Haier Named No.1 Global Major Appliances Brand by Euromonitor International for 14th Consecutive Year

Haier Smart Home the world’s leading home appliance brand and smart home ecosystem builder, has announced that the company has once again topped the rankings of global major appliances brands, according to the 2022 annual report released by Euromonitor International, the world’s leading independent provider of strategic market research. It is the 14th consecutive year that Haier has won this accolade, with the sales of Haier’s refrigerators, washing machines, freezers, and electric wine coolers also securing the number one spot.The remarkable sales performance in these four categories marks a new milestone for the company in the global major appliances market, as it marks the 15th consecutive year Haier has ranked first for refrigeration appliances, for home laundry appliances in 14 years, for wine coolers in 13 years, and for freezers in 12 years respectively
For over thirty years, Haier has been a leading brand in home appliances, driving forward industry development with technological innovation. In the era of the Internet of Things (IoT), Haier will continue its mission to establish itself as a world-leading ecosystem brand, bringing high quality smart home technology to households around the world.

Amidst the global economic slowdown that has stunted customer spending, Haier has put customer needs at the center of its strategy by adapting a user-first approach and upgrading its brand ecosystem, bucking the trend to achieve steady growth through the year.2022, Haier’s CASARTE retained its title as the number one high-end home appliance brand in China
In Europe where the sales of the home appliance market fell by 8.8%, Haier saw an overall increase of 4.2%.
The growth rate of Haier Smart Home has outperformed that of the industry in Australia for three years in a row, with sales seeing a 30% surge.
The stellar performance of Haier Smart Home in Japan went against the industry’s slump, growing at a rate eight times faster than that of the entire market.
Haier secured its position as one of Thailand’s top 3 home appliance brands, with a growth of 15%, despite the socioeconomic factors that held back the industry’s performance as a whole.

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