Dyson opens its first Australian store

Australia’s first Dyson Demo Store – Service Centre has opened its doors at Castle Hill in Sydney’s northwest and marks the first space of its kind in the southern hemisphere.

Dyson has expanded its local customer service team with seven new roles at the new 400 square metre Dyson Demo Store – Service Centre who will provide technical support, servicing and maintenance tips.

From styling tips and air purification guidance to cleaning demonstrations, Dyson Experts will help current and potential owners to better understand Dyson technologies.

“We are continually prioritising the experience of our owners with pioneering technologies. We are now bringing that same philosophy to how we sell and repair by delivering the best possible service and investing in a growing onshore team of 228 local customer service experts,” Dyson Australia and New Zealand managing director, Glenn Andrew said.

“We know that people increasingly want to buy from Dyson direct so we developed our Dyson Demo Store – Service Centre with Dyson experts to provide advice, help and guidance using live demonstrations and educational experiences.”

Shark moves into haircair

Shark, the brand known for its highly popular cordless vacuums and small cooking appliances, has followed Dyson into the haircare market, with the launch of a hairdryer that is set to “revolutionise” the hair care market.

The Shark Style iQ Ionic Hair Dryer & Styler – known as the Shark HyperAIR in the US – comes with two attachments, including a diffuser that has extendable prongs, which means the roots, as well as the ends of curly hair, can be dried quickly, while still boosting the volume. It promises “ultra-fast drying with no heat damage and styles for all hair types”.

How it works

Traditional diffusers can cause heat damage because the short prongs mean heat is concentrated on the ends rather than being spread across the length of the hair shaft. The Style iQ diffuser has a built-in lever that can extend or retract the prongs so those with longer hair don’t find the heat is only being projected at the ends of their hair.

According to Shark, the Style iQ delivers premium air power and next-generation intelligence for an easy, healthy hair-care experience. Its Style iQ IQ Technology intelligently combines high-velocity heated air and ionized air for ultra-fast drying, no heat damage, and styles for all hair types. Consumers can also attach any of the four IQ Stylers – IQ 2-in-1 Concentrator, IQ Styling Brush, IQ Curl-Defining Diffuser or the IQ AirWave – and Shark will automatically set the heat & airflow settings for the user, taking the guesswork out of styling, and ensuring a great result every time.

It is available to purchase in the UK and the US now.

Dyson improve hair dryer

Dyson introduced a new hair attachment for its SupersonicTM hair dryer, equipping stylers with a solution to smooth stray strands without extreme heat. The new Flyaway attachment harnesses the Coanda effect – a phenomenon first engineered for styling within the Dyson AirwrapTM styler – to attract and lift longer hairs to the front, while pushing flyaways through the tress and out of sight.

Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. While stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage.

The Dyson SupersonicTM hair dryer is the fastest hair dryer, powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm. The size of the Dyson digital motor V9 allowed engineers to reposition the motor to the handle for optimum balance in the hand. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine. Air MultiplierTM technology amplifies air by three times to produce a high-pressure, high-veolcity jet of controlled air, for fast drying and precision styling.

After rigorously testing different hair types in our laboratories, Dyson engineered different attachments for the SupersonicTM hair dryer to style different types of hair: the smoothing nozzle, styling concentrator, diffuser, wide tooth comb, and gentle air attachment