AEG is the first home appliance brand to achieve 5 Stiftung Warentest test victories in just 14 months in the laundry care sector*. In doing so, we are setting a new industry standard and underlining our leadership position in all laundry care categories. š” The latest highlight: The AEG 7000 ProSteamĀ® top loader LTR7A70260 secured the top spot among top-loading washing machines with a “Good (1.9)” rating. Thanks to excellent washing performance, durability and the innovative ProSteamĀ® technology, which reduces wrinkles and freshens up textiles, it offers maximum performance in minimal space. šØļø “Five awards in just over a year across all laundry care categories from Germany’s leading consumer organization are proof of our team’s commitment to developing appliances of the highest quality,” says Daniel Gerbig, Product Line Care Director, Commercial Area Central, Electrolux Group.
Thanks to advanced technology, Electrolux have launched an air fryer that also steams – helping consumers to cook more sustainably and healthily in the home, whilst also saving them time.Ā The Electrolux 800/AEG 8000/Ultimate Taste 700 Steam Air Fryer has four features:
āŖ Air frying āŖ Steaming āŖ Air frying and steaming (combi)- the best of both worlds!Ā āŖ Dehydrating Ā It is currently available in European markets, as well as Taiwan, Thailand, Korea and China. It will be available in Malaysia, Singapore, and Middle East and Northern and Central Africa later this year. The product will be rolled out in more markets next year.
Electrolux, the world’s second-biggest appliances maker, has reported lower than expected third-quarter adjusted operating profit, sending its shares down 10%.
The Swedish company has begun delivering quarterly profit again as its North American arm has picked up after years of holding back group earnings owing to high costs, competition from market leader Whirlpool and underperformance at its US factories.
However, Electrolux is also contending with competition from lower-priced rivals, such as China’s Midea, which have proved increasingly attractive to consumers squeezed by high interest rates.
“While market conditions remained challenging in Europe and North America, we continued to make progress on our cost initiatives,” said CEO Jonas Samuelson, who is due to retire at the end of the year.
“The market in Europe continued to be predominantly replacement driven and was relatively stable, with high promotional intensity,” he said.
The company reiterated that weak price expectations and other factors are expected to have a negative impact on the fourth quarter.
Shares in Electrolux fell 10% in early trade, taking their decline this year to 14%.
Operating profit excluding non-recurring items rose to 717 million crowns ($67.8m) from 314 million crowns a year earlier, against an 855 million crown mean forecast in an LSEG poll of analysts of 855 million.
The latest range of tumble dryers from our Electrolux and AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green certification from global wool care experts The Woolmark Company. The new certification ensures the highest care for wool together with lower energy consumption.
Woolmark already certified Electrolux and AEG products for wool washing and wool drying cycles for hand washable and machine washable wool garments, and now certain tumble dryer models in our new ranges in Europe and upcoming ranges in Asia Pacific (spring 2025) have taken the top Wool Care Green honors.
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity launches at the same time as AEGās best-ever Kitchen Range.
āWe are proud to present a sharpened and more contemporary AEG brand,ā says Tom Astin, AEG Brand and Strategy Director. āOur consultations with consumers, together with strong product innovations, have been translated into a bolder and progressive expression ā through visual and sound ā with a world where distinctive characters play a central role alongside a color scheme that sets AEG apart from its competitors. The evolved color palette pays homage to our beginning as a brand back in 1887 by continuing to use red, but now sees the application of darker hues to create more cut-through and distinction. This is a modern update that strongly conveys our premium position in the market.ā
Initial testing of the visual identity has scored well with global consumers and has been well received by retail partners. The update, done together with growth and transformation firm Prophet, is regarded as a great vehicle to carry messaging that convey AEGās commitment to bold design and uncompromising innovation, as acknowledged by numerous third party awards and will be applied on all manner of go to market assets ā from key visuals and online content, to events and in-store environments.The new AEG Kitchen Range is the brandās most significant full kitchen launch to date. It includes solutions in every product category including ovens, hobs, hoods, cold storage and dishwashers and is available across Europe from this September onward
Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the worldās leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th SeptemberElectrolux Group logo
IFA 2024: Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking and striking design September 3, 2024 10:00 Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the worldās leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th September.
āWhat better place than Berlin ā the birthplace of AEG, where it all started almost 140 years ago ā to launch our biggest and best kitchen range yet,ā says Anna Ohlsson-Leijon, CEO Business Area Europe APMEA & Group Executive VP, Electrolux Group. āThe new AEG Kitchen Range is designed to meet the growing demand for premium experiences in todayās market. And itās perfectly timed: consumers are increasingly looking for high-quality, personalized and sustainable solutions when cooking at home ā and our new range delivers just that.ā
AEGās most significant full kitchen launch to date The new AEG Kitchen Range includes solutions in every product category, including ovens, hobs, hoods, refrigeration and dishwashers. Designed for consumers who want to take their cooking skills further, the new range is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes.
Research reveals that 80% of consumers search online for recipes [1], and many are unsure how to use their oven effectively. AI TasteAssist bridges this gap. By simply sending the recipe to the oven, the feature analyzes it to understand a number of key facets including timing, temperature and protein type. AI TasteAssist then automatically selects the optimal cooking settings.
The new Kitchen Range also features CookSmart Touch Display ā an intuitive interface that guides users through every step of the cooking process. For the first time, CookSmart Touch provides a seamless experience across ovens, hobs, and built-in coffee machines. A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection plus, it can also guide the user as to which accessories to use and the steps to be taken. CookSmart Touch on hobs, as with ovens, empowers the user with full and effortless control over the cooking experience. At the touch of a finger, consumers can easily access Assisted Cooking and effortlessly delegate boiling or assign pan-frying. Sous-vide, simmering and melting modes are also available.Also on show at this yearās IFA will be the latest range of award-winning [6], smart laundry appliances from the Electrolux brand. The new range includes washers, washer dryers and tumble dryers with energy-saving features designed to make clothes last longer and reduce the use of resources.
In the Wellbeing innovation area, both AEG and Electrolux will be revealing new full ranges of cordless cleaners, offering enhanced power, greater versatility, and effortless ease of use.
Extending clothing life presents the single largest opportunity to reduce the carbon, water and waste footprints of clothes. Published recently by Electrolux The Truth About Laundry Report are the findings of our seven-year, science-led research program focused on extended clothing life which shows that choosing lower temperatures and shorter cycles can length the lifespan of clothes by more than 50%.
For example, a cotton T-shirt washed at 30Ā°C for 59 minutes will last over 50% longer than if itās washed on a regular 40Ā°C cycle which can last up to 120 minutes, if not longer.
To read all about this and to download The Truth About Laundry, Love Clothes For Longer Edition, read here:
AEG’s Matt Black line introduces three new ovens, all featuring a sleek matt black finish. The **SteamCrisp 7000 series** (BSE778380T) offers precise steam cooking by regulating humidity and includes a pyrolytic cleaning system for easy maintenance. The **AssistedCooking 8000 series** (BPE748380T) also features this cleaning technology and comes with pre-set programs. Users simply place their food in the oven, select the desired cooking mode, and the appliance automatically optimizes the temperature and cooking time.
The third model, the **9000 SteamPro oven** (BSE798380T), is equipped with a temperature probe that ensures precise cooking by measuring the internal temperature of the food. Its intuitive touch controls and EXCite touch display make selecting cooking settings quick and easy, providing useful information throughout the process. This advanced model stands out with its Steamify function, which automatically adjusts the temperature and steam levels for each dish. Additionally, it offers programs like SousVide and a cycle for regenerating cooked food with steam
According to our consumer study into microplastics and laundry**, part of the problem is a lack of understanding of what āsyntheticā means, with 94% of all adults not knowing how much plastic is in clothes. Our study found 68% of European adults were unaware that Nylon is a plastic fiber while 62% did not know Polyester, the worldās commonly used fiber, is plastic.
With the launch of the Microplastic Filter, we can help consumers reduce their own environmental impact when it comes to clothing care. We estimate that the new filter for washing machines can help prevent up to two plastic bags worth of microplastic fibers from being released from laundry, per household, every year. The filter, designed to fit on the laundry wall and made from 50% recycled plastic, works with both Electrolux and AEG washing machines.
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