The future of Whirlpool EMEA has been in doubt for months, and there was long speculation that the US home appliance maker would exit Europe, Middle East and Africa entirely, but the company has finally opted for a less radical solution in the form of a joint venture with arch-rival Arçelik, which is present in Europe primarily through its Beko brand.
The two firms have announced that they will transfer their European subsidiaries to a new entity to be called Beko Europe BV. Upon completion of this transaction, it is expected that 75% of the new company will be owned by Arçelik and 25% by Whirlpool. The business still needs to be approved by the responsible institutions, and the entire process of creating a new joint venture will take up to a year. Until then, the two companies will operate completely independently and without changes.
Market fears that the established and well-known Whirlpool brand could completely disappear from European stores in the event of the sale of Whirlpool EMEA will ultimately not come true. The newly formed company will have regional rights to both the Beko and Blomberg brands as well as the Whirlpool brand. And for 40 years. But he will also work with others such as Grundig, Hotpoint, Indesit and Bauknecht. The KitchenAid division is being spun off and will remain fully owned by Whirlpool.
Personnel issues and other specific steps regarding the structure and functioning of local offices are not yet known. However, the optimization and merger of branches in individual countries appear to be inevitable parts of the whole process. Both companies have so far refused to discuss the future structure in any way.
We are preparing a detailed analysis of what this change will mean for the home appliance market in Europe and here.
Category Archives: Brand’s
Smeg announces a new partnership with Emmanuelle Jar
Smeg announces a new partnership with Emmanuelle Jary
[ brands ] Smeg announces a new partnership with Emmanuelle Jary
Shortly after presenting its latest innovations at the EspritCuisine trade show , Smeg announces and formalizes a major new partnership in the kitchen world . It is with the culinary journalist Emmanuelle Jary , known in particular for her program “It’s better when it’s good”, that the brand is allied. Through a short format, this program offers videos, filmed with humor, on the best restaurants in France as well as easy-to-make recipes. It is therefore no coincidence that the Italian manufacturer of household appliances has teamed up with this expert in French gastronomy.
Haier Named No.1 Global Major Appliances Brand by Euromonitor International for 14th Consecutive Year
Haier Smart Home the world’s leading home appliance brand and smart home ecosystem builder, has announced that the company has once again topped the rankings of global major appliances brands, according to the 2022 annual report released by Euromonitor International, the world’s leading independent provider of strategic market research. It is the 14th consecutive year that Haier has won this accolade, with the sales of Haier’s refrigerators, washing machines, freezers, and electric wine coolers also securing the number one spot.The remarkable sales performance in these four categories marks a new milestone for the company in the global major appliances market, as it marks the 15th consecutive year Haier has ranked first for refrigeration appliances, for home laundry appliances in 14 years, for wine coolers in 13 years, and for freezers in 12 years respectively
For over thirty years, Haier has been a leading brand in home appliances, driving forward industry development with technological innovation. In the era of the Internet of Things (IoT), Haier will continue its mission to establish itself as a world-leading ecosystem brand, bringing high quality smart home technology to households around the world.
Amidst the global economic slowdown that has stunted customer spending, Haier has put customer needs at the center of its strategy by adapting a user-first approach and upgrading its brand ecosystem, bucking the trend to achieve steady growth through the year.2022, Haier’s CASARTE retained its title as the number one high-end home appliance brand in China
In Europe where the sales of the home appliance market fell by 8.8%, Haier saw an overall increase of 4.2%.
The growth rate of Haier Smart Home has outperformed that of the industry in Australia for three years in a row, with sales seeing a 30% surge.
The stellar performance of Haier Smart Home in Japan went against the industry’s slump, growing at a rate eight times faster than that of the entire market.
Haier secured its position as one of Thailand’s top 3 home appliance brands, with a growth of 15%, despite the socioeconomic factors that held back the industry’s performance as a whole.
ASKO had a good year
It was a good year.
ASKO appliances have been noticed by both experts and consumers, and they have been granted various awards for design and innovative functions.
The world’s most prestigious design competition iF DESIGN has awarded two innovative ASKO products. The ASKO Elevate™ induction hob with integrated extraction and selected ASKO DW60 dishwasher models were granted an iF DESIGN AWARD 2022.
ASKO DW60 models also won The European Product Design Award™. The award was created to recognize the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. EPDA rewards the strategic thinking and imagination which goes into making a great product.
ASKO Wine Climate Cabinet has been granted a Good Design Australia Gold Award. The prestigious award is the Australian highest design honour and has been recognising and rewarding excellence in cutting-edge design and breakthrough innovation since 1958.
ASKO Wine Climate Cabinet displays all the functional elegance that characterizes ASKO craftsmanship, care and technology.
Esquire.com and Goodhousekeeping.com crowned the ASKO Wine Climate Cabinet “Best Wine Cooler for Collectors”.
ASKO Craft combi-steam oven is a winner in a consumer test in Norway by Anbefaler.com. The test compared integrated steam ovens across different price categories, and the ASKO oven was crowned “Best integrated oven”. According to Anbefaler.com, “ASKO produces ovens of excellent quality, and a graphite black design fits into any kitchen”.
ASKO Logic Heat Pump Tumble Dryer has been awarded joint best tumble dryer of 2022 from Good Housekeeping. ASKO tumble dryers do more than just dry your clothes perfectly. You can use them to refresh clothes instead of washing them – either using air or steam.
ASKO washing machine W2086R.W was selected by the Foire de Paris jury and it was presented in the Grand Prix Innovation selection.
The ecological aspect of the appliance was especially appreciated by the jury, composed of specialized journalists and home equipment experts. They have chosen the ASKO appliance for its ecological features that “leads to interesting energy and detergent savings”.
Samsung &LG@CES2023
South Korea’s Samsung Electronics Co. and LG Electronics Inc. are set to showcase their high-end home appliances at the CES 2023, the world’s largest electronics exhibition to be held from Jan. 5 to Jan. 8 of the next year in Las Vegas.
Samsung Electronics will demonstrate products of Bespoke Infinite Line, a premium lineup of Bespoke, the tech giant’s kitchen appliance brand with customizable design. The company launched the premium lineup in Korea in February of this year.
Bespoke Infinite features durability and high-quality metal that makes a luxurious texture to the surface of the products. The lineup includes one-door refrigerators to store kimchi, wine and other food, four-door refrigerators of extra-large capacity, ovens, inductions, smart range hoods and dishwashers.
The tech giant will launch the premium lineup in the European market, including France, Germany and the UK, during the first quarter of 2023 and will also enter North America and Southeast Asia within the next year.
LG Electronics will emphasize minimalist aesthetics in its home appliances to be launched next year. The company will exhibit refrigerators, washing machines, clothes dryers, ranges and dishwashers with simple designs at the electronics show.During the next edition of CES (Las Vegas, January 5-8), LG will present the new InstaView™ French-Door refrigerator. The company’s new, 25.5-cubic feet counter-depth refrigerator offers a generous capacity, despite a nine percent reduction in depth compared to a conventional French-Door model. To increase internal storage space, LG redesigned several of the fridge’s core components – slimming-down the cold air duct and the evaporator, while also reducing thickness by applying enhanced insulation. Although its expansive interior provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models, the new French-Door can still help to save space in the kitchen thanks to its smaller footprint.
LG’s new InstaView French-Door refrigerator – said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company – makes a superb, stylish addition to any modern kitchen, offering consumers the ultimate in convenience, design and food freshness. We will continue to deliver outstanding customer value and experiences with innovative home solutions leveraging elegant, functional design and our advanced technologies.
The new model is bordered in sleek stainless steel, while the mirror-coated glass of the seamless InstaView panel covers almost the entire right-hand door of the refrigerator. Just by knocking twice on the panel, users can check inside without having to open the door. The subtle, minimalist beauty and clean, modern lines of LG’s latest InstaView are further enhanced by the discrete pocket handles applied to the fridge’s ‘flat’ doors.
UMG TO BRING HISENSE TO SAUDI ARABIA
Saudi Arabia’s UMG partners with Hisense to bring Chinese consumer brands into Kingdom
UMG will now be an officially appointed distributor of Hisense products and will support the brand with warehousing, after-sales services and develop retail space for sales, according to a press release.
The partnership agreement was signed by Jason Ou, Hisense president of the Middle East and Africa, and Adnan Matbouli, chairman of UMG.
“Our partnership with UMG underlines our dedication to expand in the regional markets, increase our availability and provide the best brand experience to our customers as well as business partners,” said Ou.
He added: “We look forward to working together with UMG, driving on each other’s strengths and expertise with an intention of growth and sustainability in the market.”
Matbouli said that this partnership is a part of their strategy to bring top-quality electronic products to Saudi Arabia.
“As an official distributor of Hisense’s home appliance and entertainment segment in the country, we provide assurance in supporting with unparalleled accessibility to expand in the market, better service in after-sales, provision to spare parts, and warehousing to meet the business as well as consumer needs,” said Matbouli.
Established in the early 1990s, UMG has become one of the known names in the Kingdom’s consumer electronics market, with a network of 11 branches, warehousing facilities, 11 service centers, a fleet of vehicles and 23 brand shops in the Kingdom.
UMG became the sole distributor for Samsung Consumer Electronics in 1991, followed by the Italian home appliance brand, Tecnogas, with which it signed an agency agreement in 2013.
Headquartered in Qingdao, China. Hisense exports products to over 160 countries, with three listed companies – Hisense Visual Technology, Hisense Home Appliances and SANDEN listed in Shanghai, Shenzhen, Hong Kong and Tokyo stock exchanges.
Elica success story
Elica is today the global leader in the sector of kitchen extractor hoods. They have managed to record numbers
Elica has achieved the right mix of financial soundness and Italian design & innovation soul:
✔️ we are expecting to close 2022 with incremental revenues and margin, in spite of inflation, geopolitical tensions and weak demand,
✔️ Elica are back to a sustainable long term dividend distribution plan aimed at preserving strategic investments and external growth,
✔️ looking for new M&A or joint venture opportunities to grow their cooking business,
✔️ Elica are leading the ecological transition in the HVAC industry with their BU Motors EMC FIME (representing 25% of the Group’s turnover, with a 30% growth rate).
Year after year, Elica have been expanding our value proposition and increasing their innovation rate, proving vision and resilience even in uncertain times.
Hisense is celebrating its 10th anniversary in the UK.
Hisense is celebrating its 10th anniversary in the UK.
Hisense reported record-breaking sales in 2021, with the brand earning £21 billion worldwide, of which £111.7 million came from the UK.
Haier celebrity 38 years
Haier Group is celebrating 38 years of providing solutions to better life. Since its foundation in 1984, Haier has experienced six strategic development stages, and has grown to be the #1 Company Globally in major home appliances.
After being in business for almost four decades, with users at the center of all we do, Haier deployed 10 R&D centers, 71 research institutes, 33 industrial parks, 133 manufacturing centers and more than 230,000 sales networks worldwide. Adhering to the “human value comes first” guiding principle, we transformed from a traditional manufacturing enterprise into a win-win IoT community ecology.
Midea on the Board of Connectivity Standards Alliance
Midea Group announces that it has joined the Connectivity Standards Alliance , becoming a new member of the Board of Directors, to live up to its vision of improving consumers’ lives through universal and interconnected technology. In this context, Midea Group hopes that more and more companies will join in supporting the integration with Matter, the unique protocol of the Connectivity Standards Alliance that allows the most diverse IoT devices and smart appliances to communicate effectively.By joining the Connectivity Standards Alliance team, Midea Group will be at the forefront of promoting collaboration between all consumer electronics and smart home appliance brands, so that everyone can experience universal connectivity. As an industry leader, it is imperative that all of our brands’ smart appliances work effectively in tandem with connected devices from other global brandsMidea Group joins the Connectivity Standards Alliance together with other important companies in the sector and will collaborate in the creation of a universal connectivity protocol for all operators in the sector. Founded in 2002, the Connectivity Standards Alliance has been a leader in creating global open standards like Matter, building the foundation and future of IoT. With a broad membership of more than 500 different companies contributing market-proven technologies and best practices, and the 29 companies on the Board of Directors, the members of the Connectivity Standards Alliance have worked together for nearly two decades to simplify and increase the compatibility of the ‘IoT and concretely improve people’s lives.
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