Hisense SGS washing machines

Hisense offers a washing machine series, able to reach a high hygiene level. As an internationally renowned company – Hisense explains – we adhere to the core values of integrity, innovation, customer focus and sustainability and the development strategy of technology-based enterprise and stable business growth.

At the end of the last year, Hisense washing machines receive the SGS Awards First Performance Mark Certification. The certificate is based on GB 21551.5-2010, which provides strict specifications and requirements for the product’s germ removal and purification ability. It strictly evaluates the germ removal ability of the product in regular use under the “Allergy Steam” mode. After the test, the removal rate of both E-coli and Staphylococcus aureus from the washing machine reached over 99.9%.

The SGS technical team tested and evaluated Hisense products in “Allergy Steam” mode from the perspective of germ removal ability and awarded the SGS Performance Tested Mark certificate for Hisense global washing machines. Hisense can apply the mark to its product packaging, user manuals, or products according to its own needs, which consumers can easily see and effectively enhance product trust

The Canton Fair is online until April 24, 2022

China Import and Export Fair, also known as Canton Fair, started its 131st edition that will be also online on April 24, 2022. As Xu Bing, spokesperson of the Fair, deputy director general of China Foreign Trade Centre, explained in the opening cerimony, Themed facilitating the “dual circulation” of domestic and overseas markets, the event is held from April 15-24 online. The exhibition offers an online display platform, business matchmaking services, and a cross-border e-commerce zone.

The electronic and home appliances exhibition zone hosts about 2,600 companies with 140,000 products. Among the protagonist brands, the event was attended by Haier, Hisense, Gree, Midea, Changhong, TCL, and others.

Hisense Group Zhou Houjian retired, Lin Lan took over as chairman

On March 13, the official WeChat account of Hisense Group announced that Zhou Houjian had stepped down as the chairman of Hisense Group Holdings Co., Ltd., and Lin Lan, the former vice chairman, took over.
According to the public information of Hisense Group, on the afternoon of March 12, Zhou Houjian announced that he had resigned from the position of chairman of Hisense Group and officially retired before the regular monthly business review meeting of Hisense Group. The board of directors has elected the former vice chairman Lin Lan. Take over as chairmanIn 2021, Hisense Group’s sales revenue will be 175.5 billion yuan, a year-on-year increase of 24%, and overseas revenue will account for 41.3%.

Hisense Pure Steam washing machine

Hisense Pure Steam function the WFQR1014EVAJM front load washing machine deep cleans and refreshes 10 Kg of clothes reducing the ironing time. In addition steam removes the allergen from clothes to ensure the washing items are allergen-free. The model is equipped with durable Inverter motor, self-diagnostic fault-finding system and big Led screen.

Designed to tackle even the most demanding laundry, the Pure Jet series, with its 10 kg drum capacity, is ready to take care of the laundry for a whole family. Hisense Allergy steam/Baby steam care technology releases massive amount of steam from the bottom of the inner tub quickly and removes the allergen from clothes to ensure the washing items are allergen-free. Moreover, the Hisense steam wash technology releases gentle steam to remove clothes’ odour.

The model is also easy to use: with the 15° inclined panel design, the washing machine makes operating much more user-friendly, which means users don’t need to bend down to touch the button anymore. Finally, the Inverter motor of this series products has been upgraded and generates less heat when operating being energy saving and more silent.

Gorenje’s Boštjan Pečnik talks Hisense alliance

Boštjan Pečnik, Executive Vice President of manufacturer Gorenje discusses the companies alliance with Hisense and the key developments of the home appliances market ahead of 2022.How has Europe’s major appliance industry fared amid the pandemic?

Following the first half of 2021, there was a positive development in all the European markets. Market demand is still strong in the second half of the year and above our expectations. We expect it to continue during the Christmas period. On the cost side, like all industries, major appliances are also facing a raw material price increase and the growth of logistics and energy costs. Consequently, this is also driving a price increase for the end users. There’s also the challenge of shortages of some materials and components like microprocessors. But I think this price increase will be done step by step and it will not immediately affect performance over the Christmas period.

Which of your recent products have been the most game changing?

In this Covid period, end consumers are searching for appliances that improve convenience. They are looking for appliances that are more environmentally friendly. Therefore, the most interesting ones are those that allow connectivity with smart functions and automation, and also energy efficiency, hygiene and function support. Supporting healthy lifestyles like steam cooking is very interesting. In general sustainability is becoming more and more interesting and important. Legislation in some areas, let’s say it is supporting the launch of sustainable products. But we are also seeing our end consumers really starting to care about sustainability in a positive way. And of course, this is good for our environment.

How have your product lines evolved during the collaboration between Hisense and Gorenje? Has the integration been easy?

We are constantly improving our product competitiveness by adding new products and new product platforms to our product range. We are of course also using product synergies inside Hisense Group, especially in the field of refrigeration and laundry appliances. In 2021 all our main product lines have been growing, which is a good sign. We are aware that good products are key to succeeding on the market and therefore we are increasing investment in R&D. The majority of our integration activities were done in 2019. On the sales side, there’s been the consolidation of sales business units on the European markets, in R&D and product management areas, the implementation of global organisation, and the responsibilities for product development. On the production side, the biggest benefit of this integration has been the integration of global sourcingSo global sourcing has been the main strength of your alliance with Hisense?

It is definitely one of our main strengths. In this time of Covid it has been even more important. In terms of branding, sourcing has been very important. R&D capability is also definitely one of our main strengths, particularly the development of electronics and connectivity. In the field of products, I would also mention our big sized refrigerators, especially for the Gorenje brand, and kitchen appliances for the Hisense brand, because they complement each other’s ranges. On a global scale, we also have new market access and the synergies that come out of that. There’s also our marketing resources and sponsorship of big sporting events like the UEFA Euro 2020 and FIFA World Cup 2022. In terms of branding, we have a clear strategy for the brand portfolio on the global market, and in the field of major domestic appliances, we will further develop Hisense, Gorenje’s brand, and in the premium segment, the ASKO brand.

Are you launching any new products in preparation for the holiday season?

Yes, we are launching a lot of new products. If I start with refrigeration, we will be launching our new wi-fi combi and a retro style combi, our flagship product. Our new laundry products with a refreshed look and improved performance are also important. The biggest novelties are a totally new plug for built-in ovens for the Hisense and Gorenje brands we call Celsius cooking. It’s a premium induction smart cooking ecosystem. That brand will also be launched during this period, and many others will follow in the first quarter of 2022.

Finally, what are your mid-to-long term goals in Europe?

We are improving our position in all product categories and we will continue to strengthen our market position. Our goal is to become one of the leading manufacturers of major appliances and solutions in the global market. And as I mentioned we will further develop our brands Hisense, Gorenje and ASKO.

For more information on Gorenje, click here. Listen to Mr Pečnik’s full IFA Tech Talk, the Official IFA Podcast interview here and also available on:

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Hisense Europe group

In 2020, Hisense Europe group generated under two billion euros in sales revenue, of which more than 97% was in the household appliances sector. One billion of the mentioned sales revenues was generated in the markets of Western Europe market, more than 800 million euros in Eastern Europe and the remaining part in the rest of the world. Production company Gorenje generated 1.19 billion euro in sales revenue last year, which is a 42.3% increase compared to 2019.

2020 was the first year of operation within the newly established Hisense Europe Group, which includes all the company production, service, sales companies and subsidiaries in Europe and geographically covers Europe and the CIS region (Central and South-Eastern Europe, the Baltic States and the countries of the former Soviet Union). The corporate structure has been simplified, which enables more efficient business management, and business results have significantly improved since the second half of 2020.
«Last year – the comapny explains -was extremely demanding for production. From March to May, when the coronavirus epidemic swept across Europe, orders fell sharply (by as much as 65%), while three to four weeks of production shutdowns at all production sites led to extremely low levels of production and capacity utilization. With timely measures in response to the outbreak of the pandemic and the adjustment of sales strategies, we managed to create new opportunities and quickly increase sales and business volume. We were in close contact with our customers at all times and kept them informed on a daily basis about the state of supply chains in Europe and China».

«Moreover – the company goes on – Slovenia becomes Hisense’s global R&D center for kitchen appliances. Last year, Hisense Europe group invested 42 million euro in research and development activities, of which almost 12 million euro in new product development. By investing in R&D, we are improving the competitiveness of our products to support growth and structural improvement in sales. We increased the number of R&D employees to close to 400. In June 2020, we established Hisense’s global R&D center for the development of kitchen appliances in Velenje, which we are still staffing and employing engineers, graduate engineers and masters in mechanical engineering, electrical engineering, mechatronics and computer science

HI-NANO: Hisense’s new technology inactivates COVID-19 with a rate up to 93.54%

Hisense’s HI-NANO technology is certified effective on inducing the novel coronavirus (SARS-CoV-2) with an inhibition rate of 93.54% by Texcell, a global contract research organization. The test was performed at Texcell’s laboratory in Paris in February 2021. Also, verified by the world’s leading testing group SGS’s, HI-NANO can effectively remove over 99.37% of the H1N1 influenza virus in 2 hours in a 30 m3 chamber. As a responsible tech company, Hisense (000921.SZ) aims to create healthy and clean air for consumers worldwide.

Texcell has verified the inhibitory effect on the novel coronavirus (SARS-CoV-2) of Hisense’s HI-NANO technology.
Hisense Fresh Master air conditioner equipped with HI-NANO technology is to go on sale in multiple European markets in May 2021.
Hisense is committed to creating a better living environment for everyone around the globe.

Hisense HI-NANO technology inactivates viruses and bacteria

HI-NANO ion generator is a technology independently developed by Hisense, which has been applied in many Hisense air conditioning product series, including Fresh Master, Silentium Pro, Energy Pro, New Energy, Easy Smart, Wingsand etc.

It generates efficient high-concentration dual ions up to 1 million/ cm3. Bacteria and viruses lose their activity after being absorbed by dual ions, resulting in an inhibitory effect.

Strengths of HI-NANO:

  • High efficiency: HI-NANO releases twice to three times the number of ions when compared to ordinary ion generators. A viral clearance performance of 90% removal rate in one hour and 99% in two hours has been verified.
  • Security and harmless: it only produces half of ozone (0.007mg/m3) in comparison with ordinary ion generators, which causes little harm to the environment.
  • Durable: The generator is able to remain high-quality performance for 20 years.

Hisense Fresh Master air conditioner equipped with HI-NANO technology will be available in Italy, Germany, Spain, Portugal, the Netherlands, Serbia, Ukraine, Russia, Romania, Poland, and Denmark soon in May 2021.

As an innovation-driven tech company, Hisense innovates its air conditioner series with high-tech features such as viral clearance, air refreshing, noise reduction and sleep aid which has met individual demands. Hisense reaches 5.15 million units of global air conditioning sales in 2020, ranking in 7th. It has been one of the best-selling air conditioner brands around the world.

Green technologies applied to reduce greenhouse gas emissions

Hisense spares no efforts to provide its customers with cutting-edge air cleaning products, but also focuses on reducing greenhouse gas emissions for a better atmospheric environment.

Hisense’s green technology development in air conditioner products:

  • The improvement of 3D full DC inverter technology can reduce energy consumption by more than 30%.
  • With low-carbon R32 and R290 refrigerants applied on products, global carbon dioxide emissions can effectively reduce up to 1.16 million tons.

Hisense believes that technology can make a significant impact on protecting the air we share and keeping it healthy and clean for all. Hisense is committed to creating a better living environment for everyone around the globe. 

SOURCE Hisense