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Tag Archives: BEKO
Beko to Exit New Zealand Market in 2026
Beko to Exit New Zealand Market in 2026
Beko Australia and New Zealand (ANZ) has announced it will cease direct commercial operations in New Zealand in 2026 as part of a global optimization strategy.
Following a strategic review of regional operations and local market conditions, the appliance manufacturer concluded that continuing its direct presence in New Zealand is no longer commercially viable. Moving forward, the company will focus entirely on its Australian operations.
Key Points for Trade & Retailers
* Product Availability: Beko and Hitachi major domestic appliances will continue to be supplied through existing NZ retail partners during the transition period.
* Warranties & Support: All existing consumer warranties, after-sales support, and customer service contacts in New Zealand will remain unchanged and fully supported.
* Australian Focus: Beko Australia’s operations remain unaffected, with the business concentrating on driving growth and performance in its core market.
In an official statement, Beko ANZ noted that after evaluating NZ market conditions, “continuing to operate the business is no longer sustainable,” leading to the decision to exit the market in 2026.
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Singer Bangladesh Returns to Profit in Q2 2026
Singer Bangladesh returning to profitability while continuing to invest in Bangladesh’s manufacturing future.
The company recorded Tk 8.4 billion in revenue, a 3.4% year-on-year growth, and achieved a Profit Before Tax of Tk 141 million, reflecting improved operational efficiency and business resilience.
Our commitment to long-term growth remains stronger than ever. Through our global-standard Green Factory in the Bangladesh Special Economic Zone (BSEZ), over 90% local manufacturing, and the commencement of exports, we continue to strengthen Bangladesh’s industrial and export capabilities.
We remain focused on creating sustainable value through innovation, local manufacturing, and an enhanced customer experience.
Beko Highlights Real Sustainability Gains for World Environment Day
Beko is marking World Environment Day by showcasing how its latest technologies are cutting water and energy use across both homes and factories. The brand says its PowerIntense dishwashing now delivers full cleaning performance using just 5.9 litres per cycle, while EnergySpin washing machines reduce energy consumption by up to 35%.
On the manufacturing side, Beko reports major efficiency wins: its Manisa washing machine plant has reduced water use per product by around 79%, and its Singer site has cut plastic waste by over 90%. The company is also targeting a 42% reduction in Scope 1 and 2 emissions by 2030.
CEO Can Dinçer describes the approach as “practical sustainability” — pairing efficient appliances with cleaner, lower‑impact production. With several factories recognised by the World Economic Forum’s Global Lighthouse Network, Beko continues to position itself as a sector leader in sustainable manufacturing.
Beko Unveils New Turkish Coffee Machines
Beko introduces two new Turkish coffee machines — the TKM 9961 Z and TKM 8961 Z — blending Bauhaus‑inspired design with authentic, foam‑rich brewing. A modern icon for kitchens that want tradition with a twist.
Arçelik Confirms CEO Transition as Hakan Bulgurlu Steps Down After 11 Years
Arçelik has announced a major leadership change, confirming that long‑serving CEO Hakan Bulgurlu will step down after more than a decade leading Beko and 32 years within the Koç Group.
Bulgurlu will be succeeded by Can Dinçer, who currently serves as General Manager of Arçelik Türkiye and Chief Commercial Officer for South Asia and Turkey. The transition is scheduled to take effect following the company’s next Annual General Meeting.
To ensure continuity, Bulgurlu will remain on the Board of Directors of Beko BV until June 2026, supporting a smooth handover. He will also continue in his role as President of APPLiA Europe, the association representing the European home appliance industry, until the end of his term.
This marks one of the most significant leadership shifts in the sector this year, positioning Dinçer to guide Arçelik through its next phase of global growth and innovation.
Beko Climbs to 45th in Global Sustainability Rankings, Retains #1 Spot in Household Durables
Beko has once again proven its commitment to sustainability, earning a spot in the 2026 Corporate Knights Global 100 as the 45th most sustainable publicly listed company worldwide. Even more impressively, Beko maintained its position as the #1 brand globally in the household durables sector.
This marks a significant leap from 2025, when Beko ranked 68th overall. The 23-place jump underscores the company’s accelerating momentum in embedding sustainability at the heart of its business strategy, operations, and long-term growth.
Beko’s consistent top-tier performance reflects its unwavering focus on building a more sustainable future—one appliance at a time.
Big moves at Beko: Balcıoğlu takes global strategy reins, Garzanli stays CEO of Beko Europe
Effective October 1, 2025, Mehmet Ragip Balcıoğlu has stepped into the role of Deputy General Manager of Global Marketing and Strategy. Formerly Deputy General Manager of European Commercial Sales and CEO of Beko Europe, Balcıoğlu brings a wealth of experience in international sales, commercial operations, and brand marketing. In his new position, he will spearhead the development of our global brand strategy and oversee the management of our diverse portfolio of 22 brands worldwide.
Meanwhile, Akin Garzanli—who has successfully led global marketing initiatives as Chief Marketing Officer for the past three years—will continue to serve as Deputy General Manager of European Commercial Sales and CEO of Beko Europe, ensuring continuity and strategic alignment across key markets.
This leadership evolution marks a significant step in strengthening our global presence and driving long-term brand growth.
Beko introduces its next generation of appliances driving energy savings and environmental responsibility
As the industry gathers for IFA Berlin, the world’s biggest home and consumer technology event, companies are showcasing their latest innovations to meet evolving consumer needs. Beko, a global leader in home appliances, is highlighting its portfolio of energy-efficient products that combine cutting-edge technology with intuitive functionality, while prioritising reliability and durability for everyday use.
Beko’s technology portfolio features state-of-the-art refrigeration, drying, dishwashing, and cooking solutions – all equipped with intelligent technologies that elevate performance, sustainability, and user experience.
Refrigerators with Innovative Freshness Technologies
New refrigeration innovations set a benchmark for freshness, energy efficiency, and quiet operation. The 60 cm combi No Frost refrigerator offers a spacious 415-liter capacity with an A energy class rating and operates at a whisper-quiet 29 dBA. For compact living spaces, the 54 cm built-in refrigerator delivers 270 liters of storage with a B energy class efficiency and equally low noise levels. Both models integrate the company’s advanced freshness systems:
- FreshLock™ cooling technology extends the freshness of selected foods by up to 30% through optimized humidity and even airflow.1
- ProFresh* technology preserves freshness up to four times longer for specific food types, ensuring optimal taste and nutrition.2
- VitalCare™ three-tone lighting preserves antioxidants in fruits and vegetables for up to seven days, supporting healthier nutrition.3
Smart, Energy-Saving Dishwashing
The latest dishwasher innovations feature the PowerIntense4 spray arm system, delivering up to five times better cleaning performance on even the hardest-to-reach areas versus previous models. The SensorAdapt5 AI-sensing technology detects the load size and soil level to automatically optimize water, energy, and cycle time—reducing energy and water use by up to 50% and halving cleaning time.
Additional highlights include:
- A flexible third rack offering increased loading versatility, with SpaceClean 3rd Rack accommodating taller items such as mugs and glasses up to 13 cm.
- The PowerClean Pro system enhances lower rack capacity by 30% and delivers 60% more powerful water jets to tackle tough dirt.6
- The energy-efficient heat pump system delivers high performance while exceeding energy class A efficiency standards by 50%.7
- TargetDry smart drying technology applies heat only where needed on dishes, speeding drying times and reducing energy consumption by up to 25%.8
Innovative Cooking Solutions for Modern Homes
Across the brand family, Beko expands its cooking appliance range with a new slim induction hob featuring cutting-edge smart sensors:
- SafeCook Sensor instantly detects cooking temperatures to safely end cooking and prevent overheating.
- ReadytoCook Sensor alerts users when the desired temperature is reached and keeps it stable for perfect cooking results.
Also featured are advanced ovens designed for versatility and precision:
- The compact built-in oven combines traditional oven capabilities with microwave speed, delivering 3-level cooking that conserves energy and time without compromising results.
- The built-in steam oven utilizes SteamSense+, a food sensing probe, and active steam control to automatically adjust humidity and temperature, ensuring delicious cooking every time.
Beko most sustainable
Beko has been named one of TIME Magazine’s World’s Most Sustainable Companies for the second year running, earning a place in the Top 20 and securing the #1 position in its industry.
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