From 6 to 12 June – Haier Europe is again in the spotlight of Milan Design Week 2022 with Home Switch Home,
an immersive experiential installation that is among the most significant event of Milan Tortona Design Week
“Home Switch Home” will narrate smart home designed by Haier Europe for three international brands Candy,
Hoover and Haier; the result of a continuous attention to technological innovation, artificial intelligence, and
design. Three ecosystems that are shaped around people’s lives, adjust to personal taste and anticipate the
needs and desires, where appliances and services come together to provide a cutting-edge home experience.
Technology, connectivity, and design merge to create innovative solutions designed around values and targets
of each specific brand.
The exhibition area of over 1000 sq.m. is divided into three different macro-areas, dedicated to Candy, Hoover,
and Haier. Every exhibition is a real pathway that starts from an immersive and emotional experience through
the different characters and values of each brand; it follows on with a touch&feel area that provides an actual
interaction with the products, the connected solutions and home scenarios; and it ends with a product
showcase of the latest innovations, with a special focus on built-in products.
The three pathways share the hOn app, the Group’s digital platform, which not only allows an integrated,
intuitive and dynamic management of connected appliances, but also the best streamlined exploitation of
their potential. By adding exclusive functions and services to products, home management enhances and gets
easier, while meeting users’ daily needs. An example of the hOn app digital ecosystem is that dedicated to the
world of wine, which provides a virtual wine cellar for all wine lovers.
“Milan Design Week is for us one of the most important time of the year to tell the general public and the
insiders about our diversified approach for Candy, Hoover, and Haier, the continuous research into innovation
and the bond we have with the design world” – stated Gianpiero Morbello Haier Europe’s Head of Brands &
IOT. – “With Home Switch Home we talk about a change in people, in their habits and homes, as well as the
resulting constant evolution of our three brands and solutions. This is also why we selected Looking Ahead of
Super Design Show 2022 as a thematic framework, and we made it our own with increasingly innovative, quality
and customized applications, where products and services come together in a connected ecosystem that
enhances and facilitates users’ daily experience”.
Haier: Connect To Extraordinary
Following on with the concept presented during last MDW, Haier – the global No. 1 brand in the large
household appliances sector* – focuses its attention again on the person, on visitors in this case, who become
active main character in the space and in a history that perfectly describes their likings and selections. This is
when Internet of beings, artificial intelligence and premium technology find their best expression, which
materialize corporate mission. The whole ecosystem of Haier appliances and connected solutions form the
concept of an interactive and engaging game of mirrors, lights, and sounds, a smart system that perceives the
presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The holographic and olfactory synaesthesia of Touch&Feel installation engages visitorsin a unique
pathway and provides them with the chance of playing as actors in several home scenarios and in the
fascinating world of the smart home, while being guided by the hOn app. This is also the case with the area
dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the
wine world, Vivino, Tannico, Coravin, Compravini, Sommelier Winebox and Cantine.Wine. The hOn app offers
the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning
the bottle label. Visitors can enjoy the experience, create their own virtual wine cellar and discover the first
ecosystem dedicated to their passion. In the exhibition area, technological innovation, quality and refined
design along with customized solutions represent Haier’s soul. Among the main products, CUBE 90 Series, the
fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the
wine cooler Wine Bank 60 Series 7 to I-PRO Series 7 plus washing machine and Superdrum Series 9 washer
dryer, from WASHLENS Series 7 dishwasher to Chef@home Series 6 oven.
Candy: Simplify your Day
This interactive wall developed over three home scenarios, namely Cooking, Washing or Cooling, brings the
visitor to a multisensory environment to discover Candy’s democratic connectivity, an integrated smart
solution system that simplifies your daily life. Through the interaction between the connected products on
display and the hOn app you will be surrounded by the daily routine and see that connectivity is fully accessible
and easy to use for everyone. Great attention was given also to design, with a dedicated space for iCase: the
big innovation to be premiered in a collection of four unique items made in cooperation with four major young
artists: Joey Guidone, Elisabetta Vedovato, No Curves and Scombinato (Antonio Colomboni). Related to iCase,
there will be a contest for the IED (the European Institute of Design) students: the best work will join the four
artists for a capsule collection to be put on display in September at the IFA 2022 in Berlin. To confirm the
brand’s zero distance to consumer approach, the product will be in the spotlight for an interactive installation
that allows visitors to become creative designers and directly decorate their own fridges. Major innovations
stand out, including the new RapidÓ Pro washer and dryer, the new range of RapidÓ dishwashers and Fresco
fridges, the DiVino wine bottle cooler, and the new connected ovens and hobs, among the others.
Hoover: Quality for Life
The whole offers a full immersion in the performances and connectivity of Hoover products through
augmented reality, which highlight the connection of brand with design and technology, which to Hoover
means “Quality for life”: a home experience that puts performance at the service of wellbeing and turns
appliances into a reliable ally that enhances the quality of life. Among the main products, the new wireless H￾Free 900 vacuum cleaner, H-WASH 700 washing machine, the new range of H-DISH dishwashers, the new 5
collection (H-OVEN 500 Steam Plus, H-HOB 500, H-INDUCTION HOB, H-HOOD 500), and H-FRIDGE 700 fridge.
Participation in the Milan Design Week perfectly matches the corporate strategy aimed at strengthening its
leading role in the IoT and connectivity and Haier Europe’s vision of being the first choice of consumers in the
Smart Home context and among the top three appliance manufacturers in Europe.

Gaggenau unveils the initiatives for the Milan Design Week

Gaggenau, the luxury brand for professional-grade home appliances, will showcase as part of Fuorisalone for the first time during Milan Design Week 2022. For the event, the company will take over the glass pavilion at Villa Necchi Campiglio and invite international architects, designers and kitchen professionals to experience its interactive ‘A Statement of Form’ installation from Tuesday 7th until Saturday 11th June. According to Gaggenau, visitors will be encouraged to network, build connections and share ideas whilst enjoying the comapany’s hospitality and a series of ground-breaking public and private talks, Q&As and social events throughout the week.

A Statement of Form is a bold departure from the brand’s previous EuroCucina offerings. It spans 360 sq feet, creating a structure that brings together the key elements of Gaggenau’s promise and purpose. Visitors will move through the installation on a guided tour and experience different sections that focus on Gaggenau’s key specialist areas, including cooking precision from raw ingredients to cuisine, balance and tension, heritage and craftsmanship through to progressive advancement, the importance of materiality, the relationship between cooling and heat, objet d’art within technical perfection, and the home as the entertaining space of the future.

«We are excited – said Peter Goetz, managing director of Gaggenau – to showcase our brand in the centre of Milan for the very first time, and look forward to welcoming architects, designers and kitchen professionals that we haven’t met in-person since the pandemic. ‘A Statement of Form’ juxtaposes competing elements that are required to make something exceptional. It brings together: tradition and avant-garde, grand masters crafting culinary art, and a conscientious maintenance of craftsmanship, through progressiveness and heritage. This space in Milan is a true expression of the uniqueness of Gaggenau


Smeg’s flagship London store is owned by the crown estate, ultimately headed up by the Queen and in honour of the Queen’s Platinum Jubilee, our store windows have been given a royal makeover featuring a selection of our Union Jack appliances.

The front of the store, in the regent street window, features the star of the show.
Regally sitting upon a luxurious red and gold throne is Smeg’s FAB10 minibar in patriotic iconic union jack design. This cool little appliance is perfect for storing celebratory drinks and snacks for the big day and make a great addition to bedrooms or even man caves!

No royal would be complete without their crown, which sits proudly on its own cushion, whilst the official logo for the Queen’s jubilee and the words ‘Long to reign over us, god save the queen’ complete the display.

LG India Eyes 30% Growth in Home Appliances Business in 2022

LG, which as of now has 33% share of the overall industry in India, is looking at right around 30% this year,The company recently unveiled a new lineup of home appliances, which starts from Rs 15,000 and goes up to Rs 2 lakh. It includes new refrigerators, AI-based washing machines, wearable air purifier, water purifiers and a range of charcoal microwaves.

Haier show off at KBB

Haier recently showcased at The KBB Show at the NEC, Birmingham, dated 6-9th March and is proud to have the debut launch of one of its new built-in appliances – Series 6 : the complete range of premium  cooking appliances guided by Artificial Intelligence.  The launch saw the first ever collection of Haier built-in appliances onto the UK market, and further enhanced Haier’s excellent reputation for premium design, quality and reliability alongside connectivity and cutting-edge innovation.

The stand also hosted a live cooking event, including a special guest appearance from a well- known TV celebrity. To support our goal, we launched ‘Club Haier’ an exclusive retailer loyalty scheme offering preferential terms for displaying Haier retailers.

Also showcased was the hub of the kitchen of the future, the spectacular Chef@Home oven, which, thanks to a presence sensor, turns on automatically, giving the user access to the 19” full touch control screen. The journey to discover the innovative “Cook with me” technology, which is designed to bring Artificial Intelligence into everyday life: plus, the PreciTaste technology recognises the types of food placed inside the oven, so it automatically sets the cooking parameters, sending the user a notification when the food is ready.

Thanks to the premium technology, elegant and minimalist designs of range of ovens, hobs, hoods, refrigerators, and dishwashers that connect to the hOn App and AI offer tailor-made solutions for the modern home.

As well as showcasing the amazing innovative tech features across the new range of connected ovens, hobs & hoods, there was also an opportunity to witness hi-tech integrated and freestanding laundry and cooling appliances, where visitors were guided on a journey of discovery through a world designed to make the “Connected Home” a reality, thanks to Artificial Intelligence and the Internet of Things.

Berton and Librizzi, Siemens ambassador for the third year

For the 3rd consecutive year the starred chef Andrea Berton and the architect Francesco Librizzi  are the faces of Siemens appliances   The two collaborations, born in 2020, continue their path based on harmony and affinity between both ambassadors and the brand, which has always been devoted to the three key principles of technology , innovation and design : this opens a year that promises to be full of initiatives and projects in the name of excellence The two ambassadors will be involved in many scheduled activities, starting with the presence at Eurocucina , which returns with a new edition after the forced stop due to the pandemic and where all the main Siemens news will be presented: chef Berton will entertain visitors with show cooking of recipes that will highlight the great potential of the studioLine premium line and the architect Librizzi will be available with ad hoc meetings on design, to engage in a face-to-face dialogue with professionals, designers, media and customers.

Rossana Sartori, Brand Manager of Siemens


“We are thrilled to renew the collaboration again this year: the unmistakable style and attention to detail of two professionals like Librizzi and Berton have made this path full of ideas and initiatives capable of making the most of the dialogue between Siemens and their audience, ”   says Rossana Sartori, Siemens brand manager . “2022 will be a decisive year for the brand and having two personalities at our side so close to the spirit of the brand will help us to communicate the messages and news we have planned for the coming months at 360 degrees”.

The two testimonials will also be the protagonists of some new formats that will animate the Siemens social pages. After last year’s series of video recipes dedicated to the “broth” theme, Andrea Berton will return with a completely new gastronomic concept dedicated to Future Food , a real discovery of the trends in the kitchen of the near future. Some of the most important personalities in the world of architecture will converse with Francesco Librizzi, through video-pills that will be in continuity with the Prototype The Future project carried out in the last two years with the students of the Space design course of the MA in Interior Design of NABA, New Academy of Fine Arts.

link www.e-duesse.it

Haier growing in

Grant Thornton, one of the world’s leading organizations of audit and consulting, released the list of the fastest-growing Chinese companies in the UK in 2021. Haier UK has made to the list for two years in a row.

It is reported that Grant Thornton released this list after research in cooperation with the China Chamber of Commerce and China Daily. Since 2013, the list has been issued on schedule every year. Grant Thornton surveyed 15,000 Chinese companies in the UK, among which it selected 845 companies to participate in this selection. Finally, 30 of them were shortlisted as the fastest-growing Chinese companies in the UK.According to the survey report, the technology, media, and telecommunications industries exhibited an obvious development trend in 2021. In addition, Chinese-funded enterprises have created nearly 61,000 jobs in the UK, contributing to the region’s economic growth. Of these, the diversified Haier UK is the fastest-growing company in the industry, and its IoT development plays an important role in promoting the local economy. Haier UK is the No. 1 Chinese home appliance company in the UK.Haier UK has accumulated abundant quality local resources covering service, marketing, public relations, logisticand legal affairs network, and channels through years’ development. In 2021, Haier UK insisted on creating a premium brand, achieving No. 1 in the market share of major appliances and winning the largest share in the multi-door refrigerator industry and the top spot in sales volume and revenue of wine coolers, built-in washing machines, and dryers. The Hoover brand under Haier UK has been awarded the title of Superbrands in UK for three consecutive years. Plus, Haier UK has launched a product suite equipped with IoT modules to meet the needs of British consumers for intelligent products.


Frigidaire relaunch in Middle East

ELECTROLUX relaunch the American heritage brand Frigidaire in MENCA. With its advanced technology and consumer-centric approach, Frigidaire will revolutionise Middle Eastern homes.

“Given the increase in trends on home improvements off the back of the pandemic, now is the best possible time to land our entire new lineup to the region,” says Vitor Maia, General Manager – Electrolux MENCA. 

We gave retailers a taste of what the brand offers in a three-day event, touring them in Dubai hotspots and letting them experience the products firsthand. https://www.frigidairearabia.com/

Learn more at https://lnkd.in/gz92VV-f

Kaiser now in UK

Kaiser, the German premium appliance brand, is bringing its award-winning range of appliances to UK customers, offering free delivery and installation across the entire product range.

This comes after the company announced its move to the UK, and after launching its website in January, Kaiser is now open for business online, offering over 100 built-in and freestanding appliances.

Kaiser is for those that want to unleash their inner chef, our appliances give you the right tools to be the king and queen of your kitchen.

By offering the cutting edge in cooking technology, you are sure to be the master chef among your friends and family.

Especially with our TFT, Touch-Gesture controlled Cooker Hoods, and Air-Fryers built right into our ovens.

Miele service

The large-scale ‘Kundenmonitor Deutschland 2021‘ study based on the in-depth questioning of more than 1500 consumers, recognizes the quality of Miele service. The brand came out top in the ‘Global satisfaction’ category’ and excelled in terms of quality of advice, friendliness, fast delivery and clear and precise working patterns.

With 64% fully convinced and 20% satisfied customers, Miele achieved top position for customer satisfaction. In terms of friendliness to callers, accessibility by telephone, expert advice over the phone and dealing with callers’ problems, the company is also in first place in the competitive comparison