Andrea D’Aloia is Marketing Director at De’Longhi

Andrea D’Aloia, since 2020 Marketing Director of Miele Italia has become Marketing Director in De’Longhi. The manager himself announces it on his Linkedin profile. D’Aloia was ‘born’ in Ferrero where he carried out an international career in Luxembourg, Singapore and Frankfurt. Polyglot (he speaks Chinese as well as English) he enters the marketing of Burger King in Zurich and then arrives at Miele. In recent weeks you have started an Executive MBA at SDA Bocconi.

Tony Johnson joins Rangemaster

Tony Johnson has been appointed as the Regional Sales Manager for the South East by Rangemaster. With over 17 years of experience in the appliance sector, Mr. Johnson has previously worked at Electrolux Group, overseeing the AEG, Electrolux and Zanussi brands. During his tenure, he handled customer care, training, business development, and regional account management, and worked closely with builders’ merchants and kitchen studio customers.

In his new role, Mr. Johnson will collaborate with Rangemaster’s appliance division to provide support to customers such as kitchen studios, specialists, and Euronics dealers. Additionally, he will be responsible for expanding the company’s customer base in the South East region, which includes London, Essex, Kent, and Sussex.

Fredrik Tønnessen is the new CEO of Elkjøp

Fredrik Tønnessen is from today the new CEO of Elkjøp Nordic. – He is looking forward to getting on the offensive, growing and making the business more profitable.Elkjøp Nordic AS is part of Currys, a leading multinational consumer electrical and mobile retailer and services company, employing over 42,000 people in nine countries. Together we are the market leader in the UK & Ireland, throughout the Nordics and in Greece.


Rod Gower

APPLIANCE INDUSTRY VETERAN BRINGS OVER 20 YEARS OF EXPERIENCE Leading appliance manufacturer SMEG known for its Italian heritage, classic style, and advanced technology, announced today the appointment of Rod Gower to General Manager of its U.S. operations. An appliance industry veteran, Gower brings more than two decades of experience to the role and will be responsible for building and growing the major and small domestic appliance categories in the United States.

Gower joins SMEG from LG Electronics, where he held a variety of leadership roles and oversaw major initiatives, including the building of the Luxury Signature Kitchen Suite brand and establishment of the LG Builder Channel. During his tenure at LG, Gower managed all aspects of product and brand development, dealer relationships, sales, and profitability. He also held key management, sales and service roles at Samsung and Westar (now part of Ferguson),and has been involved in his family’s architectural millwork company throughout his career.

Alessandro Perucchetti, former vice president of Whirlpool in Europe, has been appointed President of US Operations

Alessandro Perucchetti, Bocconi graduate, master at the Kellogg School of Management, has been appointed President of US Operations of Whirlpool and joined the Executive Committee of Whirlpool.

Perrucchetti began his career in 2002 in the trade marketing of Whirlpool Italy and held senior positions first in Whirlpool EMEA and then in North America. His last role was from January 2022 to February 2023 as vice president of market operations, product marketing and consumer service in Europe.

Lofra new commercial director

Lofra, Luigi Del Giacco is the new commercial director
Luigi Del Giacco (photo) is the new commercial director of Lofra, the well-known company that has been a well-known brand in the premium cooking segment since 1956 and is now owned by the international group led by Seyed Salehizadeh Mohammadreza. Lofra sets itself the goal of continuing on the growth path focused on 100% made in Italy, thanks also to the experience of the workers who still today in the over 33,000 square meters of the Torreglia (Padua) plant give shape to products that are appreciated all over the world the world.

Electrolux Group bags Top Employer Award in nine European countries – again

Electrolux Group has been named Top Employer in nine European countries. The company has been recognized by the Top Employers Institute in Sweden, Spain, Italy, UK, Poland, Germany, France, Switzerland, and Austria.

This is the fifth consecutive year that Electrolux Group has been named Top Employer Europe. Last year nine countries across Europe were also certified.

Electrolux Group exceeded the external benchmark in the areas of employer branding, talent acquisition and onboarding. The company also stood out in the following individual categories: business strategy; ethics and integrity; and purpose and values. A company obtains Top Employer Europe certification from the Top Employers Institute once it is recognized in at least five countries.

Sirius appoints Marion Morton as Head of Commercial

Sirius Buying Group is pleased to announce the expansion of its retail support and services through the appointment of industry expert, Marion Morton as Head of Commercial: 1st February 2023.Ms Morton will be engaging with members and suppliers on all aspects of group business planning, building on both current and new initiatives. She will be responsible for overseeing and supporting the commercial strategies within the Group,


They will lead sales and marketing strategies for the three brands Candy, Hoover and Haier

2023 for Haier Europe begins with two new names at the top of the commercial and marketing area. Sabrina Zara, former marketing director for Italy, is the new Haier sales director while Atena Manca, formerly Haier and IoT brand manager, will lead the marketing division as Marketing Leader Italy.

Both will report directly to Emiliano Garofalo, Italy country manager, and will be in charge of sales and marketing strategies, respectively, for the three brands Candy, Hoover and Haier with particular attention to the development of IoT ecosystems and the concept of ‘zero distance to consumer’.

The decision to focus on two managers already in the team – explains a note – underlines the commitment of the Italian branch in supporting the consolidation of internal growth paths.

Smeg announces a new partnership with Emmanuelle Jar

Smeg announces a new partnership with Emmanuelle Jary
[ brands ] Smeg announces a new partnership with Emmanuelle Jary
Shortly after presenting its latest innovations at the EspritCuisine trade show , Smeg announces and formalizes a major new partnership in the kitchen world . It is with the culinary journalist Emmanuelle Jary , known in particular for her program “It’s better when it’s good”, that the brand is allied. Through a short format, this program offers videos, filmed with humor, on the best restaurants in France as well as easy-to-make recipes. It is therefore no coincidence that the Italian manufacturer of household appliances has teamed up with this expert in French gastronomy.