Alex Proba for Samsung 837 showroom

Samsung Electronics’ Bespoke line of home appliances offers products that reflect the evolving lifestyle of consumers worldwide, marrying Samsung’s advanced technologies with customizable aesthetics. This year, Samsung has added limited-edition panel art in collaboration with the artist Alex Proba to its collection of exclusive Bespoke designs. The panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S.

Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. Proba’s partnership with Samsung began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations such as the Bespoke My Home stages where Proba’s projects were first displayed.

Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art – said MH Bu, Head of Design Team, Digital Appliances, Samsung Electronics -. It’s always exciting partnering with artists to see what their creativity will bring to the Bespoke line and how it can reimagine home designs around the world.

Samsung Commitment to India with Investment to Set Up New Compressor Plant

The new facility in Sriperumbudur, near Chennai., spread over 22 acres, will have a capacity to produce 8 million compressor units a year, which will be expanded in the future. Compressors produced at the plant will be used in refrigerators that Samsung manufactures in India and also be exported.


Samsung expands bespoke range

Samsung has launched a new Bespoke RF8000 French Door Refrigerator, expanding its Bespoke line-up. The product is available as a 4-door model in Metal Navy color and can be complemented with kitchen packages including dishwashers and over-the-range microwaves.

Samsung’s Bespoke RF8000 French Door Refrigerator expands on the existing Bespoke refrigerator line-up, which includes the 4-Door Flex™ and 2-Door fridge Freezer. The Bespoke French Door Refrigerator will be available as a 4-door configuration – in counter-depth model.

Among the main plusses, the Bespoke French Door Refrigerator offers a versatile Flex Zone drawer, which can be converted from freezer to fridge depending on the user’s needs. One new point of innovation is the beverage centre that, featuring a water dispenser hidden inside the door, offers a convenient solution that enables the fridge to feature a smooth exterior.

Artist Alex Proba’s Colourful Personality Splashes Across Samsung’s New Bespoke Refrigerator

Samsung just announced their colour customizable Bespoke kitchen appliance range at the start of the year at the 2022 CES. But that all pales in comparison to the expressive abstractions on display across their latest limited edition collaboration conceived with the chromatophiliac and  multidisciplinary artist, Alex Proba.The limited-edition Bespoke’s abstract jungle print motif design on display – one inspired by nature and intended to bring “the outdoors indoors” – was first interpreted using an arrangement of colour papers by Proba before being realized as a final print. The result is a wildly expressive push against what we typically associate with home kitchen aesthetics, refreshingly moving us beyond the monochromatic and metallic palettes that have dominated the American residential market for the last few decades.

Samsung’s metaverse service My House sees early success

Samsung Electronics said Wednesday its My House world map service, launched in collaboration with Naver‘s 3D avatar platform Zepeto, saw cumulative visits quickly surging to over 4 million in less than a month.

 My House invites users to experience Samsung home appliances and furniture in a personalized virtual “home“ that users can decorate to their individual taste. The metaverse platform was unveiled on Jan. 5 at the annual tech show CES 2022.

Since then, the cumulative number of visitors reached 4 million in three weeks, the highest amongst Zepeto’s partnered services, according to Samsung Electronics. 

 The consumer electronics giant plans to capitalize on the immersive digital world to not only introduce new products, but also to provide a taste of interdevice connection between different Samsung appliances. The company also aims to scale up its rapport with other industries like fashion to target younger consumers.

“With the success of My House as our foothold, we are looking to engage more aggressively with millennials and Generation Z by optimizing customers’ Metaverse experience,” said Young-hee Lee, head of Samsung’s Global Marketing Center.

Samsung Bespoke Jet™ Delivers End to End Cleaning With an All-in-One Clean Station

The sleek stick vacuum cleaner delivers a powerful, hygienic cleaning experience with its All-in-One Clean Station™ and up to 210W suction power

Samsung Electronics today announced the launch of the Bespoke Jet™, a cordless vacuum cleaner with an All-in-One Clean Station™ that delivers hygienic cleaning with a 99.999 percent Multi-Layered Filtration System.1 In addition to its All-in-One Clean Station™, a dock that charges your vacuum cleaner and automatically empties the dustbin, the Bespoke Jet™ is lighter and is equipped with a more enhanced Digital Inverter Motor than its predecessor2 for even more powerful cleaning. Packed with innovations, the Bespoke Jet™ also earned recognition as an Honoree at the CES Innovation Awards 2021.


“Cleanliness is now top of mind for consumers across the world, so we wanted to create a product that delivers more convenient and powerful features to keep users’ homes tidy to the end of cleaning,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “The Samsung Bespoke Jet™ not only delivers the power and performance needed to keep your floors clean, its beautiful design can also fit seamlessly into any room in your home.”
Hygienic Cleaning PerformanceThe Bespoke Jet™ features the All-in-One Clean Station™, which keeps a user’s space hygienic while cleaning. When docked, the All-in-One Clean Station™ is able to empty its dustbin automatically without any fine dust particles escaping3 thanks to Samsung’s unique Air Pulse technology. It also automatically charges the Bespoke Jet™ vacuum cleaner at the same time.

 A 99.999 percent4 Multi-Layered Filtration System makes sure that only clean air is released from the Bespoke Jet™ during cleaning. As air is sucked in, the main cyclone separates large dust particles, which are then picked up in a metal mesh grille filter. A micro filter then catches fine dust particles, and finally, a fine dust filter traps micro dust5 that can easily escape. All the parts and filters are washable, so they can be kept hygienically clean

Whether it is being used on hard floors or carpets, the Bespoke Jet™ provides maximum suction to get the job done efficiently. The on-board Samsung Digital Inverter Motor is 47 percent lighter than the Jet90’s motor6 and generates up to 210W7 of suction power.

With its Jet Cyclone, you can enjoy cleaner air and powerful suction. Featuring a high-efficiency, multi-cyclone structure, the Jet Cyclone creates an optimal air path to reduce air resistance and minimize the loss of suction to hygienically trap fine dust particles sucked into the vacuum cleaner.


The handheld body of the Bespoke Jet™ weighs just 1.44kg, light enough to maneuver and clean the entire house, so you can easily clean the surfaces of chairs and sofas, on top of cabinets and tables, the length of window blinds, the underside of appliances and even up the stairs.



Cleaning Made Convenient

The Bespoke Jet™ features a convenient LCD Digital Display with support for 28 languages.8 This display gives you all the information you need at a glance including your suction level settings and remaining battery time. It also provides information about any problems, such as clogging, 

objects stuck in the brush, or missing filters, and provides a guide to help you fix the problem.


The Bespoke Jet™ also has a large capacity battery, despite its high specification features. It can run for up to an hour9 and even when that time’s up, you can easily swap in a spare battery10 to extend
to extend your cleaning time by up to two hours. Samsung’s unique technology also ensures that it retains 70 percent of its original performance throughout up to 500 cycles.11


To help you clean even hard floors easily, the Bespoke Jet™ also comes with an upgraded Spray Spinning Sweeper. Featuring dual spinning wet pads that rotate for up to 100 minutes,12 it delivers stable, effective cleaning for hard floors. The upgraded Spray Spinning Sweeper also features an easy-to-maintain 150ml water tank, so you can manually spray more water for a more convenient experience.



The arrival of the Bespoke Jet™ takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet™ is designed to blend into any home. Available in three stylish colors — Midnight Blue, Misty White and Woody
Green — the Bespoke Jet™ allows users to place the vacuum cleaner in living areas without disrupting the overall interior design.


The Bespoke Jet™ will be available starting January 2022 in Southeast Asia, Europe, and March in the U.S.


For more information about the Bespoke Jet™, please visit

The new Samsung Bespoke French Door refrigerator

Samsung Electronics offered its first-ever Bespoke French Door refrigerator at CES 2022. The version is to be had in a choice of 3-door, 4-door and Family Hub™ models. According to the company, the brand new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, customers can be capable of customize their décor to complement their personal style, with kitchen packages that consist of dishwashers, ranges and over-the-range microwaves in white, navy or green. The Bespoke line also includes the Bespoke Jet™ vacuum cleaner and the Bespoke Washer and Dryer.
«The Bespoke idea was not just designed for the kitchen – said Kanghyup Lee, executive vice president and head of sales and marketing of the Digital Appliances Business at Samsung Electronics -. We believe that customers should have the freedom to customize their entire home to match their lifestyle needs. This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics – using Samsung’s meaningful innovations and technology.»
With 12 colours and two finishes – glass and steel – to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel. Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type.
Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex™, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations — in both full and counter-depth models — and includes options featuring the upgraded Family Hub™ for 2022.

Samsung Stackers: reducing food waste block by block

Samsung  has announced a collaboration with The Tetris Company to launch Samsung Stackers , a range of limited edition pieces inspired by the Tetris® puzzle video game, aimed at preserving food to reduce waste. of food at home.

It is the first design of its kind, which will include the seven iconic shapes and colors of the famous tetrominos (light blue, yellow, purple, green, blue, red and orange), which will facilitate efficient and safe food storage more than ever. in the fridge or freezer in a fun and unique way. In addition, all the profits obtained from its sale will go to the European Federation of Food Banks .The new Samsung Stackers will be available in the following European countries: Romania, Serbia, Croatia, Slovenia, Spain, the Czech Republic, Slovakia, Italy, Hungary, Greece, France and the United Kingdom.

People who want to buy a set of pieces can do so for 25 euros and all profits will go to the  European Federation of Food Banks , a non-profit organization that represents a network of 335 food banks

Samsung Reshuffle

Samsung said on Tuesday it will merge its mobile and consumer electronics divisions and named new co-CEOs in its biggest reshuffle since 2017, to simplify its structure and focus on growing its logic chip business. The sweeping move is the latest sign of centralised change at the world’s largest memory chip and smartphone maker, after Vice Chairman Jay Y Lee was paroled in August from a bribery conviction.

The head of visual display business, Han Jong-hee, was promoted to vice chairman and co-CEO, and will lead the newly merged division spanning mobile and consumer electronics as well as continuing to lead the TV business. Han has risen through the ranks in Samsung’s visual display business, without experience in mobile. Analysts said it was unclear what kind of changes or divisions of labour are expected under Han.

Samsung received 43 CES 2022 Innovation Awards

Samsung Electronics received more than 40 CES® 2022 Innovation Awards honors, including four Best of Innovations accolades, from the Consumer Technology Association (CTA)™. The annual awards program spotlights standout design and engineering across multiple consumer technology product categories.

Samsung’s presence across multiple categories – the company commented – exemplifies its deep heritage developing cross-category innovations that propel the industry and society forward. This year, CTA recognized Samsung Honorees in a range of categories, including computer peripherals & accessories, computer hardware & components, digital imaging/photography, embedded technologies, gaming, headphones & personal audio, health & wellness, home appliances, home AV components & accessories, mobile devices and accessories, smart home, software and mobile Apps, sustainability, wearable technologies and video displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES, that returns to Las Vegas next year, after a digital-only version of the event in 2021. Jong-Hee (JH) Han, President and Head of Visual Display Business at Samsung Electronics, will deliver the pre-show keynote address on Tuesday, Jan. 4 at 6:30 PM PST in the Venetian’s Palazzo Ballroom in Las Vegas, NV