Haier Smart Home sees 7.2% growth and multiple awards

It was a good start to the year for Chinese brand Haier Smart Home which has seen strong revenue growth against current industry trends
Haier’s revenue hit RMB 243.514 billion (€32bn) in 2022 versus RMB 227.106 billion (€30.28bn) the previous year. Its net profit attributable to the owners of the parent company amounted to RMB 14.711 billion (€1.9m). Growth in profit exceeded that of revenue, Haier said.

It comes after the brand re-entered the Fortune list of World’s Most Admired companies back in February, and the appliances arm being named Euromonitor No. 1 Global Appliance Brand for the 14th year running.

Drivers for Haier’s success have been attributed to successful brand building strategies and the effective digital transformation of domestic and overseas businesses. It means the consumer electronics giant has been able to report strong growth against the sluggish trend of the home appliance industry.

Meanwhile, Haier Smart Home‘s overseas business grew by 10.3% in the reporting year despite challenges such as high inflation and slowing global consumer demand in 2022.

Haier Smart Home said it accelerated the localisation of its supply chain setup in overseas markets, and fully leveraged its global collaborative advantages to effectively respond to these challenges. The company’s overseas business increased by 10.3% year-on-year in 2022. In the American market, the company’s revenue increased by 9.0% (revenue in local currency increased by 4.6%), under the background that the industry’s major home appliance shipment growth was -6%. In the European market, the company recorded revenue growth of 16.7% while the industry’s sale volume growth was -8.9%.

At home, in the domestic market, Haier reported “continuous growth”, particularly with its premium Casarte brand, which continues to rank No.1 in China.

Finally, Three-Winged Bird, Haier Smart Home’s smart home eco-system brand, has also been a driving force for growth, the company said. “It continuously iterated the so-called “1+3+5+N” smart home solutions, enhancing user value based on its 5 core capabilities including Smart Home Brain capability, scenario solution capability, store operation capability, 1+N delivery capability, and digital tools capability.

During 2022, more than 900 stores of Three-Winged Bird were opened, and the retail sales of the Three-Winged Bird stores increased by 257% year-on-year.

With the continuous deepening of digital transformation, Haier Smart Home’s profitability continued to improve by increasing its resource efficiency and hence, creating room for new expansion in a more sustainable way

Electrolux Group develops first stick vacuum cleaner with no paint

Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. This is the first time that an entire vacuum cleaner range – of six different colors – has been launched on the market with different recycled plastic formulations to obtain the colors without paint.

A paint-free surface removes the use of chemicals while also reducing CO2 by not having to manufacture paints in the first place. The colors are created by new recycled plastic formulations and the range uses between 43% and 49% recycled material by weight depending on color and nozzles. suction power of the vacuum cleaner is increased by 20% with a new bristle nozzle to pick up dust better and the vacuum has a sealed filtration system to remove up to 99.9% of particles between 0.3 µm-10 µm from the home environment. The vacuum is also designed with a unique hand unit design that acts as a sound muffler for noise reduction. By promoting better air quality and less noise, the vacuum cleaner contributes to improved wellbeing in the home.

Additionally, the battery run time in handheld mode is improved to up to 55 minutes on a single charge.

The range goes by various commercial names in different markets. It was launched as the Electrolux UltimateHome 700 in Asia Pacific & Middle East and Africa in 2022. In Europe, the range is being launched under different names under the Electrolux and AEG brands, such as Clean 600, Animal 600, Hygienic 600 and Hygienic 6000. It will come to Latin America later in 2023.

LG CEO Visits the Key Production Sites

This month, LG CEO Cho visited the company’s key production bases in Asia, including Vietnam, Thailand and Indonesia, directly looking into key factors of operational advancement strategies, such as quality enhancement, supply chain, cost structure improvement, safety and productivity of vehicle components, home appliances and TVs. Ultimately, the company aims to strengthen competitiveness and growth in key business areas and global markets.

“Let’s further strengthen our market dominance and solidify the foundation for sustainable growth by upgrading our locally-optimized operation methods and providing world-class quality, cost competitiveness and reliable delivery to our customers,” said CEO Cho. “We should look to pioneer future markets with our unmatched innovation and ability to overcome challenges, while holding firm to the belief that opportunities come from delivering exceptional customer experiences.”

The CEO began his Asian tour in Ho Chi Minh City, Vietnam, where he was joined by the heads of LG’s Asian subsidiaries for a management meeting. There, he was briefed on the company’s regional performance and discussed the status of individual markets including Vietnam, which serves as a global production base for LG’s electronic devices and home appliances. He also had in-depth talks with the subsidiary heads on a variety of business matters, such as improving production efficiency, verifying mass production processes for new products, enhancing quality control and boosting growth through mutually beneficial partnerships.Departing Vietnam, CEO Cho headed to Thailand to visit the Rayong factory and its home appliance production lines. Next, he traveled to Jakarta, Indonesia to inspect LG’s Cibitung plant, which has become a major TV production base for the company’s premium product lineups, including LG OLED TVs. After Jakarta, the CEO made a stop in the city of Tangerang, meeting staff and looking over facilities at the local LG plant, which focuses primarily on refrigerator production.

“Our Vietnam and Indonesia subsidiaries now form a complete business structure, having recently added a local R&D subsidiary to the production and sales corporations already in place,” noted CEO Cho, who also called on all subsidiaries in the Asia region to accelerate their business management by implementing active localization strategiesLast year, the company achieved sales of more than KRW 7.8 trillion in the Asian market, continuously increasing sales by about KRW 1 trillion yearly with double-digit growth over the past two years.This year alone, the CEO has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America – participating in major events, including CES 2023 and AHR Expo in the U.S.A. and ISE 2023 in Spain, and touring various LG facilities in Mexico, Brazil, Chile and Australia

Electrolux Archdaily website

This week marks a significant milestone as we unveil our new Electrolux Group microsite on the ArchDaily website: https://www.archdaily.com/catalog/us/companies/2472/electrolux-group


The microsite boasts an extensive collection of cutting-edge products from Electrolux and AEG brands, while also highlighting several building projects and designs that have incorporated our built-in kitchen appliances.

ArchDaily, with nearly 18 million monthly visitors, is the world’s most prominent and reliable architecture platform. Our inclusion on their platform demonstrates Electrolux commitment to providing high-quality, innovative solutions for the architectural community and beyond.

Electrolux Group seeks alternative buyer to Memphis factory

The divestment of the Electrolux Group manufacturing facility in Memphis, Tennessee, USA, will not be completed as expected since the intended buyer has failed to proceed to closing. Electrolux Group will now seek an alternative buyer.

As earlier communicated, completion of the divestment of the facility was contingent on various factors. The intended buyer has defaulted on its obligations and the agreement is therefore terminated.

In the now terminated contract, communicated on October 12 and December 19, 2022, Electrolux Group had agreed to divest the Memphis facility for a cash consideration of USD 82.5m (approx. SEK 930m). Production in Memphis stopped on June 30, 2022, and the operations have been transferred to the new facility in Springfield, Tennessee.

DH Lifelabs new trade partner

Bluestem Group introduce a new brand partner, DH Lifelabs UK, who produce innovative air treatment products to create a cleaner, safer and more comfortable home.

In addition to the revolutionary Aaira Surface Cleaning & Disinfectant System, we are stocking a number of air purifiers, including the compact Aaira Mini, as well as Wi-Fi enabled models.
for more info call Bluestem on 01473 271272

Iran’s rise in exports

The export of home appliances from Iran rose 24 percent in the past Iranian calendar year 1401 (ended on March 20), the director-general of the Home Appliances Office of the Ministry of Industry, Mining, and Trade announced.

Speaking in a TV program, Mohsen Shokrollahi said cooling and heating appliances including evaporative coolers, heaters, and water heaters with a growth of 30 percent, accounted for the lion’s share of the export in the previous year.
“With 30 million dollars value of export, we had also a growth of 82 percent in the export of refrigerators and freezers in the past year”, he added.
The home appliance industry is one of the industries that faced significant production growth in the past year, so it can be said that Iranian manufacturers were able to take a significant share of the market in the production of refrigerators, freezers, washing machines, evaporative coolers, and TV sets, and even in small household appliances, the production status is outstanding.
The official announced that about 600 home appliance production units are active in the country.
Over the past few years, the Iranian government has been following a new strategy for supporting domestic production to neutralize the impacts of the U.S. sanctions while reducing the reliance of the economy on oil revenues.
The home appliances sector has been one of the pioneers in this regard and like many other areas, the production of home appliances has witnessed a significant rise in the past six years.