Tag Archives: BEKO

Beko ExpertFry XXLExpertFry XXL

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Beko is expanding its offering with the ExpertFry XXL . This multifunctional, large-format cooking appliance allows you to cook dishes with little or no oil, for results that remain crispy.

Following the “all in 1” trend, the ExpertFry XXL offers 8 menu choices: fries, chicken, meat, shrimp, fish, cake, defrosting and dehydration. The device has a capacity of 7.6L and a power of 1900W, which ensures cooking twice as fast as a traditional oven (between 35° and 200°C). It also saves up to 60% energy.

Equipped with a touch screen and a viewing window allowing you to monitor cooking, the ExpertFry XXL also has a non-stick coating compatible with the use of a dishwasher.

Arçelik increased profits by 20% in 2003

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Arçelik managed to counteract the weakness of exports thanks to a boom in sales on the domestic market. The result was a stable turnover of 257 billion Turkish liras (7.3 billion euros).
The strength of internal demand (also stimulated by inflation which suggested consumers to ‘invest’ in household appliances and probably also the decline in the Turkish lira, which fell from 5 to 3 euro cents during the year, made it possible to increase margins. The result is a 20% increase in net profits from 7 to 8.4 billion Turkish lira (240 million euros at the current exchange rate).
Commenting on the results obtained in Europe, Hakan Bulgurlu , CEO of what today with the acquisition of Whirlpool EMEA is the world’s second largest appliance manufacturer by volume, claims to have strengthened its presence in European built-in appliances

Hitachi Home Appliances relaunched in the Philippines

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Beko Philippines is excited to announce that it will now oversee the distribution and after-sales services for Hitachi branded home appliances in the Philippine market. Beko Philippines will directly coordinate with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, Inc., established in July 2021, responsible for manufacturing, selling, and servicing Hitachi branded home appliances worldwide (excluding Japan). This transition aims to ensure uninterrupted supply and enhanced services of Hitachi branded Home Appliances products for customers in the Philippines.

Hitachi Restructured After Beko in Australia

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After the merger of Hitachi into the Beko Australia operation management have moved to restructure the business with the announcement that former Samsung Vice President and of late National Sales Director at Hitachi along with David Anton the Companies supply chain manager are being laid off.

Hitachi whose products are sold at Harvey Norman and Bing Lee is the most profitable side of the Beko operation in Australia with Harvey Norman recently expanding sale of their premium refrigerators to additional stores

EBRD backs Beko Egypt with $50mln loan

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The European Bank for Reconstruction and Development (EBRD) will provide Beko Egypt Home Appliances Industries with a senior loan of up to $50 million to finance its first production plant at the industrial city in the 10th of Ramadan City, the bank stated.The loan will be mainly used to fund the construction of the building of the eco-friendly home appliances manufacturing plant as well as the establishment of a research and development center.

The new production facility is projected to commence operations by the first half of 2024

DOMINO: The Little One’ as Beko launches an immersive gaming experience

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Beko one of Europe’s leading appliance manufacturers today reveals the trailer for its first ever single-player game experience DOMINO: The Little One. Launching worldwide on the 23rd of November, DOMINO: The Little One is a free to play 2D platformer adventure game available to all and designed to raise awareness among consumers about the consequences and challenges of climate changeAs a manufacturer to launch such an experience, Beko hopes to challenge conventions and transcend boundaries in its mission to improve sustainable solutions in every home around the world.

Available to download on Steam, iOS and Android devices from 23rd November, DOMINO: The Little One, is a single-player game that sees players progress through a series of four chapters each linked to a key issue relating to the environment. Chapters include a landscape addressing the issue of single-use plastic, an environment that highlights the impact of fossil fuels, ecological imbalance and a world devastated by deforestation. Players will assume the role of an introverted and eco-anxious child named Domino with the mission to solve pressing environmental challenges in their dreams. Along the journey, the player is accompanied by a mysterious voice encouraging Domino to overcome their fears associated with climate change as well as highlight actions to be performed to combat the issues

From its dishwashers and washing machines, to its vacuums and coffee machines, Beko harnesses cutting-edge technology to integrate sustainability into each of its consumers’ homes. With the launch of DOMINO: The Little One, Beko aims to reach broader audiences on the subject of climate change beyond its appliances.

Speaking on the launch of Domino, Akın Garzanlı, Chief Marketing Officer of Beko, says, “Domino is a very different kind of launch for us at Beko. The findings from the UN’s Green Game Jam clearly indicate that an appetite for the worlds of sustainability and gaming to join forces with 68% of gamers wanting to engage more in environmental issues. They want to engage more, learn more, and contribute more. They want to be part of the solution. Domino is our way of reaching out to them. It is a game that encourages you to think critically and act ethically by presenting you the choices that we have. We invite you to play Domino and to share it with others and hope you will find it enjoyable and informative.”

Antitrust Beko whirlpool

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English Antitrust yesterday published the list of issues it intends to evaluate to give the green light to the merger of a large part of # whirlpool ‘s European activities with those of arçelik in beko europe . Two weeks of fire began for the corporate affairs teams of Whirlpool Corporation , led in Europe by Maurizio David Sberna and of Arçelik Global . They have until November 21st to demonstrate to the Competition and Markets Authority that the operation would not significantly reduce the competitive framework in the medium-low range of the washing and cooking categories. Whirlpool’s key argument is “if the merger doesn’t happen we would leave the market and competition would be reduced anyway”. Arçelik seems to understand from the statements of its CEO Hakan Bulgurlu that “the crisis phase of the sector is not short-term” and rationalization therefore appears to be the only way to transfer value to consumers.

BEKO, HEALTHIER COOKING WITH THE AIR FRYER

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Beko’s new digital air fryer has a capacity of 4.7 liters and a non-stick coating basket for uniform cooking as well as easy cleaning after the meal. This appliance uses hot air technology to prepare food in a healthy way, guaranteeing crunchiness and flavor without immersing it in oil. The LCD #display allows you to select the desired #ltemperature and cooking time for each dish. There are 8 automatic cooking programs and 1500 watts of power.

Beko Egypt factory update

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Beko Egypt, a subsidiary of Turkish white goods conglomerate Arçelik, will open its first factory in Egypt early 2024 instead of the fourth quarter of this year as previously announced.
The factory, located in the industrial city in the 10th of Ramadan area, spans an area of 114,000 square metres, and is being developed at total investment exceeding $100 million, according to the company’s press statement.