BSH Strengthens Global Leadership with New Emerging Markets CEOBSH has announced a significant senior appointment that will shape its strategy across one of the company’s most dynamic regions. Igor Vincetic will take on the role of CEO for BSH’s Emerging Markets Region from August 2026, marking a return to the business after more than a decade of prior experience within the organisation.Vincetic brings nearly 20 years of expertise in consumer goods and home appliances, most recently leading commercial operations as General Manager for Electrolux in Malaysia and Singapore. His career spans transformation projects across Asia Pacific and the Eastern Adriatic—experience that aligns closely with BSH’s ambitions in fast‑growing markets.In his new role, Vincetic will oversee a vast geography covering Turkey, Southeast Asia, Central Asia, Ukraine, the Middle East and Africa—a network of around 130 countries. He emphasised his commitment to strengthening partnerships, deepening customer relationships and delivering standout consumer experiences across the region.For the global appliance sector, this appointment signals BSH’s intent to accelerate growth and reinforce its competitive position in markets where demand for innovative, reliable home appliances continues to rise.
Category Archives: Appointments
Glem Gas Appoints New Global Export Sales Manager
Glem Gas has strengthened its international strategy with the appointment of Graziano Soliani as Global Export Sales Manager. Soliani joins after 16 years at Bertazzoni, bringing deep experience in global distribution and market development.
Haier Europe Appoints Jim McEwan as Managing Director for UK & Irela
Haier Europe has confirmed the appointment of Jim McEwan as the new Managing Director for Haier UK & Ireland, marking a significant leadership move for the region’s fastest‑growing major appliances brand.
McEwan brings over six years of senior experience within Haier UK and more than two decades in the home appliances sector, giving him deep insight into the Group’s multi‑brand strategy, retail partnerships, and evolving consumer expectations. Having most recently served as Chief Commercial Officer, he steps into the role with a strong commercial foundation and a clear understanding of Haier’s long‑term growth ambitions.
Reflecting on his appointment, McEwan said he is “genuinely excited to take on this role at such a pivotal moment for Haier UK & Ireland,” highlighting the strength of the team, the brand portfolio, and the company’s commitment to raising the bar in consumer‑focused home appliances.
Haier Europe noted that its continued momentum in the UK & Ireland is underpinned by a powerful product ecosystem, sustained innovation investment, and a focus on delivering outstanding value to consumers. With McEwan at the helm, the business is positioned to accelerate its trajectory in both premium and mass‑market segments.
Haier Europe encouraged partners and industry colleagues to join in congratulating McEwan as he begins this next chapter.
Reinhard Zinkann Named New President of Applia Europe
Reinhard Zinkann, Executive Director and co-owner of the Miele Group, has been elected President of Applia Europe, succeeding former Beko CEO Hakan Bulgurlu for a four-year term.
The appointment is notable at a time when Europe’s household appliance industry faces increasing global competition. Zinkann brings not only executive leadership experience but also the perspective of a major shareholder and member of one of Europe’s most established family-owned manufacturing businesses.
Emphasising the importance of maintaining a strong industrial base, Zinkann stated: “Europe will only remain strong if it continues to build, produce and innovate on its own soil.”
His presidency is expected to focus on strengthening the competitiveness of the European appliance sector while supporting innovation, sustainability and local manufacturing across the region.
Strix Group
Strix Group has appointed Andy Rainforth as CEO from 13 July 2026. With over 30 years’ international leadership across manufacturing, hardware, and SaaS, his arrival signals a fresh phase of technology‑driven growth for the global SDA component specialist
Ultimate Products appoints Simon Harrison as new CEO
Ultimate Products, owner of Salter and Beldray, has appointed Simon Harrison as its new CEO. His arrival marks the next chapter for the fast‑growing consumer goods group, with a continued focus on brand development, retailer partnerships and product innovation across home and kitchen categories
Paolo Schira Officially Assumes Role as President & CEO of Electrolux Professional Group
Electrolux Professional Group has confirmed the official start of Paolo Schira’s tenure as President and CEO, effective 5 May 2026, following the retirement of long‑serving leader Alberto Zanata.
In a statement marking his first day in the role, Schira emphasised both the strength of the company’s global position and the importance of accelerating strategic execution:
> “It is a privilege to step into this role and to work together with our employees and customers. Our markets are attractive, and by accelerating the execution of our strategic priorities with a sharper focus, we will continue to build long-term value for our customers and shareholders,” said Paolo Schira.
Schira’s appointment was first announced on 28 January 2026, giving the organisation a clear transition period as it prepares for its next phase of growth. His leadership now begins at a pivotal moment for the professional appliance sector, with evolving customer demands, sustainability pressures, and intensified global competition shaping the market landscape.
Electrolux Professional enters this new chapter with continuity, clarity, and a renewed strategic focus under Schira’s direction.
Electrolux appoints head of region for APAC
The Electrolux Group has appointed Bernard Chong to the role of head of region APAC, effective June 1, 2026. He most recently president for Greater China at Dyson
Gtech Founder Nick Grey Steps Down as CEO After 25 Years
Gtech founder Nick Grey is set to step down as chief executive after a 25‑year run leading the Worcester‑based home appliance brand he launched in 2001. Grey will remain with the business in a new role focused on product design, saying his “heart has always been in the studio”.
Managing director Jothie Walford, who has spent nine years at the company, will succeed him as CEO.
Gtech, formally known as Grey Technology, has grown into a leading British innovator in cordless home and garden appliances, with a portfolio spanning vacuum cleaners, floor sweepers, lawn mowers, and grass trimmers.
Dreame Partners with Global Ambassador Yifei Liu to Champion a New Era of Intelligent Living
Dreame has named global star Yifei Liu as its new brand ambassador, supporting the company’s push into premium smart large home appliances.
The campaign spotlights Dreame’s three pillars of next‑gen living—laundry care, fresh food storage, and air quality—positioning the brand as a leader in intelligent home technology. Alongside its established strength in floorcare, Dreame aims to shape what it calls “the ideal home of the future.”
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