The eyes of the home appliance industry were on IFA Berlin this week, where AEG showcased our evolution in hood
The new AEG 8000 Perfect Illumination Hood unlocks the magical colors of food through masterful lighting. It has several brightness and colour settings that not only cast a more ambient light for a different mood in the kitchen, but more importantly, create a perfect environment for cooking.
Also on show at IFA will be the new AEG 9000 AutoSense Hood. Its advanced sensor technology can intuitively detect steam, grease and odours and automatically adjusts the fan power to freshen and clean the kitchen air.
To complete the offer of hoods at IFA, the new Silentium kit accessory will be on show. It helps to transform a kitchen soundscape by effectively reducing the noise level to create the perfect atmosphere in your kitchen.
We’ll be sharing more details of these innovative new products over the coming weeks.
AEG has been awarded Large Kitchen Appliance Brand of the Year at the WhichAwards2023! AEG received this award in recognition of our commitment to delivering premium products that offer creative solutions for real consumer needs, alongside an excellent level of customer service. In particular, the attention towards the sustainability features of AEG appliances as they continue to place this at the forefront of their product innovation.
From April 13 to May 28, the latest interior design and lifestyle trends were on display at top design fair Casa Décor in Madrid, Spain and Electrolux Group’s premium brand AEG is there. This article shares the key trends that are expected to evolve the performance and enjoyment in the kitchen now and in the very near future.
Director Product Line Taste, Iberia, Alberto Dani took part in a panel discussion “Design, Functionality and Sustainability,” alongside Anna Ferrer, architect specializing in sustainability and founder of CU4 Studio, and Beatriz Tejada, Design and Creative Studio Director for Spanish furniture manufacturer dica. AEG is showcasing its latest kitchen appliances as part of dica’s design space.. When it comes to appliances, less is more Appliances should be simultaneously beautifully understated, but clever in performance by offering multiple functions. At the event, sleek hobs with integrated fans were the norm, as were ovens that could toggle between steam, convection and microwave cooking. All help to reduce visual clutter, whilst the AEG matte black appliances are discreet with a premium finish so that when on display they present a sophisticated design statement.
Alberto Dani showcasing the AEG induction hob with integrated fan.
Serious about sustainability: from eco settings to compact spaces
The showcase included no end of sustainable thinking with many design features using recycled material – from PET on ceiling lights to the inner liners of the AEG fridge made from 70% recycled plastic. Trends from the panel discussion also focused on quality, longer lasting materials, as well as personalization when designing spaces. Kitchens and homes can support people far better when done to fit around people’s lifestyles and their sustainable wishes and more of this is being requested. Appliances also offered eco settings that ensure energy use is minimized without sacrificing performance.Technology and smart design strengthen emotional connection ”Many of the new experiences on offer in the kitchen could pass you by and your life would be just fine,” says Dani. “But as it should be with smart design and technology working together, once a feature or product offer has been experienced, it is very difficult to settle for less and this helps strengthen the emotional connection to kitchen and user.
Such experiences include the AEG ComfortLift dishwasher that lifts the lower basket of the appliance up for easy loading and unloading, the vacuum sealer that helps keep food for longer and provides new ways to cook, as well as the steam function within multipurpose ovens.
Alberto Dani demonstrating the ComfortLift dishwasher.
People are willing to spend more
“We also see that as people demand more, so they are willing to spend more,” adds Dani. “In Spain, the average price of home appliances has increased by 16% versus pre-pandemic. Part of this is due to inflation, but equally it shows that people invest in their home, especially when you consider that prices of home appliances have been historically quite stable,” he explains.
Installing an oven has never been easier. Our PerfectFit appliances offer quick and accurate best-in-class installation, in any kitchen.
Requiring one of the narrowest ventilation gaps on the market, our ovens can be combined together with as little as 6mm between appliances, allowing for the sleekest of lines in your kitchen design.
And what’s more, the entire oven installation can be completed with just a single Torx T20 screwdriver. Perfect!
35 million European households have made the switch to washing at 30°C since 2020. That’s just one of the highlights from our latest pan-European report ‘The Truth About Laundry 2023’ which focuses on resource efficiency, and in particular energy usage.The Truth About Laundry report 2021
To help people create more sustainable habits in laundry care, we need to understand current attitudes and behaviors when it comes to how people care for their clothes, and to what extent people consider the environment. In 2021, we commissioned our first The Truth About Laundry report to give us powerful insights to drive change.Read the report here https://admin.betterlivingprogram.com/wp-content/uploads/2021/02/Electrolux_TheTruthAboutLaundry_TheReport-1.pdf
The microsite boasts an extensive collection of cutting-edge products from Electrolux and AEG brands, while also highlighting several building projects and designs that have incorporated our built-in kitchen appliances.
ArchDaily, with nearly 18 million monthly visitors, is the world’s most prominent and reliable architecture platform. Our inclusion on their platform demonstrates Electrolux commitment to providing high-quality, innovative solutions for the architectural community and beyond.
AEG completely renews the washing and drying ranges. Redesigned in terms of design, technologies and connectivity, the new washing machines, washer-dryers and dryers received the 2022 Red Dot Design Awards for the functional and aesthetic quality achieved. Four series, distinguished by their main characteristics. The new models equipped with connection, on the market from April 2023, are in fact designed to be able to learn from the user’s habits and offer a personalized experience at each wash thanks to the My AEG Care app .
Implemented with new functions and improved in terms of information, the application sends ad hoc notifications that can be viewed on the display of the appliances: if the suggestion is accepted, the machine downloads and incorporates the new settings, to adapt to everyone’s needs. Plus, by pairing the My AEG Care app with Google , just use your voice to adjust the temperature, turn on, pause or turn off. Not only. pressing the SyncDry button on the dryer, the latter and the washing machine are automatically connected to each other. Once the washing program has been selected, the special function establishes the most suitable drying cycle based on the weight of the washing machine load, setting the execution timer. Finally, for maximum customization, it is possible to save up to three favorite programs directly on the control panel, so as to always have them at hand.
The recycled plastic content and advanced food preservation features of our new built-in refrigerators have been well received by consumers. Simona Oboroceanu, Category Marketing Manager from the Food Preservation team at Electrolux tells us why.
Hi Simona! Tell us more about our breakthrough in incorporating recycled plastic in our refrigerators.
The Electrolux Group has developed a new line of built-in refrigerators – the Electrolux 500-900 Series and AEG 5000-9000 Series – that we’re currently launching in Europe. The recent launches have inner liners made from 70% recycled plastic, which equates to 13% of the total plastic used in the refrigerator. We are the first in the world to incorporate this much recycled plastic into a refrigerator so it’s an important industry breakthrough.
The plastic is sourced from a specialty supplier that collects and refines plastic from discarded refrigerators in Europe. It is very important that we work with strong and reliable partners that can provide access to high-quality recycled materials.
The range has been well received at fairs such as IFA in Berlin as the industry sees the product as being concrete proof that we take sustainability seriously.
How have consumers responded to the inner liners made from recycled plastic?
Consumers have responded very positively to the inner liners, and they perceive the gray shade of plastic as being more premium than standard white liners. They favor products made from recycled materials and our research has shown they want this kind of refrigerator with recycled materials.
How do our built-in fridges help retain nutrients and avoid food waste?
The recent launches have an innovative GreenZone crisper drawer to keep fruit and vegetables fresh. They are offered in two versions – one with a manual vent that consumers can open or close depending on how full the drawer is and an automatic version. The automatic crisper has a membrane that allows ingredients to breathe by regulating and optimizing humidity.
Third-party studies have shown that our GreenZone crisper drawer can retain 95% of the vitamin C in blueberries after 11 days. None of our competitors use this kind of innovative membrane so it is a clear competitive advantage for us.
The recent launches also use innovative cooling technology that keeps the temperature stable to help ingredients last longer. One of the solutions is Cooling 360, which maintains a more stable temperature distribution, to preserve food for longer by avoiding temperature shocks and stress on food. Our TwinTech® No Frost also keeps food hydrated with independent cooling systems for the fridge and the freezer parts.
What do customers think about these enhanced abilities to help preserve ingredients?
Consumers immediately understand the value to them – not only in terms of retaining the vitamins in their ingredients for their health, but also making ingredients last longer and ultimately helping them to avoid food waste. Importantly, consumers really value the third-party verified fact-based claims we make. At Electrolux Group we’re committed to help consumers live better, more sustainable lives in the home and this refrigerator line reflects that.
Consumers have shown increased interest in healthy eating, particularly since the pandemic, and we go beyond the standard refrigerator offering by helping them to maintain the vitamin content and quality of the food they eat. Also, people are becoming increasingly conscious of food waste and the materials that are used to manufacture their products.
Will they be launched in other markets in 2023?
Yes, as well as continuing to roll out these innovations across Europe in 2023, we are looking at launching in other regions, such as Asia Pacific, in the coming years. Watch this space!
Kitchen solutions that improve the cooking experience and simplify everyday tasks are proving increasingly popular. By linking a connected #AEG oven to the #GoogleHome app, consumers receive help with daily functions such as turning their oven on and off, or selecting the right cooking program and desired temperature.
Voice integration with our connected ovens means these features can be controlled with simple voice commands, enhancing the experience of being in your kitchen, whether it’s hands-free cooking or just an easier way to interact with the oven.
New AEG wine cellar (model AWUD040B8B) is characterized by a linear aesthetics and a refined Matt Black nuance. It has 5 shelves (3 of which are made of wood and can be pulled out on telescopic guides) and stores up to 40 bottles of wine at an adjustable temperature from 5°C to 20°C and with a humidity percentage above 50%. The temperature can be constantly monitored through the electronic control via the LCD Touch Control display. In addition, the double upper LED lighting and the three-layer glass, resistant to the UV rays, safeguard the bottles. Other pluses of the product are: the acoustic and luminous alarms that signal when the door is open or the temperature is not suitable for storing the bottles; the activated carbon filter, the low noise, the concealed handle and the reversible door with hinging on the right.
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