas station, these scenes depict a moment we all look forward to: getting home and finally relaxing with a delicious espresso or cappuccino, a moment A perfetto that comes true thanks to the De’Longhi super-automatic coffee machine, as it grinds coffee beans instantly and thanks to its technology transforms it without losing its authenticity into the perfect expression of Italian espresso.

Choosing Brad Pitt for this international campaign involves more than working with a recognized global icon – Pitt is an acclaimed actor and producer, a committed environmental advocate, an art collector, passionate about architecture and design. Above all, it maintains its essence, despite its worldwide fame. A spirit of humility that reflects the De’Longhi brand itself, a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to everyone.

Ultimate Products acquire the Salter brand

Ultimate Products are delighted to announce that we have agreed terms to acquire the Salter brand. Dating back to 1760, Salter is the UK’s oldest housewares brand and is the UK market leader in kitchen and bathroom scales. Since 2011, we have been selling Salter branded kitchen electrical cookware under a very successful license, and are very pleased to bring scales, kitchen electrical and cookware together under one roof as a combined offer for our customers.

Commenting on the acquisition, CEO @Simon Showman said “it will enhance and diversify our existing exceptionally strong portfolio of value-focussed consumer goods brands. We already have a close relationship with Salter and its customers as a result of our long-standing licensing agreement and we look forward to growing the brand further both in the UK and internationally in the coming years.”

Haier, The global no 1 major appliance brand

Haier continues to establish itself as the number one consumer electronics brand in the world, according to leading consumer electronics brands published by Euromonitor International, a globally renowned research organization since 2021. For the 12th time, Euromonitor has been recognized as a leading global brand for basic devices according to Euromonitor data in recent years. Against the backdrop of growing international competition. Haier’s robust growth has garnered widespread attention, and industry analysts are keen to explore the driving forces behind Haier’s success. Haier is working to develop innovative and intelligent devices that consumers can use to communicate over the Internet. This enables multidirectional communication between consumers and various smart devices to create smarter life experiences.

Sub-Zero and Wolf Unveil New Products and Design Innovations in Virtual Showcase

Latest Kitchen Appliance Offerings Centered on Evolving Consumer Needs and Advanced Engineering Solutions.Sub-Zero group the leading manufacturer of Sub-Zero premium refrigeration, cooking equipment, and dishwashing brands Sub-Zero, Wolf, and Cove, has expanded its offering with the launch of four new products unveiled in their first-ever virtual showcase.  The new appliances reinforce an unparalleled commitment to the quality, performance, and purposeful innovation the storied brands have come to represent since the company’s founding over 75 years ago.

“Our commitment to perfection, our passion that drives our every innovation—meticulous research, development, and rigorous testing—that is what brought us here,” says President and Chief Executive Officer Jim Bakke.

The company continues to focus on the kitchen of the future­­ based on emerging technology, science, and design.  The new products are equipped with enhanced performance features and are Wi-Fi enabled to offer greater control, convenience, and simplicity.  Refined aesthetics are fresh and modern for harmonious integration into kitchens of any style.

“As always, Sub-Zero, Wolf, and Cove represent the pinnacle of meaningful luxury,” says Tim McDonough, Senior Vice-President of Marketing and Product Innovation. “Our products are built with a singular goal: to provide the highest-caliber, specialized luxury home appliances in the marketplace.”

2021 innovations include:

  • Sub-Zero Designer Series Undercounter Refrigeration – Anywhere refrigeration for every style. This diverse collection offers luxurious convenience and unmatched style while precisely preserving food, wine, beverages—even cosmetics. Featuring fully customizable exteriors and assorted functions, it seamlessly and beautifully integrates into any space.
  • Wolf E Series Built-In Oven – Enhanced cooking performance inside, cleaner, design-friendly aesthetics outside. Wolf E Series Built-In Ovens are equipped with an advanced dual convection system and chef-tested modes—including effortless Gourmet Mode—to ensure consistently delicious results. Two distinct designs integrate seamlessly in kitchens of many styles.
  • Wolf Induction Range – The historic and unparalleled performance of the Wolf range in a modern shell. Completely redesigned to provide a sleek alternative to the professional-style range, the Wolf Induction Range offers refined, clean lines and a fully integrated touch-control panel on top.
  • Wolf Dual Fuel Range – A precise combination of professional heritage, stunning aesthetic, and innovative performance in one bold cooking package. The Wolf Dual Fuel Range’s durable construction and intuitive features ensure every home chef can enjoy guesswork-free cooking and predictably delicious results for decades.

Miele equips FC Bayern Munich with premium kitchen appliances

Exclusive gourmet experiences and cooking events will be held in the Allianz Arena within the new FC Bayern Flagship Project. For this initiative Miele will be protagonist too, having established a three years partnership with the football club, according to which the German home appliances company will organize cooking events at FC Bayern Munich’s central locations.
In this and the two following seasons, Miele will equip FC Bayern Munich’s Säbener St. headquarters, the new FC Bayern Flagship Project in the centre of Munich and a lounge at the Allianz Arena with its cooking appliances.At selected home games, guests and partners of FC Bayern can enjoy the similarly unique gourmet service provided by Miele’s MChef subsidiary in the Lounge, with exclusive menus. On days without fixtures, the Miele Lounge provides the ideal setting for one of Germany’s most innovative cookery schools – headed by star-spangled chef Kevin von Holt from Hamburg. There, von Holt has already been highly successful in running a gourmet cooking school and in organising high-class cooking and lifestyle events where he, above all, places great store by the natural flavour of fresh, regional ingredients.
Miele will also be represented in the new FC Bayern Flagship Project, due to open soon. The seven-storey building in downtown Munich houses two restaurants and a boutique hotel, alongside the flagship store. The hotel also boasts an event location with a spectacular view of the Church of Our Lady – and an exclusive show kitchen kitted out by Miele.
«We are thrilled at our partnership with one of the most impressive football clubs in the world – says Dr. Axel Kniehl, Executive Director Marketing and Sales with the Miele Group. – Being ‘forever better’ and setting our sights on ever new inspiring goals instead of resting on our laurels is what characterises both of us. Through our collaboration, we wish, in particular, to sustainably offer the partners and fans of FC Bayern exquisite culinary highlights

Electrolux’s partnership with BIMobject gives architects and designers the ability to transfer digital Electrolux, AEG and Zanussi models

Electrolux’s partnership with BIMobject gives architects and designers the ability to transfer digital Electrolux, AEG and Zanussi models, such as ovens, hobs, dishwashers and refrigerators, directly into their projects.

With the most comprehensive range of appliances on the platform, designers can find all the products they need, complete with installation drawings, full product specifications and 3D models, helping them plan their whole project in the most accurate and efficient manne