Philips AquaTrio

New from Philips The AquaTrio Cordless Wet & Dry Vacuum 9000 Series to their Floor Care category.

What does it do? This truly innovative 3-in-1 cleaning solution cleans every floor type efficiently. The Philips AquaTrio Cordless includes the AquaSpin™ technology, allowing people to mop their hard floors as it vacuums, picking up multiple dirt types and capturing dust, dirt and bacteria in just one go. It also comes with a vacuum only set-up and a detachable handheld for added convenience. 

One advanced system with three powerful cleaning options

The Philips AquaTrio Cordless allows you to face any challenge with the option to easily switch between three powerful cleaning configurations: 

1) Vacuum and mop, double the power in one stroke1: the unique AquaSpin™ nozzle vacuums and actively wet-cleans your hard floor, removing dust, dirt, stubborn stains, spills and up to 99.9%* of bacteria in one go.

2) Advanced vacuum only set-up: capture up to 98% of dust and dirt in each stroke*** on all your hard floors and soft floors such as carpets and rugs.

3) Detachable handheld vacuum for added convenience: clean upholstery, shelves and table surfaces with ease, while also perfect for quick touch-ups or car cleaning.


Vacuum and mop with double the power1 for the most hygienic clean

Unlike traditional mopping, the Philips AquaTrio Cordless system uses a constant flow of clean water and 2 high-speed self-cleaning Power Brushes with patented technology. These 2 ultra-soft microfiber Power Brushes counter-rotate at very high speed and clean backwards and forwards, capturing dust, dirt, and bacteria like no other cordless vacuum cleaner. The Aqua Diffusion™ System features separate clean water tank technology and soiled water collection, meaning you avoid spreading dirty water and each part of your floor is treated hygienically with clean water only – no dirt is left behind and no dirt is spread while cleaning.

Intelligent design and cleaning expertise in the palm of your hand

Designed for exceptional maneuverability on all types of floors, with deep reach under low furniture. Hard to detect dust and dirt becomes easy to spot with the help of LED lights on the nozzle. A digital LCD smart screen provides you with all information you need during and after the clean. It allows you to easily see battery power status, cleaning modes, adjust wetness levels for stubborn stains and spills, while colored animations and QR codes help to guide you during the cleaning process.

With the long-lasting runtime, there is no need to recharge during your cleaning. The powerful 25.2V lithium-ion battery brings runtime with up to 45 minutes2 in one go, or up to 90 minutes runtime with second battery3. Plus, Philips Domestic Appliances has added an automated after-clean mode to clean your full appliance in only 4 minutes, which makes sure that your appliance and Power Brushes are clean and ready for your next challenge. Simply place the appliance on the storage station and activate the AUTOCLEAN program and you’re good to go.


The Philips AquaTrio Cordless will be available from May 13th in China and as of July 1st in Germany via the Philips brand store or selected retailers in these countries. In the Netherlands, Belgium, Sweden, Norway, Poland and Hungary the product will be available after summer. More countries will follow in 2023.

Rowenta cordless vacuum

The X-Ô vacuum cleaner of Rowenta was awarded with the GIFAM Prize for responsible consumption. The model is the first cordless canister vacuum cleaner and combines the best of both worlds: the power of a canister vacuum cleaner with the maneuverability of a cordless upright vacuum cleaner, while maintaining silence and agility.

Equipped with the Rowenta Digital Force motor and the Silent Block, the X-Ô delivers a power of 230 AW, suitable for all types of waste and floors, and emits only 69 dB in Boost position (and 61 dB in Eco position).

Its powerful removable battery allows to vacuum up to 1h30 in ECO position (up to 2h40 depending on the model) for a 140 m² surface. Its 4 main wheels and 54 mini side wheels allow a 360° use and the “Flex” technology to reach the most difficult places. In addition X-Ô is 100% traceable and its spare parts are available for 15 years

Electrolux wins iF Design Awards for products that help consumers achieve a better home environment

Electrolux Group has won prestigious iF Design Awards for an air purifier and stick vacuum cleaner that help improve wellbeing in the home.The Electrolux UltimateHome series is a 2-in-1 dehumidifier and air purifier that provides an optimum humidity level and improved air quality for an uninterrupted sleep. Since 9 out of 10 people live in areas with air pollution, consumers are increasingly aware of how indoor air quality and climate can affect health and wellbeing. Urban consumers seek “clean and fresh” solutions, and multi-functional products save on floor space while creating healthier living conditions.

This product earned above-average scores by the international jury in all five criteria: idea, differentiation, form, function and impact. These refer to the product’s relevance, novelty, design for the target group, ease of use, and sustainability.

The 800/8000 series focuses on bringing effortless performance into the cordless pistol stick segment. The design enables balanced weight and its sculpted ergonomic handle and telescopic tube make it a consumer-centric product. The 800/8000 is designed to fit into the user’s home and adapt to a variety of cleaning needs. The modular design makes upgradability, repairability and recyclability simpler and more sustainable.

The jury gave this product high scores for form, impact and function, meaning it demonstrates design excellence, is easy to use, and serves society and sustainability.

New and enhanced floorcare range from Tower

Tower’s RSM10 10-in-1 Steam Mop with Detergent Floor Head comes with 10 accessories to enhance the daily cleaning routine. The multi-purpose design works upright or handheld to tackle tough grease, grime and stains on surfaces around the home. It also comes with a detergent floor head tank, combining powerful steam cleaning with detergent to leave floors smelling fresher.

All products in the Tower floorcare range are designed to be lightweight and portable, making it even easier to create a fresh, clean environment by effortlessly carrying the vacuums, carpet washers and steam cleaners around the home.
Tower says a major factor influencing the need for multi-purpose cleaning products is the significant increase in the demands of pet owners since more people began working from home. The global rise in pet population has seen a drastic increase in demand for pet-friendly cleaning products, according to Tower.

The company’s pet vacuums include a turbo brush which, according to Tower, picks up deeply embedded pet hair with ease, while the carpet washers effortlessly remove unpleasant pet odours lingering on fabric surfaces, leaving all carpets and furniture looking and feeling clean and fresh.

Global vacuum cleaner market to grow by CAGR of 9.6% until 2028

The global vacuum cleaner market size was valued at €9bn in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.6% from 2021 to 2028. 

Lack of time left for doing household chores due to the implementation of the “work from home” model is one of the key factors driving the demand for vacuum cleaners in the domestic sector, according to new report from Grand View Research.

Changing lifestyles, high disposable incomes, a growing working population, rising purchasing power, and ease of usage are other major factors catalysing the growth of the market worldwide. 

Technological advancements are anticipated to significantly boost product demand in the market. The emergence of robotic vacuum cleaners, which can clean an area without human intervention, is also expected to work in the favour of the product demand, thereby driving the market growth.

Grand View Research
Changing lifestyles, high disposable incomes, a growing working population, rising purchasing power, and ease of usage are other major factors catalysing the growth of the market worldwide. 

Technological advancements are anticipated to significantly boost product demand in the market. The emergence of robotic vacuum cleaners, which can clean an area without human intervention, is also expected to work in the favour of the product demand, thereby driving the market growth.

Grand View Research said an exponential rise in demand for vacuum cleaners was observed in 2020, chiefly owing to the heightened need to maintain hygiene in hospitals and homes amid the surge in COVID-19 cases. 

Several manufacturers reported an increase in sales in these sectors, whereas the demand for vacuum cleaners in the industrial sector witnessed a decline owing to the closure of industrial units globally.

Shashi Kumar, co-founder and chief executive of Grand View Research, said: “The vacuum cleaner industry is undergoing significant changes, driven by changing customer dynamics and innovative technologies. 

“Cleaning is becoming smart with the implementation of smart applications and robotic technologies to create new value from data emerging from different industry verticals. Apart from digitally enhanced products, companies are focusing on developing sustainable products with low emissions and noise. To capitalise on the sales opportunity during the pandemic, several key players have introduced products such as steam cleaners that would be used to disinfect surroundings. The introduction of these products helped companies to increase their sales.”

Product Insights

Kumar said the canister vacuum cleaner segment dominated the market in 2021 with a revenue share of more than 25%. 

Kumar said: “The robotic segment is expected to witness an increase in demand over the next few years. New cleaning requirements and demands have emerged in response to the COVID-19 pandemic to free up the human workforce so that they can attain other duties, especially in hospitals. 

“Such demands have necessitated the adoption of autonomous or robotic vacuum cleaners for the commercial sector. Features such as automatic charging, smart home trend, and voice-activated commands powered by digital voice assistants such as Amazon Alexa and Google Assistant are attracting domestic users. 

“Moreover, advanced features such as navigation technology, voice control, and remote control, allow these devices to help users save time and reduce human assistance.”

Application Insights

The residential segment dominated the vacuum cleaner market growth in 2021 by capturing a revenue share of more than 48%. 

The implementation of the working from home model across regions, which confined people to their homes, increased the demand for home appliances, especially cleaning equipment. Kumar said: “Increasing incidences of allergy and asthma caused due to dust and dirt in residential settings, coupled with the need to keep homes disease-free, drove the demand for residential vacuum cleaners. 

“The rising availability of advanced products, which can capture the tiniest of impurities efficiently, is driving the market growth in residential applications.”

Market Insights

Kumar said that manufacturers are investing heavily in research and development activities to develop and offer intelligent, portable, and lightweight vacuum cleaners. 

He referenced Nilfisk Group, which spent €24.9 million on research and development activities, where the company’s primary focus was on digitalisation and building up a function to support the future requirements in terms of autonomous cleaning and digitalisation. 

“The practice of striking strategic partnerships with industry vendors is further helping market players in getting a competitive edge,” Kumar said.

Dyson goes on hiring drive in the UK and South-east Asia

Dyson has announced that it will hire more than 2,000 engineers and digital specialists in locations, including Singapore.

£2.8 billion (S$5.06 billion) investment plan announced in 2020. This year, £600 million of the £2.8 billion will be spent on investing in technology, facilities and laboratories.The roles to be filled span all levels and are in the electronics, acoustics, design engineering, machine learning, software, data connectivity, and robotics and materials teams. Dyson reported a 5 per cent growth in 2021 to £6 billion, up from £5.7 billion in 2020. Profits also rose in tandem, growing by 16 per cent from £1.3 billion to £1.5 billion


Dyson has opened two new stores inside Milan Malpensa and Linate airports, both inaugurated in December 2021.

The company, which is present in Italy with 16 points of sale, continues its expansion in the retail sector with these openings and enters the airport world, a few months after the opening of the Demo Store in Florence.

The new spaces, focused on hair care products and some of the main novelties of the vacuum cleaner range, place the customer experience at the center in perfect Dyson style, offering 360 ° advice. The main services offered in the two stores are the delivery of purchases all over the world; the presence of Dyson Experts available to customers to help them identify the best solution for their needs and illustrate Dyson technologies; the possibility to try hair care products in order to choose the one that best suits your needs and finally the product customization service.

IRobot financial

iRobot announced its financial results for the fourth quarter and full year ended January 1, 2022. The company revenue for the fourth quarter of 2021 declined 16% to 455.4 million dollar from 544.8 million in the fourth quarter of 2020. Full-year 2021 revenue, instead, recorded an increase of 9% with a total of 1,565.0 million dollar (1,430.4 million dollar in 2020).

Regarding the geographical areas, iRobot fourth-quarter 2021 revenue declined 29% in the U.S. and 2% in Emea, which was partially offset by 19% growth in Japan. Full-year 2021 revenue grew 22% in Emea, 15% in Japan and 1% in the U.S. Mid-tier and premium robots accounted for 81% of fourth-quarter 2021 robot sales, versus 78% from the prior year’s fourth quarter. Mid-tier and premium robots represented 83% of full-year 2021 robot sales, compared with 78% in 2020.

ROIDMI UK’s Z1 Air vacuum cleaner!

TechRadar recently reviewed ROIDMI UK’s Z1 Air vacuum cleaner!

‘With up to an hour of run time as well as three power levels to choose from, this cordless vacuum isn’t lacking any features despite the lower price tag. It’s got a multiple air filtration system and features what Roidmi calls triple noise reduction technology for quieter vacuuming.’