Category Archives: Brand’s

Elica success story

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Elica is today the global leader in the sector of kitchen extractor hoods. They have managed to record numbers

Elica has achieved the right mix of financial soundness and Italian design & innovation soul:

✔️ we are expecting to close 2022 with incremental revenues and margin, in spite of inflation, geopolitical tensions and weak demand,

✔️ Elica are back to a sustainable long term dividend distribution plan aimed at preserving strategic investments and external growth,

✔️ looking for new M&A or joint venture opportunities to grow their cooking business,

✔️ Elica are leading the ecological transition in the HVAC industry with their BU Motors EMC FIME (representing 25% of the Group’s turnover, with a 30% growth rate).

Year after year, Elica have been expanding our value proposition and increasing their innovation rate, proving vision and resilience even in uncertain times.

Haier celebrity 38 years

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Haier Group is celebrating 38 years of providing solutions to better life. Since its foundation in 1984, Haier has experienced six strategic development stages, and has grown to be the #1 Company Globally in major home appliances.

After being in business for almost four decades, with users at the center of all we do, Haier deployed 10 R&D centers, 71 research institutes, 33 industrial parks, 133 manufacturing centers and more than 230,000 sales networks worldwide. Adhering to the “human value comes first” guiding principle, we transformed from a traditional manufacturing enterprise into a win-win IoT community ecology.

Midea on the Board of Connectivity Standards Alliance

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Midea Group announces that it has joined the Connectivity Standards Alliance , becoming a new member of the Board of Directors, to live up to its vision of improving consumers’ lives through universal and interconnected technology. In this context, Midea Group hopes that more and more companies will join in supporting the integration with Matter, the unique protocol of the Connectivity Standards Alliance that allows the most diverse IoT devices and smart appliances to communicate effectively.By joining the Connectivity Standards Alliance team, Midea Group will be at the forefront of promoting collaboration between all consumer electronics and smart home appliance brands, so that everyone can experience universal connectivity. As an industry leader, it is imperative that all of our brands’ smart appliances work effectively in tandem with connected devices from other global brandsMidea Group joins the Connectivity Standards Alliance together with other important companies in the sector and will collaborate in the creation of a universal connectivity protocol for all operators in the sector. Founded in 2002, the Connectivity Standards Alliance has been a leader in creating global open standards like Matter, building the foundation and future of IoT. With a broad membership of more than 500 different companies contributing market-proven technologies and best practices, and the 29 companies on the Board of Directors, the members of the Connectivity Standards Alliance have worked together for nearly two decades to simplify and increase the compatibility of the ‘IoT and concretely improve people’s lives.

TCL celebrates strong sales with “Inspire Greatness” campaign at 2022 World Cup

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The electronics company celebrated Team Brazil’s progress to the World Cup quarter finals, and is supporting its brand ambassadors from national teams across Europe.

TCL has revealed it intends to close out 2022 with strong market sales of its product portfolio. The company claimed to have the highest market share of the 98-inch TV category in the first nine months of 2022, and according to OMDIA’s Global TV Sets report 2022 H1, was a top two LCD TV brand globally for the first half of the year.

TCL and Team Brazil partner to “Inspire Greatness”
TCL and Team Brazil launched the “Inspire Greatness” campaign in the build up to the FIFA World Cup 2022. The company launched a video campaign on social media, previewed at IFA 2022, which starred brand ambassadors Phil Foden of England, Pedri of Spain, Rodrygo of Brazil and Raphael Varane of France. The campaign centred around the footballers enjoying TCL’s flagship Mini LED TV, as well as products like FreshIn air conditioners, refrigerators as well as washing machines too.

As part of the campaign, the company also launched a “creative filter” across social media platforms, which uses augmented reality to connect fans of different football teams from across the globe.

“The brand’s yearlong efforts in sports marketing have paid off helping elevate the company’s brand awareness and ultimately leading to a strong sales performance around the world”, TCL stated.

Electrolux relaunch India

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Electrolux brand was relaunched in the Indian market earlier this year and it’s been an exciting journey so far.
Since the re-entry into the market, Electrolux have launched their first ever experience center in New Delhi , set up a new office in the heart of Mumbai and recently opened our exclusive brand outlet in Bengaluru and Chennai.

The Electrolux India team is focused on bringing Indian consumers our premium products that help make everyday living easier. So far, the UltimateCare range of washing machines and dryers as well as air purifiers are on the market with a plan to bring to market fridges, air conditioners, vacuum cleaners and a range of food preparation products soon!

Electrolux extend their partnership with Planet Water Foundation into the Indian market to fight the issue of water scarcity across local communities.

Galanz enters partnership with Kenmore appliances

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Galanz Americas LimitGlobal leader in home appliances, Galanz Americas, announced that it has entered into a partnership with iconic home appliance brand, Kenmore.

The current product portfolio will feature a range of affordable innovative kitchen appliances including a healthy mix of compact refrigeration, wine and beverage coolers and various countertop and over the range microwave offerings. Combining brand ethos from both Galanz and Kenmore, all products have been thoughtfully engineered to fit perfectly into the lives of consumers both in form and function, designed to enhance the lives of all who use them.

“For over 100 years, Kenmore has been in millions of American homes impacting everyday lives with innovative appliances,” said Sri Solur, CEO of Kenmore. “This partnership is an example of our commitment to expanding our portfolio to reach as many Americans as possible.”

The Kenmore products will cover high-demand kitchen appliance categories at an attainable value with the option to expand the current portfolio into other categories. They will be available both online and in store with national retailers early 2023.

“Kenmore is a mainstay brand with an incredible performance reputation in the home appliance industry with over 100 years of trust built with customers” said Richard Demert, Senior Director of Product Development and Quality, Galanz Americas. “We’re excited to combine Kenmore’s unmatched brand recognition with Galanz’ commitment to thoughtfully engineered, design-driven appliances to present a unique and exciting product offering to the market.”

Collectively, Galanz and Kenmore believe appliances should work hard and improve the lives of consumers. Each product in this new appliance portfolio was carefully designed to offer innovative features that not only make the day to day easier to navigate but look good while doing so.

Vestel to Launch Vestfrost in Czech Republic

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The Turkish manufacturer has been active on the European market for many years and presents itself every year at the IFA fair, where this year it showed new products under various brands it owns or has a license for. This includes, for example, Sharp in the household appliances category, Daewoo with a wider portfolio including televisions and appliances, and the well-known Vestfrost brand. It is already physically presented in some branches of the Electro World chain and now also in the new Alza.cz showroom and sales point in Prague’s Čakovice. Representatives of the retro series can be seen on site, including a robust 90 cm wide stove or refrigerator from the so-called Art Collection. We expect that Vestel will continue to increase its activities not only in the Czech Republic in 2023.

ASKO LAUNCHES INTEGRATED MARKETING CAMPAIGN IN AUSTRALIA

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Creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking gives the globally established brand a local flavour. The strategy harnesses the power of brand endorsement through talent and media partnerships to create captivating content that draws the attention of Australian renovators, architects, and designers. The content campaigns aimed to increase awareness of the ASKO brand in Australia while showcasing key product launches for the brand including the Wine Climate Cabinet, the world’s first smart wine cabinet which was recently awarded Gold in the Australian Good Design Award.

While ASKO has been in Australia for 52 years, the brand partnered with Trout to design and implement a combination of strategic talent and media partnerships unlike anything ASKO has delivered in one of its largest global markets to date. The result is a campaign that strikes a unique balance of aligning to the ASKO brand globally yet making it relevant to the Australian market.