Award for KitchenAid artisan mixer

Awarded as part of the “Grand Prix de l’Innovation de la Foire de Paris”, the “Prix Gifam de la consommation responsable” rewards innovative products with low environmental impact, sustainable and recyclable. This year the winner is the KitchenAid 6.6 L artisan stand mixer with bowl lift.

Following its approach of supporting consumers in the more responsible use and maintenance of their appliances, Gifam, the French Association of home appliances manufacturers, awared KitchenAid’s 6.6L artisan pastry robot for its innovative, energy-efficient and sustainable nature. «The jury wanted to reward an innovative, efficient and versatile product that fully meets consumer needs. This recognition is an opportunity to demonstrate the commitment of household appliance manufacturers and their constant efforts in terms of innovation, aimed at offering products that are always efficient and durable » – said Camille Beurdeley, General Delegate of Gifam.

The revisited version of the Artisan multifunction pastry robot with 6.6L lifting bowl has 11 start speeds including a soft start speed and features a new slow incorporation speed for more control and precision. The multifunction pastry robot has been designed to be a versatile culinary tool. Moreover, it promotes responsible consumption and benefits from a 5-year product warranty and 15-year repairability

DelishUp launches the country’s only smart cooking appliance with ChatGPT, incorporating the artificial intelligence chatbot into its flagship product DelishUp
Indian start-up has integrated the much talked-about AI chatbot ChatGPT into its flagship smart cooking assistant, DelishUp. Launched earlier this year, DelishUp is a smart home appliance that automates cooking and now, with the inclusion of ChatGPT, can create customised AI-assisted recipes.

“With DelishUp, our mission has always been to get more homes in India cooking, and the integration of ChatGPT is a major step in that direction. We are thrilled to be at the forefront of bringing truly smart and connected technology to Indian homes,” said Co-Founder and CEO Mahek Mody.

Smart Cooking
According to, DelishUp, launched in January, is India’s first smart AI-powered cooking assistant. Ideal for beginning cooks and busy families, the appliance is powered by’s proprietary cloud-based artificial intelligence framework, Up AI.

Not only does DelishUp have the capacity to steam, boil, slow cook, sauté, and stir fry on autopilot, it can also chop with precision as well as toss and mix food in its Smart Jar receptacle. Moreover, the device includes 250+ guided recipes as well as how-to videos displayed on an interactive 8-inch touch screen.

All users have to do to prepare the recipe of their choice, is add the ingredients as prompted. Connected by Wi-Fi, the device is also regularly updated with new recipes and features.With the incorporation of ChatGPT, DelishUp now offers chatbot assistance. The AI powered Up Bot allows users to look for tips and get additional assistance to clarify their doubts while cooking. In addition, the new bot can make suggestions on customising existing recipes to suit dietary needs and preferences, adapting them for vegans, sugar-free diets, or calorie cutting.

In addition, the new version of DelishUp also boasts AI-Assisted Generative Recipes, which while still in a beta version, allow users to create their own recipes on top of the 200 built-in recipes already available with the appliance. Thanks to the ChatGPT-powered feature users can generate trending recipes from social media and prepare dishes from their favourite cooking shows.

With the new recipe generator users can also input specific or unusual combinations of ingredients and DelishUp will generate a recipe on the fly just for them.

“We wanted our owners to have the ability to cook what they wanted at whim. Food is deeply personal, and we understand that everyone has different needs and preferences when it comes to cooking. By integrating Up AI with ChatGPT, we can now cater to the varied needs, requirements and preferences of our owners,” stated Mody.

Made in India
According to the company, DelishUp is a made-in-India product, and for now it is only available in its home country. While Bengaluru-based has not shared any plans for international expansion, the company has set a revenue target of Rs 150 crore by financial year 2025 and claims that it has other smart home appliances in the works.

“Our vision is to bring smart technology to every inch of your home. We are all geared up to launch an extensive product line consisting of smart refrigerators, microwaves, and much more designed to make your everyday life easier,” reads the company website.

De’Longhi: turnover and profits reduced

Fabio De’Longhi, vice president and CEO of the Group.

Net profitability fell 25% but remains 6.4%. The cash register improves but sales remain 18% lower than those of the first quarter of 2022.In the first quarter of 2023, the turnover of the De’Longhi group fell by 18% to 602 million. Net income fell more or less proportionally to 39 million (6.4% of turnover). The net financial position is instead positive for 317.2 million, an improvement of 18.5 million compared to the end of 2022 and 42.6 million at the end of the first quarter of 2022,

Smeg’s new line of portable blenders are powerful, colourful and eco-friendly

PBF01 blenders are designed to make smoothies, juices, soups and shakes on the go in a curved compact styleBeing a small personal blender, don’t be fooled by its size – the PBF01 has a 300W motor and double blade that can easily tackle all kinds of fruit and vegetables. It’s just as powerful as the original Smeg blender, so you can make delicious smoothies and juices in no time.

Moulinex Tefal breakfast set

Groupe SEB launches its first premium Moulinex-Tefal breakfast set, Majestuo

Composed of a kettle , a coffee maker and a toaster with a stainless steel design with glossy finishes, this breakfast set offers a whole series of innovations
An intuitive interface that transmits key information (water temperature, remaining grill time)
New functions (Program & Keep warm) to enjoy your drinks at any time
Easy to clean steel & stainless steel coating that leaves no fingerprints

Vorwerk celebrating 140 years

Vorwerk is 140 years old – and that means 140 years of passion and innovation. Founded in the valley of the Wupper river as a carpet factory, Vorwerk also moved into the production of household appliances (Kobold vacuum cleaners) in 1929. The advantages of the first, powerful Kobold model could not be conveyed via retail sales – This gave way to direct sales at Vorwerk and certainly the most important milestone in Vorwerk’s history. Today Vorwerk is the number one direct sales company in Europe and a world leader in the direct sales of high-quality household appliances. In 2021, the Group generated sales totaling € 3.4 billion, a new company record.

The company owes its success to the people who are enthusiastic about the brand and its products and who actively support it. The Vorwerk community consists of 100,000 sales Advisors and some 9,000 employees, as well as many, many customers around the globe. It is precisely these people’s passion that has made Vorwerk so successful.

Vorwerk’s Company History
Back in 1883, Carl Vorwerk founded Barmer Teppichfabrik Vorwerk & Co., a small carpet factory and the cornerstone of today’s global brand. In doing so, he demonstrated entrepreneurial prowess because until then, high-quality carpets had only been manufactured in England. In 1907, Carl Vorwerk handed over the reins of the company to his son-in-law, August Mittelsten Scheid, who was himself the scion of an industrial family in business in Barmen since 1764. By 1909, the Vorwerk name had already become a familiar one beyond the region and the company was growing rapidly. It stepped up its carpet production, erected new buildings and set up the company’s own machine workshop. By this time, the product spectrum was constantly expanding and at that time, ranged from car axles to gramophone motors.

The invention of the radio brought the market for gramophones to its knees. Although, a new idea would save the day: The gramophone motor became a motor for a vacuum cleaner. In 1929, the Kobold was something of a small revolution: a handy appliance – but nevertheless one that was very effective. However, the market was not yet ready for that innovation, and prospective customers could not appreciate the advantages of the Kobold model from merely seeing it on sale in a retail store. Once again, a revolutionary idea would save the day, namely the introduction of direct sales in Germany – certainly the most important milestone in the company’s history. Brought back from the USA by August Mittelsten Scheid’s son, Werner in 1930, this people-oriented sales concept would become Vorwerk’s trademark and the secret of its success.

In 1953, Dr. Erich Mittelsten Scheid took on sole management of the company and initiated far-reaching changes, such as expanding the product range and opening up further to international markets. In 1968, akf bank became the first service brand to join the Group.

In 1969, Erich Mittelsten Scheid handed the Vorwerk reins over to his nephew, Dr. Jörg Mittelsten Scheid, who from 1969 to 2005 played a crucial role in shaping the company, turning it into an internationally successful corporate group. Expansion of the product portfolio is among the achievements that fall within his time at the helm: Already in 1971, the Thermomix® became the first multifunctional food processor and cooking appliance to be launched onto the market. Pushing ahead with its consistent strategy of internationalisation, Vorwerk founded its first foreign subsidiary abroad in China, in 1990, and subsidiaries in Eastern Europe soon followed. At the end of 2005, Dr. Jörg Mittelsten Scheid stepped down from the management of the company, but today continues to oversee the company as Honorary Chairman of the Supervisory Board. With Dr. Thomas Stoffmehl, Hauke Paasch and Dr. Thomas Rodemann, a three-member Executive Board now manages the fortunes of the Group, whereas the owner family provides continuity in its fifth generation.

Hurom launches H400 easy clean slow juicer

With patented slow squeezing technology and a sleek design, the H400 is the newest addition to Hurom’s revolutionary Easy Clean juicer series.
Hurom, the world’s largest seller of slow juicers with millions of sales globally, has announced the latest in a lineage of innovation: the H400 Easy Clean Slow Juicer.

While traditional juicers require extensive scrubbing, the H400 is equipped with an Easy Clean chamber set which includes a two-part auger and a revolutionary mechanism that minimises pulp – even without a strainer. The strainer-like function is practically embedded within the chamber, and the two-part auger meshes together to strain out pulp-free juice, which means scrub-free, bare minimum cleaning.

Ideal for large families or committed juicers, the H400 Easy Clean Slow Juicer has the largest volume of any self-feeding hopper yet. The maximised hopper and chamber make it easy to load large amounts of produce at one time – resulting in the highest yield and the least amount of pulp across any Easy Clean model.

Director of marketing Brian Crandall comments: “As a global innovator in the industry, Hurom is excited to expand our robust portfolio of quality appliances with the new H400 Easy Clean Slow Juicer. Not only a powerful tool for any kitchen, the H400 continues the brand’s commitment to design excellence – from its streamlined assembly to a gauge window on the front of the body which highlights the rich colours of your juice.”

Crafted from premium materials, the H400’s silent AC motor works efficiently using just 150 watts of power, which is whisper quiet compared to competing centrifugal juicers or blenders.

The Hurom H400 Easy Clean Slow Juicer is available now for US $549.

Morphy Richards launch new products

Morphy Richards has today unveiled two brand new compact kitchen must-haves, perfect for budding baristas and culinary connoisseurs, with the launch of its Compact Espresso Machine and Compact Blender.Bring the authentic coffee shop experience to the heart of your home with our chic new espresso machine.

Brewing ground coffee to coffee shop quality with a steam wand to create rich, creamy froth for your cappuccino or simple steamed milk for a spot-on flat white, you’ll have complete control to brew the perfect consistency every time and rival your favourite coffee shop beverages.

Blend, chop and mix with the power of a standard size blender, all in a compact design
Start/Stop, Auto Blend and Pulse pre-settings
Swap between 700ml and 500ml cup sizes
Sip or seal lids for drinks on the go or saving your creations for later