Beko has launched its first-ever robot vacuum!
The Robot Vacuum Cleaner boasts 2,000 Pa suction for efficient cleaning on both carpets and hard floors.
It also features a mop attachment and integrated water tank for sweeping and mopping hardwood floors simultaneouslyWi-Fi connectivity so the Robot Vacuum Cleaner can be controlled and monitored from your smartphone
Beko plc has launched its biggest TV and multi-channel advertising campaign, to date, costing £3millionRunning until the end of October 2023, the 360 campaign will comprise TV advertising, Sky AdSmart, digital media,
The research, carried out by OnePoll in partnership with Turkish appliances manufacturer Beko, surveyed consumers across Europe and the UAE to understand changing attitudes to kitchen design.
According to the survey’s results, what consumers value most in kitchen appliances is functionality and ease of use (35%); quality (34%) and energy efficiency (23%). Moreover, in over half of the six countries surveyed, quality is named as the leading reason for wanting an appliance.
Advanced kitchen technology also emerged as a desired feature, with over half of respondents admitting to coveting someone else’s high-tech kitchen appliances and gadgets such as innovative, energy efficient fridges that kept food fresher for longer.
Another key factor was design, which was consistently cited as one of the top three reasons for feeling envious of others’ kitchen appliances. Specifically, participants stated that they admired sleek and modern appliance designs and a sizeable portion of participants included a “sleek and minimalist design” as a key feature of their dream kitchens.
Kitchen wishlist | Credit : Beko
The insights coincide with Beko’s launch of its latest built-in kitchen range combining high-performance with intelligent design and new technologies.
“More and more, we are seeing the kitchen become a common space being used by all members of the family. It is important for us to understand this and tune our offering towards the growing range of wants and needs. This research confirms what we’ve observed; high quality products that look great and are equipped with the innovative technologies sit at the heart of our consumers’ dream kitchens,” said Ragıp Balcıoğlu, Chief Commercial Officer at Arçelik, Beko’s parent company.
Arçelik has established its second R&D center in Pakistan at the National University of Science and Technology (NUST). Arçelik is the 2nd largest manufacturer in Europe, operates in 53 countries with 83 subsidiaries has 30 R&D centers around the World.
Arçelik produces leading sustainable and innovative home appliances products at its, cutting-edge technologies in nine countries. For fostering innovations in Pakistan, Arçelik established an R&D center in Karachi in 2017 just after the acquisition of Dawlance and now is making a new investment to establish an Arcelik Global Research & Development (R&D) Center, at the National University of Sciences & Technology (NUST), in Islamabad to accelerate its effort to grow in Pakistani market.
Beko Smart Espresso Machine is characterized by its black premium plastic coating and the comfortable touch display with LED controls. Practicality of use is also guaranteed by the integrated coffee grinder with five levels of grain adjustment, which therefore offers the possibility of choosing the degree of grinding. The dispenser is height-adjustable, the removable tank has a capacity of 1.1 liters and features a removable drip tray. With the pre-infusion system, the coffee – freshly ground – is humidified before dispensing and the aromas are released evenly. The pump pressure is 19 bar, a power that allows the release of the delicate aromatic oils that contribute to the creation of the pleasant coffee crema. The new Beko coffee machine also allows you to adjust the intensity of the aroma. You can thus choose between a delicate, normal and strong aroma.
Arçelik, the global home appliances company, has today announced that it has been recognized in Bloomberg’s 2023 Gender Equality Index (GEI) for the first time ever this year. As part of the index, Arçelik joins 485 other companies recognized for their commitment to advancing women’s equality across five gender quality pillars: leadership & talent pipeline, equal pay & gender pay parity, inclusive culture, anti-sexual harassment policies, and external brand.
Hakan Bulgurlu, CEO of Arçelik, commented: “We are immensely proud to be included in the Bloomberg GEI for the first time this year. At Arçelik, we believe in a world where everyone has access to equal opportunities and is treated with respect. Our culture places a strong emphasis on DEI, and we work to promote gender equality across all our operations. Equality is a prerequisite for sustainable development. We will constantly double down on our efforts to address today’s challenges and secure an equal and inclusive future for all.
The inclusion of Arçelik within the index comes just under a year after Koç Holding Group, under which Arçelik operates, launched its gender equality initiative in technology and innovation that led Arçelik to announce new equity commitments across its operations. These commitments focused on raising equality between men and women in the workplace with Arçelik committing to doubling the number of women working in STEM from 16% to 35% and providing technology, design, IT, and software training to 100,000 girls.
Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.
Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».
In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point
Arçelik has published the balance sheet data relating to the fourth quarter of 2022. Sales increased by 74% compared to the corresponding period of 2021 from 22.5 to 39 billion Turkish liras, (1.9 billion euros at current exchange rates) mainly thanks to the internal market.
Exports were depressed in quantity but much more profitable thanks to the weakness of the Turkish lira and the low cost of energy in the group’s plants.
From a published graph it seems to understand that in Italy sales have contracted by about 5%, less than the European average.
Leveraging, i.e. the ratio between assets and debt, decreased in the fourth quarter thanks to the significant cash generation (the gross margin is around 29%).
The 75/25 division is only a hypothesis, to be confirmed on the basis of the 2022 financial statements. The new company will be able to use the Whirlpool brand on its products for 40 years. Whirlpool assets in Africa and the Middle East sold for just 20 million
From left: Fatih Kemal Ebiçlioğlu, Consumer Durables Group President of Koç Holding, Marc Bitzer, Whirlpool Cooperation CEO, Hakan Bulgurlu, Arçelik CEO
While the Stock Exchanges gave their judgment on the operation, making Arçelik’s shares rise by 9% in Istanbul and those of Whirlpool in New York by 0.4%, new details emerge from a press release by Arçelik on the fate of Whirlpool Emea’s activities.
Object of the agreement: The agreement includes Whirlpool’s 38 European subsidiaries and 9 manufacturing sites in Italy, Poland, Slovakia and the United Kingdom, as well as Arçelik’s 2 manufacturing plants in Romania and its 25 European subsidiaries. Together, this will translate into a production capacity of approximately 24 million white products annually.
Contractors . Shareholders in the new company are Whirlpool Emea Holdings LLC and Arçelik’s wholly owned subsidiary Ardutch , a Dutch holding company through which Arçelik controls its European operations. The deal will see both Ardutch and Whirlpool transfer their European subsidiaries to the new company Division of shares. After these transfers, it is expected that 75% of the new company will be assigned to Ardutch BV and 25% to Whirlpool. The final ownership ratio post-closing will be determined taking into account the respective 2022 EBITDA, net asset values, net debt and net working capital of the parties.
Size and brand portfolio. The new business is expected to have more than 20,000 European employees. The combined net sales of the Arçelik and Whirlpool subsidiaries are approximately €6 billion, based on the net sales of the companies’ European operations in 2021. The new company will manufacture, sell and provide after-sales services for branded home appliances (including refrigerators , washing machines, vacuum cleaners, etc.) offering consumer choice across a range of Arçelik brands, including Grundig, Arctic, Elektrabregenz, Flavel and Leisure, alongside Whirlpool’s existing brands Indesit, Hotpoint*, Ignis, Privileg and Bauknecht. The company will have regional trademark rights to Arçelik’s Beko, Blomberg and Altus brands and Whirlpool Corporation’s Whirlpool brand for a period of 40 years.The sale of the Whirlpool businesses in Africa and ME. Separately, the parties also agreed to sign a stock purchase and sale agreement within six weeks for Whirlpool to divest its Middle East and North Africa (MENA) portion of the EMEA region to Ardutch (and therefore not to the new company), for a cash amount of 20 million euros. The transaction, when completed, would result in Ardutch acquiring full ownership of two additional Whirlpool subsidiaries located in the United Arab Emirates and Morocco.The comment of Arçelik’s group leader. Levent Çakıroğlu , CEO of Koç Holding (the parent company of Arçelik), commented, “ As Turkey’s largest industrial conglomerate, we continue to strengthen our impact with global success stories ranging from the UK to India, from South Africa to the United States. Today, Koç Group companies export to more than 150 countries. Arçelik, as a respected player in his industry, is taking his vision and ambitions forward with this new independent business. The opportunity for this business to deliver value to European consumers with market leading products through trusted brands and a commitment to sustainability in the home is significant. ”
Beko has been ranked 17th in The Real Leaders Top 300 Impact Companies of 2023 ranking. The Real Leaders Impact Awards are annual awards that recognize companies that are driving a positive impact on the environment, while achieving significant business growth.
Through the motto “a healthy life is only possible on a healthy planet”, Beko is a company focused on empowering the new generations so that they can live a healthier life, knowing that it is only possible on a healthy planet, with an existence more sustainable. Beko’s ranking on The Real Leaders list demonstrates that the company’s commitment to sustainability is aligned with its mission. And it is that Beko strives every day to encourage others with its sustainable business practices.
Sustainable practices are part of Beko’s DNA. In 2022, his parent company, Arçelik, was recognized by the World Economic Forum (WEF); and its Ulmi plant, in Romania, awarded Sustainability Lighthouse status for its implementation and use of state-of-the-art technology to improve energy and water efficiency. This achievement makes it one of ten Sustainability Lighthouse centers in the Global Lighthouse Network and demonstrates the company’s leadership in lean and sustainable manufacturing.
Throughout 2022, Beko has placed innovation at the heart of its sustainable development. With the global launch of AquaTech®, the brand has been able to demonstrate how high-quality performance and sustainable technology can co-exist in consumers’ homes, offering up to30% less energy consumption than the class limit. energetic a.
Launched in September 2022, Beko’s SaveWater technology continued this trend of continuous innovation for more sustainable technology.
In the words of Hakan Bulgurlu, CEO of Arçelik, Beko’s parent company: “We are honored to be recognized as one of The Real Leaders 300 Most Impactful Companies of 2023. As a global company, we believe we have a responsibility to promote sustainability in every way possible, from the technologies we develop to our production methods, partners and supply chains.”
Arçelik, Beko’s parent company, is ranked 16th in The Real Leaders®️ Top 300 Impact Companies of 2023
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