Whirlpool Top Load Washer with 2 in 1 Removable Agitator, was recognized in Good Housekeeping’s 2021 Cleaning Awards as the “Most Innovative Washing Machine.” It offers consumers the flexibility to customize their machine so they can wash how they want, without restrictions.
«Earning this recognition from a trusted outlet like Good Housekeeping – said Shawn Ashby, laundry brand manager at Whirlpool brand – is a huge honor, and we’re thrilled that the team of Good Housekeeping Institute Cleaning Lab experts, scientists and consumer testers appreciate the innovation in our appliances. The Cleaning Awards are meant to recognize the truly innovative and outstanding products that make caring for a home so much easier – and that is our goal at Whirlpool brand. We dedicate the time to ensure the washers and dryers we design will help our customers streamline laundry day and provide the best care to their families, and their clothing».
The Whirlpool® Top Load Washer with 2 in 1 Removable Agitator is a removable center agitator post that can be easily swapped in or out of the machine depending on the type of items being washed. With two ways to wash, consumers have access to twice the washer in their home. The washer pairs to the Whirlpool® App via Bluetooth, so consumers can manage laundry day from anywhere – whether monitoring the cycle times while on the go or delegating next steps in the laundry process to family members. Whirlpool brand also added its Whirlpool® Load & GoTM Dispenser to the Top Load Washer with 2 in 1 Removable Agitator, enabling consumers to skip the step of adding detergent to every load for up to 20 loads of laundr
Haier Milan experience
Haier’s Milan Experience Design Center (Med) made its debut and presented itself to the general public during the Milan Design Week 2021. Created in late 2020 with the aim of extending and integrating the traditional product-centric approach to design that leverages connectivity, data and consumer information to continuously improve the user experience and create home ecosystems, Med is a multidisciplinary and multicultural team, which ranges from design research and strategy to industrial design through interaction design. Federico Ferretti, a designer with over 20 years of experience in large multinationals and leading consulting firms for design innovation, was chosen to lead the team.
Med is already working closely and in total synchrony with the Haier Europe Brand & IoT Team, led by Gianpiero Morbello, in a cross-functional effort to shorten the distance with users and to offer consumers innovative and revolutionary experiences starting with products from Haier, Candy and Hoover.
During the Milan Design Week 2021 Med presented Delight, a new concept of oven and induction hob-hood capable to exemplify the fusion of technological sophistication and aesthetics and to make tangible how lights and movements will increasingly become an essential part of the dialogue between user and product and the founding element of Haier’s design.
«For Med, every single product is a service waiting to happen and a brand promise to keep – underlines Federico Ferretti -. Our goal, and the reason why we were born, is to evolve the concept of ‘designing for’ towards ‘designing with‘ and designing and facilitating the entire relationship with the consumer who becomes co-author of our ecosystems of products and services. A shared and inclusive process, which starting from the understanding of consumers, their dreams and needs, passing through tests, development and prototyping, up to the dialogue with the marketing and R&D of the business units, has the objective and ambition to accompany the Group in the transformation from the design of physical products to the design of analog and digital brand experiences.»
LG aims to increase the use of recycled plastic
The use of recycled materials is part of LG’s larger project to create a recovery ecosystem for electronic waste. And to increase the use of post-consumer recycled (PCR) materials in its consumer electronics and home appliances products.
For LG 10 times as much by 2025
LG used approximately 20,000 tonnes of recycled plastic in its products in 2020, and plans to increase this number more than 10 times by 2025. Recycled plastic is currently used by LG in its TVs, monitors, speakers , washing machines, refrigerators and air conditioners. It will also expand its use for the coating of products. In addition to using more recycled plastics, it is also reducing the use of virgin plastics in its businesses. This year, 18 OLED TV models were made using less virgin plastic. An increase compared to the 14 models of 2020, resulting in a reduction of almost 10,000 tons of plastic.
AO Looks beautiful
Last week, AO launched it’s brand new health and beauty category onsite. This marks the first time that AO is expanding into this category with products such as beard trimmers, electric toothbrushes, hair dryers, straighteners and many more.
To view the full range of new health and beauty products, visit here:
Health & Beauty | ao.com
Midea Laundry VDE Certification
On September 6th, the VDE certification award ceremony for the Midea Laundry Division was held in the Wuxi Little Swan Electric Co., Ltd. Distinguished guests from Midea Laundry Division and VDE INSTITUTE were invited to attend the ceremony.
Distinguished guests from VDE INSTITUTE included Mr. Hong Wei, Chief Representative of VDE China Representative Office; Mrs. Cang Yan, Chief Expert of VDE China; Mr. Dean Wen, General Manager of VDE Renewable Energy China; and Mr. Daniel Roehrs, General Manager of VDE China.
Image: Guests from Midea Laundry and VDE pose for photo at the awarding ceremony
The guests of Midea Laundry Division attending this ceremony included Mr. George Guo, General Manager of Overseas Marketing; Mr. Xu Pengcheng, Director of R&D Center; Mr. Wang Haifeng, Director of Domestic Product Development Center of R&D Center; Mr. Yan Shulin, Director Of Overseas Product Development Center of R&D Center, and Advanced Research of R&D Center Expert Mr. Gao Hongxi, etc..
Five professional VDE certifications were awarded at the ceremony site: VDE “New EU Energy Class A”; VDE “Low Noise and Less Vibration Certification”; VDE “Vibration Reduction Certification”; VDE “Hygiene Certification”; VDE “Test Data Acceptance Program Certification” for acoustic laboratory of advanced technology research institute of Midea laundry.
At the beginning of the ceremony, Mr. Daniel Roehrs, General Manager of VDE China, delivered a speech on behalf of VDE. He says that Midea, as one of the best international brands in home appliance industry, has lots of expectations for its energy efficiency development in the future; and VDE hopes to provide corresponding support to Midea Laundry. He points out that global climate change is the biggest challenge of the 21st century. Midea Laundry is the first and only Chinese brand whose products in the 7, 8, 9, 10 kilograms have all passed the VDE German new EU Energy Class A tests. He believes that in the future, VDE and Midea will have more solid cooperation.
Afterwards, Mr. Hong Wei, Chief Representative of the VDE China Representative Office, gave a detailed introduction on VDE “New EU Energy Class A”. He points out that since 1995, washing machine energy efficiency certification has quickly become the most indicative label and a major selling point in the European Market. In 2017, European new energy label directive and new standards start to upgrade the energy efficiency level and VDE energy expert team started cooperation with Midea Laundry in the same year. During this period, VDE and Midea Laundry jointly built a platform of VDE experts, which has more than a dozen experts covering safety, energy, washing performance, drying performance, hygiene, noise and vibration. The platform regularly conducts external tests and trainings.
At the same time, VDE CEO Sven Öhrke also sent a congratulatory message from Germany in the form of video.
After the speech, the award ceremony officially began. VDE “New EU Energy Class A”, VDE “Low Noise and Less Vibration Certification”, VDE “Vibration Reduction Certification”, VDE “Hygiene Certification”, VDE “Test Data Acceptance Program Certification” trophies and certificates were successively awarded at the scene.
At the end of the ceremony, Mr. Xu Pengcheng, Director of the R&D Center, made a concluding speech. Mr. Xu says that Midea Laundry has cooperated with VDE for many years. VDE represents the highest level of global testing and certification. As Midea Laundry continues to deepen its globalization, it needs strong support from VDE, which requires Midea Laundry to design more environmentally friendly, healthy and green products.
Under the general trend of world diversification and globalization, the globalization and internationalization of products has become an important topic. The obtaining of a number of VDE professional certifications by Midea washing machines, not only marks the recognition of the energy efficiency of Midea products by the international community, but also marks another step forward for Midea washing machines on the road to internationalization. In the future, Midea Laundry will continue to increase its investment in technological research, and is committed to designing more green, healthy, high-quality products that meet market needs.
Smeg @Milan design week
Milan Design Week 2021, Smeg and Italia Independent renew their bond, sharing their historical production know-how, guided by the same vocation for the pursuit of quality and for the dissemination of Italian style throughout the world.
The collaboration between the two companies has been established since 2012, resulting in the creation of the iconic FAB28 refrigerator in the Denim version and the SMEG500 refrigerator in collaboration with Fiat, presented in 2013. From 4 to 10 September 2021 the SMEG refrigerator covered in Denim will be exhibited in memory of the first collaboration between the brands, together with the timeless SMEG500 refrigerator, at the Italia Independent Boutique located in the center of Brera in via Fiori Chiari, 24 in Milan.
The Flagship store – developed on a total area of 90 square meters – was designed with of idea of welcoming customers. An innovative environment, characterized by furnishings, lights, layouts that evoke the spaces in which Lapo lives and works. The absolute protagonists are the new Italia Independent, Laps Collection, CR7 Eyewear and Hublot Eyewear collections, which stand out in dedicated spaces so as to give each brand the right visibility
LG tops in India
During the latest years LG Electronics received different recognitions from the Indian market. In 2020 the research group TRA named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs. This year Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories. The 7th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal.
LG has been operating in India for 24 years, offering consumers quality products but also services. LG India extended insurance coverage with purchases of home appliances as part of its Covid-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand.
Numatic to build new uk factory
Numatic best known for its Henry vacuum cleaners
Is to build a new factory in Chad Somerset The British manufacturer has acquired a 7 acre site adjacent to it HQ
Haier @Milan design week
Haier has chosen the Milano Design Week – and in particular the spaces of Superstudio Più – to present its idea of smart kitchen. Together with the best of the brand’s offer in the field of refrigeration, wine cellars and washing, Haier presented the Series 4 and Series 6, the complete ranges of kitchen appliances featuring Artificial Intelligence. “Series 4 and Series 6 – the company explains – mean premiumness and technology that come together in a complete range of ovens, microwaves, hobs, hoods, refrigerators and dishwashers that take advantage of connectivity, the hOn app and AI to offer tailor made solutions and to integrate perfectly into modern kitchens, thanks also to the elegant and minimal design”. The attention to design can count on the design team of the Milan Experience Design Center. Among the innovations proposed by Haier for the kitchen of the future there is the Chef@Home oven, which thanks to a presence sensor turns on automatically giving the user access to the 19” full touch control screen and, through it, to the “Cook with me” technologies. In particular, the PreciTaste technology is able to recognize the types of food in the oven, automatically set the cooking parameters and send a notification when the food is ready. The hi-tech solutions are also visible in the induction products: thanks to the PreciProbe bluetooth temperature probe – which the Chef@Home oven is also equipped with – the hob controls the food temperature, automatically choosing the correct power and notifying the user when the food is ready. Furthermore, exclusive features of the Series 4 and Series 6 are the Multizone technology (which thanks to an advanced temperature detection system and an optimized power management is able to detect and manage the presence of pots of different sizes in the same area, guaranteeing the maximum flexibility) and the VaryCook technology, which allows user to move pots and pans without touching the controls thanks to the three preset power levels (high, medium and low), giving the possibility to cook food at different power in the different cooking phases. Gas hobs complete the range: Haier offers models with 5 kW burners and PreciFlame technology, which allows to adjust the flame intensity to nine power levels
Miele tops in German consumers
Miele dishwashers reived other recognitions by German consumer watchdog Stiftung Warentest. Among 60 cm wide units, the fully integrated G 5260 SCVi Active Plus (top-edge controls) came out tops. In the integrated category, the same was achieved by the G 5210 SCi Active Plus, a technically identical model with front controls. Both were the only models to achieve an overall mark of 2.1. In total, the test covered 18 units, whereof 14 had a width of 60 cm and 4 were 45 cm slimline models.
Energy efficiency and advanced tecnologies characterized these Miele home appliances. In the EnergySave and Automatic programmes, Miele machines used the least amount of water and convinced with their cleaning performance. The test winners achieved top marks for ‘Handling’ (1.9) and ‘Sound emissions’ (1.1), making them the quietest of all contestants. «The fact that our dishwashers have once again been commended as best products in the test – said Lothar Wedeking, Miele Product Manager in Miele’s ‘Dishwashers’ business unit – underlines the convincing overall performance of our appliances».
According to the new energy labelling scheme, these machines achieve a C energy efficiency rating. Under the previous regime, this would have been an A+++ rating. Low water consumption starting at only 6 l in the ‘Automatic’ programme is the result of EcoPower technology with its special circulation pump, its optimised spray arms and its efficient filtration system.
Add to this patented AutoOpen drying, a feature only available from Miele. In this case, the door opens to the ajar position at the end of a programme to ensure good drying results, even on plastics, laminates and glass. The associated reduced main wash temperature accelerated drying and a shorter cycle time saves energy and time. These machines can also be connected to a hot water supply. This considerably reduces energy consumption once again and saves up to 50% on electricity. All Miele dishwashers are tested for 20 years of use
