Electrolux rumours

There have been rumors about the sale of the Swedish company for some time now

“we don’t comment on rumors,” Electrolux PR manager Paul Palmstedt told the Swedish financial publication Privata Affaerer .

Chinese company Midea had been rumoured to be interested

Electrolux is not sailing in good waters at the moment. It loses on the North American market and does not gain on the European one which is suffering from weak demand. Things are going better in the professional segment and partly in the built-in segment, sure, but the cost base is high and making margins isn’t easy.Midea has repeatedly stated that it sees its future in high value-added productions such as advanced robotics and automotive. It is said that you intend to invest money and intellectual resources in a business like ‘white’ which will be stagnant in the next few years at best.Electrolux collaborates with Midea in China to promote AEG without the need to exchange shares. One can think of a partial entry of Midea into the shareholding structure of Electrolux, or of joint ventures for the marketing in Europe (and in the USA) of products made by Midea but conceived and sold by Electrolux.

Electrolux redundancies

Electrolux announces redundancies: there will be 76 in Porcia and 25 in Susegana. Not renewed 300 expiring workers
The union: only voluntary and incentivized exits. In Italy the total number is 222 cuts. Redundancy fund risk in 2023
There are 222 redundancies announced by Electrolux for Italy during a meeting with the trade unions. The most substantial personnel cuts will be absorbed by the Porcia plants which will see the exit of 40 employees and 36 workers (10 of whom in the spare parts warehouse), and Forlì which will instead see a cut of 19 employees and 77 workers. Redundancies for 25 employees in Susegana while the cuts will affect 10 employees in Solaro in the province of Milan. The site is also the protagonist of an investment process which in the next few years will see the company spending around 102 million euros to modernize the production lines. In Cerreto there will be 5 outgoing employees while in Assago there will be two redundancies.

The operation aims to be concluded within the first quarter of 2023 and provides for the use of the incentived Naspi instrument. The negotiation will continue in the individual plants.

Electrolux cost reduction program

Electrolux is initiating a cost reduction program on the back of weaker-than-expected market demand and weak earnings in the third quarter. The cost measures are expected to result in a material positive earnings contribution in 2023. In combination with supply chain imbalances resulting in significant production inefficiencies and increased costs, the third quarter earnings for the Group are expected to decline significantly compared to the second quarter 2022 also excluding the one-time cost to exit the Russia market. This has been driven mainly by Europe and North America. Business Area North America is expected to report an operating loss in the third quarter exceeding the loss in the second quarter.

Since market demand for 2023 is expected to continue to be weak in both regions, the Board of Electrolux has decided to initiate a Group-wide cost reduction program addressing both variable and structural costs. The program, which starts immediately, will focus on reducing variable costs, with special attention to eliminating cost inefficiencies in the company supply chain and production. The structural cost reductions will primarily take place in Europe and North America and include prioritization and efficiency measures leveraging recent organizational changes. The measures include increasing productivity in operations as well as optimizing the R&D portfolio, administration, sales and marketing activities.

In business area North America, the strategy to strengthen and broaden Electrolux product offering with consumer experience innovations remains. However, the production transformation with two new facilities and several new product platforms, in combination with the particularly challenging supply chain conditions in the region, require additional measures to return to stability and profitability. A turnaround program will therefore be conducted under the leadership of Ricardo Cons, who has been appointed new Head of Business Area North America. Ricardo Cons has successfully led the transformation of the Electrolux business in Latin America over the last six years. He succeeds Nolan Pike, who takes up a new position continuing to report to Anna Ohlsson-Leijon. A new leader of Electrolux Latin America is anticipated to be appointed shortly.

Electrolux Says Profit Hit By Supply Chain Disruptions

Swedish home appliances maker Electrolux AB’s net profit plunged 81% to 257 million Swedish kronor ($25 million) in the second quarter of the year, due to supply chain disruptions, Barrons reported citing AFP. Supply chain disruptions adversely affected the availability of essential components and production schedules, and also increased the costs of airfreight for the companyThe irregular deliveries of multiple components, mainly electronics, continued to significantly impact our volumes, cause severe production inefficiencies and increase costs for airfreight,” he said.

By contrast, second-quarter sales increased by 11 percent to 33.7 billion kronor, as higher selling prices offset the supply crunch.

Electrolux said it was still unable to meet demand, especially in its laundry and premium cooking segments.

“We continue to collaborate closely with our suppliers to mitigate these supply chain constraints and expect sequential improvements from mid-2022,” Samuelson said, noting the risk of further disruptions still loomed.

Electrolux promotes a sustainable path in the kitchen

FSK’s third edition gathered online leading experts from across the food ecosystem – scientists, kitchen producers, food tech start-ups, and a chef. Among them is Petra Janney, founder of sustainability consultancy firm Hatcher, who said companies should put the right choices in front of consumers. In the process, companies can create “irresistible offerings” based on shared experiences for families and friends. «Eating sustainably is not a sacrifice: it’s an opportunity to learn something new, to try something delicious, and to create an unforgettable moment with loved ones» – Janney said.

«There are so many innovators showing that with the right amount of knowledge, right amount of nudging, we can really make a difference that’s meaningful for the planet and for our future – said Electrolux CEO Jonas Samuelson -. If today has shown anything, it’s really the power of partnership in the food ecosystem.» At this year’s EuroCucina in Milan (June 7-12), Electrolux will unveil GRO – a visionary concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for our health and the planet.

Electrolux sales grew of 14.3% in 2021

Electrolux published its 2021 report, which recorded a sales growth of 14.3% resulted in a net sales of Sek 126 billions. Operating income, excluding non-recurring items, reached Sek 7.5 billions corresponding to a margin of 6.0%. Combined with a strong capital turnover-rate of 5.3%, the company said it met or exceeded all its financial targets, delivering a return on net assets of 28.5%.

Global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030

According to a new report by by Research and Markets, the global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030, registering a CAGR of 13.0% from 2021 to 2030.

The main drivers for growth include growing demand from an increasingly urbanised population, increased personal disposable income, and affordable credit facilities. Another significant factor in the upward trend is a surge in innovation in home appliances, encouraging consumers to replace their old models with new “smarter” versions.

According to Research and Markets’ report, the COVID-19 pandemic has also positively impacted the overall growth of the small domestic appliances market.

It says that during the lockdown period, people were choosing to invest in their homes, including the replacement of their old appliances with smart and advanced models.

In addition, due to an increased focus on health, small domestic appliances that promote greater levels of hygiene also saw an uptick.

Europe gained significant share in the global small domestic appliances market in 2020 and is expected to sustain its share during the forecast period, the report said.

A considerable growth rate is anticipated for new, advanced and smart residential and commercial appliances for the residential and commercial segment. In addition, there has been a huge increase in demand from the major countries in Europe such as France, Spain, the UK and Russia.

Increasing preference for a hassle-free lifestyle and growing industrial application of air purifiers and vacuum cleaners
are all supporting the growth of small domestic appliances in the region, the report stated. Product innovation and quick adoption for the technologically advanced appliances are further adding to the growth of the small domestic appliances market in Europe.

At the same time, high prices and high popularity of both residential and commercial small domestic appliance brands has led to the advent of counterfeit brands, the report said. These are generally prevalent in the developing economies where customers are highly price-sensitive, Research and Markets commented. This factor is said to restrict the sale of the existing original small domestic appliances brands in these regions.

The major players operating in the market, according to Research and Markets, include Koninklijke Philips N.V., The Whirlpool Corporation, LG Electronics Inc., Bosch, Electrolux AB, Panasonic Corporation, Spectrum Brands Holdings, Inc., The Middleby Corporation, Morphy Richards, and Samsung Electronics Co. Ltd.