Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity launches at the same time as AEG’s best-ever Kitchen Range.
“We are proud to present a sharpened and more contemporary AEG brand,” says Tom Astin, AEG Brand and Strategy Director. “Our consultations with consumers, together with strong product innovations, have been translated into a bolder and progressive expression – through visual and sound – with a world where distinctive characters play a central role alongside a color scheme that sets AEG apart from its competitors. The evolved color palette pays homage to our beginning as a brand back in 1887 by continuing to use red, but now sees the application of darker hues to create more cut-through and distinction. This is a modern update that strongly conveys our premium position in the market.”
Initial testing of the visual identity has scored well with global consumers and has been well received by retail partners. The update, done together with growth and transformation firm Prophet, is regarded as a great vehicle to carry messaging that convey AEG’s commitment to bold design and uncompromising innovation, as acknowledged by numerous third party awards and will be applied on all manner of go to market assets – from key visuals and online content, to events and in-store environments.The new AEG Kitchen Range is the brand’s most significant full kitchen launch to date. It includes solutions in every product category including ovens, hobs, hoods, cold storage and dishwashers and is available across Europe from this September onward
Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th SeptemberElectrolux Group logo
IFA 2024: Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking and striking design September 3, 2024 10:00 Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th September.
“What better place than Berlin – the birthplace of AEG, where it all started almost 140 years ago – to launch our biggest and best kitchen range yet,” says Anna Ohlsson-Leijon, CEO Business Area Europe APMEA & Group Executive VP, Electrolux Group. “The new AEG Kitchen Range is designed to meet the growing demand for premium experiences in today’s market. And it’s perfectly timed: consumers are increasingly looking for high-quality, personalized and sustainable solutions when cooking at home – and our new range delivers just that.”
AEG’s most significant full kitchen launch to date The new AEG Kitchen Range includes solutions in every product category, including ovens, hobs, hoods, refrigeration and dishwashers. Designed for consumers who want to take their cooking skills further, the new range is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes.
Research reveals that 80% of consumers search online for recipes [1], and many are unsure how to use their oven effectively. AI TasteAssist bridges this gap. By simply sending the recipe to the oven, the feature analyzes it to understand a number of key facets including timing, temperature and protein type. AI TasteAssist then automatically selects the optimal cooking settings.
The new Kitchen Range also features CookSmart Touch Display – an intuitive interface that guides users through every step of the cooking process. For the first time, CookSmart Touch provides a seamless experience across ovens, hobs, and built-in coffee machines. A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection plus, it can also guide the user as to which accessories to use and the steps to be taken. CookSmart Touch on hobs, as with ovens, empowers the user with full and effortless control over the cooking experience. At the touch of a finger, consumers can easily access Assisted Cooking and effortlessly delegate boiling or assign pan-frying. Sous-vide, simmering and melting modes are also available.Also on show at this year’s IFA will be the latest range of award-winning [6], smart laundry appliances from the Electrolux brand. The new range includes washers, washer dryers and tumble dryers with energy-saving features designed to make clothes last longer and reduce the use of resources.
In the Wellbeing innovation area, both AEG and Electrolux will be revealing new full ranges of cordless cleaners, offering enhanced power, greater versatility, and effortless ease of use.
Extending clothing life presents the single largest opportunity to reduce the carbon, water and waste footprints of clothes. Published recently by Electrolux The Truth About Laundry Report are the findings of our seven-year, science-led research program focused on extended clothing life which shows that choosing lower temperatures and shorter cycles can length the lifespan of clothes by more than 50%.
For example, a cotton T-shirt washed at 30°C for 59 minutes will last over 50% longer than if it’s washed on a regular 40°C cycle which can last up to 120 minutes, if not longer.
To read all about this and to download The Truth About Laundry, Love Clothes For Longer Edition, read here:
AEG’s Matt Black line introduces three new ovens, all featuring a sleek matt black finish. The **SteamCrisp 7000 series** (BSE778380T) offers precise steam cooking by regulating humidity and includes a pyrolytic cleaning system for easy maintenance. The **AssistedCooking 8000 series** (BPE748380T) also features this cleaning technology and comes with pre-set programs. Users simply place their food in the oven, select the desired cooking mode, and the appliance automatically optimizes the temperature and cooking time.
The third model, the **9000 SteamPro oven** (BSE798380T), is equipped with a temperature probe that ensures precise cooking by measuring the internal temperature of the food. Its intuitive touch controls and EXCite touch display make selecting cooking settings quick and easy, providing useful information throughout the process. This advanced model stands out with its Steamify function, which automatically adjusts the temperature and steam levels for each dish. Additionally, it offers programs like SousVide and a cycle for regenerating cooked food with steam
According to our consumer study into microplastics and laundry**, part of the problem is a lack of understanding of what ‘synthetic’ means, with 94% of all adults not knowing how much plastic is in clothes. Our study found 68% of European adults were unaware that Nylon is a plastic fiber while 62% did not know Polyester, the world’s commonly used fiber, is plastic.
With the launch of the Microplastic Filter, we can help consumers reduce their own environmental impact when it comes to clothing care. We estimate that the new filter for washing machines can help prevent up to two plastic bags worth of microplastic fibers from being released from laundry, per household, every year. The filter, designed to fit on the laundry wall and made from 50% recycled plastic, works with both Electrolux and AEG washing machines.
AEG Ultimate 8000 Wet&Dry cordless vacuum cleaners and our Ultimate 7000 cordless vacuum cleaners have both received the coveted test win in ETM’s current comparison test! Ultimate 8000 Wet&Dry cordless vacuum cleaner: Test winner with the grade “very good” (94.0%) in the comparison test 01/2024 of 3 wet-dry vacuum cleaners. What was particularly impressive was the great cleaning performance, the smooth operation and the effortless cleaning of the floor nozzle. Ultimate 7000 cordless vacuum cleaner: Also test winner with the grade “very good” (92.5%). What was particularly impressive in the test was the impressive cleaning performance on all types of floors, the comprehensive accessories, the smooth operation and the best battery performance in the test field. We would like to thank our dedicated team for their hard work and pursuit of excellence. These awards confirm our ongoing commitment to quality and innovation. Interested in first-class cleaning performance? Visit our retail partners now to find out more about these award-winning products and see for yourself their outstanding performance!
All new Electrolux and AEG washing machines ranges in Europe from Series 7 and above are equipped with a steam program. In APAC & MEA, select washing machine ranges are now equipped with steam programs to sanitize or refresh clothes, and machines in North America and Latin America are equipped with steam programs to remove dirt and tough stains from fibers.
As Electrolux explains, functions such as SteamCare and ProSteam use over 96% less water and 30% less energy compared to a complete washing cycle. The gentle SteamCare program – said Calina Gavril, Care Experience Marketing Director for Electrolux Group – enables consumers to quickly refresh one or two garments at a time, such as a blouse or shirt. In 25 minutes, gentle steam removes creases, odors and restores that newly washed feeling to even delicate garments. Our consumer research – adds Isabell Foyer, European Category Manager, Washing Machines – consistently shows that steam is one of the most appreciated functions, and that it continues to have high consumer appeal. Changing laundry behavior takes time, but we are seeing more consumers changing their laundry behavior to reduce their environmental impact and costs, particularly in light of higher energy prices.
The new AEG 8000 Sense Boil & Fry hob makes assisted cooking more effortless with a CookSmart Touch Display, and a range of functions that save energy and enhance the cooking experience.
✅ Boils water up to twice as fast and saves up to 18% energy* ✅ Sense Boil avoids boiling over, saving further energy ✅ Sense Fry avoids overheating the pan and means a perfect result, every time
The new AEG 8000 Perfect Illumination Hood unlocks the magical colors of food through masterful lighting. It has several brightness and colour settings that not only cast a more ambient light for a different mood in the kitchen, but more importantly, create a perfect environment for cooking.
Also the new AEG 9000 AutoSense Hood. Its advanced sensor technology can intuitively detect steam, grease and odours and automatically adjusts the fan power to freshen and clean the kitchen air.
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