Electrolux Group Names Daniele Rossi Head of Procurement

SUSEGANA, ITALY — Electrolux Group has appointed industry veteran Daniele Rossi as its new Head of Procurement, effective September 1, 2026. The move further strengthens the company’s executive leadership and reinforces Italy’s growing strategic influence across the organisation.

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Groupe SEB has named its new CEO

Groupe SEB has named Loïc Moutault as its new CEO from 1 October, succeeding Stanislas de Gramont after a major period of transformation for the global SDA giant. Backed unanimously by the board, Moutault brings three decades of international brand leadership from Mars and Royal Canin, with a clear mandate to accelerate SEB’s Rebond plan and drive the next phase of growth across its 45‑brand portfolio.

Desmon appoints Kirstie Lassallette-Desnault

Kirstie Lassallette-Desnault has joined Desmon, the commercial refrigeration brand and part of the Middleby Corporation, as its new Senior Vice President of Sales. The appointment comes at a defining moment for Desmon, with Kirstie tasked with building a high performing commercial department and setting the business on a sustained path of global growth.

BSH Strengthens Global Leadership with New Emerging Markets CEO

BSH Strengthens Global Leadership with New Emerging Markets CEOBSH has announced a significant senior appointment that will shape its strategy across one of the company’s most dynamic regions. Igor Vincetic will take on the role of CEO for BSH’s Emerging Markets Region from August 2026, marking a return to the business after more than a decade of prior experience within the organisation.Vincetic brings nearly 20 years of expertise in consumer goods and home appliances, most recently leading commercial operations as General Manager for Electrolux in Malaysia and Singapore. His career spans transformation projects across Asia Pacific and the Eastern Adriatic—experience that aligns closely with BSH’s ambitions in fast‑growing markets.In his new role, Vincetic will oversee a vast geography covering Turkey, Southeast Asia, Central Asia, Ukraine, the Middle East and Africa—a network of around 130 countries. He emphasised his commitment to strengthening partnerships, deepening customer relationships and delivering standout consumer experiences across the region.For the global appliance sector, this appointment signals BSH’s intent to accelerate growth and reinforce its competitive position in markets where demand for innovative, reliable home appliances continues to rise.

Haier Europe Appoints Jim McEwan as Managing Director for UK & Irela

Haier Europe has confirmed the appointment of Jim McEwan as the new Managing Director for Haier UK & Ireland, marking a significant leadership move for the region’s fastest‑growing major appliances brand.

McEwan brings over six years of senior experience within Haier UK and more than two decades in the home appliances sector, giving him deep insight into the Group’s multi‑brand strategy, retail partnerships, and evolving consumer expectations. Having most recently served as Chief Commercial Officer, he steps into the role with a strong commercial foundation and a clear understanding of Haier’s long‑term growth ambitions.

Reflecting on his appointment, McEwan said he is “genuinely excited to take on this role at such a pivotal moment for Haier UK & Ireland,” highlighting the strength of the team, the brand portfolio, and the company’s commitment to raising the bar in consumer‑focused home appliances.

Haier Europe noted that its continued momentum in the UK & Ireland is underpinned by a powerful product ecosystem, sustained innovation investment, and a focus on delivering outstanding value to consumers. With McEwan at the helm, the business is positioned to accelerate its trajectory in both premium and mass‑market segments.

Haier Europe encouraged partners and industry colleagues to join in congratulating McEwan as he begins this next chapter.

Reinhard Zinkann Named New President of Applia Europe

Reinhard Zinkann, Executive Director and co-owner of the Miele Group, has been elected President of Applia Europe, succeeding former Beko CEO Hakan Bulgurlu for a four-year term.

The appointment is notable at a time when Europe’s household appliance industry faces increasing global competition. Zinkann brings not only executive leadership experience but also the perspective of a major shareholder and member of one of Europe’s most established family-owned manufacturing businesses.

Emphasising the importance of maintaining a strong industrial base, Zinkann stated: “Europe will only remain strong if it continues to build, produce and innovate on its own soil.”

His presidency is expected to focus on strengthening the competitiveness of the European appliance sector while supporting innovation, sustainability and local manufacturing across the region.

Strix Group

Strix Group has appointed Andy Rainforth as CEO from 13 July 2026. With over 30 years’ international leadership across manufacturing, hardware, and SaaS, his arrival signals a fresh phase of technology‑driven growth for the global SDA component specialist