Groupe Brandt

Every 22 seconds: this is the frequency with which a cooking appliance was manufactured in Groupe Brandt factories in Orléans and Vendôme in 2022. 🎯 More than a slogan, sustainable French manufacturing is for the Brandt Group a commitment that continues in 2023 with: – Product innovations thanks to the unique know-how of their teams – Certifications and partnerships to promote French industry Origine France Garantie La French Fab – Services, tools and content to extend the life of our products:

Whirlpool not to vanish from Europe

The future of Whirlpool EMEA has been in doubt for months, and there was long speculation that the US home appliance maker would exit Europe, Middle East and Africa entirely, but the company has finally opted for a less radical solution in the form of a joint venture with arch-rival Arçelik, which is present in Europe primarily through its Beko brand.
The two firms have announced that they will transfer their European subsidiaries to a new entity to be called Beko Europe BV. Upon completion of this transaction, it is expected that 75% of the new company will be owned by Arçelik and 25% by Whirlpool. The business still needs to be approved by the responsible institutions, and the entire process of creating a new joint venture will take up to a year. Until then, the two companies will operate completely independently and without changes.
Market fears that the established and well-known Whirlpool brand could completely disappear from European stores in the event of the sale of Whirlpool EMEA will ultimately not come true. The newly formed company will have regional rights to both the Beko and Blomberg brands as well as the Whirlpool brand. And for 40 years. But he will also work with others such as Grundig, Hotpoint, Indesit and Bauknecht. The KitchenAid division is being spun off and will remain fully owned by Whirlpool.
Personnel issues and other specific steps regarding the structure and functioning of local offices are not yet known. However, the optimization and merger of branches in individual countries appear to be inevitable parts of the whole process. Both companies have so far refused to discuss the future structure in any way.

We are preparing a detailed analysis of what this change will mean for the home appliance market in Europe and here.

SEVERIN WITH KITCHEN APPLIANCE EXPERTISE

SEVERIN is exhibiting at the Ambiente consumer goods fair with a portfolio focused on innovation and kitchen expertise. The company demonstrates how filter coffee convenience can be rethought with the unique fully automatic filter coffee machine, FILKA. A new range of cordless kitchen aids opens the year of the kitchen at SEVERIN and rounds off the portfolio of the trade fair presence.


At the start of 2023, Ambiente is also returning from the compulsory Corona break. From February 3rd to 7th, 2023, the big reunion of national and international exhibitors and trade visitors will take place at the exhibition center in Frankfurt am Main. The world’s leading trade fair for the consumer goods industry welcomes the industry under the motto “Home of Consumer Goods”. As an established brand in the kitchen and household appliance industry, electrical appliance manufacturer SEVERIN will also be there again. SEVERIN CEO Dr. Joyce Gesing:

“Even if Corona has brought many changes with it, the high relevance of this platform for the industry can hardly be despised. That’s why we appreciate this opportunity to exchange fresh ideas, unique developments and a focused portfolio. We look forward to first-class discussions with our trading partners and customers and also welcome new faces to our stand.”

In Hall 8.0 at Stand A14, the Sauerland company will once again be demonstrating its many years of expertise in the filter coffee preparation segment. The innovation FILKA, a fully automatic filter coffee machine, combines comfort and enjoyment in a unique way. At the push of a button, the FILKA freshly grinds coffee beans and brews a single portion or up to ten cups of coffee in a cup, to-go mug or pot.

Ambiente follows on from the successful market launch of the product in autumn 2022. If you haven’t had the chance to experience the new product live, the SEVERIN team will be happy to welcome you with a cup of fresh filter coffee at the stand.

At the same time, the manufacturer is introducing a new series of wireless kitchen appliances. The cordless hand mixers, hand mixers and multi-choppers herald a year of numerous kitchen innovations from the brand. With them, the user enjoys unlimited freedom in indoor and outdoor kitchens. This means more flexibility in the use of the work surface due to independence from socket positions. At the same time, cables no longer block the way or end up in the food.
SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.

Low carbon steel to be used in increasingly more homeappliances: BSH Hausgeräte GmbH and the Salzgitter Groupstep up of their collaboration

Low carbon steel to be used in increasingly more home
appliances: BSH Hausgeräte GmbH and the Salzgitter Group
step up of their collaboration
/ With a 95 percent lower carbon footprint in production,
green steel supports the decarbonization strategy of both
companies
/ Use of recycled steel scrap makes a valuable contribution to
the objective of the circular economy
/ Green steel will soon be used in a variety of BSH’s large
home appliances
Salzgitter and Munich, January 16, 2023. Europe’s largest home appliance manufacturer,
BSH Hausgeräte GmbH, is continuing to drive forward the decarbonization of its value
chain using materials produced in a climate-friendly way. A Memorandum of Understanding
was signed with Salzgitter Flachstahl GmbH – a subsidiary of Salzgitter AG – to source
green steel from a new production route from 2025. The steel will be produced by means of
the new hydrogen-based production route SALCOS® (Salzgitter Low CO2 Steelmaking).
This means that carbon emissions in production will be reduced gradually by some 95
percent by 2033.
BSH has already been sourcing initial quantities of green steel from Salzgitter Flachstahl GmbH
since 2021 with a reduction in the carbon footprint of more than 66 percent. This steel is already
being used to produce mounting brackets for washing machines in the BSH plant in Lodz in
Poland.
The home appliances manufacturer is now taking the next major step to significantly reduce
carbon emissions in its value chain. BSH and Salzgitter Flachstahl GmbH signed a Memorandum
of Understanding on January 13, 2023 which provides for large volumes of green steel from 2025
for the European market with increases each year.
What is special about this green steel is the new production process that Salzgitter AG intends to
use. Together with partners from business and research, Salzgitter AG has laid the foundations The key elements are electricity from renewable sources and its use to produce
hydrogen by means of electrolysis. The green hydrogen produced will replace coal, which is still
being used at present in the conventional blast furnace process. This is made possible by direct
reduction (DR) plants, involving the direct reduction of iron ore into iron in the solid state using
hydrogen as a reducing agent. Using this technology, steam is emitted instead of carbon dioxide.
SALCOS® is thus following the carbon direct avoidance strategy to avoid the generation of carbon
in steel production as early as the production stage. Salzgitter AG therefore intends to reduce its
carbon emissions overall by 95 percent. Phillip Meiser, Sales Director at Salzgitter Flachstahl
GmbH: “We are looking forward to growing the collaboration with BSH in such a pioneering way.
The transformation toward a climate-neutral economy can only succeed as part of a network of
strong partners, who ensure that the market for carbon-reduced steel products continues to grow
steadily.”
BSH’s development and manufacturing at all its locations worldwide have already been carbon￾neutral since 2020. And the company has set itself a further sustainability target for 2030: “We
intend to reduce our indirect scope 3 carbon emissions resulting from the purchase of raw
materials and parts and through use of home appliances by a further 15 percent compared with
2018. On the one hand, we therefore always offer our consumers products that are especially
energy efficient. On the other hand, however, we also closely examine how to improve processes
over which we have no direct control – for example, the production of materials that we use for our
appliances,” says BSH Chief Operating Officer Lars Schubert. “I am therefore very pleased that we
are decisively driving forward the reduction in carbon emissions in our value chain together with
the Salzgitter Group.”
In addition to reducing carbon emissions, another positive effect of the new production process is
that an even higher percentage of steel scrap is used. “The recycling of materials and appliances
is an important future issue for BSH in order to avoid wasting resources and generating waste,”
explains Lars Schubert. “Our goal is to be ready for a circular economy.” The company therefore
also increasingly offers circular business models in which home appliances are leased or used
communally. The appliances are taken back following use, reconditioned for re-use, and recycled
in an environmentally sound manner at the end of the product life cycle. This is also in line with the
Group strategy of Salzgitter AG in terms of focusing on the circular economy

Whirlpool to divest most of EMEA ops, form new entity with Turkey’s Arcelik

A new company is born where the whirlpool hold 25% and Arçelik 75%. To whom all activities in the Middle East and Africa go.Whirlpool: minority agreement with Arcelik (Beko) in Europe
Whirlpool Corporation has announced the completion of the strategic review of its business in Europe, the Middle East and Africa (EMEA) and the reaching of a definitive contribution agreement with Arçelik, which in the portfolio owns the Beko brand. Under the terms of the agreement, Whirlpool will contribute its European major appliances business and Arcelik will contribute its white goods, consumer electronics, air conditioning and small appliances businesses, to create a new business entity of which Whirlpool will own 25 % and Arcelik 75%.

Separately, Whirlpool has reached an agreement in principle, also with Arcelik, for the sale and transfer of its Middle East and Africa operations. Whirlpool will continue to own the assets of the EMEA KitchenAid small appliances business.

The combined entity is expected to achieve combined revenues of more than €6 billion and be well positioned to deliver value to consumers through attractive brands, sustainable manufacturing, product innovation and consumer services. The combined businesses are expected to generate cost synergies of more than €200 million.” “Today’s announcement marks another important and decisive milestone in our portfolio transformation,” said Marc Bitzer, president and chief executive officer of Whirlpool Corporation. business and cost synergies through our minority stake”.

The transaction is expected to close in the second half of 2023 and is subject to additional closing requirements, including obtaining regulatory approvals and other customary closing conditions. Whirlpool’s European business met criteria for accounting for sale during the fourth quarter of 2022. Until the closing of the transaction, Whirlpool’s European business will be included in the company’s results. In addition, Whirlpool will have no obligation to provide financing to the new company after the closing of the transaction.

LG Home Appliance Factory in United States Latest to Receive Prestigious ‘Lighthouse’ Status


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January 16, 2023

LG Home Appliance Factory in United States Latest to Receive Prestigious ‘Lighthouse’ Status

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LG Electronics Tennessee Plant is Selected as Industry’s First U.S.
Home Appliance Lighthouse Factory by World Economic Forum

LG Electronics’ (LG) home appliance manufacturing plant in the United States has been selected as a world-leading Lighthouse Factory by the .World Economic Forum (WEF)

The million-square-foot factory in Clarksville, Tennessee – the U.S. production base for LG’s award-winning washers and dryers – is the industry’s first home appliance plant in the United States to join the WEF’s global network. Also, it is the company’s second Lighthouse Factory, following on the heels of the LG Smart Park in Changwon, South Korea, which was selected by the WEF last year.

A “Lighthouse Factory” is recognized by the WEF for its role in shaping the future of manufacturing through the integration of Internet of Things (IoT), big data, artificial intelligence (AI), robots and other Fourth Industrial Revolution technologies. Since 2018, the WEF has selected and added global factories to its network twice a year.

LG’s world-class autonomous factory in Tennessee utilizes advanced digital technologies from AI and big data to IoT and robots. Completed at the end of 2018, the facility now operates three production lines for front-load and top-load washing machines and dryers. With an annual production capacity of 1.2 million washers and 600,000 dryers, the plant proactively responds to changing North American demand through local production. More than 900 people work at the LG home appliance factory in Montgomery County, Tenn.

Featuring a complete integrated production system streamlined process to supply impeccable products to customers on time, each line carries out the entire manufacturing process of new models from making the parts to assembly and packaging. In addition, strict quality conditions are applied to all the assembly lines to heighten quality across the board, from parts to finished products.

The LG Tennessee factory boasts a fully autonomous logistics system with 166 automated guided vehicles (AGVs) that transport parts around the plant. With three times more AGVs than the LG Smart Park, these robots improve overall productivity by freeing up people for other tasks.

With the integration of parts production such as metal press processing, plastic injection molding, and painting – including LG’s own intelligent injection molding system – the company has increased component productivity by 21 percent.1 In addition, the plant recognizes and responds in advance to potential productivity issues through an advanced detection system. By applying data-based AI technology that accurately predicts washing machine performance, the number of tests and energy consumed during testing are reduced by 22 percent, while the defect rate has been reduced by more than 61 percent via quality optimization.2

The plant is also maximizing workplace safety and operational efficiency by using robots for complicated, potentially dangerous tasks, such as assembling and lifting heavy parts and welding.

To further improve efficiency, LG plans to establish a 5G connectivity network across the facility in the second half of this year, creating an environment where its many AGVs can transport materials faster and more accurately based on stable, uninterrupted communication. LG will also introduce Autonomous Mobile Robots that navigate the expansive facility with ease to enhance its logistics system.

LG’s commitment to sustainability can be seen throughout the Tennessee factory, which transitioned to renewable energy completely already in 2022. The plant also uses a high-efficiency utility infrastructure, which supplies the power, steam and heat necessary to produce LG’s home appliance products with the help of the company’s advanced Building Energy Control (BECON) solution.

“Along with the LG Smart Park, LG’s Tennessee factory represents our unmatched leadership in transforming manufacturing facilities into advanced, futuristic hubs utilizing the most revolutionary technologies,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “Lighthouse Factory status exemplifies how LG continues to strive for providing differentiated customer experiences through customized manufacturing innovations

Electrolux loses €180 million in the fourth quarter


Electrolux has forecast that operating profit in the fourth quarter of 2022 will be negative by about -2.0 billion SEK (180 million euros), including non-recurring items of -1.4 billion SEK.

The year-over-year decline in earnings was primarily a result of lower consumer demand and lower inventories both at retailers and at Electrolux. The worst performances were recorded on the North American markets where Electrolux lost around 1.2 billion SEK, as indeed in the third quarter of 2022

Fourth quarter net sales for the Group are estimated at approximately SEK 36 billion, an organic decrease of approximately 8%. Operating profit excluding non-recurring items is estimated for the Group at around -SEK 0.6 billion compared to +SEK 1.6 billion (EUR 140 million) in Q4 2021. 

New gas stoves could be banned or regulated as consumer safety commissioner backtracks

The backtrack came in response to a tweet from Republican Gary Palmer, who voiced outrage that unelected officials could ban an appliance used by tens of millions of Americans.

The idea of banning was first raised by  Democrat lawmakers Sen. Cory Booker and Rep. Dan Beyer, who sent a letter to the the CPSC urging it to take action after a study found that gas stoves were linked to higher cases of asthma.

In his backtrack Monday, Trumka added that people who choose to switch to electric stoves would receive an $840 rebate due to President Biden’s Inflation Reduction Act.Industry groups say that natural gas stoves don’t necessarily emit more harmful emissions than other types of stoves. the Association of Home Appliance Manufacturers and the American Gas Association both argued against a possible ban.

“Ventilation is really where this discussion should be, rather than banning one particular type of technology,” Jill Notini, a vice president at the Association of Home Appliance Manufacturers, . “Banning one type of a cooking appliance is not going to address the concerns about overall indoor air quality. We may need some behavior change, we may need [people] to turn on their hoods when cooking.”

While Karen Harbert, head of the American Gas Association, argued that neither the CPSC nor the U.S. Environmental Protection Agency (EPA) “present gas ranges as a significant contributor to adverse air quality or health hazard in their technical or public information literature, guidance, or requirements

Elica success story

Elica is today the global leader in the sector of kitchen extractor hoods. They have managed to record numbers

Elica has achieved the right mix of financial soundness and Italian design & innovation soul:

✔️ we are expecting to close 2022 with incremental revenues and margin, in spite of inflation, geopolitical tensions and weak demand,

✔️ Elica are back to a sustainable long term dividend distribution plan aimed at preserving strategic investments and external growth,

✔️ looking for new M&A or joint venture opportunities to grow their cooking business,

✔️ Elica are leading the ecological transition in the HVAC industry with their BU Motors EMC FIME (representing 25% of the Group’s turnover, with a 30% growth rate).

Year after year, Elica have been expanding our value proposition and increasing their innovation rate, proving vision and resilience even in uncertain times.

LG to Unveil New Minimalist-Design Appliances at CES 2023Open share list

LG Electronics (LG) is set to introduce a new line of minimalist-design appliances, including a washer and dryer, at CES 2023. Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out and requiring fewer parts and less energy to make than conventional appliances.

Refreshingly unadorned, LG’s minimalist appliances match with any kind of décor, color scheme or interior trend. The lineup’s achromatic color palette and lack of decorative embellishment offers a modern yet classic look that allows the products to blend in seamlessly with their surroundings. In addition to a clean, simple design language, LG’s appliances boast an elegantly clear control experience that users will find effortlessly easy to get to grips with.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ™ app.

“Sustainable, stylish and simple to use, our minimalist-design appliances deliver new customer value,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to provide advanced, thoughtfully-designed solutions incorporating our innovative technologies and reflecting our commitment to environmental responsibility.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 can experience all of the company’s latest innovations, including the new minimalist-design appliance lineup