Changes in the Electrolux management

Anna Ohlsson-Leijon has been named as new chief commercial officer and head of the new Commercial & Consumer Journey Organization of Electrolux. The Business Area heads responsible for Europe, North America, APAC&MEA and Latin America will report to Anna Ohlsson-Leijon in the role of chief commercial officer for the Group.

The new Commercial & Consumer Journey Organization will focus on commercial growth and consumer journey development and lead business execution across the four Business Areas. «We’re now taking the next steps to move even closer to the consumer and making the ownership of our products into an outstanding lifetime consumer experience – says Electrolux President & CEO Jonas Samuelson -. By getting organized globally around the consumer journey we can better leverage our scale on how a consumer buys an appliance, how we get them onboarded to connecting and using it and strengthen our aftermarket products and services offering.»

Chris Braam, currently head of sales business Area Europe, has been appointed head of business area Europe, succeeding Anna Ohlsson-Leijon in her current role.

Dr. Matthias Metz to become new CEO of BSH Hausgeräte GmbH

Dr. Matthias Metz (51) will take over as CEO of BSH Hausgeräte GmbH. In this capacity, he will be responsible for the global business of the home appliance manufacturer with more than 62,000 employees and a global production network of 40 factories worldwide. Metz is currently leading the Consumer Markets Segment at ZEISS Group and brings many years of international expertise in branded consumer business to BSH

Matthias Metz, currently a member of the Executive Board of ZEISS Group, will move to Europe’s leading home appliance manufacturer as CEO and Chairman of the Board of Management on October 1, 2022
Metz will take over the CEO role currently held on an interim basis by BSH CFO Dr. Gerhard Dambach


Carla Kriwet, has decided to step out of her position as CEO of BSH for personal reasons, effective April 30, 2022, to continue her professional career outside the Bosch Group.
Gerhard Dambach, chief financial officer and member of the BSH Board of Management since 2019, will assume ceo tasks in addition to his other duties on an interim basis until further notice

Berton and Librizzi, Siemens ambassador for the third year

For the 3rd consecutive year the starred chef Andrea Berton and the architect Francesco Librizzi  are the faces of Siemens appliances   The two collaborations, born in 2020, continue their path based on harmony and affinity between both ambassadors and the brand, which has always been devoted to the three key principles of technology , innovation and design : this opens a year that promises to be full of initiatives and projects in the name of excellence The two ambassadors will be involved in many scheduled activities, starting with the presence at Eurocucina , which returns with a new edition after the forced stop due to the pandemic and where all the main Siemens news will be presented: chef Berton will entertain visitors with show cooking of recipes that will highlight the great potential of the studioLine premium line and the architect Librizzi will be available with ad hoc meetings on design, to engage in a face-to-face dialogue with professionals, designers, media and customers.

Rossana Sartori, Brand Manager of Siemens


“We are thrilled to renew the collaboration again this year: the unmistakable style and attention to detail of two professionals like Librizzi and Berton have made this path full of ideas and initiatives capable of making the most of the dialogue between Siemens and their audience, ”   says Rossana Sartori, Siemens brand manager . “2022 will be a decisive year for the brand and having two personalities at our side so close to the spirit of the brand will help us to communicate the messages and news we have planned for the coming months at 360 degrees”.

The two testimonials will also be the protagonists of some new formats that will animate the Siemens social pages. After last year’s series of video recipes dedicated to the “broth” theme, Andrea Berton will return with a completely new gastronomic concept dedicated to Future Food , a real discovery of the trends in the kitchen of the near future. Some of the most important personalities in the world of architecture will converse with Francesco Librizzi, through video-pills that will be in continuity with the Prototype The Future project carried out in the last two years with the students of the Space design course of the MA in Interior Design of NABA, New Academy of Fine Arts.


Paul Tyler appointed new chief executive of CIH

CIH, part of Euronics, Europe’s largest electrical buying organisation, has announced that Paul Tyler will be the new chief executive of the company, starting on January 11 2022.

He joins from the BSH Home Appliances Group, where he has worked as channel director, retail and consumer products (CP) for the past 11 years, including periods spent as sales director for Siemens, and sales and marketing director for Gaggenau.

Prior to that, Mr Tyler was at Miele for 21 years, leaving as sales director in 2010. He is an experienced leader with extensive sales and marketing expertise, a comprehensive knowledge of the domestic appliance market and independent retailing

Zhang Ruimin, Founder of Haier, Resigns as Board Chairman and Zhou Yunjie Is Elected

Chinese home appliances and electronics giant Haier Group issued an announcement on Friday that Zhang Ruimin, the firm’s 72-year-old founder, volunteered not to participate in the nomination of new directors at the staff meeting.

It is reported that a new management committee and board of directors have been selected at this meeting. The new board of directors invited Zhang Ruimin back as an Honorary Chairman, elected Zhou Yunjie as Chairman and appointed him as CEO, also appointing Liang Haishan as President.

Public information shows that Zhou Yunjie graduated from Huazhong University of Science and Technology in July 1988, and later joined Qingdao Refrigerator General Factory, the predecessor of Haier Group, in July of the same year. After years of career development, he served as Vice Chairman of the company board of directors and as President of Haier Group since 2016.