The microsite boasts an extensive collection of cutting-edge products from Electrolux and AEG brands, while also highlighting several building projects and designs that have incorporated our built-in kitchen appliances.
ArchDaily, with nearly 18 million monthly visitors, is the world’s most prominent and reliable architecture platform. Our inclusion on their platform demonstrates Electrolux commitment to providing high-quality, innovative solutions for the architectural community and beyond.
Beko plc has launched its biggest TV and multi-channel advertising campaign, to date, costing £3millionRunning until the end of October 2023, the 360 campaign will comprise TV advertising, Sky AdSmart, digital media,
Luxury appliance brand, Kaiser will be showcasing its distinctive collection of appliances at the renowned IFA exhibition in Berlin. Taking place between 2nd – 6th September 2022, this year’s IFA is set to be packed full of the latest innovations and is an opportunity for retailers to see the best technology, and finest designs, in home appliances.
Kaiser was introduced to the UK market in January 2022. IFA provides a great opportunity for UK independent kitchen specialists to familiarise themselves with the brand and meet the team for the very first time. With ranges boasting handles finished in antique brass, and even leather, Kaiser appliances are designed to make a statement in the home. In addition to their unique attributes, the latest appliances available from Kaiser benefit from innovative technologies and robust German engineering to ensure exceptional functionality and longevity.
Visitors to the Kaiser stand at IFA will have the opportunity to see the classical-style appliances that form the award-winning Art Deco and Empire ranges, as well as the contemporary Avantgarde Pro and Grand Chef ranges. The Art Deco collection perfectly captures a neoclassical style, complementing the most luxurious homes for consumers with a well-defined taste for vintage styling, while the Empire range boasts a rustic design and robust German engineering. By contrast, the Avantgarde Pro range is designed for the professional home chef whose priorities are durability and functionality. Finally, the Grand Chef range is at the forefront of modern appliance technology, including a built-in oven complete with air-fryer technology to release the consumer’s inner chef.