TCL celebrates strong sales with “Inspire Greatness” campaign at 2022 World Cup

The electronics company celebrated Team Brazil’s progress to the World Cup quarter finals, and is supporting its brand ambassadors from national teams across Europe.

TCL has revealed it intends to close out 2022 with strong market sales of its product portfolio. The company claimed to have the highest market share of the 98-inch TV category in the first nine months of 2022, and according to OMDIA’s Global TV Sets report 2022 H1, was a top two LCD TV brand globally for the first half of the year.

TCL and Team Brazil partner to “Inspire Greatness”
TCL and Team Brazil launched the “Inspire Greatness” campaign in the build up to the FIFA World Cup 2022. The company launched a video campaign on social media, previewed at IFA 2022, which starred brand ambassadors Phil Foden of England, Pedri of Spain, Rodrygo of Brazil and Raphael Varane of France. The campaign centred around the footballers enjoying TCL’s flagship Mini LED TV, as well as products like FreshIn air conditioners, refrigerators as well as washing machines too.

As part of the campaign, the company also launched a “creative filter” across social media platforms, which uses augmented reality to connect fans of different football teams from across the globe.

“The brand’s yearlong efforts in sports marketing have paid off helping elevate the company’s brand awareness and ultimately leading to a strong sales performance around the world”, TCL stated.

TCL to launch washing machine in Europe in 2023

TCL one of the dominant players in the global TV industry and a leading consumer electronics company, is also a key player in home appliances. While one of the major consumers’ priorities is to be energy efficient and reduce electricity bills, TCL is committed to provide them with low-energy home appliances. By innovating, TCL has improved these everyday products to make them more efficient and less impactful on the environment and people’s budgets.and cleanliness

With TCL washing machines, laundry is clean, soft, and well cared for. The steam program eliminates most common bacteria to guarantee the best hygienic protection. In the P3 Series, an anti-bacteria gasket is also integrated for a cleaner machine. It is coated with antibacterial material which can effectively inhibit the production of bacteria and mildew, keeping laundry clean and hygienic. While it boats a sleek and elegant design, the new TCL P3 Series is also equipped with an extra large 360mm Drum Opening that makes it so much easier to load and unload garments.For F3 and P3 Series, a unique hexagonal honeycomb design in combination with stronger S -shaped spray lifter provide the gentlest treatment for perfectly clean laundry with the minimum of wrinkles. Thanks to this feature, even your most delicate fabrics looking as good as new. Moreover, to ensure the care of the laundry, the drum is always clean by the high temperature and high spinning speed which eliminate bacteria and allergens of the washing machine. The high temperature naturally removes dirt, so consumers do not need to use additional cleaning products like chemicals. Thanks to these innovative features, TCL also ensures that its washing machines are used with sobriety.

TCL double washing machine

TCL the Chinese manufacturer, which is also gradually establishing itself on the market outside of the TV segment, our launching portfolio of home appliance

this double washing machine most interesting, which has a capacity of 10 + 6 kg. In the larger lower drum, you wash colored items, while in the smaller upper drum, for example, you wash whites. The advantage is, of course, the ability to wash both batches at once. The washing machine has an ionizer that removes odors from clothes, a UVC sterilization function, a direct beltless drive and automatic dosing of detergents from an integrated container.

TCL to launch new products

This year, TCL will introduce the P2 Series washing machines ino the UK with steam programs to eliminate most common bacteria and ensure the most hygienic results and protection. The smart auto-dosing system intelligently calculates the precise amount of detergent, softener and water necessary for each cycle. The new TCL P2 series washer & dryer[2] also features the Air Refresh Program that removes odours in only 25 minutes without any detergent needed.The company is also building on the success of its range of intelligent IoT small domestic appliances launched in Europe in December 2021, with new models of Sweeva robot vacuum cleaners (Sweeva 3000M and 3500M) and Breeva air purifiers (Breeva Pro series 700 and 400) due for release in 2022[3]. These smart devices can be controlled by the TCL Home App, and are also compatible with Google Assistant and Amazon Alexa.

1] TCL P2 Series washing machines exist in 8kg, 9kg and 10kg.[2] TCL P2 Series washer&dryer exists in 8kg with 5kg drying capacity.[3] The 2-in-1 Sweeva 3000M and 3500M vacuum cleaners will be available in Europe in May. The Breeva Pro Series 700 and 400 air purifiers will be available in Europe in June

The Canton Fair is online until April 24, 2022

China Import and Export Fair, also known as Canton Fair, started its 131st edition that will be also online on April 24, 2022. As Xu Bing, spokesperson of the Fair, deputy director general of China Foreign Trade Centre, explained in the opening cerimony, Themed facilitating the “dual circulation” of domestic and overseas markets, the event is held from April 15-24 online. The exhibition offers an online display platform, business matchmaking services, and a cross-border e-commerce zone.

The electronic and home appliances exhibition zone hosts about 2,600 companies with 140,000 products. Among the protagonist brands, the event was attended by Haier, Hisense, Gree, Midea, Changhong, TCL, and others.


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TCL to launch washing machines Europe

TCL Washing machine P082: The
8-, 9- and 10-kg P082 washing machines will be launched in Europe in October, but the Nordic countries will have to wait a little longer. The series is characterized by TCL’s digital inverter motor, which determines the movement of the drum, reduces vibration and has a longer 10-year warranty. The Autodose function weighs the laundry and automatically calculates the correct amount of detergent for each program. All models have a steam function, and the washer and dryer (8 + 5 kg) also has an Air Refresh function, which gently removes odors and bacteria with the help of micro steam.

Guangdong Homa Appliances hostile bid by TCL

Leading Chinese TV maker TCL is seeking to swallow Guangdong Homa Appliances, a big manufacturer of refrigerators, in a hostile takeover bid.

TCL already has a 20% stake in Homa Appliances, whose stock it began snapping up at the beginning of the year. The move, at diversifying TCL’s business portfolio, comes in response to radical changes in the business environment. After years of rapid growth, backed by a vast domestic market, Chinese appliances makers are under strong pressure to branch out into new businesses and markets.

Calling Homa Appliances “an extremely competitive company,” Li Dongsheng, chairman of TCL Electronics, the core unit of the TCL group, suggested in early March that the group would continue amassing Homa shares in the coming months