Leveraging AI for a “smarter shaving experience

Consumer electronics giant Philips has launched the Philips Norelco Shaver Series 9000, a “revolutionary” shaver which pairs AI and the connected Philips GroomTribe app to deliver “the ultimate smart shaving experience”.

According to the brand, the Philips Norelco Shaver Series 9000 delivers superior closeness and personalised skin comfort, (when compared with Philips Norelco 9000 predecessor), even on five-day beards.

Features include a Pressure Guard sensor, which links with an intelligent light ring, illuminating in different colours to indicate whether and when the right amount of pressure is applied. Motion Control sensors in the Philips Norelco Shaver Series 9000, meanwhile, track and guide shaving motions for a more efficient shaving technique.

When used with the Philips GroomTribe app, the shaver provides real-time feedback to users on their shaving patterns including pressure, speed and motion, as well as personalised shaving plans and tips, Philips says. And, for improved shaving performance, the Power Adapt sensor reads hair density 500 times per second and auto-adapts cutting power for an effortless shave.

The sale of Philips Domestic Appliances business to Hillhouse Investment is now complete

The sale of Philips Domestic Appliances business to Hillhouse Investment is now complete… with the company looking forward to a bright new future.

Royal Philips has announced that in September it had completed the sale of the Domestic Appliances business to Hillhouse Investment, a global investment firm. Philips originally announced the planned sale on March 25, 2021.

The transaction values Domestic Appliances, a global leader with €2.2bn sales in 2020 in kitchen, coffee, garment care and home care appliances, at an enterprise value of approximately €3.7bn. The total deal value amounts to approximately €4.4 billion resulting from an additional 15-year brand license agreement with annual payments that represent an estimated net present value of approximately €0.7bn.

“I am pleased that in line with our plans we have completed this transaction and concluded our major divestments,” said Frans van Houten, CEO of Royal Philips. “I am confident that the Domestic Appliances business will be able to expand on its market leadership with the support of Hillhouse Investment. In the past 12 months, Philips has further strengthened its portfolio with the launch of new products and solutions, as well as the acquisitions of Intact Vascular in image guided therapy, and BioTelemetry and Capsule Technologies in connected care. We are executing on our strategy to deliver integrated solutions that support professional healthcare customers achieve the Quadruple Aim and consumers with their health.

We are in a great position to continue bringing meaningful innovations to the consumer’s home in areas such as kitchen, coffee, garment care and home care appliances,” said Henk de Jong, CEO of Domestic Appliances. “We look forward to embark on this new partnership with Hillhouse Investment, building on our longstanding consumer, customer and partner relationships, as well as our market leading positions across our portfolio and the brand license partnership with Philips.” 

Following the sale of Domestic Appliances, Philips’ €3.2bn Personal Health businesses will continue to shape its important role in the company’s integrated health continuum approach through products and solutions that support healthy living and prevention of diseases. Philips is a global leader in oral healthcare, personal care and mother & child care, areas that are essential building blocks of consumer health.

De’ Longhi, record growth in the first 9 months

Net revenues of € 2,149.5 million, up 45.9%

De’ Longhi, a group active in the small household appliance sector dedicated to the world of coffee, cooking, air conditioning and home care, recorded net revenues of 2,149.5 million euros in the first nine months of 2021, up 45.9% (49.2% at constant exchange rates) compared to the same period of 2020. Adjusted Ebitda amounted to € 357 million (314.9 million on a like-for-like basis), up 124.9% and equal to to 16.6% of revenues. Net profit was 243.5 million euros, up 134.2% and equal to 11.3% of revenues.

The CEO of the Massimo Garavaglia Group commented: “The third quarter showed a robust growth trend at a high single digit rate, despite the very challenging comparison with the same quarter last year which had recorded a marked growth of + 26% on 2019. The exceptional results obtained in this macroeconomic scenario were accompanied by the expected acceleration of investments in communication and marketing. For this reason 2021 we believe we can continue to look positively at the evolution of the business, in the face of the growing global difficulties in the distribution and production sectors, and therefore we confirm the objectives and guidance for 2021 previously communicated”.

Investments amounted to 92.5 million euros, an increase of approximately 33.8 million compared to last year. The positive net financial position at 30 September 2021 amounted to 216.1 million euros (451.5 million euros at 30 September 2020). The group recalls that over the last 12 months it has finalized two acquisitions, that of the American Capital Brands in December 2020 and that of the Swiss group Eversys in May 2021, for a total financial commitment of € 463.4 million. For 2021, the Group expects revenue growth at constant exchange rates, at a rate that is in the upper part of the 28% – 33% range and an adjusted EBITDA improvement compared to last year, both in value and percentage. of revenues.

Groupe SEB unveils its global innovation center, based in France! 

Located at Ecully, in the Rhône region (69), at the Groupe SEB world headquarters, the new global innovation center has just been opened. It comprises six centers of excellence, a multidisciplinary hub and an innovation strategy team.

The new facility is dedicated to the creation of disruptive innovation concepts and collaborates with Business Units to develop product offerings for all of the Group’s brands.

SEB ECOdesign

Committed to minimizing the environmental impact of its products throughout their life cycle, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards. A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands. To be included among the most eco-friendly products, the company’s appliances must comply to five eco-design criteria: materials with a lower environmental impact, more energy efficiency, products designed to last and be repaired, increasingly recyclable products, packaging with a lower environmental impact.

«The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design said Diane Folletet, Sustainable Innovation Product Director at Groupe SEB -. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact».
Among the new low impact products, this autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation appliances in Europe, entirely manufactured in Lourdes, one of the 11 Groupe SEB factories in France. The products have a fresh and intuitive design and are made of up to 65% recycled plastic. «Recycled plastic is an essential part of the circular economy – the company explains – and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out»

SEB trains repairers who extend the life of small household appliances

The heavy weight of the small household appliance launched a repair workshop with an insertion organization.

Porte de la Chapelle in Paris, the leader of small household appliances SEB has just inaugurated a place of a new kind, called RepareSeb. Open to the public, this 900 m 2 “workshop-boutique” is dedicated to repairing and reconditioning products, with a view to reselling or renting them (fondue or raclette set, heating robot, etc.). Launched in early 2021 with Groupe Ares – the leading player in integration through economic activity in Île-de-France – the site employs around ten people trained in the profession of repairer with a view to accessing stable employment after fifteen months.

The objective is to reach around thirty employees in professional integration each year. “RepareSeb is at the crossroads of the solidarity economy (with the resale of second-hand products), the social economy (by allowing professional reintegration) and the economy, because we want this social joint venture to be profitable ” , explains Thierry de La Tour d’Artaise, CEO of SEB. In France, SEB can count on 200 repairers, independents who have their own shop.Not enough. “There is a lack of repairers, admits the manager. Boulanger and Darty are interested in managing the second life of the products, with RepareSeb. ” SEB has invested less than 1 million euros in the project, where its own technicians work. The city of Paris has contributed 350,000 euros and the region for 121,000 euros. “The repair economy must be embodied in places serving Parisians ,” supports Florentin Letissier, city deputy, in charge of the circular economy. This is why the city got involved in the project. ” If this first test is successful, other RepareSebs should open in France


Groupe SEB announces an investment of more than 150 million euros in France this year.

With 11 industrial sites in the country, Groupe SEB is very committed to producing in France and invests an average of 60 million euros each year.  

In addition to the investment mentioned above, Groupe SEB has this year two major projects:

On the Group’s world headquarters based in Ecully near Lyon, a new Research Center will open very soon and between 150 and 200 researchers will be working at a worldwide level. This 12 million euros investment will allow further Groupe SEB’s development with the creation of a Global Innovation Center for the Small Household Appliances business. The objective is to bring together, on the same site, the players in the Innovation process, enabling the Group to accelerate the development and the launch of its new products. In 2019, the expansion of the area by an additional 2,500 m2 has begun, 40% of which will be used for labs. The purpose of all these investments is, in particular, to study consumer behavior and needs in order to derive strong concepts for new products. 

In Hauts-de-France, Groupe SEB has committed around 80 million euros to build a logistics platform at the Alouette business park in Bully-les-Mines. Covering an area of more than 26 hectares, the site will host the future distribution center of more than 100,000m² for European markets. The platform should be operational in the first half of 2023. 

UP signs brand endorsement with WW – formerly Weight Watchers

Ultimate Products has signed a license brand endorsement with WW – formerly Weight Watchers – for its kitchenware brand, Progress.

The endorsement will see Progress and WW collaborate to develop and promote “value-for-money products” that can help to prepare and cook nutritious and healthy foods.

A range of “Progress by WW” products will be launched across the Small Domestic Appliances and Cookware categories.

These will include air fryers, health grills, soup makers, nut milk makers, slow cookers, blenders, food processors, food steamers, chopping boards, knives, utensils, and kitchen gadgets.

“Progress by WW” products will be sold through Ultimate Products’ channels of retailers, supermarkets, online platforms and discounters, and will also be available to WW members through the WW website.

Brad Pitt stars in De’Longhi’s first international campaign

Brad Pitt stars in De’Longhi’s first international campaign

De’Longhi launches its first international campaign directed by Damien Chazelle and starring Brad Pitt.

“De’Longhi has had extraordinary growth in recent years and the production of coffee machines for home use has played a key role in this growth,” commented CEO Massimo Garavaglia. “We believe that Brad Pitt is the Perfetto ambassador to speak to the world about De’Longhi, reflecting some traits of the De’Longhi spirit: bold and international, yet sophisticated and elegant at the same time.”

Thanks to this campaign, the viewer can enter a “day in the life of Brad Pitt.” From buying your coffee bean mix in the morning to riding around Los Angeles on your motorcycle and stopping at a gas station, these scenes depict a moment we all look forward to: getting home and finally relaxing with a delicious espresso or cappuccino, a moment A perfetto that comes true thanks to the De’Longhi super-automatic coffee machine, as it grinds coffee beans instantly and thanks to its technology transforms it without losing its authenticity into the perfect expression of Italian espresso.

Choosing Brad Pitt for this international campaign involves more than working with a recognized global icon – Pitt is an acclaimed actor and producer, a committed environmental advocate, an art collector, passionate about architecture and design. Above all, it maintains its essence, despite its worldwide fame. A spirit of humility that reflects the De’Longhi brand itself, a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to everyone.