Miele Fashion master

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The FashionMaster from Miele has been refined and will be immediately launched in Germany and Europe in the 4.0 version. Product engineers at Miele’s Lehrte plant have further improved the FashionMaster, including a larger rest for the iron and a scratch-proof coating in white. The FashionMaster 4.0 is available in three versions: the entry-level B 4312 boasts 3.5 bar steam pressure and a tough, anthracite-coloured ironing table cover. With its tayberry red table ironing cloth, the B 4826, Miele’s premium model with 4 bar of steam pressure, has a fresh appearance, whilst the flagship B 4847 additionally offers top-class ironing, for example, of garments on a coat hanger using the handy steamer.

With steam pressure as high as 4 bar and constant steam delivery of 100 g/minute, steam permeates even the thickest of fabrics, causing even the most stubborn of creases to vanish fast. One key contributing factor is the fan-assisted ironing table: the blower function ensures particularly smooth ironing, whilst the suction function ensures the more intensive use of steam. In addition to this, it also locks garments into position, preventing them from slipping. Automatic switch-on and switch-off ensures optimised uptimes: the fan starts as soon as steam is requested, stopping automatically during ironing breaks.

Whether working with the iron or the steamer – Miele explains – the FashionMaster also offers hygiene and certified protection. By applying steam topically for five seconds with the Miele steam iron (Setting 3) or the steamer, 99.99% of viruses such as Corona, influenza, and Noro viruses (with the exception of Hepatitis B) are removed. This statement has been scientifically endorsed by Germany’s Albstadt-Sigmaringen University. Miele’s ironing system was also awarded the Hygiene Seal in silver by the independent Institute for Integrative Hygiene and Virology

Gorenje reinforces its position in Middle East

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European home appliance manufacturer Gorenje has announced a long-term strategic partnership with Better Life, a premium specialist home appliance retailer, to further its reach in the UAE.

As part of a long-term commitment to the region, the brand also announced its association as an official partner of the 2022 FIFA World Cup.

Through the Better Life partnership, Gorenje aims to increase its distribution and service networks as well as create compelling value for its consumers. Products from Gorenje will be available in Better Life e-commerce and retail stores at Mall of the Emirates, City Centre Mirdif, Deira Outlet store, Abu Dhabi Mall and Dalma Mall, among others.

With its ongoing global sporting event partnerships and newly announced official sponsorship announcement with 2022 FIFA World Cup, Gorenje anticipates creating a significant branding impact to further its growth and sales across the region. 

“At Gorenje, we aim to identify partnerships that enable us to stay at the forefront catering to the consumer needs of the industry,” said Jason Ou, Managing Director, Gorenje Gulf. “Today, we are delighted to announce our partnership with Better Life, home to the world’s best brands in kitchen appliances, to further our prospects in UAE – one of the key markets for Gorenje. Partnering with Better Life gives us unrivalled networks and routes to market our products and boost our presence all across UAE.

Bosch appliances Which winners

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Bosch is named which best large kitchen appliance brand for the first time since 2014, rounding off a golden year for the manufacturer. 14 of the 18 Bosch appliances Which tested over the past 12 months are Best Buys, including top-scoring models in fridge reviews, washer-dryer reviews and washing machine reviews. Bosch also has more Eco Buys – our environmentally-friendly appliance recommendation – than any other brand. This proves you don’t need to spend over the odds if you want a sustainable kitchen appliance.

VIKICKS

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The VIKICKS plasma filter is a revolutionary patented filter that silently removes cooking odors from a room, while letting the heat into the room.

“Due to the different sizes and shapes of the VIKICKS filters, they can be placed in almost any extraction system. In addition, a VIKICKS filter only needs to be replaced once every five years. This makes a significant difference when compared to, for example, a carbon filter, which each year to be replaced. Said an enthusiastic Martin van der Sluis.

With a VIKICKS plasma filter, odors and harmful substances are eliminated through advanced plasma technology. The filter is controlled by a small 5.5 Volt adapter and is a plug & play solution that automatically cleans the air.

Would you like to know more about this “Best Choice” plasma filter? Check out the 

https://www.vikicks.nl/

THE CAFE BRAND

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The Cafè brand operating under GE Appliances, a Haier company, announced two new products to its portfolio with the release of its Cafè Affetto Automatic Espresso Machine and Cafè Bellissimo Semi-Automatic Espresso Machine. Both appliances embody the brand’s tagline, “Distinct by Design” by adding sophistication to any countertop while also delivering on taste and flavor.

Cafè is focused on espresso in response to consumer interest in a more refined at-home experience, providing options that allow them to entertain with style and ease. «Customization and performance remain top priorities for Cafè users who want a professional coffee drink without having to step inside a coffee shop – said Wayne Davis, senior brand director for Cafè -. With our new espresso machines, we’re offering more options to consumers who want to enjoy unique flavors from home without sacrificing their individual style».

Cafè Affetto coffee machine

Cafè Affetto is an Automatic Espresso Machine that creates custom cups of Espresso, Americano, or Lungo in less than 90 seconds. It pays homage to the home of the espresso with an Italian name meaning “affection,” also features a My Cup setting for custom flavors and a quiet stainless-steel burr grinder with five precise settings.

Cafè Bellissimo coffee machine

The Cafè Bellissimo, instead, is a Semi-Automatic Espresso Machine. Its Italian name means “beautiful,” reflecting the sophisticated design. The model offers the option to customize flavor with an adjustable grinder that offers 15 settings ranging from coarse to fine, and a built-in steam wand that rotates a 180-degree motion for control and convenience.

BSH Achieve circulareconomy

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In order to really achieve a circulareconomy, Bosch have recently developed a new materials and substances strategy. But what exactly does that mean? And what are our current goals? This and much more about BSH’s commitment to sustainability and consumercentricity

Curious to learn more? Check out Bosch siemens Material & Substance Strategy Blog Post: https://stories.bsh-group.com/en_DE/article/improving-quality-of-life-for-earth-44786

Teka award winning

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Teka continues to win awards for the design of its products. The SteakMaster oven stands out as the number one winner of the highest award in the professional categories of the European Product Design Award. For its part, the gas + induction hybrid hob as the winner of the “Top Design” category; and finally, Gas on Glass, the Universe sinks and the Vario Pro series with honorable mentions.

SteakMaster or how to cook a perfect ribeye at home

It is the first and only oven capable of cooking a perfect ribeye like a professional cook. With an exclusive grill designed to reach a temperature of up to 700º on its entire surface and the use of the special cast iron grill of the oven, it allows the meat to obtain a caramelizing effect with a crunchy texture. In addition, it incorporates 20 exclusive automatic programs that guide the temperature and cooking time, for different recipes depending on the type of meat, cut and finish.

The best of both worlds with hybrid boards

This hob combines the speed of induction and the tradition of gas, with the two systems working together. In the induction part, in addition to having 3 direct functions (simmering, melting and keeping warm), the plates with MultiSlider allow to independently and directly control each cooking zone with a high level of precision. With a simple swipe of your finger, you select the temperature you need.

And in the gas part: 9 different powers for multiple types of cooking. From position 1, which is used to maintain the temperature of the food; up to position 8 and 9 for frying.

Universe sinks: greatness in the small details

This series stands out for its variety, functionality and the beauty of its surface. It offers a wide range of compositions, sizes and finishes, and its Lifetime Warranty seal ensures durability for a lifetime.

VarioPro series, integration and versatility

The modular range that is custom designed, with modular 30 cm plates and hood with flexible and minimalist design for seamless integration.

For its part and dedicated to lovers of traditional cuisine, Gas on Glass hobs with the ExactFlame system, with which it is no longer necessary to worry about whether the intensity of the flame is correct. Since it is possible to control the intensity of the fire in the simplest and most precise way by choosing the power range between 1 and 9. In addition, these plates have self-ignition and detect if the flame has been extinguished, automatically closing the duct to avoid possible accidents .


New Appliances From Statesman

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October is shaping up to be a very exciting month for Statesman Kitchen Appliances, with 5 new models across laundry and cooking being added to the range, including a premium stainless steel finish freestanding cooker with catalytic liners and digital timer, as well as our first ever heat pump tumble dryer.
 
These new products come hot on the heels of the American side-by-side fridge freezer which was launched at a recent trade show in September, More information to follow

SMARTER COOKING WITH SMEG AREA INDUCTION HOBS

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SMEG announce the arrival of ther innovative AREA induction hob range, ft. state-of-the-art auto pot tracking, which cleverly detects your pan and follows its movement across the hob, from boiling to simmering & melting, anywhere across the hob’s surface!

The most advanced induction appliance SMEG have produced, why not explore AREA’s key features https://www.smeguk.com/news/2021/area-induction-hob.html