Samsung &LG@CES2023

South Korea’s Samsung Electronics Co. and LG Electronics Inc. are set to showcase their high-end home appliances at the CES 2023, the world’s largest electronics exhibition to be held from Jan. 5 to Jan. 8 of the next year in Las Vegas.

Samsung Electronics will demonstrate products of Bespoke Infinite Line, a premium lineup of Bespoke, the tech giant’s kitchen appliance brand with customizable design. The company launched the premium lineup in Korea in February of this year.

Bespoke Infinite features durability and high-quality metal that makes a luxurious texture to the surface of the products. The lineup includes one-door refrigerators to store kimchi, wine and other food, four-door refrigerators of extra-large capacity, ovens, inductions, smart range hoods and dishwashers.

The tech giant will launch the premium lineup in the European market, including France, Germany and the UK, during the first quarter of 2023 and will also enter North America and Southeast Asia within the next year.

LG Electronics will emphasize minimalist aesthetics in its home appliances to be launched next year. The company will exhibit refrigerators, washing machines, clothes dryers, ranges and dishwashers with simple designs at the electronics show.During the next edition of CES (Las Vegas, January 5-8), LG will present the new InstaView™ French-Door refrigerator. The company’s new, 25.5-cubic feet counter-depth refrigerator offers a generous capacity, despite a nine percent reduction in depth compared to a conventional French-Door model. To increase internal storage space, LG redesigned several of the fridge’s core components – slimming-down the cold air duct and the evaporator, while also reducing thickness by applying enhanced insulation. Although its expansive interior provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models, the new French-Door can still help to save space in the kitchen thanks to its smaller footprint.
LG’s new InstaView French-Door refrigerator – said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company – makes a superb, stylish addition to any modern kitchen, offering consumers the ultimate in convenience, design and food freshness. We will continue to deliver outstanding customer value and experiences with innovative home solutions leveraging elegant, functional design and our advanced technologies.

The new model is bordered in sleek stainless steel, while the mirror-coated glass of the seamless InstaView panel covers almost the entire right-hand door of the refrigerator. Just by knocking twice on the panel, users can check inside without having to open the door. The subtle, minimalist beauty and clean, modern lines of LG’s latest InstaView are further enhanced by the discrete pocket handles applied to the fridge’s ‘flat’ doors.

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