Beko to target Thailand

Beko is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year

Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.

Some people recognised the brand, but not enough to switch to Beko, he noted.

He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.

Arçelik: well-deserved recognition for the Turkish group

Arçelik’s washing machine factory in Ulmi, Romania, ranked among the most advanced in the world in terms of environmental sustainability. Indeed, Arçelik, a global appliance manufacturer and subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, has been awarded Sustainability Lighthouse status by the World Economic Forum (WEF) for its manufacturing plant . ‘Ulmi, Romania. A recognition that rewards effective measures in terms of energy performance applied on the site. This follows the already existing statusArçelik as a Global Lighthouse awarded by WEF to its Ulmi plant in 2019 and Eskişehir plant in 2021 for the successful adoption of Fourth Industrial Revolution (4IR) technologies to improve productivity and performances.

Turkey’s Arcelik to invest $100m in Egypt amid thaw in relations

Turkish home appliance magnate plans to use Egypt as an export hub and provide jobs for thousands of Egyptians

Turkey’s largest home appliance manufacturer Arcelik will invest $100m to establish a new factory in Egypt, according to a statement released by the Egyptian trade ministry on Sunday, as both countries continue to mend ties after a years-long rift.

Arcelik CEO Hakan Bulgurlu visited Sharm el-Sheikh over the weekend, where he met Egyptian Minister of Trade and Industry Ahmed Samir to discuss investment opportunities.

Samir said that during the meeting, they reviewed Arcelik’s project, which will be completed by the end of 2023 and is projected to manufacture an annual capacity of 1.5 million household appliances, according to the statement.

The investment is expected to provide 2,000 direct jobs for Egyptians.

The minister added that the project aims to meet his country’s need for appliances, as Arcelik plans to make Egypt a hub for producing and shipping products to foreign markets.Local media has suggested that Arcelik will break ground on the plant on 7 December.

Beko partners with Youreko to help consumer choices with Energy Savings Tool

Beko, one of the leading home appliances brands in Europe*, is delighted to announce its integration with Youreko, an energy efficiency tool that helps consumers choose sustainably and understand the financial running costs when choosing new appliancesThe integration of the Youreko tool on Beko’s website, displays information to consumers on how energy efficient Beko’s appliances are when compared with traditional models and how much money the consumers could save in the long run with manufacturer’s appliances. The tool supplements the listings of Beko’s washing machines, washer dryers, tumble dryers, dishwashers, refrigerators and freezers.Currently operational on the Beko UK website, the Youreko partnership will be further implemented on Beko’s websites in Romania and Poland, helping consumers across Europe to calculate their cost saving potential.

Resource efficiency is a key priority for Beko, particularly in the current economical and climate-conscious environment. This integration with Youreko is an extension of the brand’s ongoing commitment to providing products for their consumers to encourage sustainable living.

The tool helps consumers on Beko’s websites by providing more information on the energy consumption and financial cost of running a particular appliance. Utilising an easy-to-read gold, silver or bronze tiered rating system, the tool signals where money and energy can be conserved most, helping consumers make more informed buying decisions.

By integrating Youreko into its products, Beko is also able to make a smart-recommendation to the consumers based on a product’s energy efficiency rating. This calculation is based upon a comparison against a more traditional, like-for-like model of the applianc

Appliance giant Arcelik bets on China, says company CEO

The CEO of Arcelik, one of the world’s biggest home appliance makers, told Xinhua recently that China is a bright spot for business amid global recession fears and an increasingly gloomy market outlook.

Speaking of the present headwinds against the world economy, Hakan Bulgurlu said, “we will have to go through a lot of pain before it gets better.”

China, however, is “a little bit of a different picture,” he said in a video interview with Xinhua.

Established in 1955, Arcelik is a Turkish multinational household appliances manufacturer headquartered in Istanbul. With 45,000 employees, its global operations include subsidiaries in 53 countries, 30 production facilities in nine countries.

Arcelik’s domestic sales in China have grown by roughly 80 percent in 2022.

“I find China one of the more promising places to be in the future. It has always been the factory of the world, and I think it will continue to be the factory of the world,” said Bulgurlu.

“The world economy has significantly slowed down, and we are facing a recession on many fronts,” said the Turkish businessman, who had lived in Hong Kong for 13 years.

Calling himself “a big fan” of China and Asia, Bulgurlu said he is optimistic about the business performance in the future Chinese market. “I think demand for appliances continues. We want to continue investing in China to actually bring our brands in.”According to Bulgurlu, four product groups, namely heating and cooling, refrigeration, lighting and electric motors, consume about 40 percent of all power. Many current technologies have made these production much more efficient.

“We need global regulations to make us use the best available technologies in all of these product groups to reduce power consumption,” he said.

Regarding the upcoming COP27 meeting, he said “I hope to make some progress and talk not only with policymakers but other CEOs as well.”

“I actually admire China in the sense that when China makes a decision, it follows through very, very fast,” Bulgurlu said.

Beko expects 100% of energy resources to be renewable by 2030

The data shows, human activities and influence have generated an unprecedented climate and environmental crisis. Without going any further, each year around 2 billion tons of waste are generated in the world and, by 2050, the figure could grow to 3.4 billion tons.

In this context, Beko has integrated sustainability into all its axes, offering added value and providing solutions that are more respectful of the environment.

The recognition of the international group has been thanks to the saving of 2.17 million m3 of water with water efficiency projects and rainwater collection in factories, the use of more than 7,000 tons of recycled materials in its products and the initiative of 228 energy efficiency projects, between 2020 and 2021. In addition, through the use of recycled cardboard in their packaging, they have managed to save more than half a million trees in 2021.

The company’s commitment for 2030/2050 is to use 100% renewable energy resources, achieve 99% waste recycling in all global manufacturing operations and increase the use of recycled content up to 40% in its products. and reduce water and energy consumption per product by 45%. The goal for 2050 is to achieve net zero emissions throughout the value chain.

Innovative environmentally responsible technologies

Thanks to technology, Beko is constantly exploring new solutions that help consumers and, above all, respect the environment as an added value. Beko SaveWater dishwashers guarantee perfect cleaning results with 1/3 less water consumption. AutoDose® is another featured technology for dishwashers and washing machines, which dispenses the optimal amount of detergent, based on load and soil level. In washing machines, AquaTech® technology, thanks to the power of water, reduces washing time by half, which implies a consumption of up to 30% less energy than class A washing machines.

In relation to the recycling that has been generated since the project began in 2017, the company has managed to recycle more than 58 million plastic bottles with a reduction in CO2 emissions of almost 2,200 tons.

An example is the RecycledTub washer and dryer, made from plastic waste that has been transformed into an alternative raw material. For its part, the RecycledNet oven is made from waste extracted from fishing nets and industrial thread; while the RecycledDry dryer has been designed with an average of 15% recycled plastic. Finally, the BioCycle refrigerator is one of the products made with biocomposites to protect the plane

Beko’s RecycledTub laundry range wins RECOUP recycling award

Beko plc is thrilled to have won the RECOUP award for our recycled PET washing machine tubs. It’s vital that manufacturers find innovative ways to use the range of plastic coming from recycling plants, reducing our reliance on virgin raw materials and moving to a circular economy.

Beko plc’s Managing Director, Teresa Arbuckle, added:

“Beko plc is thrilled to have won the RECOUP award for our recycled PET washing machine tubs. It’s vital that manufacturers find innovative ways to use the range of plastic coming from recycling plants, reducing our reliance on virgin raw materials and moving to a circular economy. These awards shine a spotlight on what can be achieved through creative thinking and prioritising investment in R&D and we congratulate all winners and nominees.”

Arçelik, Named in Top Three Companies at Real Leaders Eco Innovation Awards

This week, Real Leaders® launched the inaugural Eco Innovation Awards to its global community of social impact executives. Arçelik, parent company to 12 leading home appliance brands including Beko and Grundig, has been ranked 3rd in the Top 50 list for its world first integrated FiberCatcher® technology washing machine.

Real Leaders® Eco Innovation Awards recognizes products, projects, and initiatives that are actively contributing to a healthier planet and celebrates achievement in making an environmental impact. Entries were judged on their creativity, innovation, originality, and measurable impact, as well as their ability to help solve an environmental challenge.

One key issue is synthetic microfibers which are the most prevalent type of microplastics found in water, contributing to around 33% of microplastics in the ocean1. To combat the growing tide of microplastic waste, Arçelik developed the innovative FiberCatcher® technology. The washing machines with FiberCatcher® technology include the world’s first integrated synthetic microfiber filtering system that catches up to 90% of synthetic fibers released from garments, which helps protect waterways, oceans, and marine life. Additionally, each FiberCatcher® washing machine produced with a recycled PET tub contains up to 60 recycled bottles to reduce plastic waste.

“We are honored to have our innovation recognized by Real Leaders and pleased to be in the company of our fellow award winners,” said Hakan Bulgurlu, CEO of Arçelik. “The climate crisis is the most pressing issue of our day, and we need creative, innovative solutions as well as collaborative action to ensure a sustainable future. Our FiberCatcher® technology is a world-first innovation in preventing synthetic fiber waste leaking into waterways and demonstrates our commitment to develop effective and concrete solutions to some of our biggest environmental challenges as well as to encourage others to live a more sustainable lifestyle.”

About Arçelik

With over 40,000 employees throughout the world, Arçelik’s global operations include subsidiaries in 52 countries, and 28 production facilities in 9 countries and 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko). As Europe’s second-largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 6.5 billion Euros in 2021. Arçelik’s 28 R&D and Design Centers & Offices across the globe, are home to over 2,200 researchers and hold more than 3,000 international patent applications to date. In 2021, Arçelik achieved the highest score in the DHP Household Durables category for the 3rd year in a row in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment. Through its leadership position in sustainability and credible decarbonization roadmap for achieving net zero, Arçelik became the first and only company from its industry to receive the Terra Carta Seal by HRH Prince of Wales. Arçelik’s mission is ‘Respecting the World, Respected Worldwide

Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik Garage Innovation Hub, a growing global open innovation platform, has to date interacted with more than 2,000 partners, scouted more than 1,800 startups and developed cooperation with more than 80 startups.

Garage Innovation Hub organized an Open Innovation Day with the participation of a large number of startups, business leaders and investors from around the world in order to contribute to the dissemination of the open innovation culture.

As part of the United Nations Generation Equality Forum commitments, Arçelik plans to reach 7,000 entrepreneurs, 5,000 of whom are women, by 2026, and support them in reaching financial support of approximately $5 million with the Garage Innovation Hub.

Partnering with venture capital funds

“As a growing global innovation platform, together with our nearly 2,000 stakeholders, including mentors, investors, universities, and entrepreneurs from all over the world; we provide business development, access to financial support and mentorship to entrepreneurs, starting from the idea stage,” Arçelik’s chief strategy and digital officer Utku Barış Pazar said.

On the path to becoming one of the leading open innovation platforms on a global scale, Pazar said they have set important goals such as supporting the incorporation of new ideas in many fields like sustainability, artificial intelligence, augmented reality (AR) and virtual reality (VR), marketing and production technologies, and health care, in each of the 146 countries where they operate in the next five years.
Arçelik has over 40,000 employees throughout the world and its global operations include sales and marketing offices in 49 countries, and 28 production facilities in nine countries. It has 12 brands, namely Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance and Voltas Beko.

It is Europe’s second-largest white goods company by market share, based on volumes. Arçelik reached a consolidated turnover of 6.5 billion euros ($6.85 billion) in 2021.

Arçelik’s 29 R&D and design centers and offices across the globe are home to over 2,000 researchers and hold more than 3,000 international patent applications to date